A STUDY ON CUSTOMER

SATISFACTION ON JEWELLERY WITH

REFERENCE TO LALITHA JEWELERY,
COIMBATORE
SUBMITTED BY
R.DHARSHAN
REG.NO:19BBR010
 INTRODUCTION
• Customer satisfaction, a term frequently
used in marketing, is a measure of how
products and services supplied by a company
meet or surpass customer expectation.
Customer satisfaction is defined as "the
number of customers, or percentage of total
customers, whose reported experience with a
firm, its products, or its services (ratings)
exceeds specified satisfaction goals
 OBJECTIVES OF THE STUDY

– To find the Customer Satisfaction of Lalitha Jewellery

– To study about the satisfaction level of Price, Quality and
•
Delivery
•
– To study about satisfactory level about the service.
– To study about customer opinion about the performance
•
of products.
– To suggest the measure to improve the performance of
the organization
 Company profile
• Lalithaa Jewellery is located 564, Oppanakara St,
Coimbatore- 641001.
• It was established in the year 2009. The Jewellery has
engaged in the field for past years and have a successful
background and track record in Jewellery. The sales of the
concern are GOLD AND SILVER JEWELLERY.
• The Jewellery has engaged in the field for past 13 years
and has a Successful Background and track record in
Jewellery. The sales of the Concern are gold and silver
Jewellery. Number of Employees working in the Concern
are 90 and the number of Gold Smith working in the
Concern are 50.
•
 REVIEW OF LITERATURE
• Pinank Mehta (2002) has stated that, Gold to Indians is
that ultimate love object not only does it adorn our
bodies, it also acts as a good investment. Gold is
ancestral. From mother to daughter to grand-daughter,
(father to son to grandson) gold has a tendency of
getting passed down from generation to generation, so
for Indians at least, gold will never lose its sheen”.
• Akshay Verma (2010) has stated that, “The
introduction of universally accepted quality standards like
hallmarking and diamond certification has overhauled
buyers perception to- wards jewellery. Consumers are of
late becoming quality con-scious rather than discount
–conscious. Therefore, quality is becoming the key
criterion for purchasing jewellery, and not discount”.
 RESEARCH METHODOLOGY

• Sample Size
• The sample size for this study is 120.
• Sampling Technique
• Non-probability sampling method involves a
deliberate selection of particular units of the
universe for constituting a sample which request
the universe. Non probability sampling is any
procedure in which elements will not have the
equal opportunities of being included in a sample.
 Statistical Tools Used

• Simple Percentage Analysis

• Weighted Average
THANK YOU