Professional Documents
Culture Documents
INTRODUCTION:
SUBSENTENTIAL LEVEL
Van Dijk (1988) talked about the significance of headline in providing a clear understanding
of what the article is all about. However, the aspect of clarity is now joined by the element of human
interest as another consideration in headline writing. Chen, Conroy, and Rubin (2015) noted how a
headline can lure readers into opening the article, such headline known as a click-bait (Blom &
Haisen, 2015).
Clarity and human interest are both contingent on headline length. 7-12 words is generally
the average number of words in a headline (Mardh, 1980; Worrell, 2016; Kuiken et al., 2018).
Rappler complies with this rule as seen in the following headlines:
Duterte orders Manila Water, Maynilad to 'release water' from Angat Dam (11 words)
Robredo: Rape exists because of rapists, not beautiful women (9 words)
Compare these headlines to the respective headlines of PTN and Asian Policy:
PRRD gives ultimatum, tells MWSS to demand water utilities to release water at noon today,
or hold them accountable (PTN) (19 words)
Leni's impeccable logic! Robredo to Duterte: Rape exists because of rapists (Asian Policy)
(11 words)
PTN violates the headline length (to the extent that it is a four-line headline in its layout in
the site). It is overloaded with numerous verbs (“gives ultimatum”, “demand”, “release” and “hold
them accountable”) in its attempt to establish the logical result (the releasing of water) of PRRD’s
demand and to convey as well in a redundant manner the strong will of the president in these
multiple active verbs. Asian Policy has 11 words also in its headline yet it can be culled by removing
the sarcastic and unnecessary adjective phrase, “Leni’s impeccable logic.”
Loaded words are terms that has emotional connotation or value judgment which
manipulate one’s thinking without being conscious of it (Greetham, 2013). In cases of news articles,
adverbs, adjectives, highly specific active verbs, and associated nouns are loaded words. These
loaded words can be found in every sampled article in this analysis as seen below:
“...hold the public official accountable...” Consider for blame and/or repercussions for being
answerable to a fault
“...hold MWSS, Manila Water, and Consider for blame and/or repercussions for being
Maynilad liable...” answerable to a fault
“...Duterte ordered Manila Water and Commanded
Maynilad...”
These loaded words that demonstrate the subjection of object to threatening force of
authority/positional power of the active agent which is President Duterte. Moreover, loaded words
are specifically chosen and used to evoke emotions as observed below:
“...netizens who showered Denotation: rained, sprayed - “showered” through its denotation
PRRD with praises and functions as thematic link to news
Connotation: give an
thank yous.” about water shortage and through its
abundance of (as evoked
connotation serve purpose of saying
through imagery of
the plethora of supporters of PRRD
“raindrops”
Redundant expression of warm
Expressions of warm
approval, also expression of support
approval
and indebtedness, “thank yous”
instead of “thanks” as more intimate
and appealing
“...made another Likely to give rise to public Evocation of recency and curiosity on
controversial joke...” disagreement what the joke is
“...women should not be Sexual assault; forced sex Recurring in the articles and not even
blamed for being raped...” replaced by the term “abused” which
is more generic; writer wants to
maintain specific kind of abuse which
evokes images and arouses cathartic
emotions of pity, fear, and anger
Word choices are not arbitrary. They are purposive to attain a certain desired effect of
heightened emotion through appealing to the emotional values of the target reader.
3. Speech Verbs
As already mentioned earlier, word choices are purposive. This includes the usage of
reporting/speech verbs that indicate the manner in which an utterance is expressed in replacement
with the common and neutral “said” (Bell, 1991). Such speech verbs function to amplify the
message and establish power relations.
“Panelo had raised the possibility Suggested, Evocation of a probable idea, in this
that the water shortage is speculated case, an accusation
“artificial,”....”
“... Panelo announced the Chief Broadcasted, Evocation of mass awareness that
Executive's directive...” publicized also calls forth public need
“...congratulate the rapist...” Praise for Indicates strong approval; note that
achievement the object of congratulation is treated
as heroic
Generally, these speech verbs elicit emotional response, and in a more in-depth perspective
grant a degree of power to the person to whom these action words are associated.
4. Attribution to Presidency
The analyst was able as well to observe the repetitive attribution to presidency for purpose
of emphasizing the position occupied by Duterte, another form of evoking his authority. The words
“PRRD” (which means President Rodrigo Roa Duterte, one of the terms used by the supporters
which noticeably contains the full name of their respected president) and the generic “The
President” are used. Nonetheless, the subsequent screenshots from PTN prove the point of paying
too much homage to the president:
In this case, the term “President” is mentioned thrice in just a single paragraph instead of
using pronouns. Repetition of a word is unusual in a journalistic paragraph for journalism as an
exposition takes pride in economy of words possible to replace a single word. This repetition can be
argued to originate from Panelo’s actual statement below which avoids the use of pronouns to
prevent confusion (though the article is questionable in redundantly juxtaposing both the actual
statement of Panelo and a reported speech of Panelo’s statement).
All of these attributions to Duterte are in contrast to Rappler’s more often usage of
“Duterte” and pronouns” as shown below:
“Duterte said he would personally hold MWSS, Manila Water, and Maynilad liable for
failure to comply with his order.”
“...if Duterte is aware of the situation or if he does not believe...”
“...Duterte defended his recent rape remark...”
“Duterte said he frowned...”
One possible theory on the constant use of “Duterte” by Rappler instead of titles is to
humanize the president, Duterte as a person and not a president. The presidential title is
downplayed. This appears probable since Rappler is an outspoken critic of the president.
Rappler’s references to “presidency” of Duterte are (1) necessarily found only in the lead and
(2) with relation to Malacañang which collocates better with “President” than a mere “Duterte” as
exemplified below:
4. Modifiers
One can notice the case of the noun phrase, “water shortage in Metro Manila” from PTN vs
Rappler’s noun adjunct “Metro Manila and Rizal water shortage.” Although both indicate location,
the latter captures the greater scale/scope and gravity of the water shortage. Water shortage is not
just located but is defined by the geography.
PTN: Water shortage where? in Metro Manila (can be in selected areas only)
Rappler: What’s in [whole] Metro Manila and Rizal? Water shortage.
This discussion evokes the lesson on attributive vs predicative adjectives. Dunton and Kerr
(2005) stated that attributive adjectives are stronger than predicative adjectives as they provide a
notion of inherence to the modified noun. Quirk and Greenbaum (1973) agreed by noting how
attributive adjectives are amplifiers that have a general heightening effect, scaling upwards from an
assumed norm; in this case, “Metro Manila and Rizal water shortage” means it is not an ordinary
water shortage, not a barangay level but a more extreme one.
Aside from placement of adjectives, the choice of adjectives is also an issue in news writing.
Asian Policy and Pinoy Trending News have a plethora of adjectives and adverbs, some unclear and
can be omitted, that obviously function to express positive opinions on Duterte. Note that these
modifiers are not found in direct quotes thus calling attention to the news reporter himself/herself
in the way he/she wrote the article. They are listed below along some parenthetical notes:
(1) they are quantifiable and specific (“...effective noontime, March 15...”, “...water level is
low...”, “critical point”)
(2) they are from statements of interviewees (“artificial” from Panelo’s statement and
“many beautiful women there” and “apparently in the hands...” from Duterte),
(3) they are collocated not with Duterte (“responsible officers”, “affected areas”,
“sufficient water”, “serious matter”), and
(4) they are used sparingly (In an apparent bid...”, “...not clear if Duterte is aware...”,
“merely exercising”).
5. Verb Tenses
Verb tenses are manipulated by the sampled articles to present a specific angle.
6. Informality
PTN’s informality is conspicuous in its usage of first person pronoun (we) to involve reader
with writer’s viewpoints (“we have a decisive president”) and figures of speech (“used as a weapon,”
“crack his whip,” “put in bad light,” and “showered”) to animate news in favour of someone. These
informal nuances are observed usually in literary writing, not in journalistic reporting.
One direct speech about Robredo’s claim on rape has two versions.
“It should not be used to disrespect each Filipino,” Robredo said. (Asian Policy)
(...it should not be used to disrespect Filipinas.) (Rappler)
The latter is more accurate than the former. The issue of rape is deemed by the writer to be
‘more sensitive’ for Filipinas than each Filipino who has different sensibilities.
8. Inter-sentence Connectors
Inter-sentence connectors also reveal through their function the structured argumentation of
a news writer. Look at the following excerpts:
“...we have a decisive President who knows exactly when to crack his whip to get
results for the general welfare of the people.
In fact is used to reinforce something to what has been previously said. In this case, In fact
is used to introduce the evidence of Duterte’s ‘decisiveness.’
Otherwise is used to show contrast, yet in this case the contrast occurs through a
deliberative rhetoric, between the present and the future– the consequence of not complying with
the president’s order in the present. This creates a sense of foreboding threat to MWSS.
“Duterte said he would personally hold MWSS, Manila Water, and Maynilad liable
for failure to comply with his order.
In this excerpt, the writer defends the two water companies by stating what Duterte is not
aware of.
"Hindi ko naman sinabing rinape lahat 'yan (I didn't say all of them were raped).... And
this is democracy. Freedom of expression," said the President.
But for Robredo, freedom of speech should not be used to disrespect women.
(Rappler)
“ ”...For as long as there are many beautiful women, there are plenty of rape cases as
well,” Duterte said...
In the above excerpts, the writers refute Duterte’s claim using Robredo’s.
SENTENTIAL LEVEL
“To borrow Maria Ressa’s words, the water shortage in Metro Manila has been
effectively used as a weapon to put the Duterte government in a bad light.” (PTN)
One has to doubt: where are the exact words of Ressa? Note: the analyst attempted to find a
statement of Ressa that resonates the same idea, but found nothing.
“Duterte said he frowned upon child rape but joked that if the victim happened to
be "Miss Universe," he would even congratulate the rapist for committing the crime
knowing he would "die," apparently in the hands of a lynch mob.” (Rappler)
Here, two indirect speeches are purposefully juxtaposed by the writer to contradict each
other and interpretatively convict Duterte as a ‘hypocrite.’ They are both indirect speeches, and not
direct speeches, since they are mere backgrounding to Duterte’s current statements on rape and
since the original are written in the native tongue and are thus too sensitive. Direct speeches/original
quotations are typically imitated, so Rappler opted to use indirect speech so that imitability is
rendered impossible.
“It's not clear if Duterte is aware of the situation or if he does not believe that Angat
Dam's water level is low. The other day, Panelo had raised the possibility that the
water shortage is "artificial," after receiving information that while Angat Dam is
currently at a low level, it has not yet reached the critical point.” (Rappler)
Only one exact word from Panelo’s statement is maintained—”artificial.” This method of
emphasizing via quote a word, a phrase, or a clause to connote the “so-called” is known as scare
quoting. Pajumen (2008) noted that the effect of this scare quote is to put into scrutiny, question,
and undermine the enclosed word/clause since it is taken out of its broader linguistic
context/source. Emphasis is put into this term. Panelo’s doubt on the low level of Angat Dam is
highlighted in cohesion with its preceded sentence, and Rappler thus interrogates why Panelo
conceives the water shortage as “artificial.”
2. Embedded Clauses
Van Dijk (1988) noted that sentences in news text tend to contain embedded clauses with of
course different functions. Argumentation is given not only through direct quoting but also in these
embedded clauses in reported speeches.
For instance, modal phrases for obligation permeate the sentences of news articles about
Duterte’s rape joke.
“Robredo...stressed that the issue should be taken seriously as women should not be blamed
for being raped.” (Asian Policy)
Notice how the sentence could end in that already opinionated, italicized, and independent
clause yet another opinionated clause is inserted by making it appear that Robredo’s statement
consists of two opinions. Opinions, signalled by modals, also appear in the article of Rappler about
Leni’s stand against rape.
“...Robredo reminds...Duterte that rape is a serious matter and victims should not be
blamed.” (Rappler)
“...for Robredo, freedom of speech should not be used to disrespect women.” (Rappler)
Word order, done through theme and rheme (Celce-Murcia & Larsen-Freeman, 1999),
reveals interesting power dynamics in the news articles.
It is noteworthy to mention that although the subject of the sentence is Robredo, she
remains as a rheme being subjected to interpretation by the theme that uses a participial phrases and
features Duterte. Robredo is therefore cast by the writer as ‘inferior’ since she is merely reacting to
Duterte.
The choice of sentential voice also reveals interesting power relations. Active voice
constructions situate subjects as more powerful agents than objects, in this case, Robredo over
Duterte. Examples are given below:
“...Robredo corrected...Duterte...”
“Robredo reminds...Duterte...”
“Leni stressed that the issue...”
“...the water shortage in Metro Manila has been effectively used as a weapon to put
the government in a bad light.”
“...he was again misunderstood...”
The following questions can be raised in the abovementioned passive constructions: Who is
using the water shortage in Metro Manila to put the government in a bad light? Who is
misunderstanding Duterte? The constructions are dubious. It cannot pinpoint someone who is
accountable for the aforesaid faults.
SUPRASENTENTIAL LEVELS
1. Backgrounding
“In an apparent bid to resolve the Metro Manila and Rizal water shortage,
President Rodrigo Duterte ordered...” (Rappler)
Such minor clauses clarify how to interpret the major clause. In the first, one can infer that
there are already previous news articles on rape cases in Davao City thus implying that the current
article is part of this narrative that readers follow. The term “another” also means that Duterte
already made similar jokes on rape. The second example is related with the notion of theme-rheme
in which the theme, the point of departure of the message provides interpretative framework for
what follows or the rheme (Celce-Murcia & Larsen-Freeman, 1999). The article of Rappler is
therefore about the reaction of Duterte on the water shortage, a textual continuation of the narrative
of water shortage. The third excerpt also applies the notion of theme and rheme more clearly,
Robredo responding to Duterte.
Backgrounding is one way also of rendering ethos (credibility) to the character/person in a
news article, done either by the use of noun phrase or relative clause.
These intervening clauses modify the subject of the sentence thus proving credentials for
Robredo to react about rape jokes.
2. Composition
Each pair of articles that deals with the same topic exhibits different particularly in omissions
and decontextualizations.
Panelo’s statement in PTN that “the President is aware and concerned of the sufferance of
the residents...” is omitted in Rappler’s report. PTN appeals to emotion using the said omitted
sentence, so that the people are going to take side with the president. Rappler prevented this pathos
for obvious reasons.
In Asian Policy, the quote from Robredo, “We have to protest. We know that’s not right.” is
decontextualized from the longer interview where it came from. One confused reader might ask,
protest from/for what? What is not right? This is different from Rappler’s clear and complete
statement:
“Speaking not just as a woman but as a human being, I think any statement blaming
a woman for getting raped is not funny. We have to protest against it.”
Similarly and recently, memes picking only Robredo’s “rape exists because of rapists” from
the interview circulated in the Internet as a click-bait and gained sarcastic comments and ridicules
due to its perceived redundancy. Readers of the said meme would not react in the same way if they
read the complete statement: “Rape exists because of rapists, not beautiful women.”
4. Narrative Structure
The structures of the selected online news were also scrutinized. PTN’s flow is of causation.
It jumped from Panelo’s statement on Duterte’s ultimatum to praises for how the president
heroically ‘saved the day.’ The causation is reductionist as it does not tell what the MWSS did, if they
really followed immediately Duterte’s order. Rappler’s version of news on the water shortage, flowed
from Panelo’s statement on Duterte’s ultimatum to excuses of MWSS to the reassuring future
actions of the water companies, mimicking that of an argumentative paper’s accusation-
counterargument structure.
Asian Policy’s report though seemingly equal in presenting the sides of Robredo vs Duterte
on rape is biased for the latter. Although it is about Robredo’s rebuke, it ended with Duterte’s
defense. The article is supposed to be about the response of Robredo to Duterte. When Robredo
already said that Duterte exceeded his freedom of expression, Duterte at the last paragraph still
defends himself. Rappler’s article which also presents two sides of the story on Robredo vs Duterte
on rape remarks started with the former’s reaction to the latter, followed by Duterte’s defense, then
historicizing Duterte’s rape remarks, and ended with a greater contextual battle with Malacañang’s
usual last resort (Duterte’s inherent manners) and the majority of Filipinos enjoyment of such
humor. The ending departs from the Robredo-Duterte debate and opens a new discussion for the
readers on the acceptability of Duterte’s humor.
Based on observations on the lexicogrammatical and stylistic decisions they made, online
news writers purposefully produced politicized content to politicized readers in this age of highly
politically polarized nation. Reader stratification based on political partisanship and the great speed
of sharing content to be affiliated with the political partisan are very apparent in social media/online
and these determinants are where online news platforms capitalize. In its register, the online news
articles, most notably with PTN’s, manifest their appearance in social media through intertextuality
and use of informal language.
CONCLUSION:
In this highly polarized political landscape and digital age, it is significant to understand how
online news purposively and subconsciously manipulates its readers to reinforce existing and held
ideologies. In order to do this, one has to unravel how online news grammatically operate—that is
form, meaning, and function— in the subsentential, sentential, and suprasentential levels. Only then
that more informed news consumers will not be consumed by the news themselves.