How Realty Austin enables

hundreds of agents to
create personalised videos

Case Study
 01

What is
Realty Austin?

Established in 2004, Realty Austin is the fastest-growing and

largest independent real estate company in Austin, Texas, with
over $2.85 billion in sales in 2018.

With a traffic of over 10,000 visits every day, it is the most widely
used home search website in Austin. The company works closely
with over 550 top real estate agents who are hand-picked for their
experience and market knowledge.

The agents are supported by a 50-member operations and

marketing team. Realty Austin’s powerful technology solutions
enable them to go above and beyond for each client.
 02

Why
Personalised Videos?
Realty Austin was looking for a technology solution to enable its
agents to create highly personalized videos to promote their
business on social channels. The goal of this initiative was to
skyrocket social engagement with high-quality video content.

The videos also had to reflect Realty Austin’s branding by injecting

their platform’s name subtly. The videos had to include the agent’s
photograph and relevant profile details to help them establish
authority and authenticity among potential home buyers and sellers.
 03

Solution Overview
Realty Austin decided to create a recurring series of theme-based
campaigns where personalized videos would be created for all
their agents. The themes would usually revolve around seasonal
occasions or trending topics around the real-estate industry.
 04
How this works

Concept

Realty Austin team creates a

personalized video campaign
concept along with Rocketium’s
creative team.

Template

A video template for a

campaign is co-designed and
configured in Realty Austin’s
Rocketium account.

Data Input

Realty Austin team shares a

Google form containing just 3
fields that let agents personalise
the video.
 API Call

The Google form inputs are sent to Rocketium’s automation API.

Rocketium’s cloud rendering creates the personalized video in a few
seconds and automatically emails the download link to agents.

Social Sharing

The agent downloads the video and shares it on their social handles
to attract relevant traffic and get more property inquiries.

05
 06

Showcase

Realty Austin started with 400 personalized videos every month.

Given the success of this initiative, the company is now doubling
down on this effort in the coming months.
 07

Impact

Realty Austin’s personalized video campaigns have created a huge

boost in brand visibility and leads for its real estate agents. The
videos saw fantastic response from both agents and their
audience. This initiative has not just helped agents to create a
social buzz with their online audience but has also improved Realty
Austin’s engagement and association with its agents.

Gabe Richter
Director of Technology, Realty Austin

“
Our agents are amazed by the power of
Rocketium’s API that creates personalized
videos with such speed and ease!
 08

Looking for an automated

solution to produce
Visual Creatives at scale?

Learn more at

rocketium.com/api