What is PESTEL Analysis?

1)Political factors

 Tax Policy
 Trade Restrictions
 Tariffs
 Bureaucracy

2)Economic factors

 Economic growth
 Rates
 Exchange rates
 Inflation
 Unemployment rate

3)Social factors

 Cultural Aspects
 Perceptions
 Health consciousness
 Population growth rates
 Age distribution
 Career attitudes

4)Technological Factors

 Research and development activity

 Automation
 Technological Incentives
 The rate of change in technology

5)Environmental factors

 Weather conditions
 Temperature
 Climate change
 Pollution
 Natural disasters

6)Legal factors

 Industry regulations
 License
 Permits
 Labor laws
 Intellectual property