Feasibility Final 2020

A Project Feasibility for a Printing Press Business
A PROJECT FEASIBILITY
STUDY FOR A PRINTING
PRESS BUSINESS
Dela Cruz, Allyza G.
Javier, Ma.Kristine L.
Inoue, Taka Hiro
Umac, Crystal Gwen
Manatad, Alyssa
Barrios, Oscar
March 2020
UNIPRINT
Master printing, tuning into you
For more information feel free to e-mail us at

uniprintingpress@gmail.com
Poblacion Centro, Aliaga Nueva Ecija

CERTIFICATION
This Feasibility Study entitled “A PROJECT FEASIBILITY

STUDY FOR A PRINTING PRESS” was prepared and submitted by
Allyza G. Dela Cruz, Ma. Kristine L. Javier, Taka Hiro
Inoue, Oscar Barrios, Allysa Manatad and Crystal Gwen Umac
in partial fulfillment of requirements for the subject
Research Daily Life II has been examined and found to be
acceptable in content and form, recommended for oral
examination.
CHERRY ROSE T. MALGAPO,Ph.D
Research Adviser
APPROVAL SHEET
This thesis has been examined by the Panels for Oral

Defense on March 02, 2020 and hereby approved with a grade
of ____.
CHERRY ROSE T. MALGAPO,Ph.D
ROSITA T. GABUYA,LPT JOYCE M. LORENZO,AB MASSCOM
Member Member
ALLEN DAVE D. LAGAT,LPT ROEBELLE A. DAGA,LPT
Member Member
___________________________________________________________
ACTION OF THE SENIOR HIGH SCHOOL DEPARTMENT
Accept in partial fulfillment of the requirement for

the subject RESEARCH DAILY LIFE II.
RIZALYN B. CORPUS
Assistant School Principal II
NORBERTO M. CALMA
Secondary School Principal IV

ACKNOWLEDGEMENT
After all the things that we had done for this
feasibility study, hardships, time, money, the long run is
finally over. The success of this study would not be
possible without the help, assistance, guidance and wisdom
from these people.
The researchers would like to express their sincerest
gratitude to everyone who gave worthy contributions and
cooperation for the success of this study.
First of all, they are grateful to our Almighty GOD
for establishing them to complete this study.
To Mrs. Cherry Rose T. Malgapo, their research
adviser, who provided insight and expertise that greatly
assisted the research and for comments that truly improved
their write up;
To Ms. Joyce M. Lorenzo, for being the English critic
of this study;
To Mrs. Rizalyn B. Corpus, Assistant School Principal
II, for her understanding and permission for the
researchers to conduct this study;

To Mr. Norberto M. Calma, the beloved Secondary School
Principal IV, for his unending support and guidance for the
teachers, staffs, and students;
To their parents, friends, teachers and classmates for
all the love, understanding, and support they gave.
And for those, whom researchers failed to mention,
thank you very much for the help and warm gratitude to all
of you;
THANK YOU AND GOD BLESS YOU A MILLION FOND!
-THE RESEARCHERS-
DEDICATION
Every challenging work needs self-efforts as well as

guidance of elders especially those who were very close to
their heart.
They dedicated this especially to our Almighty God in

heaven who also made this study possible.
This piece of work would not have been possible without

the support of their family and friends.
They also dedicated this study to their teachers and

family who have supported them throughout the process.
For those whom the researchers failed to mention, we

appreciate all your contributions and help. Thank you!
“Never be lacking in zeal, but keep your spiritual fervor,

serving the Lord. Be joyful in hope, patient in affliction,
faithful in prayer”
-Romans 12:11-12-
-THE RESEARCHERS-
CHAPTER I
INTRODUCTION
Since 14th century, printing has played a very
important role in the world than most people notice.
Printing is the process of producing a set number of copies
of a book at one time. It is also use for the mass
reproduction of books, documents, or photographs using up-
machinery called printers. Every person dealing with
different situation in school, office, or government. There
is always a reason to go to a printing press. May it be for
personal or on purpose. The printing press is
conceptualized by a group of entrepreneurs because our
mission is to make best efforts to create a place where
customers will be able to get what they want in terms of
printable materials. We shall engage in the business of
helping our customers attain the level of creativity,
efficiency, affordability, and nearness by providing a
friendly staff, convenient location, and high quality
services throughout our time in business. Comfortable
chairs will be provided to ensure that customers would be
at ease while waiting. Quiet relaxing music and air-
conditioned will be set up to help the customers feel
better and this will differentiate this printing press from
any other competitors.

Although German silversmith Johann Gutenberg is
usually credited with the invention of the printing press,
the origins of printing are really in China. The first
prints were manufactured in China. This method involved
“rubbing off impressions from a wood block spread along the
caravan routes to the West”. The Chinese also invented
paper that provided smooth surface convenient for printing.
Printed products were imported in Europe by travelers that
brought to the continent so-called “block books,” or pieces
of wood with letters or imaged carved on to them. However,
this technique was flawed in many ways since it produced
results that were not lasting or durable. The blocks did
not withstand frequent printing, and by the time of
Gutenberg’s invention, many European craftsmen began to
experiment with new movable type design of printing that
formed the basis for the new printing press.
Nowadays, printed shirt are almost seen everywhere:
school uniforms with the school logos printed on it,
advertisements printed on shirts, title of an event,
different cartoon characters, quotable phrases and lot more
things printed on shirts. There are many processes of
transferring a design to a shirt. Computer printed designs,
screen printing process, heat transferred images, and

painting the shirt itself. In these modern days, things are
done in faster ways; that is why computers play varieties
of role. Computer printed designs are among the most common
in the market today. One can have his own picture printed
in a shirt in just an hour or he can even personalize a
design that he likes to be printed in his shirt. A design
can also be transferred in number of shirts in a clothing
company. This computer printed shirt is the focus of this
feasibility study. We come up with this product to compete
in the demand of modern days consumers. In addition to
computer printed shirts, we also come up with the idea
having painted designs as an art design exclusive for each
company. Images add art to the printed shirts. It livens up
the clothing and gives more attraction to those who see it.
Following 500 years after the invention of the
printing press, the respondents polled by the British
Sunday Times said Gutenberg was “the most significant
figure of the past 1,000 years”. This opinion echoes the
saying of Francis Bacon who believed “printing was one of
three inventions (the others were gunpowder and the
compass) that had “changed the appearance and state of the
whole world”. These opinions demonstrate how the grateful
humankind continues to recognize the outstanding

achievement of Johann Gutenberg and the decisive impact it
had on culture and scholarship in the entire world.
The invention of the printing press made the process of
printing easy and efficient, which, in turn, created
possibilities for the proliferation of knowledge through
press and book publishing. Before Gutenberg, books were
exclusive rarity rather than a common commodity. Their use
was more frequent in the houses of the rich than the middle
class, and ownership of a large library was certainly out
of reach for the poor. The current periodicals would never
have been born without the printing press that made daily
publication of news materials possible. With its
invention, printing “stimulated the literacy of lay people
and eventually came to have a deep and lasting impact on
their private lives”. In addition to publications on
religious matters, there appeared books on moralizing
subjects, fiction, medical manuals, and even travel guides.
Books were now owned and read by merchants, students, and
ordinary people. In a sense, the invention of printing was
another catalyst for the Renaissance, contributing to the
acquisition of knowledge by lay people, as opposed to the
situation before the advent of the printing press when
books and learning were accumulated in churches and
monasteries.
STATEMENT OF THE PROBLEM
This feasibility study seeks to answer questions to
problems in commencing a business in the market. These
questions are:
1. Who are the target customers of this business?
2. Will the demand and supply of this business can be
sufficient to its consumers?
3. What will be this business edge among others?
4. What are its strengths, weaknesses, opportunities and
threats?
5. How will the company operate?
6. Is it feasible for that business to exist in the
present scenario of the target place?
7. What will it be for the next five years?
8. Will it be able to obtain a return on investment based
on the given objectives?
Research Hypotheses
There is no significant relationship between the business
and the chosen area of production.
There is no significant relationship between the business
and its target customers and the demand and supply.

Significance of the Study
This study is beneficial to the following entities:
Customers – they will be able to find a new and special variety
of different services that this firm can offer that may satisfy
their needs and wants.
Entrepreneurs – this study will make a way for them to decide in
case of wanting to generate a new business that may be popular
especially at this generation and in the future.
Community – they will be able to realize the importance of this
kind of business in terms of the economy of the particular area
and also to be more idealistic on having these businesses within
their beloved municipalities.
Researchers – they will have an idea if this kind of business is
feasible, to know the different needs of the target market to be
presented in this study and also to create a marketing strategy
to ensure the existence of the business in the near future.
Future Researchers – it will serve as their reference in case of
conducting their own study similar to this kind of field.
SCOPE AND DELIMITATION
This part will discuss the marketing aspect, technical
aspect, organization and management aspect, as well as the
financial aspect in establishing a Printing Press Business
in Barangay Poblacion Centro, Aliaga, Nueva Ecija.

MARKETING ASPECT
1. TARGET CUSTOMERS: The target customers of the printing
unit are stitching and composite units, manufacturing
value added products like apparel and made-ups. To
procure the processing orders from these
composite/stitching units, brochures and other
advertising materials will be circulated and visits
will be made by the marketing personnel to introduce
the new processing unit in the market.
2. MARKET DEMAND AND SUPPLY: The demand for processed
fabric is rising in accordance with the increase in
production and export of value added product i.e.
apparels and made-ups. The export of apparels and made
ups is improving not only in value but also in
quantity, hence producing more opportunities of higher
profitability for existing processing units and
inviting new entrants in the processing industry.
Since the processing unit is a capital intensive
project, therefore number of independent processing
units is not as high to meet the growing demand of
processed fabric.
3. PRICING APPROACH: Production cost must be minimized so

that customers can capable to buy.
TECHNICAL ASPECT
To develop the processes involved in operationalizing
the project in the most effective and economical way.
To know the production requirement in the
establishment of a digital printing business.
To know that the wages of every staff will be given
every 15th day of the month.
ORGANIZATION AND MANAGEMENTASPECT
To design organizational set up that is best suited

for the proposed project.
To identify the roles that will be played by everyone

with the use of the organizational structure that can be
showed along this study.
DEFINITION OF TERMS
Printing Press.A mechanical device for applying pressure to
an inked surface resting upon a print medium (such as paper
or cloth), thereby transferring the ink.
Reproduction.The action or process of making a copy of
something.
Entrepreneur. A person who organizes and operates a
business
Livens. Make or become more lively or interesting
Proliferation. Rapid increase in number
Commodity. A raw material or primary agricultural product
that can be bought and sold
Stitching. A row of stitches sewn onto cloth

CHAPTER II
REVIEW OF RELATED LITERATURE
This study identifies critical trends including the
evolution of the consumer experience, the rise of data, the
importance of mass personalization and product
differentiation, and the role of social media in content
generation and consumption. Successful printers will emerge
in formulating new business models based upon key concepts
identified in the study, that leverage these outside trends
to innovate, differentiate, specialize and provide new
services. The problem of scheduling a printing press for a
periodical with several editions, so as to minimize the
costs, is discussed. A mixed-integer program is formulated
which includes most of the costs and constraints, but it is
not solvable for problem sizes of practical interests. A
heuristic method, based on the traveling salesman problem,
is proposed. A sample computation is included.
Digital printing methods have developed considerably
in recent years, both in terms of quality and productivity.
New products based on the variable data printing capability
of digital printing have been introduced. Digital methods
have also taken market share from mechanical printing
methods in the on-demand and short-run production of

traditional products. The market share of digital printing
will continue to increase in the future.
Environmental indicators used in earlier studies of
printing can be used for digital printing as well. These
include physical and monetary input and output figures like
energy and materials consumption, emissions and waste
output. The suitable functional units are the weight and
the surface area of products, e.g. tone of printed products
or million duplex printed A4 sheets. Electrophotography is
based on an image carrier surface that is photoconductive
and can be charged electrically. The image is formed by
discharging parts of the photoconductive surface, typically
with a laser or a LED array. A powder or liquid toner
attaches to the image areas of the photoconductive surface,
and electrostatic forces transfer the toner onto the
substrate. The toner is then fixed to the paper, usually
with the help of a heated fuse. Conventional dry toners are
manufactured by grinding the composite of binder, colourant
and additives into a powder, and screening the powder to
achieve the desired size distribution. Binders must be
suitable for the pulverising process, which precludes the
use of “softer” compounds like waxes. When using these
conventional toners, fuser oil must be applied to the fuser

roll to prevent the toner particles from adhering to it
roll. The toner binder melts and adheres to the paper
surface.In inkjet printing, small droplets of liquid ink
are sprayed from nozzles onto the paper or other substrate.
The two basic techniques are continuous inkjet and drop-on-
demand inkjet. In the former, a continuous stream of
droplets is charged according to the signal describing the
print image. The colorant can be pigment or dye. Soluble
dye inks have provided better performance with respect to
jettability and nozzle clogging, but the print quality on
porous substrates has been limited due to high ink
absorption. Pigment-based inks have provided better print
quality on porous substrates, because Water-based inks are
cheaper than other liquid inks, but have problems with
light fastness and water fastness. Solvent-based inks have
low surface tension, making them well suited to non-porous
substrates, and they dry quickly by evaporation use more of
the colourant stays on the surface of the substrate.The
surveyed literature indicates that inkjet is undergoing
strong development in productivity, print quality and
choice of substrates. Through the recent improvements in
print heads and ink formulations, inkjet is becoming well
suited to many graphic and non-graphic applications, and it
is predicted to take a share of offset markets. In

transactional and trans-promo printing, inkjet will
continue to compete with electrophotography. In outdoor
advertising and other wide-format applications, inkjet
already has a well-established strong position in the
market, where serigraphy is losing market share. Up to now,
high quality inkjet printing on paper has required special
papers with suitable surface and absorption properties to
control dot gain and ink penetration. Developments in the
inkjet technology and materials, such as the bonding agent
technology of HP, will enable the use of newsprint and
other cheaper bulk paper grades.3D printing engages
students with an immersive learning experience. The most
complex subjects come to life when students learn by
creating, touching, and experimenting with the subject
matter. While you, as educators, are preparing them to be
competent and self-sufficient they are learning the skills
they will need in their future careers. A 3D printer for
the classroom is a great way to inspire tomorrow’s
inventors, thinkers and educators.In conclusion, it can be
said that there is a large demand for the products and
services of the printing and publishing industry,
especially abroad. Filipino firms, however, have failed to
tap this huge market because of constraints in terms of
investing in state-of-the-art technology and in terms of

the training and development of its human resources. This
reluctance of local firms to upgrade their equipment or to
invest in staff training is largely because of the low
returns on investment caused by high production costs and
stiff pricing competition among players in the local
market. Several suggestions have been forwarded to increase
the competitiveness of the industry. According to Torio
(1999), Filipino printing firms need to increase production
and cut costs to be able adjust to a highly-competitive
environment, This can be done by investing in new
technology and by training its workers while providing for
attractive compensation packages. Other innovative
solutions are: standardization of each stage of the
printing process, specialization in services and products,
training of clients and end-users on the technology, and
values reorientation of workers and management.One of the
major economic goals of the Philippines is for local
businesses to achieve global competitiveness, consistent
with the overall direction under the mediumterm framework
for export development. According to the Philippine Export
Development Plan 1999-2001, "this direction recognizes that
the effort to develop the capacity to compete globally is
not limited to export industries alone but extends to
domestic market-oriented industries and support services."

The printing and publishing industry in the Philippines is
one such industry that could take advantage of the huge
opportunities offered by liberalization. The question is
whether its potential as a major export industry could be
realized.Aside from the large number of printing companies,
there has been a dramatic increase in the number of design
and graphic imaging service companies over the past few
years, one that can be attributed to the rapid development
of pre-press technology and the dramatic reduction in the
cost of computer hardware. Furthermore, the opening of the
world market via the World Wide Web, has opened up
opportunities for the Philippines, which has a relatively
high percentage of college graduates who are adept in the
English language. Though 3D printing is still a growing
technology, it already has many benefits and drawbacks.
While many people agree that this technology could change
the world, there are also those who believe it could have
extreme consequences if it is not researched and tested
thoroughly. As the technology beings to grow more and more
throughout the next couple of years there will be more
information and data that will determine whether it is a
technology that is here to stay or it is something that
will simply not make it. For now it is something that has
to be further looked into in order to fully understand its
extents whether good or bad.
We intend to have periodic meetings and training
sessions teaching employees how to communicate effectively
with customers on the phone, and in person. One of our
aims, in hopes of satisfying our customers, is to
demonstrate alternative ways to do their printing. This
should, in many cases, save them time and money.

CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the method used by the
researchers, the steps taken to support the research, and
the treatments of data used in the study.
RESEARCH DESIGN
The researchers used the descriptive method in
conducting this research study. It helped the researchers
to find out what are the things needed in establishing a
business.Research questionnaire will be provided by the
researchers to determine the perception of the student and
the competitors about the proposed business.
I. Marketing Aspect
A. Market Description
Since proponents found out that the location of the
business is near the town market, so the target customers
of the proposed business will be the students, office
workers, residents, and the people of Aliaga. Targeting a
specific market does not mean that you are excluding people
who do not fit on criteria.. Rather, target marketing
allows you to focus your marketing dollars and brand
message on a specific market that is more likely to inquire
your services than other markets. This is a much more
affordable, efficient, and effective way to reach potential
customers and generate business.
B. Marketing Strategies
1. Pricing
2. Promotional and Advertising
We live in the modern world where everyone is
dependent on social media platforms, so we use this because
of its undeniable impact on all of us. Social media started
out as another way to connect or reconnect people with each
other but it became more that. In business, people use
different marketing style to successfully grow their
business and let everyone know about it. In our business,
we will use our social media accounts to post and advertise
the services we offered. It is one of the easiest, least
expensive, and most effective way to gain exposure and to
strengthen the business reputation. Social media is also
fantastic for customer's engagement too. They can send

their documents on a Facebook account under the name of our
business and get it when it's done. They don't have to
waste their time waiting. All of these situations offer
great marketing and promotion for the printing business
while also being able to engage and interact with the
customers. Second, having activities and promos held at the
printing press to create awareness of business. Events can
be a raffle draw of those who come to avail our services
and having a discount card for those who spend at least 500
pesos worth of services. Lastly, signage will be placed in
front of the store. Signs can help attract attention, but
going out into the community with freebies is often a much
more effective way to get a customer. Handing outs fliers
and coupon for free minor services.

Techniques Used in Data Gathering
TECHNICAL ASPECT
Location
The project will be located at Poblacion Centro,
Aliaga Nueva Ecija.
Building Construction
Products
Printing in paper is a must
mostly in schools where there are
different homeworks that you need
to pass in a given period of time.
Printing on shirt is the most
convenient thing to do. It allows
you to create your own unique
style.
Printing on mug is a thing that
will surely satisfy you!
Laminating is a way of
securing your printed docs for a
long life of service.
Tarpaulins can be used in
occasions like birthday events,
advertisements,political campaign,
greetings and also to welcome
special guests.
Salaries and Wages
Position Monthly Annually Total
Cashier 1,000 12,000 12,000
Printing Staff 1,000 12,000 12,000
Janitor 500 6,000 6,000
Machineries and Equipment
Description Quantity Unit Cost Total Cost
Printing 2 127,000 254,000

Machine
3 15,000 45,000
Computer
Flexographic
1 20,000 20,000
Printing
Machine
Barcode Label 1 10,000 10,000
Printer
Cutting 1 13,000 13,000
Plotter
Plate Making 1 95,000 95,000
Machine
1 12,900 12,900
Fax Machine
2 3,000 6,000
Laminator
Bindery 2 4,000 8,000
Equipment
Mug Press 1 2,200 2,200
Machine
14 302,100 466,100
TOTAL
Furniture and Fixtures
Description Quantity Unit Cost Total Cost
Chairs 6 200 1,200
Long Table 1 3,000 3,000
Computer cabinet 3 1,300 3,900
Wall fan 3 1,000 3,000
Total 13 5,500 11,100
Supplies
Description Quantity Unit Unit Cost Total Cost
Bond paper 5 Ream 280 1,400
Paper organizer 2 Pcs 270 540
T-shirt 500 Pcs 30 15,000
Mug 10 Pcs 20 200
Ink 2 Set 900 1,800
Calculator 2 Pcs 500 1,000
Pen 2 pcs 15 30
Pencil 1 box 20 20
Sharpener 1 pc 218 218
Tape 5 pcs 26 130
Tape Dispenser 2 pcs 60 120

Scissor 1 pc 16 16
Stapler 2 pcs 30 60
Staple wire 1 Box 15 15
Record Book 2 pcs 40 80
Ruler 2 pcs 10 20
Total 540 2,450 20,449
Emergency and Safety Equipment
Description Quantity Unit cost Total cost
Emergency
2 180.00 360.00
Light
Fire
2 1,000 2,000
Extinguisher
Total 4 1,180 2,360
Utilities
Description Monthly Annual
Electricity 6,000 72,000
Water 2,000 24,000
Internet
1,400 16,800
connections
TOTAL 9,400 112,800

MANAGEMENT AND ORGANIZATIONAL ASPECT
OWNER/MANAGER
CASHIER
STAFF STAFF STAFF STAFF
JANITOR
JOB DESCRIPTIONAND SPECIFICATION
 OWNER: Are responsible of orienting, directing and
controlling the business. Their assignment also is to
ensure the profitability of the business, the
satisfaction of the consumers and the expansion of it
in the near future.
 CASHIER: Their job is to take the order of the
customer and assist them in the store if needed. Also
to manage cash and sales transaction, requesting price
check, collecting payment and giving appropriate
change.
 STAFF/PRINTING STAFF: Sets up and operates bindery
equipment to cut, assemble, staple, or bind materials.
Maintains printing machinery and equipment. Reviews
layout and customer order to determine size and style
of type.
 JANITOR: Perform heavy cleaning duties, such as
cleaning floors, shampooing rugs, washing walls and
glass, and removing rubbish.

FINANCIAL ASPECTS
FIXED ASSETS
Land 500,000
Machineries & Equipment 468,460
Furniture & Fixtures 11,100
Supplies 20,449
Sub total 1,000,009
EXPENSES
Electricity Connections Charges 6,000
Water Drilling Charges 2,000
Other expenses(wifi connections) 1,400
Sub total 9,400
PRE-OPERATING AND OPERATING EXPENSES
Permit and licenses 12,000
Sub total 12,000
TOTAL PROJECT COST 1,021,409
The fixed assets has approximately a sub total of Php
1,000,009 including the land which price is approximately
Php 500,000, machineries and equipment Php 468,460,
Furniture and fixtures Php 11,100, and supplies Php 20,449.
The sub total of expenses is Php 9,400 which includes
electricity connection charges Php 6,000, water drilling
charges Php 2,000, and also the other expense which has
something to do with the wifi connections is approximately
Php 1,400. Lastly, in the expenses also is the pre
operating and operating expense which costs approximately
Php 12,000. Therefore the total project cost is Php
1,021,409.
SOURCE OF FUND
The capital requirement needed in the proposed
business will be half from the investment of the owner and
the other is loan from a bank.
Tools in Financial analysis
Financial statements are prepared to have complete
information regarding assets, liabilities, equity, reserves,
expenses and profit and loss of an enterprise. To analyze &
interpret the financial statements, commonly used tools are
comparative statements, common size statements etc. Let us
take a look.
Payback Period
The payback period refers to the amount of time it
takes to recover the cost of an investment. Simply put, the
payback period is the length of time an investment reaches
a breakeven point.
Return of Investment
This is the net income generated using investments or
the net worth of the firm and a referred to as return on
investment.
Average Rate of Return
One way of measuring an investment's profitability.To
calculate,one takes the total net earnings,divides by the t
otal number of years the investment was held,and then divid
es that answer by the investment's initial acquisition cost
Net Present Value = PV of CF-Original Investment.

Chapter IV
RESULTS & DISCUSSION
This chapter contains the data results of the
questionnaires done by the researchers. The respondents
were twenty (20) grade 12 students of Aliaga National High
School and ten (10) random competitors who had an existing
similar business. The questions were designed for the
researcher to address the student and competitor perception
about the printing business and its environment.
The results gathered were put on a table and are
presented in this chapter. For better understanding the
results were divided.
I. Demographic Profile of the Respondents
The researchers asked the student respondents about
their name, age, strand, grade level and gender while for
the competitors were the name of their business.

Table1. Demographic Profile of the Students
Respondent’s Name Age Strand Gender Grade level
Bernadette Santos 18 ABM F 12
Student A 17 ABM F 12
Joanna Franco 17 ABM F 12
Alyka Sabado 17 ABM F 12
Student B 18 ABM M 12
Brycelen 18 ABM F 12
Student C 18 ABM M 12
Joydi 17 ABM F 12
Student D 19 GAS F 12
Student E 18 GAS M 12
Cristy 18 ABM F 12
Danica 18 ABM F 12
Student F 17 HUMSS M 12
Student G 18 HUMSS M 12
Student H 18 HUMSS M 12
Student I 17 HUMSS F 12
Student J 20 HUMSS M 12
Student K 19 HUMSS F 12
Student L 18 HUMSS F 12
Student M 17 HUMSS F 12
The table shows the name of the respondents, their age
ranges from 17-20 years old. There are ten (10) respondents
came from the Accountancy and Business Management strand,
two (2) students from the General Academic Strand and eight
(8) student respondents from the strand Humanities and
Social Sciences. There are thirteen (13) female student
respondents and seven (7) male student respondents, all of
them are Grade 12 students of Aliaga National High School.
Table2. Demographic Profile of Competitors
MOJACKO TARPAULIN PRINTING
ABLAZA PRINTING AND XEROX
MPDR PRINTING
KEANNA T-SHIRT AND TARPAULIN
Marinelle’s Party needs and Printing
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
This table shows the name of our outside respondents
which is said to be our competitors.

II. Questions for the Student
Table3. Question1. Does your teacher always giving you home
works that needs to be printed?
Answer Frequency Percentage
YES 9 45%
NO 11 55%
TOTAL 20 100%
This table shows the answer of the respondents, its
frequency and percentage on question number 1. There are
eleven (11) students answered No with a percentage of 55%
and nine (9) students answered Yes with 45%.
Table4. Question2. Do you have printer?
YES 6 30%
NO 14 70%
TOTAL 20 100%
fourteen (14) students answered No with a percentage of 70%
and six (6) students answered Yes with 30%.

Table5. Question3. What do you prefer to do most?
Lecture notes 13 65%
Printed notes 7 35%
TOTAL 20 100%
thirteen (13) students with a percentage of 65% answered
that they prefer to lecture their notes and seven (7)
students with 35% answered they prefer notes that is to be
printed.
Table6. Question4. How many printed materials you assume to
produce every day?
Answer (Copies) Frequency Percentage
10-20 18 90%
30-40 1 5%
50-100 0 0
Others 1 5%
TOTAL 20 100%
eighteen (18) 90% of students answered 10-20, one (5%) of
student answered 30-40 and one (5%) of student checked

others and to be specific is 5 copies of printed materials
to be printed each day.
Table7. Question5. How much many you spend each week for
producing printed materials?
Ᵽ50- Ᵽ100 18 90%
Ᵽ150-200 2 10%
Others 0 0%
TOTAL 20 100%
This table shows the answers of the respondents, its
eighteen (18) 90% of students answered Ᵽ50-Ᵽ100 and two (2) 10%
of students answered Ᵽ150-Ᵽ200.
Table8. Question6. Do you buy T-shirt?
YES 18 90%
NO 2 10%
TOTAL 20 100%
This table shows the answers of the respondents on
question number 6. There are eighteen (18) 90% of students
answered Yes and two (2) 10% of students answered No.

Table9. Question7. Which T-shirts do you prefer to wear?
Round Neck 17 85%
Collared 3 15%
TOTAL 20 100%
question number 7. There are seventeen (17) 85% of students
answered they prefer to wear round neck t-shirts and three
(3) 15% of students answered they prefer to wear collared.
Table10. Questions8. What colors do you like the most when
you’re wearing t-shirts?
Plain 13 65%
Multi-colored 7 35%
TOTAL 20 100%
question number 8. There are thirteen (13) 65% of students
answered they like wearing plain colored shirts, three of
them give a specific color which are two white shirts and
one black. On the other hand, seven (7) 35% of students
answered they like wearing multi-colored shirts.

Table11. Questions9. Would you prefer to wear?:
Imitated design 8 40%
Personalized
design 12 60%
TOTAL 20 100%
question number 9. There are twelve (12) 60% of students
that prefer to wear personalized design shirts and eight
(8) 40% of students that prefer to wear imitated design
shirts.
Table12.Question10. How much money you prefer to spend for
buying t-shirts?
Ᵽ100- Ᵽ200 4 20%
Ᵽ250- Ᵽ300 7 35%
Ᵽ300- Ᵽ500 8 40%
Others 1 5%
TOTAL 20 100%
question number 10. There are eight (8) 40% of students
answered Ᵽ300-Ᵽ500, seven (7) 35% of students answered Ᵽ250-Ᵽ300,
four (4) 20% of students answered Ᵽ100-Ᵽ200 and one (5%) of student
answered others to be specific the student respondent prefer to spend Ᵽ
50 in buying t-shirts.
III. Questions for the Competitor
Table13. Question1. Does your business gain profit?
YES 10 100%
NO 0 0%
TOTAL 10 100%
This table shows the answers of the competitors on
question number 1. All of them answered YES, simply their
business gains profit.
Table14.Question2. How much money does your business earns
per month.
Ᵽ1000- Ᵽ2000 1 10%
Ᵽ2000- Ᵽ4000 1 10%
Ᵽ5000 above 6 60%
Others 2 20%
TOTAL 10 100%

question number 2. There are six (6) 60% of the competitor
answered their business earns Ᵽ5,000-above per month, one
10% of competitor answered their business earns Ᵽ2,000-
Ᵽ4,000 per month, one another 10% of competitor answered
their business earns Ᵽ1,000-Ᵽ2,000 while two 20% of them

answered others.
Table15. Question3. Which product offering has the most
sales?
Choices: Printed materials, Book bind, Laminate, T-shirt
printing, mug or souvenirs printing
Printed materials 7 70%
Book bind 0 0%
Laminate 2 20%
T-shirt printing 1 10%
Mug/souvenir
0 0%
printing
TOTAL 10 100%
question number 3. There are seven (7) 70% of competitors
answered printed materials, two (2) 20% of competitors
answered laminate, one 10% of them answered t-shirt
printing.
Table16. Question4. Does the location of the business
really fit for it?
YES 10 100%
NO 0 0%
TOTAL 10 100%
question number 4. All of them answered YES, simply they
believe that their location is suitable for the business.
Table17. Question5. Do you think the price of the product
is affordable to the customer?
YES 10 100%
NO 0 0%
TOTAL 10 100%
This table shows the answers of the competitors
on question number 5. All of them answered YES, they
believe that their pricing strategy is applicable to all of
their product offerings and also affordable for their
customers.
Essay
Table18.Q1. What are the steps you will take to attract
more buyers?
Answer
I’ll advertise my business in
the social media so the

Mojacko Tarpaulin Printing
people know the business name
and location.
Ablaza Printing and Xerox Discount promos
 Marketing Plan
MPDR Printing  Print ads
 Internet(social media)
Using social media like

Keanna T-shirt and Tarpaulin
facebook page and groups
“Kailangan may pakikisamaka
at meronkang pasensya sa mga
customers.”
Marinelle’s Party needs and
Printing
(You need to be friendly and
have patience with the
customers)
Quality and affordability is

Competitor A
the main reason why customer
keeps on patronizing products
like these.
Good quality of product and I
think the best step to
attract is social media like

Competitor B
Fb, Ig, Twitter, etc. Because
social media is the fastest
way to attract our customer.
Be friendly to all and let
Competitor C them feel that they are
entertained.
Advertise my products on
Competitor D
social media.
Beautiful store designs and

Competitor E
an air condition place.
This table shows the answer of the competitors on
question number one in essay type. Their answers simply
talking about different advertisement they are doing to
promote their products to the public like for example using
social media and other ways of promotional tools in
marketing.
Table19.Q2.How you going to guarantee that you will gain
profit?
Answer
By assuring that our products

has interest.
Make sure that your product

Ablaza Printing and Xerox
and service has interest.
 Huge number of customers
 Less cost from supplies
MPDR Printing  Bulk or group order of
products and services
 Promos
Continuous quality service
Keanna T-shirt and Tarpaulin for continuous customer
service
“Pag may profit ka na
magdadagdag ka na ng
product.”
Printing
(Once you have a profit you
will be adding a product)
Gaining profit can be
Competitor A forecast by monitoring the
sales capital and expenses.

Don’t expend more than you
can earn.
The material to be used is

Competitor B
cheaper but has quality.
Competitor C Product has interest.
More sales but low and

Competitor D
affordable price.
Make sure that you can get

Competitor E
back your capital.
question number two in essay type. Their answers simply
talking about their different strategies in pricing their
product so that they assure that they will gain profit
which is the main goal of any businesses.
Table20.Q3. How are you going to entertain your customer?
Answer
As a manager/owner at the
same time I need to be very
energetic, always smile to

gain confidence so that
customer or client will find
me easy to get along with.

Ablaza Printing and Xerox Talk while printing
Availabilities and post
MPDR Printing answering customers or client
inquiries
Keanna T-shirt and Tarpaulin Start with a smile
“If you want to gain respect
from them,you should also

respect them and we always
Printing
smile and we satisfy their
needs.”
Good service and friendly
Competitor A approach is a must for good
customers.
Competitor B Treat them as your friends.
Competitor C Talk to them politely.
Accommodating place and

Competitor D
friendly approach.
We had speaker that operates
Competitor E daily for the customers that
might want that.
question number three in essay type. Combining their
answers you will be getting the point of being respectful
and talkative to your customers, also show them good manner

and most importantly do something that for you is going to
be popular engaging or referring to your business.
Table21.Q4.What do you do to make it last longer?
Answer
As a business advertisement I
had so many responsibilities
to handle, so we have BIR
taxes the permit from the
municipal the DTI all is need

to be paid for in due time
and good management is
necessary and good
communication to all
customers as well.
Ablaza Printing and Xerox Proper management
Every working day is as

MPDR Printing
intense as the opening day
Keanna T-shirt and Tarpaulin Quality works and product
“Kailangan masinop or budget
Marinelle’s Party needs and yung mga kinikita mo para di
Printing malugi, dapat pinagiisapan
yung mga desisyon bago gawin

or dapat iniisip yung
kinahihinatnan ng mga
desisyon.”
(Your earnings need to be
tight or budgeted, decisions
must be made before making
decisions or the consequences
of decisions must be taken
into consideration.)
By making unlimited target
Competitor A market like the needs of
educators and students.
The price must be affordable
Competitor B and maintain the good quality
of products.
Good relationship to
Competitor C
customers.
Friendly and unique approach

Competitor D
or a good manner.
Maintenance, beautification
Competitor E and organization of the
business environment.
question number four in essay type. There are answers that

in this business or any businesses, you have a
responsibility of paying your taxes for your business to be
legally registered, also you can see in their answers that
quality works and of course friendly approach is what you
need to run your business for a long time. Lastly, being
optimistic is one of its secret.
Table22.Q5.Do you think you satisfy every customer? Justify
your answer.
Answer
Yes, I think we satisfy our
Mojacko Tarpaulin Printing customer by doing our best
that we can.
Yes, they regularly go to our

Ablaza Printing and Xerox
business for the service.
By creating and building

MPDR Printing
customer relationship.
Yes because our service is

Keanna T-shirt and Tarpaulin
quality and affordable.
”Yes, kasi lagi silang
Marinelle’s Party needs and bumabalik and dun malalaman
Printing kung nasasatisfy sila kung
patuloy sila or patuloy

nilang binabalikan yung
service or product mo”
(Yes, because they always
come back and you know if
they'll be satisfied if they
keep up or they keep
returning your service or
product)
Ten percent of customers can
Competitor A never be satisfied. That
human nature.
Yes, of course in fact they

Competitor B
keep on coming back to avail.
Yes because they patronize

Competitor C
our products until now.
Yes, I think because I will

Competitor D
entertain them very well.
Yes, I think so because they

Competitor E
are still coming back.
question number five in essay type. To summarize their
answers all of them believe that they are capable of

satisfying customers with their chosen business but one of
them said that ten percent of customers can never be
satisfied, that is a human nature. Based on them, you will
know that the customers are being satisfied by the product
or offers if they are still coming back to your store to
avail.
CHAPTER V
Summary, Conclusion and Recommendation
Summary of Findings
The study created a research about the perception of
Grade 12 students and competitors of how feasible a
printing press business here in the municipality. It
discusses the different needs and wants of the students and
the competitor attitude and manner on how to improve or
make the business competitive for a long period of time.
The student’s name, age, strand, grade level and
gender was taken while for the competitors was the name of
their business.
Majority of the student respondents answered that they
also need a printing press for their studying because with
the help of it their life will be easier.
The majority of the competitor respondents answered
that establishing a printing press business is profitable
within the area and with the help of different strategies
in marketing and also improving communication and
management skills is an important aspect in this field.

Conclusion
The conclusion of this study includes items that have
been identified by the research questionnaire provided by
the researchers regarding a printing press business and its
environment. The findings of this research will be shown
below:
1. More than half of the students answered that their
teacher was not always giving them home works to be
printed.
2. Majority of the students do not have printer.
3. Some of the students prefer lecture notes than printed
notes.
4. Majority of the students are producing 10-20 copies of
printed materials per day.
5. Almost of the students spend Ᵽ50- Ᵽ 100 for producing
printed materials each week.
6. Majority of the students are buying t-shirts.
7. Seventeen (17) of the students are prefer using round
neck t-shirt and the three (3) of them prefer using
collared shirts.
8. Twelve (12) of the students are prefer plain t-shirt
and eight (8) of the students prefer multi colored t-
shirt.
9. More than half of the students prefer personalized t-
shirt than imitated design shirts.
10.The maximum money that the students are willing to
spend in buying t-shirts is Ᵽ300-Ᵽ500 while the minimum is
Ᵽ 50.
Recommendation
For Students
For the students, make sure to decide properly what
products and offers they will avail in any printing press
business and also they have to take into consideration
their antecedent states.
For Competitors
Choose the Best Advertising Strategy: You are free to
choose what marketing strategy you will do but make sure
that your decision always is focused on consideration of
the general public.
Create Good Relationship: Always create the best and
unique impression you can show to your customers and also
a respectful manner is important in every field of
business.
Be Optimistic: In any business you want to build
always be optimistic as it invites positivity to you and
your business also it will be a good practice for your
business to be popular and last long.
Develop a Plan: Make sure that in every production it
has a process, develop a plan containing a series of
helpful tactics in order to maintain the long term
existing of the business.
Excellent Management: Managers are responsible for
making sure that things are done properly. To be a great
manager, you must have an extensive set of skills – from
planning and delegation to communication and motivation.
Your skills needed as a manager should be locally and
globally competitive.
For Future Researchers
This research study will serve as reference for the
future researchers in conducting a similar research for
having a background information about the business
environment involving in building a printing press
business. The researchers recommend conducting on a larger
population for their respondents to gain more knowledge and
data.

Feasibility Final 2020

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Feasibility Final 2020

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A Project Feasibility for a Printing Press Business

Dela Cruz, Allyza G.

Inoue, Taka Hiro

Umac, Crystal Gwen

Master printing, tuning into you

For more information feel free to e-mail us at

Poblacion Centro, Aliaga Nueva Ecija

This Feasibility Study entitled “A PROJECT FEASIBILITY

CHERRY ROSE T. MALGAPO,Ph.D

This thesis has been examined by the Panels for Oral

CHERRY ROSE T. MALGAPO,Ph.D

ROSITA T. GABUYA,LPT JOYCE M. LORENZO,AB MASSCOM

ALLEN DAVE D. LAGAT,LPT ROEBELLE A. DAGA,LPT

ACTION OF THE SENIOR HIGH SCHOOL DEPARTMENT

Accept in partial fulfillment of the requirement for

Assistant School Principal II

Secondary School Principal IV

After all the things that we had done for this

feasibility study, hardships, time, money, the long run is

finally over. The success of this study would not be

possible without the help, assistance, guidance and wisdom

from these people.

The researchers would like to express their sincerest

gratitude to everyone who gave worthy contributions and

cooperation for the success of this study.

First of all, they are grateful to our Almighty GOD

for establishing them to complete this study.

To Mrs. Cherry Rose T. Malgapo, their research

adviser, who provided insight and expertise that greatly

assisted the research and for comments that truly improved

their write up;

To Ms. Joyce M. Lorenzo, for being the English critic

To Mrs. Rizalyn B. Corpus, Assistant School Principal

II, for her understanding and permission for the

researchers to conduct this study;

To Mr. Norberto M. Calma, the beloved Secondary School

teachers, staffs, and students;

To their parents, friends, teachers and classmates for

all the love, understanding, and support they gave.

And for those, whom researchers failed to mention,

THANK YOU AND GOD BLESS YOU A MILLION FOND!

Every challenging work needs self-efforts as well as

They dedicated this especially to our Almighty God in

This piece of work would not have been possible without

They also dedicated this study to their teachers and

For those whom the researchers failed to mention, we

“Never be lacking in zeal, but keep your spiritual fervor,

Since 14th century, printing has played a very

important role in the world than most people notice.

Printing is the process of producing a set number of copies

of a book at one time. It is also use for the mass

reproduction of books, documents, or photographs using up-

machinery called printers. Every person dealing with

different situation in school, office, or government. There

is always a reason to go to a printing press. May it be for

personal or on purpose. The printing press is

conceptualized by a group of entrepreneurs because our

mission is to make best efforts to create a place where

customers will be able to get what they want in terms of

printable materials. We shall engage in the business of

helping our customers attain the level of creativity,

efficiency, affordability, and nearness by providing a

friendly staff, convenient location, and high quality