Business

Intelligence
& Analytics
BASAV ROYCHOUDHURY
Point to ponder …
Data in Business
What has happened?
Why did it happen?
What is happening?
What might happen?
What should we do?
Data in Business, Cont’d
What has happened?
◦ Descriptive Analytics - summarize

Why did it happen?

◦ Diagnostic Analytics

What is happening?
◦ Real time information

What might happen?

◦ Predictive Analytics

What should we do?

◦ Prescriptive Analytics
Data in Business, Cont’d

Source: SAS
What is BI? What is BA?
BI vs BA: Google Trends
BI vs BA: Google Trends

India

United States
What is BI?
BI combines products, technology, and methods to organize key
information that management needs to improve profit and
performance. In particular it means leveraging information assets within
key business processes to achieve improved business performance.

- Steve and Nancy Williams

What is BI? Cont’d
Business intelligence is essentially timely, accurate, high value, and
actionable business insights, and the work processes and technologies
used to obtain them
- Swain Scheps
So, What is BI?
And BA?
Business Analytics is the study of data through statistical and operations
analysis, the formation of predictive models, application of optimization
techniques, and the communication of these results to customers,
business partners, and colleague executives.
And BA?
Descriptive Business Intelligence
Analytics

Predictive
Analytics

Business Analytics

Prescriptive
Analytics
Business Analytics
Towards BI/BA
Is it worth it?
Burtch Works Survey
Burtch Works Survey
2019 Top Programming
Language - IEEE
BI Requirement
CXO

Senior
Manager

Middle
Manager

Team Lead
Details…
Team Lead

Middle
Manager

Senior
Manager

CXO
See you in the
next session…