Marketing mix for products consists of______.

A. 4Ps

B. 7Ps

C. 8Ps

D. 5Ps

Marketing mix is suggested by______.

A. Philip Kotler

B. Neil Borden

C. Peter Drucker

D. Neil Armstrong

_____ are the key elements of promotion mix.

A. Advertising and Sales Promotion

B. Publicity and Public Relations

C. Direct Marketing and Personal Selling

D. All of the above

Marketing mix for services includes______.

A. 4Ps

B. 7Ps

C. 8Ps
D. 5Ps

_______is not a part of marketing mix.

A. Product

B. Purpose

C. Place

D. Price

The term marketing mix describes _______

A. a composite analysis of all environmental factors inside and outside the firm.

B. a series of business decisions that aid in selling a product.

C. the relationship between a firm’s marketing strengths and its business

weaknesses.

D. a blending of strategic elements to satisfy specific target markets.

Which of the following marketing mix activity is most closely associated with
newsletters, catalogues and invitations to organization-sponsored events?

A. Pricing

B. Promotion

C. Distribution

D. Product
Which one of the following sets represents 4C’s of the marketing mix?

A. Customer solution, cost, convenience, communication

B. Customer, cost, convenience, comfort

C. Convenience, communication, coverage, cost

D. Cost, coverage, communication, consultancy

The concept of marketing mix was developed by _______

A. Dr. Philip Kotler

B. Rosser Reeves

C. Christian Gronroos

D. Neil H. Borden

The term marketing mix refers to________

A. An analysis of micro and macro environment of the organization

B. A mixture of various decisions to sell more products at any cost

C. A customer relationship for long term profit and gain

D. A combination of strategic elements to satisfy market needs

Newsletters, catalogues and invitations to organisation sponsored events are

most closely to ______.

A. Product
B. Price

C. Place

D. Promotion

New product development starts with which one of the following steps of new
product development?

A. Idea screening

B. Idea generation

C. Test marketing

D. Concept testing

Promotion decision involves _______

A. Interest, Trust, Persuasion

B. Information, Involvement, Attainment

C. Interest, Influence, Acquire

D. Information, Persuasion, Influence

The 4Ps make up a typical marketing mix – Product, Price, Promotion and
_____.

A. People

B. Process

C. Place
D. Purpose

The value that is put for a product is known as ______.

A. Commission

B. Price

C. Profit

D. Revenue

Advertising, Publicity, Personal selling, Sales promotion, these are also

termed as four elements of a ______.

A. Promotion Mix

B. Marketing Mix

C. Place Mix

D. Sales Mix

Place in marketing is also known as _____

A. physical distribution

B. channel of distribution

C. intermediary

D. all of the above

_____ refers to the point of sale.

A. Product

B. Price

C. Place

D. Promotion

____ is the communication link between the firm and the consumer.

A. Price

B. Promotion

C. Place

D. Product

To which tool of marketing mix does ‘Brand Name’ relate?

A. Price

B. Promotion

C. Place

D. Product