SECTION 5- ACTION PROGRAMS

Action programs explains how PHILIPS LIGHTING will operate and

manage its business. It also addresses the back office activities that don't
relate directly to providing goods to consumers.

Implementation Activities:

 Marketing Policies: PHILIPS LIGHTING marketing department

uses aggressive marketing strategy to achieve their targets.
Deadline were given to achieve the given target.

 Incentives System: Upon completion of a successful B2B sales,

Sales executives were given incentives up to 10% value of the sale
deal. Apart from incentives, employee appreciation is more
meaningful and effective as it’s given in the larger context of the
company’s goals and values.

 Marketing Department Structure:

MARKETING SALES
NATIONAL HEAD PRESIDENT

GENERAL ZONAL SALES

MANAGER MANAGER
MARKETING

SENIOR JUNIOR SENIOR JUNIOR

MARKETING MARKETING SALES SALES
EXECUTIVES EXECUTIVES ASSOCIATE ASSOCIAT
SUMMIT JOSHI IS THE MARKETING HEAD OF PHILIPS
LIGHTING COMPANY ALSO THE MANAGING DIRECTOR AND
CEO OF INDIA SUB CONTINENT

PHILIPS LIGHTING Contributions Philips Lighting .

On 9/05/2017 Philips Lighting made
the commitment to donating the €2.1 million to the
Philips Lighting Foundation in 2017. These
contributions were done overall in 2017.
On 21/12/2017 Philips Lighting .
also committed itself to donate €2.1 million to the
Philips Lighting Foundation in 2018. The donation
Have to be made in three separate and equal
installment of €700,000 and will be paid in April
2018, July 2018 and October 2018. Other contributions
In the course of 2017 Philips Lighting Foundation
received some contributions from Philips Lighting
employees for a total amount of €440.

PHILIPS INCENTIVE AND REWARD SYSTEM

The company has designed a systematic performance appraisal system
which also provided adequate feedback to employees, incentive are
gives on the basis of target you are able to achieve higher the target
higher the incentive and higher the growth of the employees.

Similary for the supplier also the company put some target and if you are
able to achieve it company provide rewards like free family international
holiday trip and incentives where as discount on their product and
sometimes it also provide commission to supplies as well as retailer.