A Project Report

On
“A Study on Digital Marketing with NutPanda”

By

Kumar Prince

Under the Guidance Of

Prof. Ashok Raut

(BBA) (2017-2020)

Submitted to
SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF

(Bachelor of business Administration)

INDIRA COLLEGE OF COMMERCE AND SCIENCE

PUNE:411033
 DECLARATION

I hereby declare that the project report titled “A Study on Digital Marketing” is a genuine research
work undertaken by me under the guidance of Ashok Raut. This information has been collected from
genuine authentic sources.

The report is being submitted in partial fulfilment of the requirement of

BACHELOR OF BUSSINESS ADMINISTRATION from INDIRA COLLEGE

OF COMMERCE AND SCIENCE.

(Signature of Student)
Kumar Prince
 Preface

Digital marketing is all about the challenge of balancing both the sides of the marketing wheel while
walking tightrope on the rim. On one side lies any marketer’s owned media (websites, apps, social
media pages) while the other represents the ever-changing demands and perceptions of his target
customer. And this is just the start of the balancing act; one which extends across an advertiser and a
publisher’s needs, between CPM (Cost per mile) and CPC (Cost per click) and extends to measuring
data and managing privacy concerns. The list is endless and so are the solutions available in the
market.

It is these complexities and choices that makes digital marketing unique and renders a distinct
flavour to this field of study. This Study aims at helping both digital marketing enthusiasts and
practitioners discern such nuances to make informed decisions right from digital marketing
environment assessment and strategy development to marketing operations till refinement.
Includes Digital Application exercises on Indian brands: application exercises on key digital
marketing concepts (pertaining to each chapter) have been provided, for Interns to self-assess
their concepts and also apply them to brands which they have seen around/grown with in India
since the last decade.
 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide Prof. Ashok
Raut for his exemplary guidance, monitoring and constant encouragement throughout the course of
this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the
journey of his life on which I am about to embark.

Lastly, I thank almighty, my parents, brothers, sisters and friends for their constant encouragement
without which this assignment would not be possible.
EXECUTIVE SUMMARY

The project work is pursued as a part of BBA curriculum at “Indira college of commerce and science,
pune”. It is undertaken as a internship at NutPanda. The project is done under expert supervision and
guidance of prof, Ashok Raut (Lecture in Marketing). The project is about the study of online
marketing opportunities for different sectors.
At NutPanda, initially I was imparted process and services knowledge. I wan given sufficient time to
know about the services and what company is doing.
The main aim was to understand online marketing emerging and generating leads I was provided with
database and had to make cold calls from data and also ask to make database of other sectors.
Company activity was also one of the major sources for generating business. Initially my company
guide even accompanied me to the client place. Main objective was to know the need of the customer
and how to fulfil that in the best way through online.
Thus, it gave me the opportunity to learn about all the services and with the range of services return on
Nutpanda offered it made the task a bit easier as we could fulfil the need of the customer in a better
way. My task was divided in 4 phases:
1.Services Knowledge: This include the theoretical knowledge about the field and services which
needed to be marketed.
2.Research part: Research is done for making new sectors database like hotels, spa and fitness.
3.Writing: This included content writing for different sectors and E-Mailers.
 Questionnaire

1. What is Digital Marketing?

2. Benefits of studying Digital marketing.
3. Importance of Digital marketing in today’s life?
4. Scope of Digital marketing?
5. Objective of Digital marketing?
6. What are Digital marketing channels and Explain its type?
7. What is SEO (Search Engine Optimisation)?
8. What is SEM (Search Engine Marketing)?
9. What is SMM (Social Media Marketing)?
10. What is ODA (Online Design Advertisement)?
11. What is ORM (Online Reputation Management)?
12. What is MMT (Mobile Marketing)?
13. What is Email Marketing?