BARNEY EDWARDS

LIVE & DIRECT

FROM THE UNIVERSITY OF LIFE
“Barney Edwards is a cross between an
ex-Marine and a Father figure.”

A ferocious talent, a gentle heart.

A born leader, a born learner and a studious teacher.

One of very few UK advertising people to have won major

awards as an art director, photographer, and director.

Not just a thinker, a doer.

The best creative directors and art directors in London not

only used to hire him to create great creative, but also to
help create other great creatives.

To teach their younger people how to think, how to art

direct, how to create great work.

‘It is true Barney is now over sixty years old.

But last year, an ex employee of mine, now ECD of the

largest creative department in the World, needed someone
to school his youngsters in the art of ‘TransMedia’. And to
create HD broadcast quality content, shot on cellphones.

Who do you think he chose?’

BARNEY EDWARDS HEART DIRECTOR

Barney was raised by Jesuits. Early on, he switched faith. There isn’t a great UK ad agency he hasn’t worked for.
His mission became the acquisition and dissemination of There isn’t an major UK award he hasn’t won.
learning. There isn’t an A-list British art director who he hasn’t
guided.
His passion and talent for advertising/communication, There isn’t a technology he can’t get his head round, a
is surpassed only by a heart-felt need to impart his technique he can’t master, a new skill he can’t learn.
knowledge. And to revel in bringing out the latent talent
from within those around him. Drop him in the middle of the Sinai desert. And he’ll
adapt. He’ll learn, then teach.
Most Creative Directors focus on ‘the work’. Barney (He did.)
teaches ‘how to fish’.

He plants ‘mental time bombs’ in young minds. Whether

it’s in the classroom of a dusty Art College, a ruthless
London ad agency, or on the streets of Shanghai to
Chinese technology students.

The Israeli Army taught him to dive. And to take military

grade photographs. Underwater.

An all-black African nightclub in Johannesburg hired him

as their resident DJ. When he was 54 years old.
*** Desired experiences should include:
Conceptual thinking.

‘The mind is everything. What you think you become.’ - of progress in almost every field. From the sciences and uncomfortable ideas need nurturing and support, as new
Buddha. the arts - to the exploration of other cultures - and the ideas birth new worlds.
understanding of the thought process’s of other human
Conceptual thought is fundamental to any search for new beings, with different conditioned reflexes or programmed When Paul Arden said: ‘Whatever you think - think the
ideas or problem solving. By its very nature - ‘Accepted’ responses to ones self. opposite.’ he really meant it!
knowledge rarely holds the key to originality. And the
status quo usually generates inertia. For example religion has been responsible for more death His other favorite phrase was “Rock the boat!”. Echoing
than any other ‘ism’ in the history of humanity, including Carl Ally’s “Afflict the comfortable.”
People who come up with good ideas often get there by Hitler and Stalin.
doing the opposite of what’s ‘fashionable’ or sensible. That’s being ‘creative’.
And oddly then become ‘fashionable’ too. But talk to the church - they will tell you it’s remit is to
promote spirituality, human kindness - and education! Conceptual thought and ‘rocking the boat’ are essential
Original ideas come from original people. keys to creativity.
People who through instinct or insight recognize that the Columbus said the world was round - not flat.
commonplace and the acceptable, is rarely helpful when Albeit deserving of an odd bit of pruning by ‘Occams
searching for new initiatives. So ‘ The Church’, the epicentre of academia and learning razor.’ (14c) Creative minds must question everything.
at the time, accused him of being a heretic. They wanted New or old. Past. Future. Present.
Conceptual thinking is the key to problem solving. him turned over to The Inquisition; to be tortured and
Ergo - the future. Built on a combination of ‘experience’, burnt at the stake. Like white light, which contains every color in the spectrum.
‘creativity’, ‘inductive reasoning’ and ‘intuitive process’ - For the Church, his views were a serious issue. Were he Our thought process is complex in its apparent simplicity.
generating solutions and alternatives not readily apparent to prove his theory correct - he would also prove their And what is truly original, in human thought, is a question
on the surface. Meanwhile being ‘sensible’ is no special intellectual superiority and authority was ill founded. in itself. Given the number of humans that have already
‘elixir.’ The problem with trying to make sensible decisions Which of course it was! lived and created upon our planet. And that all human
is - ‘so is everyone else!’ thought emanates from the same source.
The status quo had created intellectual inertia.
Limitations exist in our heads. But if we find ways to listen Columbus convinced Queen Isabella and King Ferdinand That mine, that is the human mind.
to our inner voices, our imaginations can suggest limitless to back him. And set sail for America. Expanding the
possibilities. geographic - and intellectual boundaries of the world. Needless to say, as a Jesuit, conceptual thought is a
Conceptual thinking demands openness to new ways of And thought. Forever. subject close to my heart.
viewing the world, and an almost pathological commitment
to being ‘agin’ the government’ at one’s intellectual core. ‘You will never cross the ocean until you have the courage https://www.youtube.com/watch?v=7cj_bSkuKVA
to loose sight of the shore...’ Christopher Columbus.
Inherent to the process of successful conceptual thought
is a willingness to explore areas others find confusing or From new ‘mind maps’ come new thoughts. New visions.
intellectually frightening. And conservatism is the enemy Conceptual thinkers recognize that unfamiliar and
*** Desired experiences should include:
Trans - media Storytelling.

As an ‘experienced’ cross media creative the process comes naturally to me. I personally have most of the skills other
agency creative’s usually outsource to tackle the often complex craft elements needed.

People like myself developed Transmedia principles as the new digital culture grew up around us.

Struggling at first to keep up with the speed with which it evolved in its infancy. Now it’s second nature. Intuitive. Which
it needs to be, to handle it .

Why and what is Transmedia? Why multiple media?

Sometimes referred to as multi platform storytelling. Its Good stories entertain, persuade and explain. Trans media story telling allows the right sized content –
the craft of telling a single story spread over multiple We don’t relate well to heaps of random facts. to be ‘right timed’ – and carefully placed.
platforms. Hopefully generating audience participation. We try to make sense of isolated events and facts.
Our subconscious can’t help trying to join up the dots. Creating bigger, more profitable, more cohesive and more
Maybe a stills and poster campaign in conjunction with a Allegedly, the ‘average person’ has about 65,000 rewarding interactions with the public.
T.V. commercial. Backed up by viral films for the Internet. thoughts every day.
Generating Twitter and Facebook feeds and YouTube From a production standpoint it involves creating content
clips. And possibly a competition. So joining up the dots needs to lead us into organized, that engages audiences by using different techniques
interesting and stimulating paradigms. Great stories and skill sets to access peoples daily lives in orchestrated
But the heart of Transmedia is always still good ‘story people can participate in, helping them develop and synchronization.
telling.’ spread by word of mouth. Great stories win hearts and Clever ‘orchestration’ is the key.
Engaging audiences over different media platforms can minds. Multi media stories work well because they satisfy
improve audience understanding of, and enjoyment and various curiosities and different lifestyles. Which one
affection for a story or character. Working best when single platform often can’t. And these days surrounded by
each aspect of a story is satisfying in its own right. But a sea of options, audiences own and play with technology
when viewed as a whole, the complete story should be to personally navigate and surf across those seas.
even more interesting , informative, and entertaining than The surfing itself has become part of the entertainment.
it’s individual parts. Besides simply serving as a process of information
gathering.

High tech industrial science and telecommunications have

encouraged extraordinary personalized customization of
the different info’ gathering mechanisms. So ‘one size no
longer fits all’.
 EXAMPLES

QANTAS
FOR : ASSETS TO BE PRODUCED :

Droga5 And Qantas Films :

STYLE AMBASSADOR
In Association With M&C Saatchi Sports & Entertainment. 1. 1 x 15 sec B2C commercial.
2. 2 x ‘Viral Films’ for YouTube + Social media campaigns.
3. Journalist’s Interview. Inserts on prime time t.v. during the races.
BRIEF :
Stills :

MARK WEBBER
To simultaneously produce stills & films.
Providing Trans media marketing content for Qantas.
48 sheet and Super Site National Poster Campaign. Single + Double
Page National Press Campaign.
Publicity stills – Mark as Bond + Red Bull race suit. Mark as Bond
Parody - Stills For Social Media.

TRANS MEDIA CAMPAIGN

SUBJECT :

Mark Webber. Formula 1 Racing Driver.

Sponsored by Red Bull.
The Qantas global style ambassador.
The week before the first F1 race of the season Mark
comes to London to fit his branded ‘fireproof’ Red Bull
racing suit. Designed and produced in the U.K. The suit is
‘Top secret’ until the opening race of the season.
The shoot is ‘top secret.’ *No Face book or Twitter leaks.
All content HAS to be shot in one 8 hr day.
B2C SUPER SITE NATIONAL POSTER CAMPAIGN

1 X 15 SEC B2C T.V. COMMERCIAL

MARK AS BOND PARODY

VIRAL FILM - FOR SOCIAL MEDIA

 EXAMPLES

HTC ONE FOR : ASSETS TO BE PRODUCED :

Ogilvy Shanghai Stills :

Images for 48 sheet posters and press campaigns for B2C. Campaigns.

BRIEF : Films & Social Media Outreach:

PHOTOJAM
A series of documentary films. Focussed on seminars and workshops
To produce : Stills & Films. Out of ‘an event.’ showing the attributes of the HTC One Smart Phone. Demonstrating
Providing Trans media marketing content for HTC One quality and ease of use. Engaging niche target markets reached
smart phone. through the Internet, viral marketing and social media. As well as

TRANS MEDIA CAMPAIGN

a B2C Poster Campaign show casing the best student pictures. Also
using students’ Twitter and Face Book social media feeds. Promoting a
SUBJECT : competition to find the best students. Top of the range HTC One smart
phones offered as prizes at a Press and VIP Private view in a leading
Award Winning International Photographer and Film gallery at the Photojam Exhibition in Shanghai’s most prestigious art
maker Barney Edwards. Teaching 20 Chinese Art students district.
how to design and produce commercial content for
Ogilvy’s B2C Press and Poster Campaign.
Using the HTC1 Smart Phone.
PHOTOJAM

FILM - A TASTE OF THINGS TO COME

SHANGHAI

FILM - CHANGE THE NIGHT

SHANGHAI, CHANGE THE STORY

FILM - CHANGE THE STORY

ZOE STILL

FILM - ZOE
SOUND

FILM - BOOM SOUND, MUSIC

PORTRAIT

FILM - PORTRAITS
PHOTOJAM
STUDENTS
EXHIBITION
SHANGHAI,
FOR GRAHAM FINK
AT OGILVY, CHINA
SHANGHAI ART DISTRICT

FILM - EXHIBITIONE
 EXAMPLES

HAMILTON & HARE

FOR : ASSETS TO BE PRODUCED :

STYLE AMBASSSADOR H&H Saville Row Menswear

BRIEF :
Stills :
1. Images for a National Press Campaign.
2. A Portfolio series of images of for internet and website use.

FRANK - ‘THE WISE GUY’

Films :
To produce Stills & an Internet Film. Providing Trans media 1. 1 x Film for viral internet use.
marketing content. Exploring the internalised manliness of Buglioni, his back ground and
training. Personifying the masculinity of the brand.
SUBJECT : Supporting its Heritage as a Saville Row product for ‘men’s men.’

BUGLIONI
In an authentic alpha male initiative.
‘Frank The Wise Guy Buglioni’ Using the iconography of a real boxer to confirm the products
The British Super – Middleweight professional boxer masculinity.
for England. Holder of the WBO European Super

TRANS MEDIA CAMPAIGN

Middleweight belt.
H&H secured Frank Buglioni’ as a brand Ambassador.
MR. FRANK BUGLIONI - THE WISE GUY

FILM - MR. FRANK ‘THE WISE GUY’ BUGLIONI

EXAMPLES OF
IMAGING &
ART DIRECTION
 LURZER’S EXAMPLES OF
T.V. COMMERICIALS & STILLS
Chronological CV Clients For Photography : Clients For T.V. Commercials
Barney Edwards Born 30th Nov 1947 in Liverpool . England. Galaghers. Benson & Hedges CDP. Range Rover. TBWA. The Territorial Army. COI.
Galaghers . Silk Cut. Saatchi & Saatchi. Territorial Army. Davidson Pearce Berry & Spottiswood. Amnesty International . Saatchi & Saatchi.
1954 – 1963. Educated at Barlborough Hall Preparatory
School and Mount St Marys. Jesuit boarding school. Barclays Bank. CDP. Thorn Lighting . GGT. The Independent Newspaper. Saatchi & Saatchi.
Derbyshire. England. Stella Artois. CDP. Wool Secretariat. Davidson Pearce Berry & Spottiswood. British Airways. Saatchi 7 Saatchi.
Studied : Mathematics – English Language – English British Airways Saatchi & Saatchi. Glen Grants Whisky. Halls. Guinness. Olivy & Mather.
Literature – Latin – French - History – Art - Geography – Parker Pens. CDP. Blue Nun. Saatchi & Saatchi. Employment Training. Gold Greenlees Trott.
Physics – Biology. National Panasonic . CDP. Mercedes Benz. Ogilvy Paris.
Sony. BBDO. Shell. Olivy & Mather.
1964 – 1966. Studied for a Diploma in Art & Design @
The Harris College of Art Preston. Lancashire. England. Bergasol. BMP. Ford. JWT.
Hayfields. Garland Compton. Charbonneir Wines. FCB.
1967 – 1968. Roy Reemer. News Agency. Fleet Street. Volkwagen. Doyle Dane & Bernbach. Country Pride Bakers. BBDO.
London. The Army. CDP. The Butter Council. FCB.
Mace. BBDO. Tunes . Saatchi & Saaatchi.
1969 – 1970. Israel.
Bacardi. The Kirkwood Co. Helmans Mayonnaise. Publicis.
1971 – 1973. Studio Venture. Design Studio. London. 100 Pipers Whisky. JWT. Sea Link Ferries. AMV.
Habitat. Conran. Mc Cormick Richards. Anti - Drink & Drive. Saatchi & Saatchi.
1972. The Daily Telegraph. British Photographer P&O Ferries. Abbot Meade Vickers. Cadburys. Saatchi & Saatchi.
of the Year. Clarks shoes CDP. Ovaltine. TBWA.
Kimberly Clarke. Fletcher Sheldon Delany. John Courage. BMP.
1974 – 1975. Ray Rathborne Photography. Studio London. Teachers Whisky. JWT. Del Monte Orange. Greys.
Reckit & Coleman. BMP. Gallo Wine. Allen Brady & Marsh.
1976. Became Freelance Photographer.
Johnnie Walker Whisky. TBWA. Suanday Times. Literature Partworks. Leagas Delaney.
1981 - 1982. Joined Park Village Productions as a Heineken. CDP Nescafe. Mc Cann Erickson.
Commercials Director. Conservative Party. Saatchi & Saatchi.. Bells Whisky. JWT.
The Daily Mail. Saatchi & Saatchi. Glen Grant Whisky. Halls.
1983 - 1988. Joined Jim Bakers Directors Studio. Olympus Cameras. CDP. Canadian Club Whisky. Leo Burnett.
To work with Lester Bookbinder. David Montgomery. Labour Part. BMP. Peugeot. AMV.
Barry Lategan. David Bailey Don Silverstein and Clive
J&B Whisky. CDP. DHL. Saatchi & Saatchi.
Arrowsmith.
Spillers flour. CDP. VW.Volkswagen Polo. Havas.
1989 - 1998. Set up his own Production Company Edwards Harveys Bristol Cream. CDP. Proctor & Gamble. Lintas.
Baker Swannel with Lewis More O’ Farrel Graham Baker Robinsons Barley Water. CDP. Nurophen. Gold Greenlees Trott.
and John Swannell. Vivitar Lenses. FCO. Douwe Egberts. CST. The Gate.
Ford Motors. JWT. Conservatives. M& C Saatchi.
1999 - 2002. Garret’s. London
Assciated Newspapers. Saatchi& Saatchi. Use Your Vote. Engine Group.
2003 – 2008. Velocity Africa. BMW. Lowe Howard Spincs. Qantas. Droga 5.
Alexon. Saatch & Saatchi.
2009 – 2012 Therapy Films .London. De Beers. Davidson Pearce Berry &
Spottiswood.
2012 – 2014. Salt T.V. London. LandRover. TBWA.
*** Demonstrating an outstanding record of
advertising / creative agency supervision
with national recognition for their creative
work.

JUDGE & AWARDS

‘ 72 Daily Telegraph. British Photographer of the Year.

Judge on D&AD ‘82 & ‘84.
Judge on Association of Photographers. 1984
AFAEP AWARDS 1984 : Gold Award For Vogue Interior Magazines
AFAEP AWARDS 1984 : Gold Awards For Room Set And Architecture
Lions at Cannes : 1 Silver. 1 Bronze.
Creative Circle Silver Award 1990. + 3 Other Awards.
 TESTIMONIALS

Paul Arden (Sadly diseased) Tony Kaye

‘Dedication to his craft’ says Paul Arden of Saatchi & Best known for his effective work for some of London’s I have known of Barney Edwards all my working life. He was and is a role model to me.
Saatchi ‘is what makes him so special. He is obsessive leading advertising agencies Barney has photographed I have known his work. I think the really genius thing about Barney is that he’s still
about detail. He is also a very romantic and passionate for Range Rover, shot the Sandhurst Chapel War Memorial I have known him. onto something.
man, and this is reflected in his work. It is his non for the Army, taken Chris Bonnington the Everest explorer I trust him. He’s still searching.
commercial work, like his pictures of Venice, that I like and his Olympus camera, and for Johnnie Walker Black I believe in what he says. He still feels that he has not yet arrived or succeeded...
the most. Label , a superbly dramatic North Sea shot by moonlight. Barney Edwards produces work that has the look and such is his humble disposition.
In his spare time, he has also created a remarkable series function of the exterior, as we all do... yet he understands This is the moniker of a true artist.
Commercially, he can sometimes be a bit slow and a bit of flower pictures. it’s interior. Because as we all know once you have arrived or think
difficult, but people are prepared to put up with that for One can look at a photograph that Barney has made you have, it’s over.
the quality of his work.’ With their simple, uncluttered compositions they are, [ not taken, but made... ] and see how it feels through it’s I wish him much love and luck and hope sincerely that
to me, comparable with many of the fine Old Masters successive outer layers. whoever reads this message from my own inner voice will
Paul Arden. Executive Creative Director. Saatchi & Saatchi paintings of flowers, and are equally rewarding. Barney creates an arrangement of shapes, lines and get as much pleasure and joy from Barney’s multiple skills
for Direction Magazine. patterns that may exist as a decoration yet it speaks with and disciplines as have I.
If you are interested in photography as an art or a craft, a specific purpose.
Author of ‘It’s not how good you are it’s how good you his work will stimulate your mind – and eye - so that, by Barney cares about the content. The art of action and
want to be.’ learning from one of the great practitioners of our time, concept. The inner seed of a statement. The plan to reveal
you, will be able to aspire to your own level of greatness, it’s function. The design of it.
by adopting your own point of view and your own angle Maybe it’s something personal, maybe it’s something
Edward Booth-Clibborn on life.’ commercial and is intended to sell something.
Whatever it is... you can bet that Mr. Barney Edwards has
‘Barney Edwards images have a quality of ‘I want you Edward Booth-Clibborn, Chairman and founder of the put his heart and soul on the line to deliver it.
to look at this just as it is’ and the majority of them are British Designer’s and Art Directors Awards. D&AD. For I think honestly Barney could be a success at whatever he
superbly composed. As such, they are the work of a ‘European Photography 1985.’ sets out on being a success at.
photographer whose command of his equipment is more My writing in a way comes in the form of a kind of report
than matched by his pictorial sense and knowledge of card that’s based on knowing him as a collaborator, good
composition. Great technical expertise matched to a friend, and in some ways a teacher.
seeing eye. I have worked with Barney a number of times and always
walked away inspired and a little clearer in my own mind.
Barney Edwards is a first class thinker and designer.
He is also a world class photographer.
There are three great creative cities on the planet: New York, London, and Tokyo.
Barney has worked at the very top of the advertising industry in London for three decades.
Barney has worked with and for the very best people in London.
Putting Barney at the top of the top.
Barney worked for Neil Godfrey when Neil was creative director of Collett Dickenson Pearce.
At that time CDP was probably the best agency in the world and Neil was probably the best art director.
(Neil won 23 black pencils, more than anyone else in D&AD’s history.)
How do you top working with Neil?
Barney worked with and for Paul Arden when Paul was creative director of Saatchi & Saatchi.
At that time Saatchi’s was probably the best agency in the world and Paul was probably the best art director.
In each case these creative directors had the pick of creative talent from around the world and, whenever
possible, they chose Barney.
Barney has trained generations of young art directors in London.
He’s taught them to appreciate the strength and power of the visual.
Barney brings a dimension to the visual that others can’t.
Like all the greats, Barney has a confidence and knowledge that naturally shows young people when and how
to break boundaries.
Everyone who’s either worked with, or been taught by, Barney has a more powerful portfolio as a result.
Advertising is now wallowing in a sea of sameness.
Of people learning the rules but learning no originality.
Consequently everyone comes out of college with a portfolio that looks identical: slick but dull.
The best people stand out like a light in the darkness.
That’s the sort of quality Barney brings to his work.
That’s why the best people want to work with him.
That’s why the best students will be trained by him.
That’s why they’ll get jobs.
MY CREDENTIALS AS A REFEREE
I trained to be an art director at Pratt Institute, NY, for 4 years.
During that time I trained mainly at Carl Ally Inc, under Mike Tesch.
(Mike Tesch did the Federal Express ‘Absolutely Positively’ campaign.)
When I came back to London I worked at BMP under John Webster.
John is the most awarded TV writer, art-director and director of all time.
I worked with, and for, John for ten years.
I won 2 Silver and 1 Gold D&AD awards (the only serious award) plus a few Cannes Lions and other things.
When I left, after 10 years, I was deputy creative director.
In 1980 I started Gold Greenlees Trott.
We were voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by one of
the New York magazines (Ad Age or Adweek).
During that time we won many D&AD Awards.
Most of my creative department went on to become creative directors or open their own agencies.
Steve Henry’s agency, HHCL, for instance was voted Agency of the Decade by Campaign.
Whenever possible I used Barney Edwards because his work elevated the concept beyond the initial idea.
Also because Barney trained my youngsters in the process.
Barney would take the idea and handle the layout, the type, the general look, as well as the photography.
He would make sure the entire visual presentation served the idea.
He was art director, typographer, visualiser, and photographer.
Like all the best people he can do all the jobs involved.
NB:
I’m not comfortable having to describe myself and others like this.
But anyone who hasn’t worked in London might not know who we are.
A bit like someone not from New York not knowing Bill Bernbach, or George Lois, or Helmut Krone, or Carl
Ally, or Ed McCabe, or Mary Wells.
For the Attention of :

Helayne Spivak, Director, VCU BrandCenter

Mike Hughes Hall
103 S. Jefferson Street, I recently employed him on a unique project here, sponsored by HTC - the #3 cellphone brand in
Richmond, VA 23284 the world. It called for a great teacher in Art Direction, Photography and Film-Making to mentor and
instruct around 50 students to create stories and content, using only phone technology (i.e. video
and photography). No single photographer, no single art director, no single director could
CDP didn’t hire young art directors. accomplish this task. I had unlimited budget and I had a shortlist with one name on it: Barney
Edwards.
Staffed by a number of ex-DDB NY folks, London’s #1 creative agency comprised only senior, brilliant, art
directors. The finished results were outstanding. The process was shot for a documentary film currently
being edited (clips available) and cataloged for the publication of a coffee-table book, art directed
So when I interviewed, I dyed my hair grey. by Barney.

The great Neil Godfrey broke into a grin, told me I was a “cheeky monkey”, and hired me. Making me the
youngest CDP art director ever.
And to ensure I didn’t do anything too crazy, Neil assigned the legendary Barney Edwards to look after me.
Not as a photographer, but as a mentor.
He was much sought-after and had done famous work that had scooped many awards. He was difficult,
passionate, scrupulous. He was favored by Creative Directors not only because he was a very fine
photographer, but a classically trained graphic designer and art director. So he would be, uniquely,
trusted with the whole job, not just the shot.
He had an innate sense of composition and layout, as well as a great understanding of typography.
In addition to which, he was a fanatical student of all the crafts he practised (forever quoting
George Lois, Herb Lubalin, Bob Gage, Helmut Krone etc) and would thrust books into your hand to
read before you turned up to work the following day.
In closing, let me say that Barney Edwards is a man of extraordinary talents and abilities. An
intuitive filmmaker, an inspired photographer and the consummate Art Director, But more than that,
he is an extraordinary man.
Despite his enormous talent and achievement, he is very modest – and sees himself as a servant
to the minds around him.
And despite being hugely passionate and looking like a very scary ex-Marine, he is blessed with a
level of warmth, charm, wit and gentleness that is just disarming.
This man is 100% teacher. There is no-one else quite like him.
I have no hesitation in whole-heartedly recommending him for any job that requires any of the skills
I’ve mentioned above. And especially so, if all are required.

For, as much as he may have been the UK’s most awarded photographer at that time, he was also Sincerely,
someone who wished to pass a “hot coal” of creativity to any young art director he worked with. He
always wanted you to understand why he was shooting something the way he was. He would Graham Fink
conduct meetings in the National Portrait Gallery in London, to illustrate a point about light, Chief Creative Office, Ogilvy China
structure or color.

And it is this confluence of not only his talent and broad experience, but his deep (often historical)
understanding of the subjects - and his need to impart this information, that made him stand out
not only as a professional, but as the most rewarding man to work with. And learn from.

He’s a natural communicator and born teacher. It’s his in DNA.

Throughout my career, and especially after I became an ECD, I have regularly worked with Barney.

Today, I am in charge of all Ogilvy operations in China. I oversee 20 offices. And have a
department of nearly 400 writers and art directors. One of my core clients is Coke – and the work
we recently produced is the most awarded for the brand in their history. My budgets dwarf those in
the US. And I keep working with Barney.
T.V.
COMMERCIALS
EXAMPLES

BRITISH ADVERTISING
AWARDS ARROWS.
CLICK (for link)
*** National Recognition For Barney Edwards’
Creative Work.

WHAT PEOPLE IN THE

CREATIVE INDUSTRY SAY ABOUT
BARNEY.
For that I defer to others.
I was hired by many agency Creative Directors to not
only to look after their Art Direction, but also their young
Art Directors.
But I dont expect you to take my word for it.
Ask Neil Godfrey, the most awarded Art Director in the UK.
Ask Edward Booth-Clibborn, Chairman and founder of the
British Designer’s and Art Directors Awards. D&AD.
Ask Dave Trott, the most awarded copywriter in the UK.
Ask Tony Kaye, the most awarded commercials director in
the UK.
Ask Graham Fink, the most awarded ECD in the UK.
Ask the ex-CEO of Lowe NY.
Ask Tim Mellors, the ex ECD and deputy Chairman of Grey
World Wide.
BARNEY EDWARDS

LIVE & DIRECT

FROM THE UNIVERSITY OF LIFE