Accenture Digital Skilsl| SM_L1_V1_What_is_Social_Media

Welcome to Social Media. My name is Jay Shetty and I'm a digital strategy and innovation consultant and today I'm going to be
speaking to you about how social media can be used in an effective way for your business.

So let's start off by defining what social media is. Social media is tools, websites, applications. They're all great for

sharing, creating, content, videos, ideas, pictures, even your opinions of what you had for breakfast. And you see

all these things every day that help you build those networks across the world.

Now all of these things that we use in our everyday life-- I mean Facebook released in 2004, Twitter in 2006,

Instagram in 2010, and even Snapchat just more recently-- all of these things, you're using them on a daily basis.

But now, it's becoming more and more prevalent to see these networks become established in big business.

How can these be relevant for the business world of today? That's what we're going to look at. So let's talk about

why big businesses are taking social media so seriously all of a sudden.

Well there's an interesting fact. If you think about the last 60 seconds or so which you've been watching this video,

there have been over 276,000 tweets, 246,000 Facebook posts, with 1.8 million likes, and 72 hours of YouTube

video uploaded, and about 120 LinkedIn members. Now those are serious insights, serious information, and lots

of interesting and impactful insights and data that businesses can make the most use of.