TRADITIONAL MARKETING is any form of marketing that uses offline media to reach

an audience. Basic examples of traditional marketing include things like newspaper ads and
other print ads, but there are also billboards, mail advertisements, and TV and radio
advertisements.

DIGITAL MARKETING refers to the use of websites, apps, mobile devices, social
media, search engines, and other digital means to promote and sell products and services.
Digital marketing started to become popular with the widespread adoption of the internet in
the 1990s.

DIMENSIONS TRADITIONAL DIGITAL MARKETING

Target Audience
Marketing Approach
Documentation
Consumer Interaction
Marketing Cost
MARKETING
It is easy to reach out local Digital marketing lets
consumers with this organizations reach the
method. target consumers globally
from all over the world.
It more of personal The physical presence of
approach as its very easy the marketers are not at
for the marketers to have all required in digital
person to person relationship marketing. It allows the
informing the public or marketers to reach infinite
promoting their brands name numbers of consumers
easily
It provides the hard copy It provides the description
of the products, services in soft copy over websites,
which can be read again and or through online mode
again which can be accessed
anytime anywhere as per the
consumers’ requirement and
it provides paper free
documentation
Very less interaction is It offers number of digital
involved in this method as platforms to consumers
the promotion mediums are like social networking sites,
not flexible enough to e-commerce websites, and
incorporate the customers’ different apps for collecting
interaction their feedbacks where they
can put their views about the
products.
This is expensive as it It is less costly than the
involves printing, radio/TV traditional method of
advertisements which cost marketing as everything is
more to the company online and the use of social
media websites does not cost
even a penny. Based on the
marketing requirements the
businesses can opt for paid

Marketing Analysis
Interruptions
Strategy Refinement
Communications
With this method the
company must wait for
weeks or months to get the
results
Consumers cannot use to
skip the advertisements or
other things which are
causing interruptions
It does not provide real
time results, drafting the
marketing strategy takes
time as it dependent on the
marketing result
This method involves one
way communication as the
marketing mediums are
quite rigid
ads if they want to
It gives quick results and
thus it is easy to get the real
time marketing result.
This method lets the
consumers to skip the
interruptions and continue
to engage with the products
and services
It provides real time
results, thus strategy
refinement becomes very
easy and the marketing
teams can opt change or
update their market strategy
as per the market results.
It involves two way
communication and thus
helps satisfy the customers
and make the customers feel
that they are being listened
and served.

CONCLUSION
Traditional marketing which includes print, broadcasting, telemarketing and outdoor
advertisements were the effective techniques of marketing until and unless the emergence of
the internet. Emergence of internet brings the digital marketing in the modern world. The
world is witnessing the advancement in technology, people all over the world are using
tablets, smartphones, electronic devices etc. in their daily lives. People are aware of all the
information about everything with the help of internet i.e. they know all the products
available in the markets and can compare it with others. With the help of technology
companies can know the behaviors and habits of the consumers and can make products and
services accordingly to satisfy their needs and wants. So technological improvement lead
business firms to enter into digital marketing to leave their competitors behind.
What is Traditional Marketing?

When a company decides to promote its products and services through an offline mode to reach the
audiences, it is a traditional marketing approach. Traditional marketing means marketing goods and
services using offline mediums such as posters, television, radios, billboards, magazines, etc.

Though traditional marketing is an old way to market products and services, its significant role in
people's lives is not outdated yet. It is because this marketing technique is considerably beneficial in
terms of high reach and easy communication to potential customers.

Traditional marketing, however, is limited to communication in only one direction and its
implementation has decreased over time. It used to be a common advertising method when the
internet was not at play.

 TV and Radio
Traditional commercial advertising is an effective branding method to reach a wide
audience in your market. Your business can create a memorable image of your
business through creative messaging in your TV or Radio commercial and strategic
advertising placement. Commercial advertising is an effective and relatively low-cost
solution for growing businesses who want to reach the masses. Keep your customers
up to date by publicly announcing important information or messages or create a
memorable image of your business through creative branding and strategic placement.
And if increasing foot traffic to your location is a goal for your business, consider the
benefits of television and radio commercials.
  Billboard ads
Billboard advertising is the process of using a large-scale digital or print ad to market
a company, brand, product, service, or campaign. Billboards are typically placed in
high-traffic areas, such as along highways and in cities.

 Cold Calling
Cold calling is a form of sales solicitation from businesses to customers who've never
interacted with the salesperson making the call. It generally refers to phone-based
conversations (hence cold calling) but technically covers in-person door-to-door
interactions, too.

 Tradeshow
Trade show marketing involves showcasing and promoting your products and services
at one of these large-scale, industry-specific events. Because trade shows aim to help
businesses boost brand awareness, you'll gain a ton of exposure and a whole new
audience by attending one as an exhibitor.

 Newspaper
Newspaper advertising has been the longest-running form of advertising available for
businesses to market their products and services.

 Print ads
Print advertising means advertisements that are printed in hard copy in publications
(newspapers, magazines, journals) likely to be read by your target audience.

 Direct mail
A type of direct marketing that’s delivered physically to a prospect’s mailbox through
the United States Postal Service or other delivery service. Postcards, flyers, and
catalogs are common examples. Email marketing is the digital equivalent.

 Branding
Branding is the process where a business makes itself known to the public and
differentiates itself from competitors. Branding typically includes a phrase, design or
idea that makes it easily identifiable to the public.

What is Digital Marketing?

Digital marketing is the technique of promoting products or services using digital media. In this
method the company applies online marketing tactics to persuade customers for a product purchase.
Digital marketing uses online techniques like social media, websites, Google search, etc. to market a
product or service.

In today's world, digital marketing is a widely used strategy to build and grow businesses online. You
could think of it as the most modern technique of promoting and selling products online. Through this
technique of marketing, you reach only targeted potential customers who currently need what the
company has to offer and sell.
 Artificial Intelligence - is the intelligence of machines or software, as opposed to the
intelligence of humans or animals. It is a field of study in computer science that
develops and studies intelligent machines. Such machines may be called AIs.

 Influencer Marketing - is a collaboration between popular social-media users and

brands to promote brands' products or services. These partnerships have been going
on informally since the dawn of social media.

 Drones - Using drone footage can take your marketing efforts to the next level. It also
helps ads, images, and video stand out on “crowded” platforms such as social media
and can make your content more appealing than your competitions.

 Virtual Reality - VR marketing allows companies to bridge the gap between

experience and action. You can use VR to offer a digital experience in place of a
physical one, which can promote products and services.

 Progressive Web Apps - A progressive web app (PWA) is a website that looks and
behaves as if it is a mobile app. PWAs are built to take advantage of native mobile
device features, without requiring the end user to visit an app store, make a purchase
and download software locally. Instead, a PWA can be located with a search engine
query and accessed immediately through a browser.

 Email Purchases - Post-purchase emails are automated emails that businesses send to
customers after a purchase has been made. These can include transactional emails like
order confirmations, shipping confirmations, etc., or other emails such as review
requests, and more.

 Personalization - Marketing personalization is a strategy that uses data to target and

retarget leads with a brand message that speaks directly to specific customers'
interests, demographics, and buying behaviour. With a personalized marketing
strategy, your customers should feel like the brand message was made just for them.

 Conversational Marketing - Conversational marketing is based on one-to-one

interactions in real-time across multiple channels. It enables you to foster customer
relationships and improve your online customer experience by communicating and
customizing interactions online.

 Chabot’s - Chatbot marketing is a marketing tactic that leverages conversational

automation to achieve common marketing goals such as lead generation, qualification,
conversion, customer engagement, and, of course, support.

 Voice Search - With the increasing popularity of voice search, consumers are using
voice-activated devices to find local businesses, services, and products more
frequently. This presents a unique opportunity for local businesses to reach their
target audience through voice search.

 Search advertising - Search ads, also called search engine marketing (SEM), appear
in search engine results pages (SERPs). These are typically text ads that appear above
or alongside organic search results.
  Display advertising - Display ads are online ads that use text and visual elements,
such as an image or animation, and can appear on websites, apps, and devices. They
appear in or alongside the content of a website.

 Online video advertising - Online video ads are ads that use a video format. Out-
stream video ads appear in places similar to display ads: on websites, apps, and
devices. In-stream video ads appear before, during, or after video content.

 Streaming media advertising - Also known as over-the-top (OTT), these are a

specific type of video ad that appears in streaming media content delivered over the
Internet without satellite or cable.

 Audio advertising - In the context of digital advertising, audio ads are ads that play
before, during, or after online audio content, such as streaming music or podcasts.

 Social media advertising - Social media ads appear in social media platforms, such
as Twitter or LinkedIn.

Traditional Marketing vs. Digital Marketing — the Pros and Cons

With the evolution of fast paced internet access, it is quite illogical to confine businesses to the
conventional methods of marketing. Hence, there is a need to divert from traditional marketing
strategies to digital marketing.

Traditional marketing involves one-way product and service promotion offline. In comparison, digital
marketing is a strategy that involves the promotion of business brands through online platforms.

Traditional Marketing: Pros and Cons

Pros
Easy access to consumers in the local market
High chance of marketing by word of mouth
Areas without internet and less developed
economies can benefit from traditional
marketing
Hard copies of products and services’
information serve as permanent sources for
marketing
Makes advertisements more memorable and
accessible to the potential customers
High coverage of senior citizens in the local
market
Stable and secure existence of the brand where
there is no competition
Direct registration of advertisements in the
minds of the people
Digital Marketing: Pros and Cons
Pros
Offers platforms to market product and services
information creatively and engagingly
Cons
No benefits of global level promotion
It is expensive without stable Return on
Investment (ROI)
One-way communication is an unhealthy
marketing strategy
Audiences are from local markets, and hence,
lesser sale of products or services
It is a lot more time consuming
Negligible track of customers’ attitudes, tastes
and preferences
No effective tools to analyses the progress of a
business
No guarantee of the promotion of products or
services reaching the right people who are
potential customers
Cons
Might need hiring of experts to run and grow
businesses online
 Digital marketing strategies are economically
efficient
Massive returns on investment
Businesses have equal opportunities on the
digital platform to market and sell their products
and services online
High and predictable conversion of users into a
lead generation
Businesses can connect with the consumers
about their products and services, and customers
to have the opportunity for feedback and
reviews
The brand awareness is easy to promote
Easy tracking and measurement of digital
marketing results
Easy personalization and targeting of the right
customers
Instant and easy access to global markets
High engagement of customers
Users can personalize or altogether remove
advertisements
Existing brands in the online market are already
putting forth tough competition
Dynamic environment of digital marketing
requires to keep pace with the tech upgrades
Advertisements of products or services are
difficult to register in the minds of the
consumers
Strategies adopted need to be continually
updated and evolved to ensure stable growth of
the business
Only content with unique and appealing features
can soar ahead

Traditional Vs. Digital Marketing — the Comparison Chart

In this section, we shall have a look at the difference between traditional and digital marketing. The
key points are noted below:

Points of Difference Traditional Marketing Digital Marketing

1. Customers Access
2. Marketing Approach Promotion of the brand in person There is no need for a physical
3. Marketing Cost
advertisements through printing,
4. Type of Marketing Mode
5. Scope of Lead Generation
6. Advertisement
Personalisation
7. Communication Type
8. Marketing Tools
Customers could be reached out A company can reach customers
locally and easily. globally from anywhere in the
world.
is necessary. presence to promote and sell
products online.
Involves huge costs in Cost is minimal and sometimes,
even zero costs.
magazines, newspapers, etc.
Involves the use of hard copies. Relies on soft copies to spread
awareness about their products.
It’s hard to get people to Results achieved are instant, as
eventually turn into potential customers are targeted beforehand.
clients.
Customers can’t personalise and Advertisements are displayed as
skip advertisements that distract per the tastes and preferences of
them. the customers.
It involves a one-way It involves a two-way
communication marketing communication marketing
technique. strategy.
No tools are available to analyse There are many software tools

9. Marketing Scope
10. Calculation of Return on
Investment
11. Marketing Based on
Geographical Location
12. Track System
customers and their preferences.
and measure marketing efficiency. that efficiently and effectively
measure marketing progress.
It is a static method. It is a dynamic method.
Return on investment cannot be The returns are easy to track.
tracked and calculated.
It is limited to a specific Marketing is global-based and
geographical location. hence, there are no limits on
marketing products and services.
It’s not possible to track The data relating to customers
and their preferences are
possible and easy to track.

Conclusion
The business scenario has had a dynamic and drastic growth, especially for those who could master
the dynamics of the digital world. There have never been better opportunities than there are today.
What it can mean for your business growth depends solely on your choice of strategic planning and
procedures. Thus, in either case of marketing and promoting your products and services, you have two
choices: digital marketing and traditional marketing to choose from.

To conclude, regardless of any business, digital marketing will help you thrive in your business
excellently. You could choose many creative aspects of online marketing strategies for the promotion
of your brand worldwide. Since it is two-way communication, both the seller and buyer benefit from
having a digital presence from anywhere in the world and at any time.