New opportunities:

 ICICI can develop his capabilities in the form of Payment Banks to serve under covered rural
sector. Increasing growth opportunities converts today’s lower class in to futures middle
class and ICICI can tap this market by providing banking services with digital banking system
which can operate in feature phone to provide convenience with low cost.
 In coming years, ICICI can introduce virtual technology and artificial technology to customer
where customer can take banking service with VR enabled smartphone same as a traditional
banking branch. As in India consumer prefer to call to human, it will greatly increase the
customer delight.
 ICICI can implement Robotics Process automation to handle day to day accounting
operations to smoothen out operational risk and improve efficiency and faster service
delivery to customer. With the implementation of RPA transactional banking of ICICI can
work with great efficiency.
 ICICI can implement the core banking solution based on Block chain technology which will
fasten up the process with less operational cost. Block chain will give edge to ICICI in
transactional banking to corporate house.

Recommendation:

 First ICICI should focus on try to include the underserved rural population, who will become
future prospective customers. By providing easy access via feature phone app, ICICI can
reduce total cost of serving the customer in rural area.
 ICICI should implement the RPA and Blockchain to develop future demand and operational
efficiency capable infrastructure to cater dynamic changing customer and corporate needs.