Marketing Plan Rose Candle Final

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A Marketing Plan Paper Presented to the Faculty of Accountancy, Business and
Management Strand of Far Eastern University High School
Sampaloc, Manila
Members:
Enriquez, Hope Trinity, B.
Almocera, Nicole Jade, S.
Bantayan, Denise Erika, M.
De Guzman, Dianne Josa, D.L.
Delos Santos, James Ace, G.
Lamigas, Lexine R.
Mactal, Lance Gabrielle, R.
Malabanan, Aubrey P.
Sesperes, Bianca Ces Rianne, O.
Grade12- ABM2
Ms. Norizz Nona Cipriano
October 2018
TEACHER’S RECOMMENDATION SHEET
MARKETING PLAN FOR ROSE CANDLE
Lamigas, Lexine R.
Grade12- ABM2
Submitted in partial fulfillment

of the requirements in
Principles of Marketing
Has been examined and is recommended for acceptance and approval
___________________________
Teacher
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October 2018
APPROVAL / ACCEPTANCE SHEET
In partial fulfillment of the requirements for the subject, Principles of Marketing, this marketing
plan for Rose Candle, has been prepared and submitted by Hope Trinity B. Enriquez, Nicole
Jade S. Almocera, Denise Erika M. Bantayan, Dianne Josa D.L. De Guzman, James Ace G. Delos
Santos, Lexine R. Lamigas, Lance Gabrielle R. Mactal, Aubrey P. Malabanan and Bianca Ces
Rianne O. Sesperes is hereby recommended to undergo an Oral Defense.
___________________________
Teacher
Accepted and approved in partial fulfillment for the requirements for the subject,
Principles of Marketing.
_________________________
John Benz D. Samson
ABM Academic Coordinator
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PANEL’S APPROVAL SHEET
MARKETING PLAN FOR REDBUCK’S, FRANCHISE Q.C. BRANCH
By:
Lamigas, Lexine R.

Grade 12 – ABM 2
After having been presented is hereby approved

by the following members of the panel
_____________________
Patrick Quiming
Panelist
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ACKNOWLEDGEMENT
The proponets are filled with joy as the marketing plan was executed well, even
though the proponents had some shortcomings and were stressed during the process,
we were glad that is finished excellently.
The proponenets would like to thank the following:
To their adviser, Miss Fely Diloy, for the unconditional love and support she gives
to us every homeroom session.
To their marketing teacher, Miss Norizz Nona Cipriano, for the guidance and
inspiration she gives us in and out of the class room.
To Mrs. Maria Kristina Rosales, for the help she gave to complete our marketing
plan as she manages Rose Candle.
To our Parents, for the support and love they to the us
To our inspirations(crushes), for the inspiration they give to us.
And last but not the least, God for the wisdom, knowledge and keeping our heads focus.
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Table of Contents
I. Executive Summary .......................................................................................................................... 8
1. Industry Definition ....................................................................................................................... 8
2. Market Size ..................................................................................................................................... 9
3. Competitive Market Shares ....................................................................................................... 10
4. Marketing Objectives.................................................................................................................. 11
5. Target Market .............................................................................................................................. 11
6. Positioning.................................................................................................................................... 12
7. Strategies ........................................................................................................................................ 13
8. Program and Program Objectives............................................................................................ 13
Company Logo...................................................................................................................................... 15
II. EXTERNAL ANALYSIS ...................................................................................................................... 17
1. Industry Definition ......................................................................................................................... 17
2. Industry Segmentation............................................................................................................... 18
3. Industry Size and Growth .......................................................................................................... 18
4. Seasonality ................................................................................................................................... 19
1. Stage in Product Life Cycle ........................................................................................................ 20
2. Environmental Scan .................................................................................................................... 21
1. Consumer/Customer Analysis .................................................................................................. 24
2. Industry Trends ........................................................................................................................... 24
III. Key Success Factors .................................................................................................................... 27
IV. Internal Analysis ......................................................................................................................... 28
1. Company Background ................................................................................................................ 28
A. History ........................................................................................................................................ 28
B. Mission ....................................................................................................................................... 28
C. Proposed Mission ...................................................................................................................... 28
D. Vision .......................................................................................................................................... 28
E. Proposed Vision ......................................................................................................................... 29
A. Product/Services Offerings ....................................................................................................... 29
B. Selling Prices and Pack Sizes .................................................................................................... 29
C. Distribution Network ................................................................................................................. 30
D. Highlights of Historical Performance...................................................................................... 30
1. Review of current Marketing Efforts ....................................................................................... 31
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A. Current target market ............................................................................................................... 31
B. Positioning statement ............................................................................................................... 31
C. Current Marketing Strategies and Activities ........................................................................... 31
D. Current Marketing Problems and Concerns............................................................................ 32
V. Competitive Analysis ...................................................................................................................... 32
1. Industry Participants ................................................................................................................. 32
A. The players in the candle industry includes ........................................................................... 32
B. Direct Competitors .................................................................................................................... 33
C. Indirect Competitors ................................................................................................................. 33
4. Competitive Analysis .................................................................................................................. 34
VI. SWOT Analysis ............................................................................................................................. 36
VII. Marketing Objectives.................................................................................................................. 37
1. Objectives ..................................................................................................................................... 37
A. Market Share.............................................................................................................................. 37
B. Sales ............................................................................................................................................ 37
C. Profit ........................................................................................................................................... 37
D. Growth........................................................................................................................................ 37
E. Reputation.................................................................................................................................. 37
VIII. Marketing Strategies .................................................................................................................. 38
1. Core Strategies ............................................................................................................................. 38
A. Target Market ............................................................................................................................ 38
B. Positioning Statement ............................................................................................................... 39
IX. Marketing Program/Schedule/Action Plan ........................................................................... 48
X. Marketing Budget............................................................................................................................ 56
XI. Activity GANTT Chart James ............................................................................................................ 57
XII. Monitoring and Control ............................................................................................................. 57
XIII. Financial Projections ..................................................................................................................... 59
CURICULUM VITAE .................................................................................................................................. 60
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I. Executive Summary
1. Industry Definition
The candle service industry encompasses all of the services and business functions that
are involved in making different kind of candle products. This includes all types of candles
that are delivered in different places here in the Philippines.
Despite rising consumer spending and the introduction of more scented and colored
candle varieties, Candle Manufacturing industry revenue is anticipated to contract over the
five years to 2018. The primary driver of the industry's contraction has been intensifying
external competition from competitively priced candle imports. Candle manufacturers also
endure competition from other domestic industries that specialize in substitute air-
freshening products, such as spray cans.
Candle Industry in the Philippines is a seasonal basis. Therefore, it only means that there
are certain months where this type of business is in its peak and can be stagnant in other
months. Candle has been an important tool for Filipinos. Its functional use for church, or for
religious practices, in addition the use of candles for events like celebrations makes it
appealing and clamor to the Filipinos. The Department of Science and Technology helps the
small-scale candle businesses by lending them money to buy machines to make the candle
production faster and efficient.
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2. Market Size
According to Business Wire 2017, The global candles market was valued at US$ 7.5
billion in 2016, and is expected to reach US$ 11.70 billion by 2025, expanding at a CAGR of
5.5% from 2017 to 2025.
(https://www.businesswire.com/news/home/20170621005792/en/Global-Candles-
Market-Reach-11.7-Billion-2025)
Consumers are increasingly purchasing candles for their home decor, and for
aromatherapy-like stress reduction and relaxation. The ease of purchase as well as the
availability of various type of candles on multiple distribution channels is prompting more
and more people to purchase these products. The number of distribution channels has
benefited the sales through department, mass merchandise retailers and home decor stores.
Supermarkets and hypermarkets are benefiting due to their discounted prices and various
offers particularly attracting more and more buyers.
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3. Competitive Market Shares
Vayao Wax
Gody Wax Sevilla Candle
Product Rose Candle Manufacturing
Center Factory Inc.
Corp.
Target Market Age: 25-60 Age: 20-80 Age: 20-75 Age: 25-55
Provides Produces all
Known for affordable affordable kind of wax
Known for
and for their best candle among related
Positioning selling all kinds
seller, Prayer other well- products like
of candles
Intention Candle known paste wax and
products various candles
Sample Prices:
Sample Prices: Sample Prices:
P 0.70/ piece Sample Prices:
P38/pc for
P 70.00/ bundle of 36.25/20 pcs
P 8.50 per piece Decorative
Prayer Intention for Esperma 2
or P 35 per Candle
Candle 32.25/4pcs for
Price dozen for 1” tall Chirstmas
Esperma 14 Candles varies
tea lights and
P 47.00 for Orchid w/ and 56. 25/2 from 50-200
50 pesos each
box Candle pcs in 25 cm pesos
for “3 day”
P 55.00 for Chunky long for
candle
Candles Esperma 20
Paraffin wax
Unique candles
Affordable gel candle candles and Affordable
like; Christmas,
Product and other stylish raw materials products and
Decorative, and
candles. for candle trendy candles
Luminaries
making
Facebook Page,
Facebook Page
Transit
Promotion Facebook Page and has an own Facebook Page
Advertisement and
Website
Blogs.
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4. Marketing Objectives
A. Sales in Unit and Peso
 To increase the overall sales by 30% by the end of every year
 Ensure financial sustainability by increasing sales of 5% every end of
the month.
B. Gross Profit
 To increase the company’s profit by 20% annually
C. Market Share
 To increase market, share of the company by 20% to 30% by the end of
2018
5. Target Market
 Churches
Churches will be our main target market because they usually use candles almost
every day. For every day and Sunday masses. For prayer intentions, for anointing of the sick,
for baptism, for the light of the altar, and other for religious events.
 Event based like:
Party provider for kids’ party, (Halloween party), debuts, reception for weddings,
renewal of vows, milestones like 50th birthdays or wedding anniversary, proposals. These
event all uses candles, it can be a normal candle, extravagant candles, scented candles etc.
Also, for funeral needs. When it is All Soul’s Day people uses candle because it
represents respect and memorial rites.
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 Business
Spa Wellness hubs uses candles, usually scented ones to give its customers the feel of
relaxation, comfort, and luxury.
Using candles together with essential oils can stimulate the olfactory systems that
gives its users the comfort and relaxation he/she wants. It is for people with constant
headache, vertigo, or migraine experiences discomfort, scented candles can be incorporated
with scented oil thus creating aromatherapy
 Family
Mothers are usually the ones who stays at the house the most and that is why they
are very sensible and inquisitive about the safety and emergency precautions, they are the
one who usually buy candle for the house, that is why when times of electricity disruption,
candles are the go-to and quick source of light for a limited span of time. Family usually
uses candles for their religious purposes and lastly also for emergency purposes.
6. Positioning
Rose candle has an affordable price unlike any other candle shops, the reason
why rose candle has an affordable price it is because they want their target market to
afford and reach their offering price.
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7. Strategies
Strategy #1 Renovation
Action Plan #1 Spa and Wellness
Action Plan #2 Interior design of the store
Action Plan # 3 Flower Shop
Action Plan # 4 Hotel and Resorts
Strategy #2 Service Improvements
Action Plan #5 Provide CCTV Cameras
Strategy #3 Promotional
Action Plan #6 Loyalty Card
Action Plan #7 Logo
Action Plan #8 Advertising; Short advertisement in Facebook, Transit advertisement and

Sponsor with a Blogger
8. Program and Program Objectives
Objective: To have a spa and wellness near the Rose Candle for the customers to be relaxed,
stressed free and carefree.
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Objective: To create new design of the candle shop that will surely attract potential
customers.
Action plan # 3 Flower Shop
Objective: To have a flower shop beside the Rose candle so it will be convenient to customers
to have all they need in just one area.
Objective: Give Loyalty cards to dedicated or long-term customers.
Action Plan #6 Logo
Objective: To create a trademark that customers will remember.

Objective: To spread good remarks of the product and inform potential customers.
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Company Logo
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II. EXTERNAL ANALYSIS
1. Industry Definition
The candle service industry encompasses all of the services and business functions that
are involved in making different kind of candle products. This includes all types of candles
that are delivered in different places here in the Philippines.
Despite rising consumer spending and the introduction of more scented and colored
candle varieties, Candle Manufacturing industry revenue is anticipated to contract over the
five years to 2018. The primary driver of the industry's contraction has been intensifying
external competition from competitively priced candle imports. Candle manufacturers also
endure competition from other domestic industries that specialize in substitute air-
freshening products, such as spray cans.
Candle Industry in the Philippines is a seasonal basis. Therefore, it only means that there
are certain months where this type of business is in its peak and can be stagnant in other
months. Candle has been an important tool for Filipinos. Its functional use for church, or for
religious practices, in addition the use of candles for events like celebrations makes it
appealing and clamor to the Filipinos. The Department of Science and Technology helps the
small-scale candle businesses by lending them money to buy machines to make the candle
production faster and efficient.
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2. Industry Segmentation
Industry is segmented by its nature and kind of business. Therefore, Rose Candle
is part of manufacturing industry that produce a varieties and variants of a quality
candle.
3. Industry Size and Growth
Candles have been known to for well over 3,000 years and, while no longer
a necessity they remain as popular as ever. As proved by Dennis Murphy (MOTHER
NO. 11) candle is a profitable business. But, like any other home industry, the expense
of materials can put you out of the running before you ever begin. The average sales
in the Industry of Candle manufacturing depends on the occasion since it is used
sessional. Rose Candle is assigned at SME’s candle manufacturing industries, which
produces candle products and may decrease or increase by 5% to 10% yearly depend
on Philippines’ economic growth conditions.
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4. Seasonality
Chart Title
DECEMBER 73.45%
NOVEMBER 80%
OCTOBER
SEPTEMBER 77.50%
AUGUST 20%
JULY 21%
JUNE 19%
MAY 50%
APRIL 60%
MARCH 30.40%
FEBRUARY 40%
JANUARY 80%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Column2
In this chart it shows the incensement of candle selling. During all soul’s day Filipinos
are tapping the candle for their deceased relatives. October is the month where the candles
are more marketable because it is very close to November and this is the month where
Filipinos are preparing for their visit.
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1. Stage in Product Life Cycle
4.5
3.5
2.5
1.5
0.5
0
Inroduction Growth Maturity Decline
- INTRODUCTION
As for the introductory stage the company and its product are still at its lowest
level, because the company is still in the process of introducing their product. The
price is very high since the product is still unknown in the market and the placement
is still selective.
- GROWTH
The growth stage gets higher because the capabilities of the rose candle are
already being recognized and the price of the product begins to decline with volume.
And lastly, the placement becomes more wide spread. The promotion focused on the
different satisfying properties of the product and it’s need.
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- MATURITY
Rose candle is currently in the stage of maturity wherein the company is in the state
of developing, growing, and starting to be known by the other business, customers and it is
when the business is competing with different candle competitors. The Rose Candle is in the
maturity stage because the business has a growing distribution channels, like delivering
products in Laguna, Batangas, Bicol and some other provinces. It increases the sales every
year and continuously improving and maintaining the quality of products that will be
produced by the business.
- DECLINE
For the decline stage it is still not recognized because as of this moment the
company is still in the maturity stage.
2. Environmental Scan
 Political
– The DTI or Department of Trade and Industry are monitoring the price of
candles especially when it’s All Saints Day. Because some candle company tend
to overprice their product with suggested retail price.
- The Bureau of Fire Protection Chief issued a memorandum directing his men to
be in heightened alert status in view of the Lenten season to the candle
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company. Because according to BFP one of the main causes of fire is unattended
candles.
- Department of Environment and Natural Resources, “Secretary Ramon J. P. Paje
announced to celebrate Undas environmentally friendly by placing candles in a
reusable glass container and by collecting melted candle wax to make new
candles or sell to traders.” – denr.gov.ph
 Economic
– The price of the candles only skyrockets when it is peak season, to be specific
during the months of September to December annually.
- Every time there is a shortage in raw materials (wax) there is an additional
markup in the original selling price of candles.
- The excise tax on oil affects the price of the candle as it is one of the raw
materials needed to produce candles.
 Socio-cultural
– Filipinos are very solemn and religious so every religious event they tend to
buy candles.
- When Filipinos experience black out, their quick source of light that comes to
mind are candles.
- Some Filipinos tend not to buy candles anymore because for their perception,
that candles are one of the main sources of fire.
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 Technological
– Due to innovation smokeless and floating candles are available in the market as
of today.
- The use of cooling tower accelerates the process of making candles.
- Through the use of social media, the distribution process of candles is more
efficient and faster.
 Legal
- R.A. No. 8424, Tax Reform Act of 1997 governs the national taxation in the
Philippines and gives the Bureau of Internal Revenue (BIR) the power and
duty to assess and collect internal revenue tax.
- Presidential Decree No. 442, Article 4 governs employment practices and
labor relations in the Philippines.
- R.A. No. 8282, Social Security Act of 1997 mandates employers to register
their business and their employees with the Social Security System (SSS).
- R.A. No. 7875, National Health insurance Act or 1995 mandates employers
to register their business and their employees with the Philippine Health
Insurance Corporation or PhilHealth.
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- R.A. No. 9679, Home Development Mutual Fund Law of 2009 mandates
employers to register their business and their employees with Pag-Ibig
Fund (HDMF).
 Environmental
- Carbon in the candle wax would've come originally from the atmosphere.
So, burning those candles isn't bad for the environment because, basically,
it's carbon neutral.
- Some candles that are bought at the supermarket are made from paraffin
wax, which is a byproduct of oil refining. They may have a lead or other type
of metal core that release toxic emissions during burning.
1. Consumer/Customer Analysis
2. Industry Trends
- Demographic of Customers
CATEGORY VARIABLE PRIMARY SECONDARY

Age 30-44 years old 44-64 years old
Gender Female Male
Income High Income Low Income
Demographic Mid Income
Occupation Professional High School
Students
College Students
Education College Graduate High School
Graduate College
Under Graduate
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- Geographic of Customers
CATEGORY VARIABLE PRIMARY SECONDARY
Social Class Middle class Lower class

Upper class
Regional Angono, Rizal NCR
Geographic
Population Urban Rural
Benefit Sought Quality Affordable
Price Sensitive Quality, Status conscious

Price sensitive
Personality Traditional, Creative
Practical, Matured
Person, Old-
fashioned
Lifestyle Ethnicity Craftsperson
- Behavior of Customers
Category Variable Primary Secondary
Benefits sought Quality affordable
behaviors
Status conscious Price sensitivity,
Price sensitivity
interest
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- Psychographics of Customers
Category Variable Primary Secondary
Willingness, Picky
enthusiast
Personality
Psychographics
lifestyle Outdoor homely
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III. Key Success Factors
Place (company) The Rose Candle Company was featured in Kapuso Mo Jessica
Soho, Unang Hirit and a well-known business that distributes
product outside Metro Manila. The Rose candle company are
featured in the nation’s leading newspaper in the Manila
Bulletin. The Rose Candle also have branches around Metro
Manila.
Person (workers) It is also a success to the business because the workers always
focus on the tasks that were given to them and avoiding
distractions will maximize their productivity. Also, having a
good relationship, treating the customers right and with
respect gives a big impact to a successful growing business.
Promotion The business also adjusted the marketing tactics like producing
new design, sizes and variations of the candles for it to be ahead
to the competitors. It is also a way to improve the product. The
company always visit the social media sites and improve them
to be updated in any possible feedback of the customers.
Product Candle is the exact product of the company. It gives consumers
the satisfaction of traditionalism because candle symbolizes a
lot of things especially in all soul’s day and Christmas seasons.
Furthermore, it gives the consumers an opportunity to express
their feelings towards the candle like in birthdays, events and
in churches.
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IV. Internal Analysis
1. Company Background
A. History
In the year 1955, Rose Candle business was built and started to produce different
kinds and variation of candles and is owned now by the son of the real owner and currently
being managed by the relatives of him in Angono, Rizal. The Rose Candle Business offers
scented candles, floating candles, unity candles, hand-sculptured type of candles etc. with
different kinds of size and shapes depending on the customer. Rose Candle business is slowly
expanding and producing numbers of stores outside Metro Manila and distributing numbers
of candles in churches here in the Philippines. In Antipolo City, Tanay, Rizal etc. are some of
the places where the Rose Candles are being delivered.
B. Mission
To make everyday life easier and more meaningful.
C. Proposed Mission
The Rose Candles are committed in providing eye-catching candles to its customers
and satisfy them in terms of great features that is being shown by its products. This is the
business that strives to bring positive changes and enlightenment to your world and to be
known as the highest grossing candle business that can increase the number of sales every
year and provide a good quality and affordable products.
D. Vision
Rose Candle will provide the best quality product to our customers. We will give our
employees the opportunity for both personal and professional growth.
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E. Proposed Vision
Aims to be the first choice of the consumers when buying a candle and the most
favored and largest producer of candles in the Philippines.
A. Product/Services Offerings
Rose Candles Company offers affordable candles used for birthdays, weddings,
baptism, anniversaries, and other special occasions. Rose Candle also produce candles with
fragrances, candles in different sizes and shapes, and produce customized candles.
B. Selling Prices and Pack Sizes

Rose Candle provides high-quality candles with very affordable price that will
satisfy the needs and wants of the customers.
Product Quantity Price
P 0.70/ piece
Bundle P 70.00/ bundle
(100 pieces)
1 piece P 47.00
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1 piece P 55.00
C. Distribution Network
BUSINESS
MANUFACTURER COMPANY STALL/PHYSICAL
STORE
BUSINESSES
WALK-IN BUYER
CONSUMER
D. Highlights of Historical Performance
As the years go by, the Rose Candle products are slowly being known and slowly
distributing numbers of candles in every place. Also, it continues to improve the designs and
variations every year and keeping the competition with other candle businesses. The Rose
Candles product also build numbers of stores in other cities to be known by thousands of
people and distribute it to different churches.
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1. Review of current Marketing Efforts
A. Current target market

Our current target market is the churches. Those who volunteer in the church are the
ones who buy the candles. Also, it can be donated to the church. The church is our current
target market because they consume candles more often.
B. Positioning statement
Based on the customer’s comments and suggestion on their social media platform
they show interest to the product by asking for the price list of each candle and for further
inquiries. In addition, some customers are easily irritated because sometimes the Rose
Candle takes a lot of time to give response.
Current sales performance including sales mix and sales distribution- During the
months of September to December the sales performance of Rose Candle is in its peak while
the months of January to August the sales performance of the business is stagnant. For their
sales distribution, Rose Candle uses brick and mortar because they want to be handed on
and in touch with their customers and almost all the profit will be owned by Rose Candle
Company.
C. Current Marketing Strategies and Activities

One of the marketing strategies and activities that we utilized is social media due to
its accessibility it can reach a wider audience that could be our possible customers or
consumers. In addition, Transit advertisement is the best as it can because it can also reach
to an even larger audiences and it is good publicity to be shown to millions Filipino’s.
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D. Current Marketing Problems and Concerns
The business marketing problem and concerns are the following, in every inquiry
rose candle does not give the price anymore if the transaction is made through social media
platform as it can be used to compare prices and choose cheaper candles than what rose
candle is selling. Another concern is the lack of engagement in every post in social media,
Rose candle announces crucial marketing strategies yet the number of respondents that
comments and likes every post is few.
V. Competitive Analysis
1. Industry Participants
A. The players in the candle industry includes
 Candle retailers in Divisoria
 Gody Wax Center
 Antipolo’s Candle
 Sevilla Candle Factory
but the main players are the following:
 Liwanag Manufacturing Industry
 Vayao Wax Manufacturing Inc.
 Arambi Manufacturing Corporation.
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B. Direct Competitors
 Candle Retailers in Divisoria
 Gody Wax Center
 Liwanag Manufacturing Industry
 Antipolo’s Candle
 Sevilla Candle Factory
C. Indirect Competitors
 Arlington Memorial Chapel,
 Prudential Funeral Homes
 Dangwa Flower Shop
 Flowers for Maria Clara
 Ingrid Flower Shop
 Clong Avenue Party Needs and Toys.
2. Comparative Brand Performance
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3. Comparative Analysis of each competitors’ strategies and characteristics
along the following lines:
a. Target Market
b. Positioning
c. Product
d. Packaging and labeling
e. Merchandising
f. Price
g. Distribution network
h. Promotion
4. Competitive Analysis
Below shows the name of competitors, the products they are offering to the
consumers, their price range, and the promotion that they are doing so that the consumers
will patronize them. These competitors are around Metro Manila. All the competitors below
are considered as direct competitors for they are selling the same product that the Rose
Candle have. Currently, Rose Candle has indirect competitors including flower shops, and
funeral homes these are examples of indirect competitors because even though they do not
offer the same product as the Rose Candle, they can still satisfy the same consumer need.
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Vayao Wax
Gody Wax Sevilla Candle
Product Rose Candle Manufacturing
Center Factory Inc.
Corp.
Target Market Age: 25-60 Age: 20-80 Age: 20-75 Age: 25-55
Provides Produces all
Known for affordable affordable kind of wax
Known for
and for their best candle among related
Positioning selling all kinds
seller, Prayer other well- products like
of candles
Intention Candle known paste wax and
products various candles
Sample Prices:
Sample Prices: Sample Prices:
P 0.70/ piece Sample Prices:
P38/pc for
P 70.00/ bundle of 36.25/20 pcs
P 8.50 per piece Decorative
Prayer Intention for Esperma 2
or P 35 per Candle
Candle 32.25/4pcs for
Price dozen for 1” tall Chirstmas
Esperma 14 Candles varies
tea lights and
P 47.00 for Orchid w/ and 56. 25/2 from 50-200
50 pesos each
box Candle pcs in 25 cm pesos
for “3 day”
P 55.00 for Chunky long for
candle
Candles Esperma 20
Paraffin wax
Unique candles
Affordable gel candle candles and Affordable
like; Christmas,
Product and other stylish raw materials products and
Decorative, and
candles. for candle trendy candles
Luminaries
making
Facebook Page,
Facebook Page
Transit
Promotion Facebook Page and has an own Facebook Page
Advertisement and
Website
Blogs.
35
VI. SWOT Analysis
Situational Analysis (SWOT)
STRENGTH WEAKNESS
 Candles can help and produce a  Candles can cause fire when left
lovely ambiance in your home, it can unsupervised
also add effect and create a cozy and  Some candles are made up of
intimate atmosphere.
paraffin wax that is a hazardous
 Candles helps to sooth us by
chemical.
reducing stress, and to calm down
 A scented candle releases cool,  Candles can dissipate after usage.
health reinforcing soy into the air
giving your body an extraordinary
sense of calm.
 Candles can be used as mosquito
repellant.
OPPORTUNITY THREATS
 Connect with local crafter in the  Rising prices in the global economy
area. could post a threat to Rose Candle
 Increase distribution channel in Company.
microbusinesses  Other people prefer to buy products
 Join in livelihood expo and that are electrical like lamps,
convention to further expose the flashlights etc.
business
 Promote consistently throughout
the year especially during peak
season where candle is in high
demand
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VII. Marketing Objectives
1. Objectives
A. Market Share
 To increase the market share of the company by 20% to 30% by the end
of 2018
B. Sales
 To increase the overall sales by 30% by the end of every year
 Ensure financial sustainability by increasing sales of 5% every end of the
month.
C. Profit
 To increase the company’s profit by 20% annually
 To decrease expenses by 10% every end of the month
D. Growth
 To produce more trendy and stylish design of candles every 3 months.
 To improve the company’s product by 5% every 3 months while coping
up to today's innovation.
E. Reputation
 Treat our customer politely, serve them the best candle they can have in
every transaction and request customer’s feedbacks on social media
every end of the month.
37
VIII. Marketing Strategies
1. Core Strategies
A. Target Market
 Churches
Churches will be our main target market because they usually use candles almost
every day. For every day and Sunday masses. For prayer intentions, for anointing of the sick,
for baptism, for the light of the altar, and other for religious events.
 Event based like:
Party provider for kids’ party, (Halloween party), debuts, reception for weddings,
renewal of vows, milestones like 50th birthdays or wedding anniversary, proposals. These
event all uses candles, it can be a normal candle, extravagant candles, scented candles etc.
Also, for funeral needs. When it is All Soul’s Day people uses candle because it
represents respect and memorial rites.
 Business
Spa Wellness hubs uses candles, usually scented ones to give its customers the feel of
relaxation, comfort, and luxury.
Using candles together with essential oils can stimulate the olfactory systems that
gives its users the comfort and relaxation he/she wants. It is for people with constant
headache, vertigo, or migraine experiences discomfort, scented candles can be incorporated
with scented oil thus creating aromatherapy
38
 Family
Mothers are usually the ones who stays at the house the most and that is why they
are very sensible and inquisitive about the safety and emergency precautions, they are the
one who usually buy candle for the house, that is why when times of electricity disruption,
candles are the go-to and quick source of light for a limited span of time. Family usually
uses candles for their religious purposes and lastly also for emergency purposes.
B. Positioning Statement
Rose candle has an affordable price unlike any other candle shops, the reason why
rose candle has an affordable price it is because they want their target market to afford and
reach their offering price.
Other Strategies
Objective: To have a spa and wellness near the Rose Candle for the customers to be relaxed,
stressed free and carefree.
The proponents observed that the main store of the Rose Candle needs more
attraction so that many customers will patronize it more. Therefore, the proponents have
decided to have a spa and wellness near the main store, if a customer will be mesmerized by
the scented candles and oil burner that the spa and wellness offers, they can contact the Rose
Candle to deliver the customer’s choice of candle.
39
Objective: To create new design of the candle shop that will surely attract potential
customers.
According to Rose Candle, they have already featured in some TV shows like KMJS
and Unang Hirit because of that promotion, the proponents decided that the candle shop will
have an aesthetic themed place that will attract more customers. The equipment will be
prioritizing for the deigns like the wallpapers, the chair, and lights that will be perfectly fit
for the theme. For the wallpapers the color will be matte baby pink to emphasize the
sweetness, affection, harmony, inner peace, and approachability. For the chair they will be
having a design which is like a Slipper sofa with a pastel color, and for the lights, the rose
candle plans to have a light bulb that has a rose design.
Action plan # 3 Flower Shop
Objective: To have a flower shop beside the Rose candle so it will be convenient to customers
to have all they need in just one area.
The proponents made a choice that it is the best if the Rose Candle will open a
partnership with a Flower shops. Flower shops are the best idea that the company would
add in their Market, As the Rose candle business is ongoing, and customers will tend to buy
or look flowers for gifts, tokens and especially when it is peak season, not only for their
deceased loved ones but also for their alive family members.
40
Action plan # 4 Hotel and Resort
Objective: To have a partnership with Hotel and Resorts for our scented candles to be used
in their amenities to relax tourist from the long travel and have a lovely ambiance in the
place.
The proponents decided that it will be beneficial to the company if we will have a
partnership with some Hotel and Resorts so that one of the best sellers in our company
which is the Scented candles will be more known.
Objective: To set all the system and technologies that will cover the entire area of the Rose
Candle Factory, offices and the virtual store of the company for it to be a safe place for the
employees and customers.
Aside just form having a traditional candle shop around, it’s better to have more
security nowadays at any shop even at a candle shop. The proponents will be installing more
security camera or CCTV around the shop to be safe inside and out of the candle shop. Also,
to make sure that the employees will do their job appropriate and right.
41
Objective: Give Loyalty cards to dedicated or long-term customers.
Rose Candle will start to have a reward card, to give more credit to loyal consumers
and to those retailers and distributors who buys candles to us. Also, this strategy is used to
keep and maintain the relationship with the customers and a motivation to attract potential
customers for the candle shop.
What is Rose Candle Loyalty Card?

It is given to the customers who always purchase items on our store, and by that our
customers can earn points and redeem every time they purchase an item to the store. Aside
from reward points, our customer gets a 5% discount if they get a total of 250 pesos every
transaction, furthermore if they have enough points they can also use it in the Spa and
Wellness and Flower Shop for discounts and points that can be collected.
Become a Rose Candle Member/ have that Rose Candle Loyalty Card:
Start earning points and enjoy the benefits by simply following these steps:
In store:
1. Buy a Rose Candle Loyalty Card at any physical stores of Rose Candle for only Php.
75.00
42
2. Use the loyalty card to start earning points.
3. Fill out the enclosed membership application form and submit it to the customer
service of any branch of Rose Candle.
4. Claim your personalized loyalty card at any customer service counter of the Rose
Candle in just a few minutes.
Duration and Renewal:
Your loyalty card is valid for 1 year from date of application, and it’s renewable.
To renew, simply go to the store of Rose Candle and pay the renewal fee using cash
(Php. 75.00). Present the receipt together with your Rose Candle Loyalty Card to the
customer service counter and your new card will be ready in just a few minutes.
To renew your membership through a representative, he or she must bring the
following: signed authorization letter, photocopies of your and your representative’s valid
id, and a photocopy of your loyalty card.
43
Layout/Sample of the Loyalty Card
44
Action Plan #7 Logo
The creation of the logo will not only emphasize and showcase the whole idea of what
is the business is known for, but also for it is easy to be remembered by the customers.

Objective: To spread good remarks of the product and inform potential customers.
For the publicity and awareness of the business, the company of Rose Candle shop
plans to make a short advertisement about their business to showcase the good quality of
their product and at the same time since there are a lot of people who are active in social
media especially on Facebook. Also, the company of Rose Candle also advertise their
products through transit advertisement, since it reaches people with different levels and
ages like families, professionals, students, passengers, and even the drivers where they can
promote the good quality of their product together with its price. Another advertising
promotion of the Rose Candle company is bloggers sponsorship for it has its own effectual
way to promote the rose candle product. Through the blog, it consists information’s essential
to consumer and customer's life specifically the traditional way on how Filipino uses the
product.
45
POSTER FOR THE TRANSIT ADVERTISMENT
46
FOR THE BLOG BANENER
47
IX. Marketing Program/Schedule/Action Plan
Objective: To have a spa and wellness near the Rose Candle for the customers to be
relaxed, stressed free and carefree.
Activity In-charge Duration Budget

Idea generation of Proponents 1 week
the new proposed
spa and wellness.
Having a business Proponents 3 days
appointment with
the owner.
Revision, approval Owner 3 days
and finalization of
the idea for the new
spa and wellness.
Final designing and Construction 2-6 months Php. 250,000.00
construction of the Workers
spa and wellness.
Total Php. 250,000.00
48
Objective: To expand the area for more accommodation for the customers and for
the customers and for a wider and comfortable place.
ACTIVITY IN-CHARGE DURATION BUDGET
Conceptualization of Proponent 1 week

new interior design,
furniture and
fixtures, wall paper,
racks, lights etc.
Approval of the Owner 1 day
revised plan for the
store
Meeting and Proponents 1 day

finalizing the
working day of
workers
Redesigning of the Workers 1 month and 2 weeks Php. 50,000.00
store
Total Php. 50,000.00
49
Action Plan #3 Flower Shop
Objective: To have a flower shop beside the Rose candle so it will be convenient to
customers to have all they need in just one area.
Activity In- charge Duration Budget

Proposing the idea Proponents 1 week
about the flower
shop that will be
build beside the
Rose Candle
Having an Proponents 3 days
appointment
regarding the owner
of the flower shop
Sharing of the Owner 3 days
thoughts between
the owner of the two
businesses and
finalizing it
Designing of what Construction 3-5 months Php. 150,000.00
will be the structure workers
of the Flower Shop
50
Action plan # 4 Hotel and Resort
Objective: To have a partnership with Hotel and Resorts for our scented candles to be used
in their amenities to relax tourist from the long travel and have a lovely ambiance in the
place.
Activity In- charge Duration Budget

Proposing the idea Proponents 1 week
about the
partnership with
Hotel and Resort
Having an Proponents 3 days
appointment
regarding the owner
Hotel and Resorts
Sharing of the Owner 3 days
thoughts between
the owner of the two
businesses and
finalizing it
Delivering the Carriage and Throughout the year Php. 100,000.00
candles to the Hotel Distribution office
and Resorts
51
Action Plan #5 Provide CCTV cameras
Objective: To set all the system and technologies that will cover the entire area of
the Rose Candle Factory, offices and the virtual store of the company for it to be a safe place
for the employees and customers.

Looking/Canvasing
The proponents of
the price of Closed- 4 days
the Rose Candle
Circuit TV cameras.
Planning, Meeting
The proponents of
and Approval of the 2 days
the Rose Candle
owners.
Purchasing the 8
pieces of CCTV
The proponents of Php 9,260.00 x 8 =
cameras and each 2 days
the Rose Candle PHP 74, 080.00
camera is worth
PHP 9260.00
Installation of the
Suppliers 3 days PHP 2,500.00
Closed-Circuit TV
TOTAL PHP76,580.00
52
Action Plan #6 Reward Card
Objective: Give reward cards to loyal or long-term customers

Conceptualization of Proponents 2 Days
freebies
Approval of the Proponents 2 Days

Proposal Plan to the
Owner
Creating of Reward Proponents 2 Days Php. 75.00 x 100

Card
Distributing Reward Owner

Card
TOTAL Php. 7,500.00
53
Action Plan #7 Logo

Conceptualization of Proponents 3 days
the new logo
Meeting with the Proponents 2 days

owner
Approval for the Proponents 1 day

new logo
Registering the logo Owner 1 day
TOTAL
54
Action Plan #8 Advertising; Short advertisement in Facebook, Transit advertisement
and Sponsor with a Blogger
Objective: To spread good remarks of the product and inform potential customers

Conceptualization Proponents 2 days
of advertising
techniques
Appointment with Proponents 1 day

the owner
Approval of the Owner 2 days

advertisements
Advertisement Bloggers All through the Php. 5,000.00

through Blogger process
Advertising through Proponents All through the Php 3,000.00

Facebook process
Transit Proponents All through the Php 10,000.00

Advertisement process
TOTAL Php 18,000.00
55
X. Marketing Budget
ACTION PLAN CONTROL
AP#1 Spa and Wellness Php 250,000.00
AP#2 Design Php 50,000
AP#3 Flower Shop Php.150,000.00
AP#4 Hotel and Resort Php. 100,000.00
AP#5 Security Php 76,580.00
AP#6 Reward Card Php 7,500.00
AP#7 Logo
AP#8 Advertising Php. 18,000.00
TOTAL MARKETING BUDGET Php 652,080.00
56
XI. Activity GANTT Chart James
XII. Monitoring and Control
ACTION PLAN MONITORING CONTROL
AP #1 Spa and Wellness The Site Manager of the The Site Manager will
company will be responsible monitor daily the workers to
in supervising the ensure that they are doing
construction of the spa and their work properly.
wellness.
AP #2 Interior Design of the The interior designer along The Interior designer along
Store with the owner will be with the owner will monitor
responsible in checking the daily the workers to ensure
process of designing the they are doing their tasks in
inside of the store. a proper way.
57
AP #3 Flower Shop The Site Manager of the The Site Manager will
company will be responsible monitor daily the workers to
in supervising the ensure that they are doing
construction of the flower their work properly
shop.
AP #4 Hotel and Resort The Production Manager The General Manager along
along with the owner will be with the owner will check
responsible in ensuring that daily the recorded candles
the scented candles will be distributed in Hotels and
given accordingly to Hotel Resorts.
and Resorts.
AP #5 Provide CCTV The Technician along with The General Manager along
Cameras the Owner will be with the owner will check
responsible in checking the daily the recorded videos in
action of buying and CCTV cameras to ensure the
installing the CCTV Cameras. security of the shop.
AP #6 Reward Card The Production Manager The owner will set a

along with the owner will be maximum number of
responsible in ensuring that customers which is 100 who
the reward card will be given can avail the reward card.
accordingly to deserving
loyal customers.
AP #7 Logo The Owner will be The owner will ensure that

responsible in checking the the logo is unique and will be
design proposed by the appealing to customers
team.
AP #8 Advertising The owner along with the The Owner and the
advertising team will be advertising team will ensure
responsible in ensuring that that the advertisements will
all of the advertisements will be posted as soon as possible
be seen by a wide range of and hoping that there will be
netizens a positive feedback.
58
XIII. Financial Projections
Financial Projection
For the years 2017-2020
In units of Philippine Peso (Php)
2017 2018 2019 2020
Sales Php 8,000,000.00 Php 8,240,000.00 Php 9,064,000.00 Php 9,970,400.00

Cost of Goods
Php 2,000,000.00 Php 2,060,000.00 Php 2,163,00.00 Php 2,292,780.00
Sold
Gross Profit Php 6,000,000.00 Php 6,180,000.00 Php 6,901,000.00 Php 7,677,620.00
Operating
Php 2,500,000.00 Php 2,575,000.00 Php 2,703,250.00 Php 2,838,937.50
Expenses
Marketing
- - Php 652,080.00 Php 669,580.00
Budget
Production
Php Php Php Php
Contribution to
3,500,000.00 3,605,000.00 3,642,170.00 4,290,732.50
Margin
59
CURICULUM VITAE
HOPE TRINITY B. ENRIQUEZ
HOME ADDRESS: 790 Galicia Street, Sampaloc Manila
CONTACT NO: 09267012581
Hopetrinity4@gmail.com
EDUCATION
March 2018- FAR EASTERN UNIVERSITY-MANILA
Present
Senior High School, Grade 11
Accountancy Business and Management
2012-2017 CHRIST THE KING COLLEGE- CALBAYOG CITY SAMAR
Grade 7 – Grade 10
Awards: Completer with High Honors, March 2017
Leadership Award, CKC Youth Symphony Orchestra Award,
Girl Scout of the Year Gold, Champion Choral Intramurals 2016,
ARPA Club President
60
2007-2012 CALBAYOG CITY SPED CENTER- CALBAYOG CITY SAMAR
Elementary Graduate Diploma, March 2012. Awards: Sayawitan
Dance Troupe Champion 2009, Most Outstanding Leadership
Award 2012, Rondalla Finisher 2012, Loyalty Award Silver,
Robotics Bronze Award, Girl Scout Award Gold
2004-2005 CALBAYOG CHRISTIAN FAITH ACADEMY
CO-CURRICULAR ACTIVITIES
2007-2012 Rondalla Member, Sayawitan, Girl Scout, Supreme

Student Government Senator grade 3-4, President
Grade 5,
2012-2017 Impromptu Speech English Month Celebration, Group Quiz Bee
SciMath Camp, Filipino Quiz Bee, Host Miss UN, Girl Scout, SSG
Senator, CKC Youth Symphony Orchestra, ARPA Club President,
Auditor Filipino Club, Class Mayor Grade 7-10, Comelec Grade 9,
Joined Folk Dance Intramurals Grade 7-9, Joined Choral
Intramurals Grade 10, Leadership Speaker, Mass Reader, Designer
of Recycled Costume for Miss SciMath 2012
2017-2018 Joined Accquilibrium Club
61
SEMINARS ATTENDED
February 2016 Leadership Seminar
July 2017 Act-Count-Think-See

“A glimpse to the accounting Profession”
September 2017 Leadership Seminar
OTHER RESEARCH PAPERS PREPARED
March 2017 Effects of Being a Fangirl To Korean Boy Bands
October 2017 Defense of the Ancients: Heidegger’s Philosophy of Technology
March 2018 A Qualitative Inquiry on the Competitive Strategies Conducted in

Selected Food Parks in Metro Manila
March 2018 A Quantitative Inquiry on the relationship between educational

achievement and economical status.
October 2018 The Net Sales of Sugar Sweetened Bevarages in SMEs Pre and Post
Train Law Implementation
PERSONAL BACKGROUND
Born on July4, 2000 in Cebu City, Philippines. Fluent in both

English and Filipino. A girl who believes in the saying Don’t wait
for tomorrow, what you can do today. A strong independent
woman, highly motivated and hardworking individual.
62
NICOLE JADE S. ALMOCERA
HOME ADDRESS: 972 Josefina III, Sampaloc, Manila
CONTACT NO: 0977 803 9570
Nicjadealmocera14@gmail.com
EDUCATION
Present
2013-2017 MASBATE NATIONAL COMPREHENSIVE HIGH SCHOOL
Grade 7 – Grade 10 (Science and Technology Engineering and

Mathematics Curriculum)
Awards: Junior High Completer, March 2017
Best in Math (Female Category), March 2017
2007-2013 SACRO COSTATO SCHOOL
Elementary Graduate Diploma, March 2012.
63
2004-2005 SACRO COSTATO SCHOOL
2013--2017 Youth for Environment in School Organization
2017-2018 Joined the Acquilibrium Club
SEMINARS ATTENDED
July 2013. Anti-Drugs Seminar
September 2015 Saceda Youth Leadership Training Program
2013-2017 Youth for Environment in School

Organization Seminar
64
October 2015. 4096 (A math showcase Project)
October 2016 PIN-credi-BALL Holes (A math showcase Project)
March 2017 Coconut Sap as Rust Remover
October 2017 The notion of Marx and Bonifacio’s Revolution
March 2018 A Qualitative Inquiry on the effective marketing strategy of College

Students in Online Reselling Business
March 2018 A Quantitative study about the relationship between years on the job
and sense of loyalty to the company
PERSONAL BACKGROUND
Born on June 06, 2000 in Cebu City, Philippines. Fluent in both

English and Filipino. A girl who dedicated all her achievements in
life to God and her Family. She is also an optimist and a goal-
oriented type of a teenager.
65
DENISE ERIKA M. BANTAYAN
HOME ADDRESS: 55B. Scout Alcaraz corner Matutum Street,

Quezon City
CONTACT NO: 09158480391
den.bantayan@gmail.com
EDUCATION
Present
2013-2017 SIENA COLLEGE-QUEZON CITY
Awards: Completer, March 2017
Speech Choir, Cheerdance Competition (1st Place), Cupid and

Psyche play (1st place) (Best in Costume)
66
2007-2013 DR. ALEJANDRO ALBERT ELEMENTARY SCHOOL-MANILA
2007-2013 Sayawitan, Girl Scout
Speech Choir, Joined Cheer dance competion Grade 7-10, Joined

2013-2017 Folk Dance Intramurals Grade 7-10
2017-2018 Joined Digi-arts Club
67
PERSONAL BACKGROUND
Born on January 08, 2000 in Quezon City, Philippines. Fluent in

both English and Filipino. A lady who could work in peace and
eager to learn new knowledge. Also believe in that The most useful
piece of learning for the uses of life is to unlearn what is untrue.
68
DE GUZMAN, DIANNE JOSA DL.
HOME ADDRESS: 77 Premium Street GSIS Village Project 8

Quezon City
deguzmandiannedl@gmail.com
EDUCATION
Present
Senior High School
2012-2017 SIENA COLLEGE QUEZON CITY
Awards: Junior Highscool Completer
Citizenship Award. Deportment Award.
Award in Mathematics.
69
Merit Award, March 2007. Award in Art.
2012-2017 Young Journalist - Literary
Young Journalist – Layout Team
Member of Table Tennis Club
Member of Public Youth Ministry – Sto Domingo Church
2017-2018 Public Relation Officer, Peace Club
SEMINARS ATTENDED
2017-2018 Students Alternative Integrated Learning Session ( SAILS)
Febraury 2018 Human Rights and Development
August 2018 Leadership Seminar
2016 K-12 Curriculum
OTHER RESEARCH PAPER PREPARED

March 2017 Ang Pananaw ng mga Mag-aaral ng Far Eastern University High
School sa mga Bayolenteng Online Games
October 2017 The Devotion of Philosophy and the Beliefs of Filipino People to
Mahal na Inang Penafrancia
March 2018 A Qualitative Study on the Lived Experience of Selected
Engineers Thriving in the Business Field
70
March 2018 A Quantitative Inquiry on the Difference in Attitude Test Scores of
Students Graduated in Private Junior High School and Students
Graduated in Public Junior High School October 2018
PERSONAL BACKGROUND
Born on January 20, 2000. God-fearing. Broad-minded person who wants a
superficial and idealistic future. Genuine. Creative at times. Neophyte Writer
and polishing to be a good graphic designer. Passion-claimer. Wait for your turn;
everyone has their own time to beam.
71
James Ace G. Delos Santos
HOME ADDRESS8 G Block B Fernandez St. SFDM
QC CONTACT NO 09771041774
jamesacefantastc@gmail.com
EDUCATION
June 2017 –Present Far Eastern University High School
Grade 12—Accountancy and Business Management
2012-2017 Quezon City Academy Foundation Inc.
2007-2012 Sto. Niño Parochial School
2005-2007 Marriott School
2007-2010 Cub Scouts
2010-2012 Boys Scouts
2012-2013 Banda Plauta Member
Champion in Speech Choir English Fest Grade 7 Agap A
Champion in Academic Bash Grade 7 Agap A
2013-2016 DEPA Member
2015-2016 SASF III
2016-2017 CAT
Champion in Palig Awitan Foundation Day
SEMINARS ATTENDED
2016 Conducting an Investigatory Project
PUBLISHED RESEARCH PAPER
72
2012-2013 The Effectiveness of Guava Leaves as soap
2013- 2014 The Effectiveness of Citrus peelings (Lemon, Calamansi, Dalandan) with
Salicylic Acid
2016-2017 The feasibility of gulaman and coconut oil as an alternative candle
2016-2017 The Implications of Unequal Treatment on Society
2017 DECIPHERING RIZAL’S LETTER TO WOMEN’S OF MALOLOS AND
THE CONCEPT OF SECOND SEX
2018 A Qualitative Inquiry on the Competitive Strategies Conducted in Selected

Food Parks in Metro Manila
2018 A Quantitative Inquiry on the difference between gender and Statistics
Midterm Exam
PERSONAL BACKGROUND
Born on January 19, 2001 in Quezon City, Philippines. He has

unconventional taste in music. He lets himself fall into the creative
instinct he has to finish whatever task he has.
REFERENCES
Available upon request
73
LEXINE R. LAMIGAS
HOME ADDRESS: 27 Chief Medina Street

Barangay Kalayaan, Angono, Rizal
CONTACT NO: 09158597300
lexilamigas0@gmail.com
EDUCATION
Present
2013-2016 ANGONO PRIVATE HIGH SCHOOL
Awards:
2015-2016 ANGONO PRIVATE HIGH SCHOOL

Completer March 2016,
Champion in Cheer Dance Competition
74
2007-2012 JOAQUIN GUIDO ELEMENTARY SCHOOL
Rondalla Finisher 2012,
Girl Scout Certificates
2004-2005 BLANCO FAMILY ACADEMY
2007-2012 Rondalla Member, Girl Scout,
OTHER RESEARCH PAPER PREPARED
October 2018 The Net Sales of Sugar Sweetened Beverages in SMEs Pre and Post
Train Law Implementation
PERSONAL BACKGROUND
Born on July 9, 2000 in Angono, Rizal, Philippines. Fluent in both English

and Filipino. I want to succeed in a bracing and challenging habitat that will
provide me different opportunities. To be excellent to personal and organizational
goals.
75
LANCE GABRIELLE R. MACTAL
178 Alapan 1-B Imus City Cavite

09238686717
lancemactal11@gmail.com
EDUCATION
FAR EASTERN UNIVERSITY MANILA

Senior High School
2017-present
Taking up Accountancy Business and Management strand
and soon to take up an Accountancy course.
Junior High School IMUS INSTITUTE OF SCIENCE AND

2013-2017 TECHNOLOGY
High School Diploma, April 2017
2011-2013 ALAPAN 1 ELEMENTARY SCHOOL
2008-2011 CACHAPERO LEARNNG SCHOOL
With honors
2007-2008 SOUTHWOODS SCHOOL OF CAVITE
School representative in Quiz Bees
2005-2007 BRETON SCHOOL
Graduated with honors
76
Badminton placer, Girl Scout, Math Clubs, Mass Demo

Dance, Sabayang Pagbigkas, Poem Contests, Pista sa
2008-2017 Nayon, Volleball game placer
A member of PEACE TAYO club inside the Far

2017-2018 Eastern University campus
February 2018 Kagame Forutazu Online Ordering System

February 2018 Competitive Strategy of Selective Food Parks in Metro Manila
February 2018 Mga suliraning kinakaharap ng mga mag-aaral na atleta
October 2018 Eco Ink
October 2018 The Net Sales of Sugar Sweetened Beverages by SMEs before and
during TRAIN Law 1
PERSONAL BACKGROUND
Born on November 7 2000 in Paranaque but living at 178 Alapan 1B

Imus City Cavite who is a dedicated person when it comes in
pursuing her dreams in life. Patient in every situation possible, Has
the eagerness to finish every tasks that were given to her as early as
possible and that would not be possible without her friends and
family by her side that keeps on supporting her no matter what
happen and especially with the help and guidance of God above
there, so thankful and gifted to him who gives her the strength and
perseverance each and every day that is going in her life.
77
AUBREY P. MALABANAN
Andrea Dormitory, 1932 SH Loyola Street, Barangay 404,

ZONE 41, Sampaloc Manila
09063150094
xxaubreymalabanan@gmail.com
EDUCATION
September 2018- FAR EASTERN UNIVERSITY-MANILA
Present
With Honors
2012-2017 ST. THOMAS ACADEMY
Awards: Completer, March 2017
2007-2012 MOTHER BARBARA MICARELLI SCHOOL
78
2007-2012 Makabayan Club President, Girl Scout, English Quiz Bee
2012-2017 Host for Buwan ng Wika, Joined the activities in Buwan ng Wika,
Speech Choir, Joined the activities in English Month, An officer of
Young Heroes Society Club, Extemporaneous Speech, Poem
Writing, Sayawit, Spelling Quiz Bee, English Quiz Bee, Girl Scout,
Class President Grade 9-10, Class Officer Grade 7-8, Joined Cheer
Dance Intramurals Grade 7&9, A finalist of Thomasians Next top
Dance Crew Grade 7, 8 &10.
2017-2018 Joined Food Bloggers Club
October 2017 Defense of the Ancients: Heidegger’s Philosophy of Technology
February 2017 Competitive Strategy of Selective Food Parks in Metro Manila
PERSONAL BACKGROUND
Born on February 19, 2001 in Santo Tomas Batangas, Philippines. Fluent

in both English and Filipino. A girl who is determined to learn many
more things in this world. A girl who is always tired but have dreams
and goals and very determined to achieve it. A woman who is pursuing
her dreams and doing the best that she can do to have a bright future
ahead of her. With the help of her friends and family and with the help
of Jesus Christ our Lord.
79
BIANCA CES RIANNE O. SESPERES
HOME ADDRESS: #22 Road 8 Bagong Pag-asa, Q.C
CONTACT NO: 09353328723
Biancasesperes1@gmail.com
EDUCATION
Present
2012-2017 STO. NINO PAROCHIAL SCHOOL
2007-2012 STO. NINO PAROCHIAL SCHOOL
80
2007-2012 Girl Scout
Joined Computer Quiz Bee from Gr.7-Gr.10, Member of

2012-2017 Interpretative Dance Group Gr. 8-10, Class P.R.O Gr.7-10
2017-2018 Joined Accquilibrium Club
SEMINARS ATTENDED
July 2017 Act-Count-Think-See

“A glimpse to the accounting Proffesion”
PERSONAL BACKGROUND
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Marketing Plan Rose Candle Final

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Marketing Plan Rose Candle Final

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A Marketing Plan Paper Presented to the Faculty of Accountancy, Business and

Management Strand of Far Eastern University High School

Enriquez, Hope Trinity, B.

Almocera, Nicole Jade, S.

Bantayan, Denise Erika, M.

De Guzman, Dianne Josa, D.L.

Delos Santos, James Ace, G.

Mactal, Lance Gabrielle, R.

Sesperes, Bianca Ces Rianne, O.

Ms. Norizz Nona Cipriano

MARKETING PLAN FOR ROSE CANDLE

Enriquez, Hope Trinity, B.

Almocera, Nicole Jade, S.

Bantayan, Denise Erika, M.

De Guzman, Dianne Josa, D.L.

Delos Santos, James Ace, G.

Mactal, Lance Gabrielle, R.

Sesperes, Bianca Ces Rianne, O.

Submitted in partial fulfillment

APPROVAL / ACCEPTANCE SHEET

MARKETING PLAN FOR REDBUCK’S, FRANCHISE Q.C. BRANCH

Enriquez, Hope Trinity, B.

Almocera, Nicole Jade, S.

Bantayan, Denise Erika, M.

De Guzman, Dianne Josa, D.L.

Delos Santos, James Ace, G.

Mactal, Lance Gabrielle, R.

Sesperes, Bianca Ces Rianne, O.

After having been presented is hereby approved

that are delivered in different places here in the Philippines.

freshening products, such as spray cans.

production faster and efficient.

5.5% from 2017 to 2025.

availability of various type of candles on multiple distribution channels is prompting more

offers particularly attracting more and more buyers.

 To increase the overall sales by 30% by the end of every year

 Ensure financial sustainability by increasing sales of 5% every end of

 To increase the company’s profit by 20% annually

 To increase market, share of the company by 20% to 30% by the end of

 Event based like:

represents respect and memorial rites.

relaxation, comfort, and luxury.

headache, vertigo, or migraine experiences discomfort, scented candles can be incorporated

with scented oil thus creating aromatherapy

afford and reach their offering price.

Action Plan #1 Spa and Wellness

Action Plan #2 Interior design of the store

Action Plan # 3 Flower Shop

Action Plan # 4 Hotel and Resorts

Strategy #2 Service Improvements

Action Plan #5 Provide CCTV Cameras

Action Plan #6 Loyalty Card

Action Plan #7 Logo

Action Plan #8 Advertising; Short advertisement in Facebook, Transit advertisement and

8. Program and Program Objectives

Action Plan #1 Spa and Wellness

stressed free and carefree.

Action plan # 3 Flower Shop

Strategy #2 Service Improvements

Action Plan #4 Provide CCTV Cameras

Action Plan #5 Loyalty Card

Objective: Give Loyalty cards to dedicated or long-term customers.