conditions will have a cataclysmic effect on us and we will change for the better suddenly, but there is always a tiny light of hope. HOPE is what we humans survive on. Mike and Jake were two agents working in a shoe manufacturing company. One day the boss called them to his cabin and asked them whether they would interested to visit Africa for few days and prepare a report analyzing the business opportunities in Africa. Both Mike and Jake were brilliant marketers and they readily agreed. They spent 30 days touring the tribal areas and in the end, both presented different marketing reports. Mike concluded that there is no market for shoes because the tribal people don’t wear shoes. Jake concluded that there is a huge potential for shoes because the tribal people don’t wear shoes. You see, even though Mike and Jake agreed on one common thing, that is, the tribal people don’t wear shoes, their perception of the situation is altogether different !!! Mike says there is no potential, while Jake says there is huge potential. Who is the optimist here? If one is so naïve to follow Mike’s perception, the business is doomed. Moral Lesson # 1 : The success of your life lies in your perception. The difference between a successful people and a non-successful one will always depend on their perception to identify opportunities. Never underestimate the power of positive thinking! Moral Lesson # 2 : Positive thinking makes you competent. A not-so-positive thinker simply does not have the drive and perseverance to handle his life and business. When you have a positive perception, you can actually visualize the path to success and you are able to identify advantageous opportunities. Moral Lesson # 3 : Positive thinker is an optimist A positive thinker is also an optimist. Seeing the bright side of things is not everyone’s forte. He has to readily face the demons of his own creation. This means he should not treat his life and business casually and work really hard to make it a success. Moral Lesson # 4 : Positive thinking always motivate YOU!!! Your positive thinking will motivate you to attain goals and ambition you never thought was possible. Your positive thinking will get you through bad days. You positive thinking will always motivate you to see the brighter side of things. Moral Lesson # 5 : Positive perception will reflect your LIFE!!! Further, building a positive perception is not only about YOU; your positive perception will reflect and benefit your life and business as well. As in the story above, you need to have the perception and optimism of Jake to succeed. The Optimist Creed is a great place to start. The Optimist Creed was authored in 1912 by Christian D. Larson, appearing in his book Your Forces and How to Use Them. It was adopted as Optimist International's creed in 1922. You can see it and read it in a matter of minutes every day. Promise Yourself: To be so strong that nothing can disturb your peace of mind. To talk health, happiness and prosperity to every person you meet. To make all your friends feel that there is something in them. To look at the sunny side of everything and make your optimism come true. To think only of the best, to work only for the best and to expect only the best. To be just as enthusiastic about the success of others as you are about your own. To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all times and give every living creature you meet a smile. To give so much time to the improvement of yourself that you have no time to criticize others. To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble. To think well of yourself & to proclaim this fact to the world, not in loud word, but in great deeds. To live in the faith that the whole world is on your side, so long as you are true to the best that is in you.