FOR MORE PAPERS | LOGON TO WWW.VUSSS.

COM
FINAL TERM

MGT211 - Introduction To Business

Question No: 1 ( Marks: 1 ) - Please choose one

Which of the following is NOT included in aids to trade?
► Insurance
► Warehousing
► Transportation
► Foreign trade

Question No: 2 ( Marks: 1 ) - Please choose one

Which of the following is NOT a benefit of partnership?
► Distribution of work
► Unlimited Liability
► Tax facility
► Minority protection

Question No: 3 ( Marks: 1 ) - Please choose one

A major disadvantage of the corporate form of organization is the
__________.
► Double taxation of dividends
► Inability of the firm to raise large sums of additional capital
► Limited liability of shareholders
► Limited life of the corporate form

Question No: 4 ( Marks: 1 ) - Please choose one

While making financial projections in a business plan, which of these would
NOT form part of the plan?
► Sources of loan
► Expected revenues
► Net income or profit
► Audit

Question No: 5 ( Marks: 1 ) - Please choose one

A “quota” can best be described as:
► A government payment to producers of an exportable good.
► A tax imposed on an imported good.
► A law which limits the quantity of a good that can be imported.
► A tax imposed on an exported good.

Question No: 6 ( Marks: 1 ) - Please choose one

All of the following are social responsibility issues related to the environment,
or green marketing, EXCEPT;
► Water pollution.

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 1 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

► Air pollution.
► Land pollution.
► Safety and health.

Question No: 7 ( Marks: 1 ) - Please choose one

Job analysis is divided into _____ parts
► Two
► Three
► Four
► Five

Question No: 8 ( Marks: 1 ) - Please choose one

Selection devices that are based upon physical condition of the candidates
are known as:
► Medical tests
► Background investigations.
► Aptitude tests
► Application forms.

Question No: 9 ( Marks: 1 ) - Please choose one

The theory that an employee will compare his or her job inputs and
outcomes relative to others is called:
► Equity Theory
► Performance Theory
► Inputs-Outputs Theory
► Employee Theory

Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following statements is NOT true about services?
► They are experienced, used or consumed.
► They are often sold first, then consumed.
► They are perishable.
► They are tangible.

Question No: 11 ( Marks: 1 ) - Please choose one

Many marketers view political forces as:
► Easily ignored
► Easily influenced
► Simple to recognize
► Beyond their control

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 2 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

Question No: 12 ( Marks: 1 ) - Please choose one

A ______________ is the need-satisfying offering of a firm, and incorporates
the idea of potential customer satisfaction or benefits.
► Brand
► Service
► Product
► Warranty

Question No: 13 ( Marks: 1 ) - Please choose one

JCB would look to which of the following factors to determine how trade
barriers would affect its ability to market its earth-moving equipment in
various countries?
► Political and legal forces
► Interpersonal forces
► Social forces
► Industrial forces

Question No: 14 ( Marks: 1 ) - Please choose one

Any series of firms or individuals who participate in the flow of products from
producer to final user or consumer are called ___________________.
► Channels of distribution
► Distribution chains
► Middlemen/facilitators
► Channel systems

Question No: 15 ( Marks: 1 ) - Please choose one

The marketing research process consists of four steps. Which of the following
is not one of these steps?
► Developing the research plan for collecting information.
► Defining the problem and research objectives.
► None of the given options
► Evaluating the competitor strategies.

Question No: 16 ( Marks: 1 ) - Please choose one

Consumer goods are classified as convenience, shopping, and:
► Durable.
► Nondurable.
► Consumer.
► Specialty.

Question No: 17 ( Marks: 1 ) - Please choose one

The product mix may be divided:
► Into a number of product items.

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 3 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

► Into a number of product lines.

► Into a number of product variants.
► Into a number or specialty products as compared with the number of
convenience products.

Question No: 18 ( Marks: 1 ) - Please choose one

Idea generation is the stage of the new - product strategy development
program.
► 1st
► 2nd
► 3rd
► 4th

Question No: 19 ( Marks: 1 ) - Please choose one

The product life cycle describes the stages, a new product goes through in
the:
► Introduction phase
► Test market
► Marketplace
► Diffusion stage

Question No: 20 ( Marks: 1 ) - Please choose one

During the introduction stage of the Product life cycle, sales gradually
increase and:
► Competition becomes tough
► Profit is minimal
► More investors are needed
► Sales people are brought to push the product

Question No: 21 ( Marks: 1 ) - Please choose one

A product life cycle that rises and falls several times is an indication of what
product type?
► Fads
► Fashion goods
► Low learning products
► High learning products

Question No: 22 ( Marks: 1 ) - Please choose one

Washers and stoves would normally use:
► Exclusive distribution
► Intensive distribution
► Selective distribution
► Subjective distribution

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 4 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

Question No: 23 ( Marks: 1 ) - Please choose one

When members of a channel have problems with each other this is called:
► Trouble
► Infighting
► Disputations
► Channel conflict

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the following is defined as the set of activities concerned with
efficient movement of finished goods from producers to consumers?
► Physical distribution
► Marketing research
► Product management
► Total quality management

Question No: 25 ( Marks: 1 ) - Please choose one

The first decision in developing an advertising program is to:
► Set the budget.
► State the mission of the advertising program.
► Understand the lifestyles, attitudes and demographics of the target
market.
► Select the appeal.

Question No: 26 ( Marks: 1 ) - Please choose one

Which of the following statements about outdoor advertising is true?
► Outdoor advertising is most effective for informational advertising.
► Outdoor advertising has good reach and good frequency.
► Outdoor advertising is most effective for pioneering advertising.
► The use of outdoor advertising is declining.

Question No: 27 ( Marks: 1 ) - Please choose one

Which of the following factor does not influence the choice of an advertising
media?
► The kind of message business wants to advertise
► The coverage required by business
► The advertising budget of business
► The location of the advertising agency

Question No: 28 ( Marks: 1 ) - Please choose one

A major advantage of personal selling in comparison to other forms of
promotion is that:
► The message can be adapted to the needs of each customer
► A mass audience is addressed

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 5 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

► Per-customer costs are low

► None of the given options

Question No: 29 ( Marks: 1 ) - Please choose one

The final stage in the personal sales process is the __________ stage.
► Presentation
► Assumptive close
► Trial close
► Follow-up

Question No: 30 ( Marks: 1 ) - Please choose one

Although accounting information is used by a wide variety of external parties,
financial reporting is primarily directed toward the information needs of:
► Investors and creditors.
► Government agencies such as the Internal Revenue Service.
► Customers.
► Trade associations and labor unions.

Question No: 31 ( Marks: 1 ) - Please choose one

The nature of an asset is best described as:
► Something with physical form that is valued at cost in the accounting
records.
► An economic resource owned by a business and expected to benefit
future operations.
► An economic resource representing cash or the right to receive cash
in the near future.
► Something owned by a business that has a ready market value.

Question No: 32 ( Marks: 1 ) - Please choose one

Which one of the following would normally be considered as one of the ‘costs
of quality’?
► Transaction costs
► Overhead costs
► Appraisal costs
► Transport costs

Question No: 33 ( Marks: 1 ) - Please choose one

Studies identifying a firm’s current costs as well as the areas with the largest
cost-savings potential are known as:
► Quality/cost studies
► Observational studies
► Scientific studies
► Experimental study

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 6 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

Question No: 34 ( Marks: 1 ) - Please choose one

A stage where there is no defect in the product, process and organization is
known as _________.
► Zero defect level.
► Depreciation level.
► Cost level.
► Budget level.

Question No: 35 ( Marks: 1 ) - Please choose one

Which of the following is NOT usually defined as an element of the marketing
mix?
► Product
► Price
► Place
► Profit

Question No: 36 ( Marks: 1 ) - Please choose one

Personality characteristics, perception, motives, ability, knowledge and
attitudes:
► Operate independently of environmental influences.
► Can be measured accurately by marketers .
► Are psychological forces that may influence consumers’behaviour.
► Are external forces that affect consumers' behavior.

Question No: 37 ( Marks: 1 ) - Please choose one

JIT(just in time) aims at:-
► Avoid delays
► Favorable cash flow of the organization
► Reduction in non-value added activities
► All of the given options

Question No: 38 ( Marks: 1 ) - Please choose one

The following actions would help to improve effectiveness of materials
planning:-
► Accurate forecasting
► Computerization
► Shorter materials plan period
► All of the given options

Question No: 39 ( Marks: 1 ) - Please choose one

Total Quality Management (TQM) strives for quality excellence through which
of the following mechanisms?

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 7 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

► Design of programmers to improve the quality of products and

services.
► Consistently high standards of marketing, sales training and customer
service.
► Formulating strategies and policies that direct resources.
► All of the given options.

Question No: 40 ( Marks: 1 ) - Please choose one

The three major tasks involved in the implementation stage of the sales
management process are:
► Sales force recruitment and selection, sales force training, and sales
force compensation.
► Developing account management policies.
► Setting sales objectives and developing account management policies.
► Organizing the sales force, quantitative assessment, and follow-up.

Question No: 41 ( Marks: 1 ) - Please choose one

Which of the following statements is correct for a sole proprietorship?
► The sole proprietor has limited liability
► The sole proprietor can easily dispose of their ownership position
relative to a shareholder in a corporation
► The sole proprietorship can be created more quickly than a
corporation
► The owner of a sole proprietorship faces double taxation unlike the
partners in a partnership

Question No: 42 ( Marks: 1 ) - Please choose one

Which of the following is the oldest form of business organization?
► Cooperative Society
► Sole proprietorship
► Partnership
► Company

Question No: 43 ( Marks: 3 )

Explain the terms “Brand Equity” and “Brand Awareness”.

Question No: 44 ( Marks: 3 )

Define the term “Enterprise Resource Planning”.

Question No: 45 ( Marks: 3 )

What is meant by the term ‘Just-in-Time’ Inventory system?

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 8 of 9
 FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM
FINAL TERM

Question No: 46 ( Marks: 5 )

Define liabilities and distinguish between current and long-term
liabilities.

Question No: 47 ( Marks: 5 )

What steps are involved in buying decision process?

Question No: 48 ( Marks: 10 )

Write a detailed note on the following:
1) Balance sheet
2) Income statement

Question No: 49 ( Marks: 10 )

Marketers operate in an increasingly connected world and
environment continues to change at a rapid pace. Identify the major
trends in the firm’s natural and technological environments.

FOR MORE PAPERS | LOGON TO WWW.VUSSS.COM

Page 9 of 9