SYNOPSIS ON

ANALYSIS OF INTERNET BANKING SERVICES

OFFERED BY AXIS BANK

SUBMITTED BY:
…………….
STUDENT NAME

GITAM UNIVERSITY
YEAR -2019
 INTRODUCTION

Internet banking (or E-banking) means any user with a personal computer and a
browser can get connected to his bank -s website to perform any of the virtual
banking functions. In internet banking system the bank has a centralized database
that is web-enabled. All the services that the bank has permitted on the internet are
displayed in menu. Any service can be selected and further interaction is dictated
by the nature of service. The traditional branch model of bank is now giving place
to an alternative delivery channels with ATM network. Once the branch offices of
bank are interconnected through terrestrial or satellite links, there would be no
physical identity for any branch. It would a borderless entity permitting anytime,
anywhere and anyhow banking.

As per the Internet and Mobile Association of India's report on online banking
2006, "There are many advantages of online banking. It is convenient, it isn't
bound by operational timings, there are no geographical barriers and the services
can be offered at a miniscule cost."
Through Internet banking, you can check your transactions at any time of the day,
and as many times as you want to. Where in a traditional method, you get
quarterly statements from the bank. If the fund transfer has to be made outstation,
where the bank does not have a branch, the bank would demand outstation
charges. Whereas with the help of online banking, it will be absolutely free for
you.
E-BANKING AND AXIS BANK
We at axis bank follow best-in-class online security practices in order to safeguard
your information while you are banking online. It’s our constant endeavour to
prevent fraud and make your net banking transactions completely safe.
The project is divided into 6 chapters which gives knowledge of e-banking.
Electronic Banking
Electronic banking, also known as electronic funds transfer (EFT), is simply the
use of electronic means to transfer funds directly from one account to another,
rather than by cheque or cash. You can use electronic funds transfer to:

 Have your paycheck deposited directly into your bank or credit union
checking account.
 Withdraw money from your checking account from an ATM machine with
a personal identification number (PIN), at your convenience, day or night.
 Instruct your bank or credit union to automatically pay certain monthly bills
from your account, such as your auto loan or your mortgage payment.
 Have the bank or credit union transfer funds each month from your
checking account to your mutual fund account.
 Have your government social security benefits check or your tax refund
deposited directly into your checking account.
 Buy groceries, gasoline and other purchases at the point-of-sale, using a
check card rather than cash, credit or a personal check.
 Use a smart card with a prepaid amount of money embedded in it for use
instead of cash at a pay phone, expressway road toll, or on college
campuses at the library's photocopy machine or bookstores.
 Use your computer and personal finance software to coordinate your total
personal financial management process, integrating data and activities
related to your income, spending, saving, investing, recordkeeping, bill-
paying and taxes, along with basic financial analysis and decision making.
ELECTRONIC BANKING

(FIGURE 1)
 COMPANY PROFILE

Axis Bank is the third-largest bank in India offering a wide assortment of financial
products. The bank has its head office in Mumbai, Maharashtra. It has 4,050
branches, 11,801 ATMs and 4,917 cash recyclers spread across the country as of
31 March 2019 and nine international offices. The bank employs over 55,000
people and had a market capitalization of ₹1.31 trillion (US$19 billion) (as on 31
March 2018). It sells financial services to large and mid-size corporates, SME and
retail businesses.
As of 30 June 2016, 30.81% shares are owned by promoters and promoter group
(United India Insurance Company Limited, Oriental Insurance Company Limited,
National Insurance Company Limited, New India Assurance Company Ltd, GIC,
LIC and UTI). The remaining 69.19% shares are owned by mutual funds, FIIs,
banks, insurance companies, corporate bodies and individual investors among
others.
Indian Business
As of 2019, the bank had a network of 4,050 branches and extension counters and
11,801 ATMs.
Axis Bank has the largest ATM network among private banks in India. It even
operates an ATM at one of the world's highest sites at Thegu, Sikkim at a height of
4,023 meters (13,200 ft) above sea level.
International business
The bank has nine international offices with branches at Singapore, Hong Kong,
Dubai (at the DIFC), Shanghai, Colombo and representative offices at Dhaka,
Dubai, Sharjah and Abu Dhabi, which focus on corporate lending, trade finance,
syndication, investment banking and liability businesses. In addition to the above,
the bank has a presence in UK with its wholly owned subsidiary Axis Bank UK
Limited.
 OBJECTIVES OF THE STUDY

 To analyze the internet banking services offered by AXIS Bank.

 To analyze the customers view towards internet banking services offered by
the bank.
 To know the problems faced by the customers while doing online
transactions.

RESEARCH METHODOLOGY

METHODOLOGY
The Research will be Exploratory Research. The data will be collected through 100
respondents.

SAMPLE SIZE
Sample will be around 100 respondents.

SAMPLING DESIGN
Convenient sampling method will be used in the study. Data will be collected from
customers of Axis Bank.

SOURCES OF DATA:
Source of Data for this project will be primary & secondary. The primary data will
be collected through questionnaire filled from the respondents. Secondary data
will be collected from the published materials and internet.

TOOLS USED FOR THE ANALYSIS

I will use Questionnaire Method. Some of the software’s used for making this
project will be Ms Word and Ms Excel.
LIMITATIONS OF STUDY:
 Respondents will be limited and cannot be treated as whole.
 Respondents may be biased.

EXPECTED CONTIBUTION FROM THE STUDY:

This project will help to analyze Internet Banking Services offered by AXIS Bank.

DIRECTION FOR THE FUTURE:

This project will help the company to analyze customers view towards Internet
Banking Services offered by AXIS Bank. This project will be further extended to
analyze and compare Internet banking services of all banks.

DATA ANALYSIS & INTERPRETATION

The data will be analyzed after collection.

CONCLUSION:
After collecting and analyzing the data conclusions will be drawn.

SUGGESTIONS
After analyzing the view of customers recommendation will be given to the
organization for improvement in Internet Banking Services.
 BIBLIOGRAPHY

Books:
 Kotler, Philip. (1999):’Marketing Management’ Prentice Hall Of India Pvt. Ltd.,
New Delhi.

 Kothari, C.R (2001):’Research Methodology’, Vishwa Publication., New Delhi

 Saxena, Rajan. (2003):’Marketing Management’ Tata Mcgraw-Hill Publishing

Company Limited. New Delhi

 Verma H.V(1993):’Marketing Of Services’, Gobal Business Press, New Delhi

Websites :
 www.axisbank.com
 www.wikipedia.org
 www.icmrindia.com
 www.ibef.org