Professional Documents
Culture Documents
Chapter 02 PDF
Chapter 02 PDF
i t ’s good and
good for you
Chapter Two
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Market Market
penetration development
Product
Diversification
development
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Planning Marketing
Partnering to Build Customer Relationships
Planning Marketing
Partnering to Build Customer Relationships
Value delivery network is made up of the
company, suppliers, distributors, and
ultimately customers who partner with
each other to improve performance of
the entire system
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Geographic organization
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