Abstract

The study determines the Effective Marketing Strategy of Notre Dame University

as perceived by the Grade 11 students. The study surveyed 160 students to determine the types of

marketing strategies practiced by Notre Dame University and its level of effectiveness. Findings

from the study reveals that all the seven marketing strategies stated in this study are determined

as marketing strategies practiced by the school. It is also revealed in this study that among all the

seven marketing strategies, Diversity Marketing is the most effective. The results also prove that

there is no significant difference on the perception of ABM, STEM and HUMSS on marketing

strategies practiced by Notre Dame University. There is also no significant difference on the

perception of ABM, STEM, and HUMSS on the level of effectiveness of the marketing strategy

of Notre Dame University.