School: Cabugcabug National School Grade Level: Grade 12

Teacher: Sheila Jean U. Turingan Learning Area: Entrepreneurship

Date: January 24, 2019 2nd Semester
A. Content Standard
The learner demonstrates understanding of environment and market in
one’s locality/town.

B. Performance
Standards The learner independently creates a business vicinity map reflective of
potential market in one’s locality/town.

C. Learning
Competencies/ Recognize the importance of marketing mix in the development of
Objectives marketing strategy.

The learners…

3.2 Develop a brand name.

D. LC Code CS_EP11/12ENTREP-0h-j-11
I. Content 1. Market (locality/town)
2. Key concepts of market
3. Players in the market
(competitors)
4. Products and services
available in the market
II. Learning Resources
A. References Internet
1. Teachers’ Guide Curriculum Guide
Pages
2. Learners’ Material
Pages
3. Textbook Pages
4. Additional Manila paper, Pentel pen, DLP, Laptop
Materials for
Learning (LR)
portal
B. Other Resources https://www.inc.com/peter-economy/7-deadly-sins-to-avoid-when-
creating-an-awesome-brand-name.
https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-
smallbusiness
http://www.managementstudyguide.com/brandname.htm
https://www.slideshare.net/anjaliDeshmukh26/brand-ppt

III. Procedures Facilitator’s Activity Learners’

Activity
A. Reviewing previous
lesson or presenting
the new lesson
 Preliminaries “Good morning class.” Good Morning sir!

 Prayer “Shall we all stand for a prayer? May I request Let us pray……..
Rowena to lead us to prayer?”

 Greetings “Good morning once again.

 Attendance Attendance is checked.

checking

(Answers)
School: Cabugcabug National School Grade Level: Grade 12
Teacher: Sheila Jean U. Turingan Learning Area: Entrepreneurship
Date: January 24, 2019 2nd Semester
 Reviewing of the A student will be called to give a review on the Product
previous lesson previous topic, the 7Ps of marketing Place;
Price;
Promotion;
Very good... People;
Packaging;
Positioning

 Reading of the 3.2 Develop a brand name.

objectives
B. Establishing a purpose
for the lesson
 Motivation Name 10 Things (5 minutes)

a. The teacher will group the students into

four (4) and will initiate a game called
“Name 10 Things”.

b. Each group will name 10 things based

on the category that will be shown in
the PowerPoint presentation.

c. Those groups who cannot name 10

things in 1 minute will have a
consequence.

d. Those groups who can name 10 things

in 1 minute will have additional points.

ACTIVITY For the same group, the students will

provide 5 popular brands of the following
products. Each group will write their answers in
a Manila paper and they will choose
representative from their group to report their
output.
a. Diaper
b. Food Chain
c. Cigarette
d. Laptop
e. Cellphone

ANALYSIS a. How did you find the activity?

ABSTRACTION Unlocking of terms of the following 7 Deadly Sins

to Avoid When Creating a Brand Name:
1. Spelling-challenged
This includes names that are not spelled the way
they sound, intentionally misspelled, and the
overly cute use of numbers. Some examples
include: Svbtle (publishing network), Twyxt
(couples app), and Houzz (interior design).

2. Copycat
School: Cabugcabug National School Grade Level: Grade 12
Teacher: Sheila Jean U. Turingan Learning Area: Entrepreneurship
Date: January 24, 2019 2nd Semester
While it may be tempting, it's a sin to use a
name that is a close copy of a competitor. Not
only do you risk confusing your customers, but
you may very well find yourself in court facing a
lawsuit for copyright infringement. For example,
the brand names Chatter, Jabber, and Yammer
were all seemingly "inspired" by the online
success of Twitter.

3. Restrictive
Restrictive names are ones that lock in your
business or limit its growth. For example, 99c
Only Stores now sell items that cost more than
99 cents, some 24-Hour Fitness locations aren't
open 24 hours, and Diapers.com sells much
more than diapers.

4. Annoying
While what constitutes annoying can vary from
person to person, some names just bother and
even frustrate potential customers. This includes
clunky coined names (like networking
organization Femfessionals), intentionally
mysterious names (what products do you think
Vungle, Magoosh, and Kiip make?), and names
made out of combinations of initials (labeling
system-maker NACKit!, named after the initials
of the company founders).

5. Tame
Being boring is never a good strategy for getting
your company or its products or services
noticed. A good way to be boring is to use
unimaginative, descriptive names--ones that say
exactly what your company or product is.
Examples include Cloud Now (cloud services),
DocuSign (electronic signatures), and Enfagrow
(toddler formula).

6. Curse of knowledge
It can be tempting to use a name that makes
perfect sense to you and your fellow company
founders or colleagues, but that leaves potential
customers in the dark. This includes
alphanumeric names (M202--an iPod docking
station), foreign names that don't mean what
you think they do, and names that just don't
make sense to most consumers (Eukanuba pet
food, Mzinga social software, SPQR restaurant).

7. Hard to pronounce
Think twice before you use names that are all
capital letters (THX audio company or TCHO
gourmet chocolate), that can have more than
one pronunciation (food company Alter Eco), or
that are the backward spelling of another name
School: Cabugcabug National School Grade Level: Grade 12
Teacher: Sheila Jean U. Turingan Learning Area: Entrepreneurship
Date: January 24, 2019 2nd Semester
(Xobni--"inbox" spelled backward, or Serena
Williams's clothing line Aneres).

APPLICATION In connection, with your business plan. Draw a

logo of your business that determines of the
brand name.

(Answers)
IV. EVALUATION Enumeration: What are 7 Deadly Sins to Avoid Spelling-challenged
When Creating a Brand Name? Copycat
Restrictive
Restrictive
Annoying
Tame
Curse of knowledge
Hard to pronounce

V. REMARKS

VI. REFLECTIONS

PREPARED BY: SHEILA JEAN U. TURINGAN

Teacher

CHECKED BY: LEA A. UY

Asst. School Principal II

Date: ___________________________