Professional Documents
Culture Documents
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?
► Idea Stage
► Product Planning Stage
► Product Development Stage
► Test Marketing Stage
Question No: 9 ( Marks: 1 ) - Please choose one
Licensing is a significant marketing strategy to:
► Use intellectual property of others
► Pirate others’ patents
► Grow the business in new markets
► Control the costs
► Joint venture
► Majority interest
► Horizontal merger
► Diversified activity merger
.
Question No: 26 ( Marks: 1 ) - Please choose one
Following are the types of non-equity arrangements EXCEPT:
► Licensing
► Management contracts
► Direct export
► Turnkey projects
MIDTERM EXAMINATION
Spring 2010
MGT602- Entrepreneurship (Session - 3)
Compose and prepared by sanasunny=3
Question No: 1 (Marks: 1) - Please choose one
A typical inventor is usually ________________________.
► Highly creative & in love with the invention
► Does not encourage change
► Willing to modify the invention in order to augment commercial benefit
► None of the given options
MIDTERM EXAMINATION
Spring 2009
MGT602- Entrepreneurship (Session - 4)
Compose and prepared by sanasunny=4
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following has not yet been empirically established as a distinguishing characteristic of entrepreneurs?
► Locus of control
► Feeling about independence
► Need for achievement
► Risk taking
► Brainstorming
► Reverse brainstorming
► Creative problem solving
► Synectics
► Earliest period
► Middle ages
► 17th century
► 19th and 20th century
What is the process by which individuals pursue opportunities without regard to resources they currently control?
► Startup management
► Entrepreneurship
► Financial analysis
► Feasibility planning
► Role models
► Moral support networks
► Professional support networks
► Business support networks
► Gap of knowledge
► Variable rate of return
► Same communication style Page No. 27
► Different accounting system
► Avoid negligence
► Warn consumers of any potential hazards Page No. 47
► Give warranty
► Avoid misrepresentation
► 10 years
► 40 years
► 20 years Page No. 40
► 80 years
► GATT
► NAFTA
► FTA
► PTO Page No. 40
► German leadership
► French leadership
► U.S. leadership (Not Sure)
► U.K. leadership
► Government
► Finance
► High interest rates
► Role models
► Understands environment
► Encourage the team work
► Not flexible
► Persistent
► Management
► Evaluation
► Reward
► Training
► Nationality
► Education
► Personal values
► Work history
► Personal affiliations
► Mentor
► Trade associations
► Friends Page No. 24
► Joint venture
► Management contracts Page 29
► Minority interest
► Merger
► Creative
► Conceptualization
► Understanding environment
► All of the given options
MIDTERM EXAMINATION
Spring 2010
MGT602- Entrepreneurship
Compose and prepared by sanasunny=6
Time: 60 min
Marks: 47
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following has not yet been empirically established as a distinguishing characteristic of entrepreneurs?
► Locus of control
► Feeling about independence
► Need for achievement
► Risk taking
Question No: 17 ( Marks: 1 ) - Please choose one
Which of the following is NOT included in the opportunity evaluation process?
► Length of the opportunity
► Real and perceived value of opportunity
► Goals and objectives of customers
► Risks and rewards of opportunity
Question No: 23 ( Marks: 1 ) - Please choose one
Which of the following abilities must be possessed by an entrepreneur?
► Creative
► Conceptualization
► Understanding environment
► All of the given options
Question No: 24 ( Marks: 1 ) - Please choose one
An individual’s desirability to form a new venture depends upon all of the following Except:
► Culture
► Family
► Teachers
► Personal savings
Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following best describes “contract”?
► It refers to a legally binding agreement between two parties
► It grants holder protection from others making, using or selling similar idea
► It may be a word, symbol, design or some combination that identifies the source of certain goods
► It refers to a legal document giving official permission to do something
Question No: 32 ( Marks: 1 ) - Please choose one
There are three perspectives that should be considered when preparing the plan. Which of the following does NOT refer to the plan?
► Entrepreneurial perspective
► Marketing perspective
► Investor’s perspective
► Religious perspective
Question No: 33 ( Marks: 1 ) - Please choose one
Business plan should be prepared by an entrepreneur. All of the following should be consulted while preparing this plan EXCEPT:
► Lawyers
► Accountants
► Marketing consultants
► General public
Question No: 34 ( Marks: 1 ) - Please choose one
Data that support the opportunity for the venture should be briefly stated in the executive summary. If this venture is an internet business, all of the
following facts should be stated by an entrepreneur EXCEPT:
► Growth in the number of internet users
► Growth in the average amount of time spent on the internet
► Growth in sales dollars generated on the internet
► Growth rate of population
MIDTERM EXAMINATION
Spring 2010
MGT602- Entrepreneurship (Session - 2)
Compose and prepared by sanasunny=8
Time: 60 min
Marks: 47
Question No: 1 ( Marks: 1 ) - Please choose one
The level at which an individual is viewed by society is called:
► Financial status
► Qualification
► Social status
► Achievement
► Idea Stage
► Product Planning Stage
► Product Development Stage
► Test Marketing Stage
► Character
► Cost
► Continuity
► Contribution
► Export
► Non equity arrangements
► Direct foreign investment
► All of the given options
► Middle ages
► 18th century
► 17th century
► 19th and 20th century
► Earliest period
► 19th and 20th century
► Middle ages
► 17th century
► Friends
► Foreign aid
► Relatives
► Personal savings
► Startup management
► Entrepreneurship
► Financial analysis
► Feasibility planning
► Entrepreneurship
► Hyper competition
► Governmental laws
► Organizational culture
► Entrepreneurial
► Intrapreneurial
► Corporate Page 16
► None of the given options
► Independence page22
► Money
► Job satisfaction
► Opportunity
► Motivation Page22
► Business skills
► Departure point
► Goal orientation
► Employees
► Investors page50 – (need to check)
► Advisors
► All of the given options
► 20 years
► 14 years Page43
► 10 years
► 40 years
Question: what are the key environmental factors which differentiate international entrepreneurship from domestic entrepreneurship. 3marks
► Role models
► Moral support networks
► Professional support networks
► Business support networks
► Gap of knowledge
► Variable rate of return
► Same communication style Page No. 27
► Different accounting system
► Avoid negligence
► Warn consumers of any potential hazards Page No. 47
► Give warranty
► Avoid misrepresentation
► 10 years
► 40 years
► 20 years Page No. 40
► 80 years
► GATT
► NAFTA
► FTA
► PTO Page No. 40
► German leadership
► French leadership
► U.S. leadership (Not Sure)
► U.K. leadership
Question No: 10 ( Marks: 1 ) - Please choose one
Factors contribute to the creation of new venture EXCEPT:
► Government
► Finance
► High interest rates
► Role models
Ref: http://wps.prenhall.com/bp_barringer_entrep_1/29/7476/1913875.cw/content/index.html
► Understands environment
► Encourage the team work
► Not flexible
► Persistent
Ref: http://www.rcktmom.com/njlworks/Spst541MgtANAL_NJL.html
This expansion is attained through the infusion of the intrapreneurial management strategy
► Nationality
► Education
► Personal values
► Work history
Question No: 18 ( Marks: 1 ) - Please choose one
Professional support network includes all of the following
EXCEPT:
► Personal affiliations
► Mentor
► Trade associations
► Friends Page No. 24
► Joint venture
► Management contracts Page 29
► Minority interest
► Merger
► Creative
► Conceptualization
► Understanding environment
► All of the given options
► Financial status
► Qualification
► Social status
► Achievement
► Idea Stage
► Product Planning Stage
► Product Development Stage
► Test Marketing Stage
► Character
► Cost
► Continuity
► Contribution
► Export
► Non equity arrangements
► Direct foreign investment
► All of the given options
► Middle ages
► 18th century
► 17th century
► 19th and 20th century
► Earliest period
► 19th and 20th century
► Middle ages
► 17th century
► Friends
► Foreign aid
► Relatives
► Personal savings
► Startup management
► Entrepreneurship
► Financial analysis
► Feasibility planning
► Entrepreneurship
► Hyper competition
► Governmental laws
► Organizational culture
► Entrepreneurial
► Intrapreneurial
► Corporate Page 16
► None of the given options
► Independence page22
► Money
► Job satisfaction
► Opportunity
► Motivation Page22
► Business skills
► Departure point
► Goal orientation
► Employees
► Investors page50 – (need to check)
► Advisors
► All of the given options
► 20 years
► 14 years Page43
► 10 years
► 40 years
LICENSING:- Licensing is an arrangement between two parties, where one party has proprietary rights protected by a patent, trademark, or copyright.
This requires the licensee to pay a royalty to the holder of the proprietary rights in return for permission to copy the patent. Licensing has significant value
as a marketing strategy to holders of patents.
Benefits
Licensing can increase revenues, without the risk and costly start-up investment. Licensing can also be a way to start a new venture when the idea may
infringe.
Question No: 36 ( Marks: 5 )
What is a business plan and what purpose does it serve?
Phase 2: Develop a Business Plan
A good business plan must be developed in order to exploit the opportunity defined. A good business plan is important in developing the opportunity and
in determining the resources required, obtaining those resources and successfully managing the venture.
The business plan is valuable to the entrepreneur and investors because:
1. It helps determine the viability of the venture in a designated market.
2. It gives guidance in organizing planning activities.
3. It serves as an important tool in obtaining financing. Potential investors are very particular
Question No: 17 ( Marks: 1 ) - Please choose one
Which of the following is NOT included in the opportunity evaluation process?
► Length of the opportunity
► Real and perceived value of opportunity
► Goals and objectives of customers
► Risks and rewards of opportunity
Question No: 23 ( Marks: 1 ) - Please choose one
Which of the following abilities must be possessed by an entrepreneur?
► Creative
► Conceptualization
► Understanding environment
► All of the given options
Question No: 24 ( Marks: 1 ) - Please choose one
An individual’s desirability to form a new venture depends upon all of the following Except:
► Culture
► Family
► Teachers
► Personal savings
Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following best describes “contract”?
► It refers to a legally binding agreement between two parties
► It grants holder protection from others making, using or selling similar idea
► It may be a word, symbol, design or some combination that identifies the source of certain goods
► It refers to a legal document giving official permission to do something
Question No: 32 ( Marks: 1 ) - Please choose one
There are three perspectives that should be considered when preparing the plan. Which of the following does NOT refer to the plan?
► Entrepreneurial perspective
► Marketing perspective
► Investor’s perspective
► Religious perspective
Question No: 33 ( Marks: 1 ) - Please choose one
Business plan should be prepared by an entrepreneur. All of the following should be consulted while preparing this plan EXCEPT:
► Lawyers
► Accountants
► Marketing consultants
► General public
Question No: 34 ( Marks: 1 ) - Please choose one
Data that support the opportunity for the venture should be briefly stated in the executive summary. If this venture is an internet business, all of the
following facts should be stated by an entrepreneur EXCEPT:
► Growth in the number of internet users
► Growth in the average amount of time spent on the internet
► Growth in sales dollars generated on the internet
► Growth rate of population
Question No: 35 ( Marks: 3 )
What is copyright? What are its limitations.
COPYRIGHT
A copyright protects original works of authorship. The protection does not protect the idea itself. It allows someone else to use the idea in a different
manner. In 1980 the Computer Software Copyright Act was added to provide explanation of the nature of software protection under copyright law. Authors
of software are protected in a manner similar to authors of artistic works. The idea is not eligible for protection, but the actual software program is eligible.
The PTO issues registration for software source codes and object codes programs. Protection of material on the Internet has become an important issue.
The New York Time recently claimed that Amazon.com couldn’t use its best-seller list without its permission. Ownership of stock quotes, judicial
decision, and real estate postings is also being questioned. Copyrights are registered with the
Library of Congress. All that is needed is the form, two copies of the work, and the appropriate fee sent to the Register of Copyrights. The term of the
copyright is the life of the author plus 50 years. In some instances, several forms of protection may be available: trademark, patent, and copyright.
Question No: 36 ( Marks: 5 )
While using brain storming for new idea creation what measures should be taken to acquire a good idea?
Brainstorming
A group method of obtaining new ideas and solutions is called brainstorming. The brainstorming method for generating new ideas is based on the fact that
people can be stimulated to greater creativity by meeting with others an d participating with organized group experiences. Although most of the ideas
generated from the group have no basis for further development, often a good idea emerges.
Reverse brainstorming
Similar to brainstorming, but criticism is allowed and encouraged as a way to bring out possible problems with the ideas.
Question No: 37 ( Marks: 5 )
While developing the web site what characteristics should be kept in mind?
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?
► Idea Stage
► Product Planning Stage
► Product Development Stage
► Test Marketing Stage
Question No: 9 ( Marks: 1 ) - Please choose one
Licensing is a significant marketing strategy to:
► Use intellectual property of others
► Pirate others’ patents
► Grow the business in new markets
► Control the costs
► Joint venture
► Majority interest
► Horizontal merger
► Diversified activity merger
.
Question No: 26 ( Marks: 1 ) - Please choose one
Following are the types of non-equity arrangements EXCEPT:
► Licensing
► Management contracts
► Direct export
► Turnkey projects
► Brainstorming
► Reverse brainstorming
► Creative problem solving
► Synectics
► Earliest period
► Middle ages
► 17th century
► 19th and 20th century
What is the process by which individuals pursue opportunities without regard to resources they currently control?
► Startup management
► Entrepreneurship
► Financial analysis
► Feasibility planning
Merger
Joint ventures (Pg 33)
Management contracts
Synergy
Joint venture
Merger
Synergy
They are familiar with the needs of the market (Pg 39)
They earn a handsome profit from new business
They do not bother if entrepreneur bears a loss
They have well-developed sales force
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=Members%20of
%20distribution%20channels%20&f=false
Lack of experience
Limited resources (Pg 15)
Lack of education
None of the given options
Question No: 9 __ ( Marks: 1 ) - Please choose one
Which one of the following protects continuity of the business(specially in partnership)?
Property insurance
Casualty insurance
Life insurance
Bonding (Repeated)
New technology
Manufacturing
Marketing
Personnel
Lawyers
Accountants
Marketers (Pg 54)
All of the given options
Investor
Customer (Pg 54)
Entrepreneur
Marketing manager
Real estates
Lease
Rentals
All of the given options (page 53)
Any deal involving real estate must be in writing to be valid. Leases, rentals, and purchases all need written agreements
Brainstorming
Reverse brainstorming
Creative problem solving (Pg 40)
Synectics
Focus group
Problem inventory analysis
Brain storming
Reverse brainstorming
Soiled reference
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=Focus
%20group&f=false
Heuristics
Forced relationship
Scientific method (Repeated)
Value analysis
Fashion
Most popular business
A winding up company
Research and development (Pg 08)
Entrepreneurship
Hyper competition (Pg 16)
Governmental laws
Organizational culture
Economic
Political
Cultural
Technological (Repeated)
For 1 month
For 6 months
For long time span (Pg 15,and Ref:online book)
For 1 year
Easily available
Difficult to obtain (sure )
Very useful
Very cheap
Periodic intervals
Whole project
For certain tasks
None of the given options
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=entrepreneurial
%20domain&f=false
Entrepreneurship
Intrapreneurship (Pg 21)
Act of stating a new venture
Offering new products by an existing company
Understands environment
Encourage the team work
Not flexible (Pg 20)
Persistent
Entrepreneurial
Partnership
Intrapreneurship
Private firms
Corporate culture (Pg 18)
Males often have investors, bank loans, or personal loans in addition to personal funds (Pg 27)
Males often have more experience in manufacturing, finance, or technical areas
Men are often more confident and less flexible and tolerant
Men usually list outside advisors as the least important supporters
Employees
Investors (Pg 54)
Advisors
All of the given options
Research on business ethics can be broken down into four broad classifications:
1. Pedagogically-oriented inquiry
2. Theory-building without empirical testing
3. Empirical research, measuring the attitudes and ethical beliefs of students and academic faculty
4. Empirical research within business environments
Property insurance
Casualty insurance
Life insurance
Bonding (http://www.answers.com/topic/insurance)
http://www.entrepreneur.com/encyclopedia/term/82222.html
6 Mar 2009 ... Thus, large life insurance companies began to enter the property and liability insurance field. ... The Fidelity and Casualty Company of New
York issued the first contract to .... Bonding, or fidelity insurance, is designed to protect an .... of underwriters working individually or in partnerships
An offer is made
An acceptance of offer
Counter offer
Consideration is given
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA93&dq=Which+of+the+following+method+entrepreneur+can+use+to+do+international+business+with+least+risk
%3F&hl=en&ei=0BusTOzGDoSavgOx3uTtBg&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CCoQ6wEwAA#v=snippet&q=a
%20contract&f=false
Question No: 21 ( Marks: 1 ) - Please choose one Which
one of the following is a section of patent application?
All of the given options (page 47)
Introduction
Description of business
Claims
Trading
Direct export
Indirect export (pg 34)
Domestic sales
Work History
Dissatisfaction with one’s job often motivates the launching of a new venture. Previous technical and industry experience is also important once the
decision to start a business is made. Experience in the following areas is particularly important: financing; product or service development; manufacturing;
development of distribution channels; and preparation of a marketing plan. As the venture becomes established, managerial experience and skills become
more important. Entrepreneurial experience becomes increasingly important as the complexity of the venture increases.
MOTIVATION While motivations may vary, the reason cited most often for becoming an entrepreneur independence-not wants to work for anyone else.
Other motivating factors differ between male and female entrepreneurs. Money is the second reason for men’s starting a venture. Job satisfaction,
achievement, opportunity, and money are the second order reasons for women.
Question: explain types of exchange systems & explain how barter system emerged in international trade. 5marks
Barter system
A method of payments using non-money items
Third party arrangement
Paying for goods indirectly through another source
what is gorden method how is it used for creative problem Solving? 3 marks
Gordon method
Gordon method is a method of developing new ideas when the individuals are unaware of the problem. In this method the entrepreneur starts by mentioning a general
concept associated with the problem. The group responds with expressing a number of ideas.
Limitations
All other uses require permission and copyright owners can license or
permanently transfer or assign their exclusive rights to others. Copyright does not protect ideas, only their expression or fixation. Without the permission
of owner you cannot have a right to copy.
Europe
1. Europe has only recently become interested in entrepreneurship.
2. Risk taking has been discouraged and business failure considered a social disgrace.
3. Several changes in the social and political climate have changed this traditional, security- conscious culture.
4. Exemplifying this new thinking are academics, especially scientists and engineers.
5. Today more individuals are emerging in both academic circles and large companies who are look for a challenge.
6. New government policies are making it easier to raise money for starting up businesses.
7. The U.K. created the Business Expansion Scheme in 1983 to provide capital to new business ventures.
10. Another hurdle is the French contempt for both failure and success.
11. Research in Ireland and Sweden has explored the nature of European entrepreneurship.
2. The Malaysian government has established the Malaysian Industrial Development authority to promote efforts to eradicate poverty, but has not accomplished much.
The entrepreneur normally does not have the expertise and much know how to handle possible risk associated with many different
laws and regulations. So , an entrepreneur needs help of a competent lawyer to handle such situations nicely.
A good relationship with a competent lawyer may help entrepreneur to eliminate risk associated with new starting business and it
will give confidence to the entrepreneur. The lawyer with whom you are going to work should be some one you can relate easily and
frankly with trust.
4) Problem Inventory Analysis Techniques. (5 Marks)
Problem inventory analysis uses individuals in a manner that is like to focus groups to generate new product ideas. However instead of generating new
ideas themselves, consumers are provided with a list of problems in a general product category. They are then asked to identify and discuss products in this
category that have the particular problem. This method is often effective since it is easier to relate known products to suggested problems and arrive at a
new product idea then to generate an entirely new idea by itself.
Which factors should be studied by entrepreneur to conduct environmental analysis while preparing a business plan? Explain the factors. 5(marks)
The entrepreneur should first conduct an environmental analysis to identify trends and changes occurring on a national and international level that may impact the new
venture. Examples of environmental factors are:
Economy
The entrepreneur should consider trends in the GNP, unemployment by geographic area, disposable income, and so on.
Culture
An evaluation of cultural changes may consider shift in the population by demographics.
Technology
Advance in technology is difficult to predict. However, the entrepreneur should consider potential technological developments determined from resources
committed by major industries or the U.S. government.
Legal concerns
There are many legal issues for starting a new venture. The entrepreneur should be prepared for any future legislation that may affect that product or
services, channel of distribution, price or promotion strategy.
Discuss the role of export management firm as an indirect source of exporting. 5
Export management firms, another indirect method, are located in many commercial centers. For a fee, these firms will provide representation in foreign market.
Typically, they represent a group of non-competing manufactures from the same country who have no interest in becoming directly involved in exporting. The expert
management handles all of selling, marketing and delivery, in addition to any problem technical problems involved in the export process.
Question No: 35 ( Marks: 3 )
Describe any three issues that should be addressed in executive summary.
1. Brief description of the business concept
2. Any data that support the opportunity for the venture.
3. Statement of you this opportunity will be pursued.
Concept Stage
In the concept stage the refined idea is tested to determine consumer acceptance without manufacturing it.
Commercialization.
Although the results of product development stage provide the basis of the final marketing plan, the market test can be done to increase the certainty of successful
commercialization.
What activities are required at Test Marketing Stage of Product Planning & Development Process? (3 M)
Test Marketing Stage Although the results of product development stage provide the basis of the final marketing plan, the market test can be done to increase the
certainty of successful commercialization. The last step in the evaluation process, the test marketing stage, provides actual sales results which indicate the acceptance
level of consumers. Positive test results indicate the degree of probability of a successful product launch and company formation.
2) If an entrepreneur is going to start International Business. What are the strategic issues that are more important for him and he has to consider them
carefully.
The mode of entering or engaging in international business can divided into three categories: exporting, non equity arrangements and direct foreign
investment
Exporting
Selling goods to another country by taking care of the transaction
Minority interests
It refers to having less than 50 percent ownership position
Joint ventures
Two firms get together and form a third company in which they share the equity.
3) Being a entrepreneur you are going to start International Business. Your need to adjust your Business plan according to Regional Difference in terms of
Economic development. You are required to highlight the factors which can impact your decision.
Consumer can help in creating new idea for new product. Discuss how the consumer can be helpful. (3 Marks)
Consumers
Potential entrepreneurs should pay close attention to the final focal point of the idea for a new product or service the potential consumer. This can be an informal or
formal survey of consumers expressing their opinions. Care should be taken to ensure that the idea represents a large enough market.
The business plan should be comprehensive enough to give a potential investor a complete understanding of the venture
Introductory Page
The title page provides a brief summary of the business plan’s contents
Executive Summary
This is prepared after the total plan is written. It should be three to four pages in length and should highlight the key points in the business plan
3) While entering into the international market the companies usually have strategic planning process. What should be considered in strategic planning? (5
Marks)
PATENTS
A patent is a contract between the government and an inventor. The government grants the inventor exclusivity for a specified amount of time. At the end, the
government publishes the invention, and it becomes part of the public domain. The patent gives the owners a negative right, preventing anyone from making, using, or
selling the invention.
Business plan is significant because, In running or starting a business, the learning curve is short before you run out of resources and are forced to close.
Therefore, a business plan helps you set up a sound framework, model and system ahead of time, as well as, treat potential problems and threats, so that
you can capably run a business. A funding business plan will save you a lot of time and money. The beautiful thing about a business plan is that it actually
creates the future of your business, as you want it to be. It gives you more control over what future success will come. More importantly, it gives you a
great process to grow the future business you desire, whether that is a start up, acquisition, expansion or build out.
What activities are done at product development stage pf the product development process?
4) a.b.c. company lunch defective product and customer claim about it but company not concentrate on it. Now customer thinking sues on company as
entrepreneur how you tell customer about to sue on company.
Research on business ethics can be broken down into four broad classifications:
1. Pedagogically-oriented inquiry
2. Theory-building without empirical testing
3. Empirical research, measuring the attitudes and ethical beliefs of students and academic faculty
4. Empirical research within business environments
•Importance of Focus- first the target audience should be determined and then the design should be done according to their tastes and requirements. The
site should be visually appealing and the content should be simple. Otherwise the online visitors will click out of the site.
•Reduced Loading Time- always avoid using large images in a website. This is because; big images extend the loading time and thus reduce a site’s
possibility of getting public attention.
: •Keep the Site Simple- the site should be kept simple. Insertion of too much flash elements should be avoided and the colors used in the website should
be eye soothing.
•Importance of Balance- HTML can be used for displaying all the links to the other web pages. However, while providing web design solutions, the one
thing that should be kept in mind is the browser compatibilities.
Work History
Dissatisfaction with one’s job often motivates the launching of a new venture. Previous technical and industry experience is also important once the decision to start a
business is made. Experience in the following areas is particularly important: financing; product or service development; manufacturing; development of distribution
channels; and preparation of a marketing plan. As the venture becomes established, managerial experience and skills become more important. Entrepreneurial experience
becomes increasingly important as the complexity of the venture increases.
MOTIVATION While motivations may vary, the reason cited most often for becoming an entrepreneur independence-not wants to work for anyone else. Other
motivating factors differ between male and female entrepreneurs. Money is the second reason for men’s starting a venture. Job satisfaction, achievement, opportunity,
and money are the second order reasons for women.
In the given situations what types of merger is suitable for each situation and why?
· McDonald’s with KFC
· One steel mill with another steel mill
· ABN AMRO with Royal bank of Scotland
· Steel mill with a fertilizer producing firm
· An oil cooking producing company with Desi Ghee producing company
Answer:
McDonald’s with KFC: The merger in this case will be a horizontal merger because they both produce related products, which is the condition of
horizontal merger.
One Steel Mill with other Steel Mill: The two steel mills will merge horizontally because both the mills are producing similar product.
ABN AMRO with Royal Bank of Scotland: Both the banks will merge horizontally because both are providing similar type of services.
Steel mill with a fertilizer producing firm: Since both the firms are non-interrelated so this merger will be a diversified merger.
An oil cooking producing company with Desi Ghee producing company: The merger in this situation will be a production merger because production
of both products is related but the products themselves are not competing.
MGT602 Mid
Spring 2010
Compose and prepared by sanasunny=18
Question No: 1 ( Marks: 1 ) - Please choose one
Individuals who help the entrepreneur in business activities are called:
► Role models
► Moral support networks
► Professional support networks (page 25)
► Business support networks
Question No: 2 ( Marks: 1 ) - Please choose one
Following are the problems in developing the economies EXCEPT:
► Gap of knowledge
► Variable rate of return
► Same communication style( Page No. 29)
► Different accounting system
Question No: 3 ( Marks: 1 ) - Please choose one
Which one the following is the best protection against product liability?
► Avoid negligence
► Warn consumers of any potential hazards (Page No. 52)
► Give warranty
► Avoid misrepresentation
Question No: 4 ( Marks: 1 ) - Please choose one
Which one of the following reviews the trends and competitive strategies?
► Environmental analysis Page No. 57
► Product forecast
► Contingency plan
► Industry analysis
Question No: 5 ( Marks: 1 ) - Please choose one
A utility patent has a term of:
► 10 years
► 40 years
► 20 years Page No. 46
► 80 years
Question No: 6 ( Marks: 1 ) - Please choose one
Which of the following body issues patents?
► GATT
► NAFTA
► FTA
► PTO Page No. 46
Question No: 7 ( Marks: 1 ) - Please choose one
Which of the following is a more structured method of problem solving, including principles and rules for concept formation, making observations and
experiments, and finally validating the hypothesis?
► Scientific method (Page No. 41)
► Heuristics
► Attribute listing
► Value analysis
Question No: 8 ( Marks: 1 ) - Please choose one
Which one of the following gives suggestions for new product and also help to market new products?
► Existing products and services
► Distribution channels (Page No. 38)
► Federal government
► Consumers
Question No: 9 ( Marks: 1 ) - Please choose one
GATT is established in 1947, under:
► German leadership
► French leadership
► U.S. leadership
► U.K. leadership
http://www.google.com.pk/search?client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&channel=s&hl=en&source=hp&q=GATT+is+established+in+1947%2C+under%3A++++++++++%E2%96%BA+German+leadership+++++
+++++%E2%96%BA+French+leadership++++++++%E2%96%BA+U.S.+leadership+%28Not+Sure%29++++++++%E2%96%BA+U.K.
+leadership&meta=&btnG=Google+Search
Question No: 10 ( Marks: 1 ) - Please choose one
Factors contribute to the creation of new venture EXCEPT:
► Government
► Finance
► High interest rates
► Role models
Question No: 11 ( Marks: 1 ) - Please choose one
A foundation company is formed through which of the following?
► Fashion
► Most popular business
► A winding up company
► Research and development (Page No. 7)
Question No: 12 ( Marks: 1 ) - Please choose one
Which one of the following is the primary cause of failure in small businesses?
► Poor financial control
► Poor location
► Management mistakes
► Improper inventory control
http://www.scribd.com/doc/21955115/MARKETING-TEST-046-Exam-Questions-Answers
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following is a fourth step in the entrepreneurial process?
► Developing successful business ideas
► Deciding to become an entrepreneur
► Growing the entrepreneurial firm
► Moving from an idea to an entrepreneurial firm
Ref:
http://wps.prenhall.com/bp_barringer_entrep_1/29/7476/1913875.cw/content/index.html
Question No: 25 ( Marks: 1 ) - Please choose one
In terms of personality, there are strong similarities between men and women entrepreneurs. Which of the following does not refer to this statement?
► Both are energetic
► Both are goal oriented
► They want to be independent
► Males are more confident than women (page 27)
Question No: 26 ( Marks: 1 ) - Please choose one
Which of the following businesses women entrepreneurs prefer to start?
► Manufacturing
► Construction
► Educational services (page 10)
► High-technology fields
This high education level of the women entrepreneurs and their parents is reflected ... Educational Services Law/Medical Services Distribution and
Construction ... findings that entrepreneurs tend to start businesses in fields in which they.... Some women entrepreneurs may prefer to maintain small,
easy-to-manage...
Question No: 27 ( Marks: 1 ) - Please choose one
“Paying for goods indirectly through another source” refers to:
► Barter
► Trading
► Third-party arrangement (Page No. 36)
► Balance of payment
Question No: 28 ( Marks: 1 ) - Please choose one
Which of the following best defines “diversified activity merger”?
► It refers to combining two firms with noncompeting products
► It refers to forming a third company by combining two companies
► It refers to combining at least two totally unrelated firms (Page No. 32)
► It refers to combining at least two firms at different market levels
Question No: 29 ( Marks: 1 ) - Please choose one
Which of the following statements best defines “brainstorming”?
► It refers to groups of individuals providing in a structured format
► It refers to a group method for obtaining new ideas and solutions (Page 40)
► It refers to a method for obtaining new ideas and solutions by focusing on problems
► It refers to a method for obtaining new ideas focusing on the parameters
Question No: 30 ( Marks: 1 ) - Please choose one
Identify the statement which refers to “licensing”.
► It grants holder protection from others making, using or selling similar idea
► It may be a word, symbol, design or some combination that identifies the source of certain goods
► It protects original works of authorship
► It is a contractual agreement giving rights to others to use intellectual property in return for a royalty or fee (Page No. 53)
Question No: 35 ( Marks: 3 )
Describe any three issues that should be addressed in executive summary.
1. Brief description of the business concept
2. Any data that support the opportunity for the venture.
3. Statement of you this opportunity will be pursued.
Question No: 36 ( Marks: 5 )
Briefly discuss the status of entrepreneurship in Europe.
Europe
1. Europe has only recently become interested in entrepreneurship.
2. Risk taking has been discouraged and business failure considered a social disgrace.
3. Several changes in the social and political climate have changed this traditional, security- conscious culture.
4. Exemplifying this new thinking are academics, especially scientists and engineers.
5. Today more individuals are emerging in both academic circles and large companies who are look for a challenge.
6. New government policies are making it easier to raise money for starting up businesses.
7. The U.K. created the Business Expansion Scheme in 1983 to provide capital to new business ventures.
8. In France several economic and social factors cause difficulties.
9. Venture capital is managed by bankers, who are risk averse.
10. Another hurdle is the French contempt for both failure and success.
11. Research in Ireland and Sweden has explored the nature of European entrepreneurship.
Question No: 37 ( Marks: 5 )
Discuss what kind of information should be mentioned in “description of venture” section of a business plan.
Description of the Venture
The description of the venture should be detailed in this section. This should begin with the mission statement or company mission, which describes the
nature of the business and what the entrepreneur hopes to accomplish. The new venture should be described in detail, including the product, location,
personnel, background of entrepreneur, and history of the venture. The emphasis placed on location is a function of the type of business. Maps that locate
customers, competitors, and alternative locations can be helpful. If the building or site decision involves legal issues, the entrepreneur should hire a lawyer.
MIDTERM EXAMINATION
Spring 2010
MGT602- Entrepreneurship (Session - 2)
Compose and prepared by sanasunny=19
Time: 60 min
Marks: 47
Question No: 1 ( Marks: 1 ) - Please choose one
The level at which an individual is viewed by society is called:
► Financial status
► Qualification
► Social status (Page 25)
► Achievement
Social status
The level at which an individual in viewed by society
Question No: 2 ( Marks: 1 ) - Please choose one
Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?
► Idea Stage
► Product Planning Stage
► Product Development Stage (Page 43)
► Test Marketing Stage
Product planning and development process
Generally divided into five major stages: idea stage, concept stage, product development stage, test marketing stage, and commercialization stage
Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following is NOT included in four C’s evaluation by lender?
► Character
► Cost
► Continuity
► Contribution
Page #55 Lesson #21 Lenders are primarily interested in the ability of the new venture to pay the debt and focus on the four C’s pf credit:
1.The Entrepreneur’s credit history or character.
2. Their ability to meet debt and interest payment(cash flow)
3. The collateral or tangible assets being secured.
4. Equity contribution or the amount of personal equity that has been invested by the entrepreneur.
Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following is NOT essential part of the contract?
► All the parties involved should be named
► Transaction should be described in detail
► Obtain signatures of the persons involved
► Place where contract takes place
Question No: 5 (Marks: 1) - Please choose one
Which one of the following is the way by which an entrepreneur can enter into international business?
► Export
► Non equity arrangements
► Direct foreign investment
► All of the given options (Page 30_31)
Question No: 6 ( Marks: 1 ) - Please choose one
The entrepreneur was distinguished from capital provider in:
► Middle ages
► 18th century (Page 3)
► 17th century
► 19th and 20th century
18th Century
In the 18th century the person with capital was differentiated from the one who needed capital. In other words, entrepreneur was distinguished from the capital provider.
Question No: 7 ( Marks: 1 ) - Please choose one
Andrew Carnegie is an example of entrepreneur of which century:
► Earliest period
► 19th and 20th century (Page 3)
► Middle ages
► 17th century
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following two work environments should be good for spawning the new enterprises?
► Finance and marketing
► Finance and R&D
► Marketing and R&D
► Marketing and IT
Ref:
The company’s sales, marketing, and R&D organizations have built and
managed dynamic collaborative communities that increase cross-team collaboration; reduce email traffic; and spawn new innovation in products, services,
and marketing campaigns.
http://webcache.googleusercontent.com/search?q=cache:aUta3Stb4m4J:www.imsciences.net/uploads/second-semester/1-Entreprenuership-
chapter-1-The-Nature-%26-Importance-Of-
Entreprenurs.ppt+Which+of+the+following+two+work+environments+should+be+good+for+spawning+the+new+enterprises%3F+
%E2%96%BA+Finance+and+marketing+%E2%96%BA+Finance+and+R%26D+%E2%96%BA+Marketing+and+R%26D+
%E2%96%BA+Marketing+and+IT&cd=13&hl=en&ct=clnk&gl=pk
MGT602 MIDTERM
Compose bye sanasunny
2-The skills required by entrepreneurs can be classified into three main areas, one of which is:
► Being innovative
► Personal entrepreneurial skills (PAGE 11)
► Social skill
► None of the mentioned options
5-An opportunity assessment plan should focus on the opportunity and provide the basis to make the decision, and:
► A description of the product or service
► An assessment of the opportunity
► Assessment of the entrepreneur and the team
► All of the mentioned options (PAGE 13)
Opportunity analysis, or an opportunity assessment plan, should focus on the opportunity and provide the basis to make the decision, including:
a. A description of the product or service
b. An assessment of the opportunity
c. Assessment of the entrepreneur and the team
d. Specifications of all the activities and resources needed
e. The source of capital to finance the initial venture
7-Some of the more frequently used ideas for new entrepreneur include:
► Consumers
► Existing companies
► Distribution channels
► All of the mentioned options (PAGE 38)
9-The product planning and development process – is divided into five major stages. Which of the following is not a stage of this process?
► Idea stage
► Concept stage
► Production stage (PAGE 43)
► Product development stage
This refining process- the product planning and development process – is divided in to five major stages. Idea stage, concept stage, product development stage, test
marketing stage and commercializing; it result in the product life cycle.
11-Without Top Management , the organization will never be able to make the necessary changes.
COMMITMENT (PAGE 20)
Without top management commitment, the organization will never be able to make the necessary changes
12-Technological innovations refer to new products with significant technological advancements
TRUE (PAGE 8)
FALSE
13-The Venture Capitalist is a professional money manager who makes risk investments from pool and equity capital to obtain a high rate of return on
investment.
TRUE (page 3)
FALSE
14-The entrepreneur must be able to put forth the necessary Time and effort required for the venture to succeed.
False
15-In Product Development stage, consumer reaction is determined, often through a consumer panel.
False
MIDTERM EXAMINATION
Spring 2009
MGT602- Entrepreneurship (Session - 1)
Compose and prepare by sanasunny=21
Question No: 1 __ ( Marks: 1 ) - Please choose one
A typical inventor is usually ________________________ .
Merger
Joint ventures (Pg 33)
Management contracts
Synergy
Joint venture
Merger
Synergy
They are familiar with the needs of the market (Pg 39)
They earn a handsome profit from new business
They do not bother if entrepreneur bears a loss
They have well-developed sales force
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=Members%20of
%20distribution%20channels%20&f=false
Lack of experience
Limited resources (Pg 15)
Lack of education
None of the given options
Property insurance
Casualty insurance
Life insurance
Bonding (Repeated)
New technology
Manufacturing
Marketing
Personnel
Lawyers
Accountants
Marketers (Pg 54)
All of the given options
Investor
Customer (Pg 54)
Entrepreneur
Marketing manager
Real estates
Lease
Rentals
All of the given options (page 53)
Any deal involving real estate must be in writing to be valid. Leases, rentals, and purchases all need written agreements
Brainstorming
Reverse brainstorming
Creative problem solving (Pg 40)
Synectics
Focus group
Problem inventory analysis
Brain storming
Reverse brainstorming
Soiled reference
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=Focus
%20group&f=false
Heuristics
Forced relationship
Scientific method (Repeated)
Value analysis
Fashion
Most popular business
A winding up company
Research and development (Pg 08)
Entrepreneurship
Hyper competition (Pg 16)
Governmental laws
Organizational culture
Economic
Political
Cultural
Technological (Repeated)
For 1 month
For 6 months
For long time span (Pg 15,and Ref:online book)
For 1 year
Easily available
Difficult to obtain (sure )
Very useful
Very cheap
Periodic intervals
Whole project
For certain tasks
None of the given options
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA138&dq=Which+one+of+the+following+is+a+method+for+obtaining+new+ideas+and+solutions+by+focusing+on+problems
?&hl=en&ei=uAzwTLCMAYemcIHtqasK&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCQQ6AEwAA#v=onepage&q=entrepreneurial
%20domain&f=false
Entrepreneurship
Intrapreneurship (Pg 21)
Act of stating a new venture
Offering new products by an existing company
Understands environment
Encourage the team work
Not flexible (Pg 20)
Persistent
Entrepreneurial
Partnership
Intrapreneurship
Private firms
Corporate culture (Pg 18)
Question No: 33 __ ( Marks: 1 ) - Please choose one
Which of the following statement about the intrapreneurial climate is true?
Males often have investors, bank loans, or personal loans in addition to personal funds (Pg 27)
Males often have more experience in manufacturing, finance, or technical areas
Men are often more confident and less flexible and tolerant
Men usually list outside advisors as the least important supporters
Employees
Investors (Pg 54)
Advisors
All of the given options
Research on business ethics can be broken down into four broad classifications:
1. Pedagogically-oriented inquiry
2. Theory-building without empirical testing
3. Empirical research, measuring the attitudes and ethical beliefs of students and academic faculty
4. Empirical research within business environments
MIDTERM EXAMINATION
Spring 2009
MGT602- Entrepreneurship (Session - 1)
Compose and prepared by sanasunny=22
Question No: 1 ( Marks: 1 ) - Please choose one
Being one’s own boss is a need of:
Independence
Achievement
Affiliation
Authority
Personal affiliations
Mentor
Trade associations
Friends
MIDTERM EXAMINATION
FALL 2006
Marks: 35
MGT602 - ENTREPRENEURSHIP (Session - 3 )
Compose and prepared by sanasunny=23
Question No: 1 ( Marks: 1 ) - Please choose one
Writing a business plan can ensure that
You achieve your expense projections.
You figure out how to make your business work.
You meet your target revenue goals.
You make a profit.
Question No: 2 ( Marks: 1 ) - Please choose one
Your ________ is a concise communication of your strategy including your business definition and your competitive advantage
Target market analysis
Mission statement
Values statement
Business plan
Question No: 3 ( Marks: 1 ) - Please choose one
High-potential ventures are
Ventures that have high growth potential and therefore receive great investor's interest (page 7)
Very low growth ventures
Small ventures that support the owners and usually do not grow
None of the mentioned options
Question No: 4 ( Marks: 1 ) - Please choose one
Inner control (discipline), risk taking, innovativeness, change oriented personality are
Business management skills
Technical skills
Personal entrepreneurial skills (page 11)
None of the mentioned options
Question No: 5 ( Marks: 1 ) - Please choose one
Proactiveness includes
initiative taking
risk taking
competitive aggressiveness
All of the mentioned options (page 16)
Question No: 6 ( Marks: 1 ) - Please choose one
Some of the world's greatest entrepreneurs have overcome challenges from their childhood and youth, including:
Learning disabilities
Extreme poverty
Abuse
All of the mentioned options
Question No: 7 ( Marks: 1 ) - Please choose one
The evaluation process involves looking at
Risks and return of the opportunity
Opportunity's fit with the skills and goals of the entrepreneur
Opportunity's differential advantage in its competitive environment
All of the mentioned options (page 13)
Question No: 8 ( Marks: 1 ) - Please choose one
Entrepreneurs view change as
An opportunity
An inevitable situation
A problem
None of the above options
Question No: 9 ( Marks: 1 ) - Please choose one
Profit is a sign that an entrepreneur has added value to the “scarce” ________ that he or she is using.
Resources
Employees
Goods
Ideas
Question No: 10 ( Marks: 1 ) - Please choose one
Breakthrough innovations are
A new product with just physical change
A new product with some technological change (page 5)
Same product with some technological change
None of the mentioned options
Question No: 11 ( Marks: 5 )
Explain the effect of educational environment, and employment history in the development of
entrepreneur's career
Question No: 12 ( Marks: 5 )
Differentiate between the entrepreneurial and managerial styles considering two business dimensions
1.
Commitment of Resources
2.
Control of Resources
Question No: 13 ( Marks: 5 )
Suppose if you want to start a new venture, while considering the future of the entrepreneurship,
what comes in your mind to further proceed in this field?
Question No: 14 ( Marks: 10 )
Explain entrepreneurial process in detail stating its four phases clearly
MIDTERM EXAMINATION
FALL 2007
Marks: 40
MGT602 - ENTREPRENEURSHIP (Session - 6 )
Compose and prepared by sanasunny=24
Marks
Question No: 1 ( Marks: 1 ) - Please choose one
Combination of at least two firms doing similar businesses at the same level is:
Horizontal Merger (page 32)
Vertical Merger
Product Extension Merger
Diversified Activity Merger
Question No: 2 ( Marks: 1 ) - Please choose one
A ______________ is an entity formed between two or more parties to undertake economic activity together.
Indirect Exporting
Joint Venture
Licensing
Entrepreneurship (not sure )
MIDTERM EXAMINATION
SPRING 2007
Marks: 40
MGT602 - ENTREPRENEURSHIP (Session - 1 )
Compose and pepared by sanasunny=25
Exam Date: Tuesday, May 15, 2007
INSTRUCTIONS:
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following statement is true for entrepreneurship?
Entrepreneurship is the dynamic process of creating incremental wealth (page 4)
Entrepreneurship involves the management process
Entrepreneurship does not require the devotion of the necessary time and effort
Entrepreneurship involves assuming the necessary financing
MIDTERM EXAMINATION
Spring 2009
MGT602- Entrepreneurship (Session - 2)
Compose and prepared by sanasunny=26
Property insurance
Casualty insurance
Life insurance
Bonding (http://www.answers.com/topic/insurance)
http://www.entrepreneur.com/encyclopedia/term/82222.html
6 Mar 2009 ... Thus, large life insurance companies began to enter the property and liability insurance field. ... The Fidelity and Casualty
Company of New York issued the first contract to .... Bonding, or fidelity insurance, is designed to protect an .... of underwriters working
individually or in partnerships
An offer is made
An acceptance of offer
Counter offer
Consideration is given
http://books.google.com.pk/books?
id=s01P0agnLPUC&pg=PA93&dq=Which+of+the+following+method+entrepreneur+can+use+to+do+international+business+with+least+risk
%3F&hl=en&ei=0BusTOzGDoSavgOx3uTtBg&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CCoQ6wEwAA#v=snippet&q=a
%20contract&f=false
Question No: 21 ( Marks: 1 ) - Please choose one Which
one of the following is a section of patent application?
All of the given options (page 47)
Introduction
Description of business
Claims
Trading
Direct export
Indirect export (pg 34)
Domestic sales
Work History
Dissatisfaction with one’s job often motivates the launching of a new venture. Previous technical and industry experience is also important once the decision to start a
business is made. Experience in the following areas is particularly important: financing; product or service development; manufacturing; development of distribution
channels; and preparation of a marketing plan. As the venture becomes established, managerial experience and skills become more important. Entrepreneurial experience
becomes increasingly important as the complexity of the venture increases.
MOTIVATION While motivations may vary, the reason cited most often for becoming an entrepreneur independence-not wants to work for anyone else. Other
motivating factors differ between male and female entrepreneurs. Money is the second reason for men’s starting a venture. Job satisfaction, achievement, opportunity,
and money are the second order reasons for women.
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?
► Idea Stage
► Product Planning Stage
► Product Development Stage
► Test Marketing Stage
Question No: 9 ( Marks: 1 ) - Please choose one
Licensing is a significant marketing strategy to:
► Use intellectual property of others
► Pirate others’ patents
► Grow the business in new markets
► Control the costs
► Joint venture
► Majority interest
► Horizontal merger
► Diversified activity merger
.
Question No: 26 ( Marks: 1 ) - Please choose one
Following are the types of non-equity arrangements EXCEPT:
► Licensing
► Management contracts
► Direct export
► Turnkey projects
MIDTERM EXAMINATION
Spring 2010
MGT602- Entrepreneurship (Session - 3)
Compose and prepared by sanasunny=30
Time: 60 min
Marks:
Question No: 1 (Marks: 1) - Please choose one
A typical inventor is usually
________________________.
► Highly creative & in love with the invention
► Does not encourage change
► Willing to modify the invention in order to augment commercial benefit
► None of the given options
www.vuaskari.com
Question No: 4 ( Marks: 1 ) - Please choose one
A/an ______ is an online connection between the
company and its customers.
► Internet advertising
► Website
► E-Commerce
► World Wide Web
www.vuaskari.com
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following body issues patents?
► GATT
► NAFTA
► FTA
► PTO