EXHIBIT C

CONSULTANT QUESTIONNAIRE

EXHIBIT C
CONSULTANT QUESTIONNAIRE

Please answer the questions below using the word processing software version of this document,
which may be accessed as Exhibit C on the Acero procurement website:
http://www.aceroschools.org/apps/pages/index.jsp?uREC_ID=817086&type=d&pREC_ID=120
1864. Acero requests a concise but thorough response to each category field. Consultant may
attach additional documents in support of each response, however Consultant must provide a
concise and substantive response to each question as well.

Mandatory Requirements

Requirement Met/Not Met Consultant Comments

Principal team member(s)
must each have at least 3 years
of relevant experience.

General Qualifications

Describe your account team (include partners/subcontractors if applicable).

1. (Begin typing response here. The box will expand. Additional documentation in support
of your answer may be attached as necessary)

Describe and provide two examples of successfully executed strategic communications

strategies.
2.
(Begin typing response here. The box will expand. Additional documentation in support
of your answer may be attached as necessary)

Describe a case study in which you created and successfully implemented a thought
leadership strategy or campaign.
3.
(Begin typing response here. The box will expand. Additional documentation in support
of your answer may be attached as necessary)

Describe your experience providing any/all of the services contemplated in this RFP to a
not-for-profit, governmental, or educational entity.
4.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

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 EXHIBIT C
CONSULTANT QUESTIONNAIRE

Describe your experience targeting diverse audiences.

5. (Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

Describe how you measure your performance and evaluate the effectiveness of your
program execution for clients.
6.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

Provide your best example of a creative or otherwise unconventional communications

campaign for a client.
7.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

Which communications or public affairs campaign are you most proud of and why?
Provide any relevant materials.
8.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

Provide any other additional or unique information about your approach, team members,
or company that demonstrate how partnering with your firm represents superior value to
9. Acero.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)

Describe what services a monthly retainer fee will include. Please also indicate if you are
able to office at Acero Schools 2-3 days per week.
10.
(Begin typing response here. The box will expand. Additional documentation in
support of your answer may be attached as necessary)