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Forecasting
Forecasting
problems. Quantitative techniques to decision making formal study and its application is
largely a product of the twentieth century. These techniques have been applied successfully
and are widely used in increasingly wide variety of complex problems in businesses,
managerial decision making. This approach starts with data – data which are processed into
quantitative analysis.
military.
testing the solution, analyzing the results, and implementing the results.
The first step in the quantitative approach is to develop a clear, concise statement of the
problem. This statement will give direction and meaning to the following steps. Once problem
selected was analyzed, the next step is to develop a model. It is simply a representation of a
situation, which usually is mathematical. Once a model was developed, data used in the model
must be obtained. Obtaining accurate data for the model is essential; even if the model is a
perfect representation of reality, improper data will result in misleading truth. This situation is
called Garbage in, Garbage out. Next step is developing a solution. Developing a solution
involves manipulating the model to arrive at the best solution to the problem. Before a solution
can be analyzed and implemented, it needs to be tested completely. Testing the input data and
the model includes determining the accuracy and completeness of the data used by the model.
Analyzing the results starts with determining the implications of the solution. A solution to a
problem will result in action or change in the way an organization is operating. The final step
The focus of this study is forecasting, which is one of the techniques in quantitative
analysis. Managers make decisions without knowing what will happen in the future. Inventory
is ordered though no one knows what sales will be, new equipment is purchased though no one
knows the demand for products, and investments are made though no one knows what profits
will be. Managers are always trying to reduce this uncertainty and to make better estimates of
what will happen in the future. Accomplishing this is the main purpose of forecasting.
3. Determine the time horizon of the forecast—is it 1 to 30 days (short term), 1 month to
forecasting system. When the forecasting system is to be used to generate forecasts regularly
over time, data must be collected routinely, and the actual computations or procedures used to
TYPES OF FORECAST
Time-series models attempt to predict the future by using historical data. These models
assume that what happens in the future is a function of what has happened in the past. In other
words, time-series models look at what has happened over a period and use a series of past data
to make a forecast.
SCATTER DIAGRAMS
Scatter diagrams are very helpful when forecasting time series. A scatter diagram for a
time series may be plotted on a two-dimensional graph with the horizontal axis
Analyzing time series means breaking down past data into components and then
time.
3. Cycles (C) are patterns in annual data that occur every several years. They
4. Random variations (R) are “blips” in the data caused by chance and unusual
CAUSAL MODELS
Causal models incorporate the variables or factors that might influence the quantity
being forecasted into the forecasting model. A causal model would attempt to include factors
for temperature, humidity, season, day of the week, and so on. Causal models may also include
past sales data as timeseries models do, but they include other factors as well.
QUALITATIVE MODELS
Whereas time-series and causal models rely on quantitative data, qualitative models
attempt to incorporate judgmental or subjective factors into the forecasting model. Opinions
by experts, individual experiences and judgments, and other subjective factors may be
considered. Qualitative models are especially useful when subjective factors are expected to be
1. Delphi method. This iterative group process allows experts, who may be in
different places, to make forecasts. There are three different types of participants in
the Delphi process: decision makers, staff personnel, and respondents. The
decision-making group usually consists of 5 to 10 experts who will be making the
actual forecast. The staff personnel assist the decision makers by preparing,
results. The respondents are a group of people whose judgments are valued and are
being sought. This group provides inputs to the decision makers before the forecast
is made. In the Delphi method, when the results of the first questionnaire are
obtained, the results are summarized, and the questionnaire is modified. Both the
summary of the results and the new questionnaire are then sent to the same
respondents for a new round of responses. The respondents, upon seeing the results
from the first questionnaire, may view things differently and may modify their
original responses. This process is repeated with the hope that a consensus is
reached.
2. Jury of executive opinion. This method takes the opinions of a small group of
3. Sales force composite. In this approach, each salesperson estimates what sales will
be in his or her region; these forecasts are reviewed to ensure that they are realistic
and are then combined at the district and national levels to reach an overall forecast.
4. Consumer market survey. This method solicits input from customers or potential
customers regarding their future purchasing plans. It can help not only in preparing
a forecast but also in improving product design and planning for new products.
MEASURES OF FORECAST ACCURACY
To see how well one model works, or to compare that model with other models, the
forecasted values are compared with the actual or observed values. The forecast error (or
One measure of accuracy is the mean absolute deviation (MAD). This is computed by
taking the sum of the absolute values of the individual forecast errors and dividing by the
Other measures of the accuracy of historical errors in forecasting are sometimes used
besides the MAD. One of the most common is the mean squared error (MSE), which is the
Besides the MAD and MSE, the mean absolute percent error (MAPE) is sometimes
used. The MAPE is the average of the absolute values of the errors expressed as percentages
error and tells whether the forecast tends to be too high or too low and by how much. Thus,
bias may be negative or positive. It is not a good measure of the actual size of the errors because
After a forecast has been completed, it is important that it not be forgotten. One way to
monitor forecasts to ensure that they are performing well is to employ a tracking signal. A
tracking signal is a measurement of how well the forecast is predicting actual values. As
forecasts are updated every week, month, or quarter, the newly available demand data are
compared to the forecast values. The tracking signal is computed as the running sum of the
A lot of research has been published about adaptive forecasting. This refers to computer
monitoring of tracking signals and self-adjustment if a signal passes its preset limit. In
exponential smoothing, the and coefficients are first selected based on values that minimize
error forecasts and are then adjusted accordingly whenever the computer notes an errant