Introduction of business

Name of business: selling the laptops

Reason for doing this business:

As we know that laptops become necessity for almost every student in
university and also there are numbers of companies produce laptops all over the
world as well in Pakistan. But in Pakistan and in other underdeveloped countries
where income level and purchasing power of people are very low they can’t
afforad the expensive laptops. As we mention earlier that now it become
necessary for every student to have their own laptop because of assignments,
research papers, projects and presentations they have to give on regular basis.
And keeping this thing in mind we planned to import the laptop from India which
was recently launched in Indian market and price for that laptop is about 3000
Pakistani rupees.

Demand forecast
We make demand forecast by using time series analysis. For that purpose we take
previous seven year sales of computer related equipment in Rawalpindi Islamabad first
and then specifically laptop sales from federal bureau of statistics. And on that base we
forecast our demand for next five years.

We did demand forecast by using three year moving

years Actual demand forecast

2002 75010000
2003 77620000
2004 77620000
2005 80120000 77380000
2006 85420000 79083333
2007 89550000 81683333
2008 91220000 85030000
2009 94912500 88730000
2010 1329090
00 91894167
2011 138225360 94908295
2012 143754374 98021287
2013 149505549 101236385
2014 155485731 104556938
We take an initiative to start the business of selling the laptops in Pakistan. so we start
from the demand forecast of our business that what will be demand for the laptops in the
next five years. We start form the following:
• Define customer group: our target market are students of the all Islamabad and
Rawalpindi universities. There are 22 universities in Rawalpindi Islamabad with
102502 students. It means that our target market or our customers are one lace
twenty five thousand and two which we are going to target.
• Rule of thumb is that 20% of your target maeket customer approach you first
year.
• Define geographical area: basically we sale the laptops online in this regard we
developed our website through which we sale the laptops. The thing that I want to
discuss is that if we have an order we deliver the product to the door step. So we
mention in our marketing that we only deliver in the Islamabad, Rawalpindi and
 related region. So these areas are plain goods roads and means of transportations.
So over delivery are fast and easy.

Market strategy:
• Focus group:
We create the focus group in which we invite the students, teachers and
the distributors in which we ask them about our product tell them the
characteristics of our product and take the suggestions and later we use these
as a guideline.
• Create awareness
First thing that we going to do is to create awareness about our product its
price, features of the product how this product solve your needs and which needs
through more better way how the product available to you how you access us.
• Advertisement strategy:
We distribute the pamphlets in the universities we reach to the maximum
housing societies as well as to all students hostels we display the posters at all
universities and outside the student hostels.
• Questionnaires:
We prepare the questionnaire in which we tell about our product in detail
and then ask them whether you buy are not.

Reason for adopting this strategy:

Basically we start the new business we have less finance and cannot bear
the expensive advertisements and the nature of our business and target market
which we have are best suited this strategy that we adopt.

Sales forecast

year Q1 Q2 Q3 Q4 TOTAL
SALES
2011 4100 5125 5638 5637 20500
2012 4305 5382 5811 6027 21525
2013 4520 5650 6215 6215 22601
2014 4746 5932 6526 6526 23731

Assumptions
 1) target market grows gradually from one city to another
2) sales increase due to awareness of product
3) population and literacy rate increases
Our sales increase 5 percent every year

Population growth rate

Population annual growth rate (%), 1970–1990 3.1

Population annual growth rate (%), 1990–2000 2.5

Population annual growth rate (%), 2000–2008 2.2

Average annual growth rate of urban population 4.2

(%), 1970–1990
Average annual growth rate of urban population 3.3
(%), 1990–2000
Average annual growth rate of urban population 3.3
(%), 2000–2008

c ind
GDP per capita average annual growth rate (%), 1.7
1990–2008
Average annual rate of inflation (%), 1990–2008 10

Icators

HEC Recognized colleges & Universities in Rawalpindi

Islamic
Internatio Al-Mizan-IIMC Medical Complex, 274-Peshawar Road, RawalPindi
http://iimc.riphah.edu.pk/
nal
Medical Riphah International University
College - 274-Peshawar Road (Old Supreme Court Building) Rawalpindi Pakistan
http://www.riphah.edu.pk/
RawalPin
di Fatima Jinnah Women University - Rawalpindi
The Mall, Old Presidency, Rawalpindi-Pakistan
http://www.fjwu.edu.pk/
Pir Mehar Ali Shah University of Arid Agriculture, Rawalpindi
University Of Arid Agriculture Shamsabad ,Muree Ro
www.uaar.edu.pk
Independent colleges & Universities in Rawalpindi
Margalla Institute of Health Sciences (MIHS)
Quaid-e-Azam Avenue, Gulraiz Phase III, Opposite Bahria Town Main Gate, Rawalpindi,
Pakistan
http://www.margalla.edu.pk/
Army Public College of Management and Sciences (APCOMS), Rawalpindi
Ordnance Road, Rawalpindi Cantt, Pakistan
www.apcoms.cjb.net

Rawalpindi Medical College

Rawalpindi Medical College, Tipu Road Rawalpindi Pakistan, 46000
http://www.rmc.edu.pk/

Army Medical College, Rawalpindi

Abid Majid Road Rawalpindi Cantt Pakistan 46000
http://www.angelfire.com/id/AMCollege/index.html

Barani Institute of Information Technology

Umair Plaza, 3rd Floor ,6th Road Chowk, Murree Road,Rawalpindi
http://www.biit.edu.pk/

Fauji Foundation College for Boys

New Lalazar, Rawalpindi, Pakistan
N/A

Pakistan Institute of Computer Sciences, Rawalpindi

2nd Floor, City Plaza, 5th Road, Satellite Town
http://www.pics.com.pk/

SKANS School of Accountancy - Rawalpindi

House # 113-C, Finance (Saadi) Road, Sadar, Rawalpindi
http://www.skans.pk/

Corvit Systems - Rawalpindi

st Floor, 11-D, 6th Road Satellite Town Rawalpinid, Pakistan
www.corvit.com

Virtual Institute of Pakistan, Rawalpindi

First Floor, Dubai Plaza, 6th Road Chowk, Murree Road, Rawalpindi
www.vip.edu.pk
 University Name URL

National Defence University http://www.ndu.edu.pk/

National University of Sciences and
http://www.nust.edu.pk/
Technology (NUST), Islamabad****
Riphah International University http://www.riphah.edu.pk/
Quaid-i-Azam University http://www.qau.edu.pk/
Pakistan Institute of Development Economics http://www.pide.org.pk/
Pakistan Institute of Engineering Applied
http://www.pieas.edu.pk/
Sciences
National University of Modern Languages**** http://www.numl.edu.pk/
National University of Computer and Emerging
http://www.nu.edu.pk/
Sciences****
International Islamic University, http://www.iiu.edu.pk/
Institute of Space Technology (IST) http://www.ist.edu.pk/
Foundation University http://www.fui.edu.pk/
Federal Urdu University of Arts, Sciences and
http://www.fuuast.edu.pk/
Technology****
COMSATS Institute of Information
http://www.ciit.edu.pk/
Technology****
Bahria University**** http://www.bci.edu.pk/
Allama Iqbal Open University http://www.aiou.edu.pk/
Air University http://www.au.edu.pk/

Literacy Rate (Percentage) 49

Male 61.3
Female 36.8
Target literacy rate (2004) 60