Chapter IV

Presentation, Interpretation & Analysis of Data

This chapter presents the data gathered, the results of the statistical analysis done and
interpretation of findings. These are presented in tables regarding the Consumer’s
Perception in Buying Online Product. Each table is presented by a particular degree that
shows the respondents’ demographic profile and their preferred products when buying
online. Five students per college department were asked to answer the researcher’s
questionnaires, the researcher approached a total of ten (10) departments in the
University which equaled to fifty (50) respondents.

The tables showed below are tallies that came from the questionnaire that the researcher
as disseminated in Philippine Women’s University.
*NR – Number of Respondents
Table 1. School Of Nursing

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 5 Female 5 Single II Phone Accessories P200 – 300

I 21 -23 Male Married Charger I P300 – 400

I 24 – 26 I Shoes P400 – 500
I 27 and I Themed/Fandom III P500 and
above Clothes above
Backpacks
I Smartwatches
Highlighters
Shapewear
Facial Masks
I Others
 Table 2. School of Music

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
II 18 - 20 III Female 5 Single I Phone Accessories I P200 – 300

III 21 -23 II Male Married Charger I P300 – 400

24 – 26 III Shoes P400 – 500
27 and II Themed/Fandom III P500 and
above Clothes above

Backpacks
I Smartwatches
Highlighters
Shapewear
Facial Masks
Others

Table 3. School of Hospitality Management

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 IIII Female 5 Single I Phone Accessories I P200 – 300

III 21 -23 I Male Married Charger P300 – 400

24 – 26 I Shoes I P400 – 500
I 27 and I Themed/Fandom III P500 and
above Clothes above

II Backpacks
Smartwatches
Highlighters
Shapewear
Facial Masks
Others
 Table 4. School of Arts and Sciences

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 5 Female III Single Phone Accessories I P200 – 300

II 21 -23 Male II Married Charger P300 – 400

I 24 – 26 I Shoes P400 – 500
I 27 and III Themed/Fandom IIII P500 and
above Clothes above

I Backpacks
Smartwatches
Highlighters
Shapewear
Facial Masks
Others

Table 5. Conrado Benitez Institute of Business Education

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 I Female 5 Single III Phone Accessories II P200 – 300

IIII 21 -23 IIII Male Married Charger P300 – 400

24 – 26 III Shoes I P400 – 500
27 and I Themed/Fandom II P500 and
above Clothes above

Backpacks
Smartwatches
Highlighters
Shapewear
Facial Masks
Others
 Table 6. School of Medical Technology

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 II Female IIII Single I Phone Accessories P200 – 300

II 21 -23 III Male I Married Charger P300 – 400

I 24 – 26 I Shoes II P400 – 500
I 27 and I Themed/Fandom III P500 and
above Clothes above

I Backpacks
I Smartwatches
Highlighters
Shapewear
Facial Masks
Others

Table 7. School of Fine Arts and Design

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 III Female 5 Single I Phone Accessories P200 – 300

I 21 -23 II Male Married Charger II P300 – 400

III 24 – 26 I Shoes I P400 – 500
27 and Themed/Fandom II P500 and
above Clothes above

I Backpacks
I Smartwatches
Highlighters
I Shapewear
Facial Masks
Others
 Table 8. School of Pharmacy

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
II 18 - 20 II Female IIII Single I Phone Accessories I P200 – 300

I 21 -23 III Male I Married I Charger II P300 – 400

I 24 – 26 I Shoes I P400 – 500
I 27 and I Themed/Fandom I P500 and
above Clothes above

Backpacks
Smartwatches
Highlighters
I Shapewear
Facial Masks
Others

Table 9. School of Tourism

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
III 18 - 20 IIII Female 5 Single II Phone Accessories III P200 – 300

II 21 -23 I Male Married Charger P300 – 400

24 – 26 I Shoes II P400 – 500
27 and Themed/Fandom P500 and
above Clothes above

II Backpacks
Smartwatches
Highlighters
Shapewear
Facial Masks
II Others
 Table 10. School of Food Science and Technology

NR Age NR Sex NR Civil NR Preferred Product NR Weekly

Status Allowance
I 18 - 20 III Female IIII Single Phone Accessories II P200 – 300

I 21 -23 II Male I Married Charger I P300 – 400

II 24 – 26 I Shoes P400 – 500
I 27 and Themed/Fandom II P500 and
above Clothes above

Backpacks
I Smartwatches
I Highlighters
I Shapewear
I Facial Masks
Others

The tables above showed the overall demographic profile, their preferred products and

also their weekly allowances, this deemed to be important in the study because it affects

the consumers’ behavior. Their profile and their weekly allowances are the ones that

would determine if they can afford to shop online thus making it easy for the researcher

to identify their perceptions on online shopping. Their preferred products on the other

hand showed how each of them prioritize other products over the other.
 Chapter V
Conclusions and Recommendations

Online shopping has obtained very important position in the 21 st century as most of the

people are busy, loaded with hectic schedule. In such a situation online shopping became

the easiest and most suitable mode for their shopping. Internet has changed the way of

consumer's store, and has rapidly developed into a global perspective. An online shop

arouses the physical similarity of buying products as well as services from internet shop

and this process of shopping is called business-to-consumer online shopping. The

present paper is based on assumption of classical model behavior. This paper examines

the behavior and perception of online customers in Philippine Women’s University.

The purpose of this research was to determine these various factors, know the behavior

and their decision making when buying a product and study it.

The researcher seeks to understand the perception of consumers in buying a product

online, he believes that information, trust, price and the state of being convenient are

some of the major factors that greatly affects the perception of a consumer, without all

these or if one is lacking, then that would have a negative impact on that particular

product. In the amidst of this study, the researcher found out how our world are slowly

pivoting into a world that is surrounded by technology because everything today has to

be done fast because we live in a world where we could buy anything we want just by

clicking a few things on the screen. This is deemed to be true because we are currently

living that world now.

This study provides a foundation for the future researchers in studying the consumer

behavior of students in Philippine Women’s University in online shopping. Further

research can be possible by increasing sample size including a wider population that may

reflect the entire scenario of consumer behavior of online shopping in Manila.

Furthermore, the variables that have been identified in this study may not be sufficient

rather more variables are to be considered in future research. Researchers may also look

for factors that influence the online shopping behavior, customer satisfaction, and loyalty.

The findings of the paper provide managers guideline about the attributes that must be

included in their products and service quality, mode of delivery channel, payment

gateway, security, trustworthiness, and pricing strategy. Managers should choose the

social network for advertisement. As, until now the online payment systems through credit

card are not that much available, managers must maintain the cash on a delivery program

to gain trust among the customers. To elevate the touch and feel concern, managers can

send alternative products to the customer to choose from options and pay after they prefer

one. If the managers consider these factors, they might have a competitive advantage in

the market.