MGM3304: MARKETING MANAGEMENT- TASK AND EVALUATION

Tasks PLO Individual/ Marks Weeks

Group (%)
TEST 1 Knowledge Individual 15% 6
TEST 2 Knowledge Individual 15% 9
Group Assignment- Critical Thinking Group 20% 12
Marketing Plan Report Problem Solving
Individual Presentation Communication Skills Individual 10% 13 &14
Final examination Knowledge Individual 40% Will be
notified later
OVERALL 100%

GROUP WORK (20%) AND PRESENTATION (10%)

 Form a group of 6
 Each group has to find TWO small or medium local companies in the same industry (Eg;
Company A & Company B). Evaluate a marketing plan for each company and make a
comparison.
 Your main write up should include:
1. Table of contents
2. Executive Summary
3. Company background for Company A and B
4. Comparative Analysis of Company A and B
4.1 Customer Analysis
4.2 SWOT Analysis
4.3 Marketing Mix Elements
4.3.1 Product
4.3.2 Price
4.3.3 Place/Distribution Channels
4.3.4. Promotion
5. Suggestion and Recommendation
6. Conclusion
7. References
 Presentation - be creative. Marks for presentation will be evaluated individually.

GENERAL SUBMISSION GUIDELINES

a) Type double-spaced text and allow for spacing between paragraphs.

b) Important formulae (displayed), figures and tables should be numbered consecutively
throughout the text.
c) Use the following format specification.

Fonts
Use font type Tahoma.
Use font size 14 bold for the title.
Use font size 12 for the text.
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Tables and Figures
Use font size 10.
The charts and graphs must be centered and title should be at the top.
Number all tables and figures in the order in which the tables are first mentioned in text.
The illustrations and photographs must be centered.

References
References are to be listed at the end of the report in alphabetical order of the last names of the
first authors and referred in the text by the last name and the year of publication. References for
journal, books, electronic book, chapter in book, chapter in electronic book, proceedings and
online document is according to American Psychological Association (APA) style. The
following are examples of proper form of APA style:

Journal articles

Raghavan, M. A., Silvapulle, P. B. & Athanasopoulos, G.B. (2012). Structural VAR models for
Malaysian monetary policy analysis during the pre-and-post 1997 Asian crisis period. Applied
Economics, 44(29), 3841-3856.

Books
Mook, D. (2004). Classic experiments in psychology. Westport, CT: Greenwood.

Electronic Book
Marlatt, G. A., & Witkiewitz, K. (Eds.). (2009). Addictive behaviors: new readings on etiology,
prevention, and treatment. Retrieved from
http://www.apa.org/pubs/databases/psycbooks/index.aspx

Chapter in book
Ramsey, J. K., & McGrew, W. C. (2005). Object play in great apes: studies in nature and
captivity. In A. D. Pellegrini & P.K. Smith (Eds.), The nature of play: Great apes and humans
(pp. 89-112). New York, NY: Guilford Press.

Chapter in electronic book

Branch, S., Ramsay, S., & Barker, M. (2008). The bullied boss: a conceptual exploration of
upwards bullying. In A. Glendon, B. M. Thompson, & B. Myors (Eds.), Advances in
organisational psychology (pp. 93-112). Retrieved from
http://www.informit.com.au/humanities.html

Technical report

Australian Government Department of Families, Housing, Community Services and Indigenous

Affairs. (2008). The road home: a national approach to reducing homelessness. Retrieved from
http://www.fahcsia.gov.au/sa/housing/progserv/homelessness/whitepaper/Documents/default.
htm

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