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TRADE AGREEMENTS - FOLLOW CUSTOMERS BASED ON TRADE

AGREEMENTS

Activity in English

MIRYAM YAMILE BARRERA LOPERA

Teacher:
Catherine Valencia Flórez

NORTH CATHOLIC UNIVERSITY FOUNDATION

FACULTY OF ECONOMIC, ADMINISTRATIVE AND ACCOUNTING SCIENCES
PROGRAM: TECHNOLOGY IN FINANCIAL SERVICES

February 17 de 2020
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INTRODUCTION

Corporate Social Responsibility (CSR) It is an issue that is currently developed in a large

part of organizations worldwide, so that companies are taking an active role to participate
with comprehensive development plans which are developed in order to improve Macro
environment conditions.

CSR is a form of management that is defined by the ethical relationship of the company
with all the public with whom it relates, and by the establishment of business goals
compatible with the sustainable development of society; preserving environmental and
cultural resources for future generations, respecting diversity and promoting the reduction
of social inequalities ", (Ethos Institute of Business and Social Responsibility.)”.
The objective of the mental map on corporate social responsibility is to know the
responsibility of an organization for the impacts that its decisions and activities cause in
society and the environment, through ethical and transparent behavior that takes into
account the interests of its stakeholders , comply with the applicable legislation and be
consistent with international standards of behavior and be integrated throughout the
organization and put into practice in their relationships.
If the company implements corporate social responsibility in all its fields (environmental,
marketing, labor and human rights, transparency, etc.), this will positively affect its image,
improving its economic results.
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Conclusions
Considering the economic role that has always been recognized to the company, that is,
generating profits, it is demonstrated that CSR itself constitutes a sufficient stimulus for
companies to decide to act responsibly. However, considering the multiple advantages that
its actions represent for the protection and recognition of human, labor and environmental
rights, the use of legal incentives for the implementation of these types of policies within
companies is a management resource That cannot be underestimated.

CSR has become beyond the voluntary commitment to society, a requirement for
competition in the short term, and as an inherent action tool that allows permanence and
sustainability for the company in the long term.

This global phenomenon has been driven by the growing prominence of consumers in
developed countries, whose price and quality variables are no longer enough when
selecting a product for consumption and when opting for a service. Therefore, integrating
CSR into the strategic management of companies in the region, becomes a potential
differentiator in demanding markets.

The growing concern of society about problems of an ethical, environmental and social
nature, makes companies try to address them in depth, acquiring a permanent commitment
to all stakeholders. This implies that companies adopt an active and responsible position
around the impact of their operations. This culture is a way of doing business that
guarantees greater long-term sustainability for the company and economic growth.

References
Saavedra García, M. l. (December, 2011). Corporate social responsibility and finance.
Administration notebooks, 27(46), 1-16. Recovered from:
file:///C:/Users/Yamile/Downloads/EC1%20La%20responsabilidad%20social%20empresarial%20(
4).pdf