BUSINESS ENGLISH

1ST YEAR LMA / SEM II

2019-2020

WEEK TOPICS- TO BE PREPARED AT HOME IN CLASS- TO BE PRINTED HOMEWORK (to be completed by you
according to my instructions)
1 19 Febr. INTRODUCTION & GENERAL BACKGROUND

2 26 Febr. BUSINESS ORGANISATIONS & STRUCTURE PDF p 1-8

1 March Reading (Sample):
http://www.bbc.co.uk/schools/gcsebitesize/business/people/ictrev1.shtml COMPANY STRUCTURES/
o Sort out terms related to the topic 3M:AN AMERICAN STAR IN EUROPE
o Check their Romanian translation and equivalence
o Build up a glossary with related terms
o Look up for other examples of your own ( sample:
https://www.nibusinessinfo.co.uk/content/business-organisational-structure)
o Save offline or print it !!
3 4 March BUSINESS ORGANISATIONS & STRUCTURE PDF p9-18
o Reading :
http://www.moneyinstructor.com/art/businessstructure.asp SETTING UP A BUSINESS
http://www.cpg.hk/eng/investor_e.htm

o Class Assignment: Compile a 50-term glossary # 1(E-R) of specialized

terminology related to: 1. legal types of organization e.g. sole trader/PLC/Ltd.
etc.; 2. organization charts, corporate titles/ key personnel positions

4 11 March RECRUITMNENT /JOB DESCRIPTION Translation# 1

o select and bring 4 samples of JD (E-R) of a JD doc of your own choice.
sample sites:
http://www.universityjobs.com/
http://www.hr.utah.edu/comp/jobcode/

5 18 March RECRUITMNENT /JOB DESCRIPTION Translation# 2

(R-E) of a JD doc of your own choice.

PDF p 19-22
6 25 March TRANSLATION OF SPECIALIZED DOCUMENT FIT FOR HIRING? IT’S MIND OVER
MATTER.
7 1 April MANAGEMENT AND THE MANAGER’S ROLE PDF p 23-25
o Reading : http://careers.stateuniversity.com/pages/212/General-Manager.html THE ROLE AND RESPONSIBILITIES
o https://www.thebalancecareers.com/what-is-a-manager-2276096 OF A MANAGER

8 8 April TRANSLATION OF SPECIALIZED DOCUMENT PDF p 26-30

THE CARING COMPANY
terminology & exercises
15 April MARKETING & ADVERTISING:
o Reading : https://www.thebalancesmb.com/marketing-in-business- PDF p31-32
2948349?_ga=2.158325946.1614693355.1550828212-615295578.1550828212 AN EXPLANATION OF MARKETING
9 o https://www.thebalancesmb.com/developing-marketing-plan-2947170 IN BUSINESS
 22 April May EASTER HOLIDAY

29 April MARKETING & ADVERTISING: PDF p33-43

o Reading: https://martinroll.com/resources/articles/strategy/the-secret-of-zaras- THE SECRETS OF ZARA’S SUCCESS
success-a-culture-of-customer-co-creation/

10 6 May TRANSLATION OF SPECIALIZED DOCUMENT PDF p 44-46

THE PUREST TREASURE/ BRAND
MANAGEMENT
12 20 May TRANSLATION OF SPECIALIZED TEXTS PDF
THE PUREST TREASURE
13 13 May WRITTEN PAPER
14 27 May PORTFOLIO- ROUND-UP:
o GLOSSARY 1 (1 Word document)
o JD x 2 E-R & R-E (1 Word document; state clearly: E-R translation/ R-E
translate and don’t forget to include the source in each case)
o 3 TRANSLATIONS CORRESPONDING TO WEEKS: 6-8-10/12 (1 Word
document; write it in a two-column word doc)

RECAP: ASSIGNMENTS TO BE COMPLETED (and sent electronically; deadline 27 May): PORTFOLIO (SEE WEEK 14)

FINAL GRADE WILL CONSIST OF :

Portfolio 30%
Written paper 90%

Editing instructions:
 create your own professional e-mail address, i.e.your name in full(as much as you can get it)
 the name of the document + subject line of the mail should read like this: LMA I / E_G Popescu Ioan glossary 1+ 2 (this is an example!!!☺)
 send your assignments to marianaverdes@yahoo.com on due date
 choosing to ignore my requirements will end in a 1p decrease of the final grade

English-Romanian glossary
Nr. English Field/subfield Romanian
(terms listed alphabetically) (a specific area of record used for recording one particular class of
data elements/delineates the sphere of activity in which
vocabulary research is carried out)
1 Purchase Manager HR/organization/personnel position Director achizitii
BIBLIOGRAPHY

AUTHOR BOOK TITLE PUBLISHING COMMENT

HOUSE
1. Brieger, Nick ; Comfort, Jeremy Language reference for business english: grammar, Longman, UK, 1991
functions and communication skills
2. Brieger, Nick ; Comfort, Jeremy The language of business English:Grammar and Prentice Hall, 1994
functions

3. Cotton, David ; Falvey, David ; Kent, Simon Market Leader- Pearson Longman,
Intermediate Business English 2005.
Upper Intermediate Business English [ELT set]

4. Hollett, Vicki Quick Work- A Short Course in Business English [ELT OUP, 2001.
set]
5. McKellen, J. S., Joy Sylvia Test your business English Penguin Books Ltd,
1997