Catalina’s capabilities-

 Personalization capability

Catalina’s competitive advantage-

 Method of distributing coupon was unique- set up media servers and on-demand printers at
each checkout lane, printing coupons for the shopper as checkout was completed. So this
way it personalised the coupons provided based on previous purchases made. Can analyse
basket of goods purchased. Grown in analytical capabilities to develop shopper insights.
 Largest shopper purchasing history database with 210 million uniquely identified purchase
histories.
 Reach across 500 brands
 Margins made from in-store business
 Capital investment
 Strong content
 Strong sales force

Technology was transforming retail.

Mobile devices play an important role as shoppers now prefer less time and cost of shopping.

Consumers prefer mobile devices making it easier for them to shop whenever and wherever as it
was convenient for them.

Apprehensions of the director- competition against the big giants- yahoo, google and apple.; our
margins; play at price and margin levels way below where we have been.

Positioning, pricing and marketing

Retail is continually evolving to embrace new technology, the rise of ecommerce and
changing consumer shopping trends.

Nobody today shops exclusively through a single medium. Consumers of

all generations buy online, in store and on marketplaces, from legacy
retailers and independent brands alike.
Retailers and their vendors need to have the right people, processes and
technology to keep up with the changing retail landscape, including
specialized retail offerings such as reverse logistics, nationwide
consolidation, and last mile services.
To meet consumers where they are and provide the choice, convenience,
and customization they demand
The next evolution of the multi-channel customer experience occurred with the
creation of Web sites. Retailers once again, found that customers' expectations had
changed. The customer now required the retailer to have a Web site where they
could shop and purchase merchandise easily. Retailers found that they had a huge
opportunity to expand brand awareness while meeting customers' expectations.

But, as Internet shopping grew so did customer expectations. Customers were no

longer satisfied with all aspects of their shopping experience (e.g., research, shop,
purchase, receive and return) in a given channel being restricted to that same
channel. They looked for more convenience and flexibility from retailers.

With the number of channels through which they could interact with retailers
expanding (e.g., in-store, online, catalog/call center, kiosk, special order, TV, mobile,
etc.), consumers began to expect a more unified experience regardless of the type of
channel or the number of channels accessed. It was no longer good enough for a
retailer to present its offer in a multitude of ways. The new expectation was that the
experience be seamless, whether interacting with the retailer over the Web, via its
catalog call center, in stores, via the retailer's special order kiosk, through a delivery
and installation service partner, or wherever the retailer's brand leads them. Cross-
channel retailing was the new requirement.

Advantages-
1. Easy access to market
2. Reduced overheads
3. Potential for rapid growth
4. Widen market
5. Customer intelligence

6. Improving customer loyalty and retention: Existing customers are more likely
to return for more.

7. Attracting new customers: Incentives can grab the attention of customers who
typically do not buy from you.

8. Helping with the trial and promotion of a new product: Offering a good deal for
a new product encourages people to try it and recommend it to others.

9. Generating buzz around the brand: Promotions and discounts help companies
spread the word about their brand.

10.Growing engagement: Brands can win more followers and appreciators by

rewarding the most active community users on social media.

Disadvantages-

1. Website costs- planning, designing, creating, securing and maintain website.

2. Infrastructure costs
3. Security and fraud
4. Legal issues
5. Advertising costs
6. Customer trust.