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Topic 3 Provide Financial Business Recommendations
Topic 3 Provide Financial Business Recommendations
Evidence and information in the report must support the recommendation and, where
relevant, outline other alternatives that might have been available. Analysis must
show why the recommendation has been made and why the other alternatives are less
desirable.
Recommendations are derived from the data and data analysis that informs financial
reports.
A process of accurate and unbiased analysis can provide information that will support
logical recommendations—those that are acceptable under the circumstances and that
can be justified by the data and data analysis procedures.
They must be supported by accurate and readily understood facts and figures, details
and information. Recommendation reports must provide all of the financial data, the
specific requirements of organisation and relevant information about the international
market/market conditions in which the organisation is operating or intending to
operate.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
A budgeted cost analysis should consider contingencies in case events have a negative
effect on an organisation’s budgeted costs. The report should identify likely
contingencies and their final cost/price. Recommendations might relate to what to do
if this situation (or a similar situation) occurs in the future.
Recommendation reports differ from normal financial reports in that they provide a
variety of potential solutions to an issue and then reach a conclusion recommending
what is considered to be the best one. As a consequence, recommendation reports are
written in a more persuasive manner as their intention is to make an informed
recommendation based upon substantial research and evidence.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
To get the most from recommendations, businesses need to use all the information,
and not act on reports in isolation.
However, increased demand also increases the level of inventory required and the
need for working capital. If costs also increase during the expansion period, the
business might find there is a squeeze on margins and a declining profit.
If management is not alerted to the potential problem early enough, they may continue
the discount strategy to the detriment of the business. Efficient record keeping and a
review of the profit and loss and margin figures would immediately inform the
business of the situation.
In this way the business would have been acting proactively and would not be subject
to potential damage to the long term viability of the business.
Effectiveness is about making the best possible use of all the resources of the
business. Efficient businesses maximise the outputs from their inputs and as a
consequence minimise their costs and maximise their productivity. This improves
their competitiveness and the viability of their business.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
cash flow
changes in business activity including markets, goods or services traded
consolidation
expenses and overheads
labour costs including decisions to move production partly or wholly offshore
loss
profit
write-offs
Other issues that might be highlighted in a recommendation report could relate, for
example, to the need for:
FINANCIAL CONTROLS
Recommendations are often formalised and provided in the form of advice for
improving financial or budgetary controls. Financial controls are formalised
procedures for meeting targets across all budgets. The type of control used depends on
the type of budget account.
The accountant prepares reports for periodical financial progress meetings. While
compiling the actual versus budget reports trends are noticed in capital, revenues,
expenses and cash flows and highlighted in the report. A professional accountant
should go further and make suggestions about controls to fix trends. The suggestions
should be written into the budget summary in words that are impersonal and reveal
relationships between accounts.
Management may accept the reasons for the difference and ask the accountant to
adjust the budgets. This is acceptable when the underlying budget account assumption
is wrong. When the assumption is correct, the accountant should make suggestions to
management about processes to correct the trends. These suggestions depend on the
type of budget.
Over the following periods the trends should be monitored and financial controls
introduced to manage the budgets. Controls should be formally documented in
organisational manuals. They should list who is in charge of the control and who the
control affects.
governance – responsible for the direction and control of the business (eg the
board)
management – responsible for implementing the directions and intentions of the
board
organisation – the logistics of how implementation will occur
administration – the actual work being done to fulfil the tasks as required
Recommendations that are made need to reflect this understanding. It is of little value
recommending that an employee doing the actual work should use a different
approach if, in fact, tasks are being performed as per the directions of management. In
a case such as this the recommendations should be directed at management, or if
required, to the board at governance level.
REVENUE CONTROLS
Revenue controls are procedures that control the achievement of forecast revenue
targets. The most common control is to divide total units for sale by the number of
sales outlets or regions or the number of employees. Managers are responsible for
ensuring that sales targets are reached and adjusting sales quotas according to staff
performance.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Involving employees, at the annual budget planning meeting, also improves the
chances of sales forecasts being achieved. This is because staff feel they have been
involved in building the forecast and feel a sense of ownership. A forecast that is
forced on staff by management risks being labelled as unrealistic and difficult to
control.
Expense controls are procedures to control the size and amount of expenses. Expense
accounts take up the largest space of many budgets and have the most financial
controls. Effective managers make staff aware of expenditure controls that are formal
written procedures and policies.
When the accountant composes the actual results they are compared with the budget.
This reveals expenditure trends that are high over successive periods, which creates an
expenditure trend.
any income from the new territory will be generated. These include increased travel
costs, new staff wages, travel and possibly new premises purchase or rental.
Management must carefully analyse how the expansion will proceed in order to time
expansion when cash flows are available. It will often take several periods for the new
business to start receiving cash flows due to credit terms required to secure customers.
This includes the fact that making additional sales results in expenditure for increased
raw materials for production, or inventory for units to sell, and sales staff to make the
sales.
Staff should be involved through the budget meeting and made aware of the impact of
their actions on expenses. Staff incurring expenses should know how to control
spending and be aware that expenditure limits have been reached.
Suppliers should be contracted and given ongoing business when they are willing to
make frequent small deliveries. Other benefits of this system are that it reduces floor
space required to keep stock and raw material. The risk of stock held becoming
obsolete is reduced when only what is needed for sale or production is ordered.
Ideally inventory control systems are computerised. This is the case for large
manufacturing organisations. Upon receiving a customer order via a staff entry or via
the internet the computerised inventory control system records changes to inventory
levels and prepares production orders. The system notifies production and logistics
managers about items that need reordering and provide them with a variety of
inventory status reports.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
At the end of each period these appear automatically in the balance sheet. This
reduces the number of transactions completed by the accountant who is assisted in
preparing periodical budget versus actual reports. This process saves time and reduces
the expenditure required to prepare the budget cycle.
Cash flow controls are procedures that control the flow of cash. A common control to
manage cash outflows is to give one staff member to make volume purchases for
inventory, stationery and raw materials in order to receive discounts.
Accounts receivable are amounts owed to the business by customers who have been
given credit. Accounts receivable is an important account for managing cash inflows.
Many businesses operate with credit systems where customers are able to take goods
and services before paying for them.
Those who offer credit give customers a proof of purchase receipt showing any
amount paid when the sale occurs. It is then common for customers to be invoiced at
the end of the month with credit terms to pay the outstanding balance within one to
three months of the invoice date.
appointing one staff member to authorise new customers who are allowed
credit terms
checking the credit rating of customers applying for credit when setting up new
accounts
offering discounts for early payment of accounts
making customers aware through staff of late charges for non-payment of
accounts
using collection letters for overdue accounts
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Management needs to make one person responsible for the assigning of new staff. A
procedure for proposing new credit accounts and verifying the creditability of
applicants needs to be developed.
A notice at the service area and in the administration area stating this is necessary. All
staff should be made aware of the importance of the timing issue to the business. This
can occur at a meeting or informally.
The communication to staff should include the proposal to manage receivables with
greater accuracy, the need for all staff to promote new discounts to customers during
sales encounters for early payment and the need to incur penalties to customers for
late payment when sending out the monthly accounts.
Cash flow controls are useful when business has a brief annual high capacity seasonal.
The most common control is to set aside cash reserves for low revenue months. The
cash is deposited into liquid investment accounts that can be accessed at short notice
when the cash is required.
Capital controls are procedures that control the capital of the business. Capital
controls are used for liabilities. When the business is unable to meet loan payments—
it uses budgeting to notify the financial institution in advance—to renegotiate the
repayments and period of the loan. Asset controls use budgeting to plan asset sales in
advance.
It is important to note that the accountant is not responsible for the financial success
or failure of the business. The budget is a useful guide towards achieving financial
goals and works only when all staff accept responsibilities and cooperate. When
results are less than desired the accountant is sometimes blamed.
If the accountant has been given no authority to enforce financial controls and still
blamed for the businesses’ performance the business is likely to struggle. This is
especially the case when the accountant has made suggestions about controls that have
been ignored—which indicates there may be a problem with management—in which
case management should be notified. Recommendations should be made to senior
management to rectify the situation.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
The accountant should not take accusations about poor budgeting personally. If the
budget does contain errors then criticism leads to improved reporting. A useful
procedure is for the accountant to meet with a manager responsible for a department
with budget trend challenges. They should be approached to provide ideas and support
for financial control procedures at the next budget meeting.
Recommendations must be clear and concise. One of the issues associated with
management is information overload with vast amounts of detail available through
internal reports. Managers do not want to spend time trying to decipher what is being
said. Instead they want the information stated clearly and concisely.
If the report contains information that is irrelevant or unnecessary readers will have
difficulty working their way through it.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Use graphs, charts and statistical tables which provide a pictorial representation of the
information and make it easier to read quickly.
When writing reports you should generate an initial draft. Read the draft to ensure that
spelling, punctuation and grammar, sentence construction and paragraphs are
appropriate. Check the information to ensure that it is comprehensible and remove any
extraneous detail. Consider the document from the reader’s perspective.
Before a final draft is prepared ask someone else to read the document. Ask them to
give their opinion regarding the language used, and whether the information is
sufficiently concise and clear.
costs profitability
operations markets
credit analysis threats
inventory management opportunities
invoices and accounts the organisation’s strengths and
potential sales weaknesses
cash flow
Immediate aims of the organisation’s financial reporting system are likely to ensure:
maximum profitability
that sufficient cash flow exists to meet all financial obligations
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Budgets and performance management are critically linked. Budget analysis produces
information about the efficiency with which resources are transformed into goods and
services, on how well results compare to a program’s intended purpose, and on the
effectiveness of operations in terms of their specific contribution to program
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
objectives. For this reason, it is vital that information be collected, collated and stored,
so that it is both accessible and useable for these purposes.
Prioritisation is the process of determining what is most important and scaling down
to what is least important, then developing a plan for sequentially addressing those
issues in the way that most benefits the organisation. Other issues might be prioritised
in terms of review, evaluation and decision making.
Comparative financial statements are the complete set of financial statements that an
entity issues, revealing information for more than one reporting period. They relate to
ratio analysis (liquidity, turnover, profitability, etc), trend analysis and industry
comparative analysis.
balance sheet showing the financial position of the entity as of more than one
balance sheet date
statement of cash flows showing the cash flows for more than one period
budgets variations
VARIANCE REPORTING
A variance is the difference between a budgeted amount and the actual amount
incurred or received. Variances can be calculated for each type of budget account
including revenue, expense, cash flow or capital.
It is rare for actual operational revenues, expenditures and cash flows to exactly meet
those budgeted for. Many small and insignificant differences occur each period. To
report on these is a waste of organisational resources. For the difference to be
highlighted and included in the periodic budget review there must be a significant gap
between actual and budgeted amounts.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
This gap is the material level. The company sets down in policy what dollar amount or
percentage is material. Often this is five or 10%. Only the accounts that differ by
above this amount are reported on.
In teams that collaborate, staff experienced in managing variances train novice staff in
the practices of constructing the variance report.
Training in variance reporting should aim to demonstrate the balance between listing
detail and making reports user-friendly. The senior accountant develops an accurate
perception of the variance report users’ needs based on long-term communication.
This can mean providing less information about the variance trend than the accounting
department has. This allows the report users to focus on the main budget issues and
not take up too much time on irrelevant detail.
When there is a gap that is larger than the material level it indicates that an incorrect
assumption was used to construct that budgeted account balance.
Favourable variances should also be examined as these can lead to variances in related
accounts. Variances need to be carefully highlighted to management along with
suggestions in order to enhance the business.
This may be difficult if expenditure trends are reducing profit. Poor financial controls
points the way to increased profits. This is because when controls are enforced
properly expenditures are reduced. The accountant should ensure that variance reports
are authorised prior to periodic budget reviews and that the reports are filled with the
master budget.
The budgets become a control tool that reduces current expenses trends. Accounting
staff recommend financial control actions and improve assumptions. This way the
company capitalises on opportunities including when there is a growth in profit.
Growth is managed properly including considering the correct timing and by
controlling expenses.
The periodic budget review is used to assess the organisation’s operations in order to
improve controls and correct assumptions. These lead to reducing expenditure trends
and demonstrate the worth of the accounting department to the organisation.
that actual results are better than expected when compared with the budget (a
favourable variance usually indicated by an F)
that actual results are worse than expected when compared with the budget (an
adverse variance usually indicated by a U)
Policy dictates what level of variances is reported. Expert budget staff should address
the originally developed revenue, expense and cash flow assumptions to explain
variances and make suggestions. Newer staff should assist through note taking and
observing. New staff should be given straightforward variances on which to complete
reports. These include variances that result from assumptions that were originally
under or overestimated.
Expert staff should teach new staff to understand the importance of timing, when
budgets need revision and how to identify trends through comparison with actual
results. In this way new staff can learn that reporting on variances is a continuous
cycle of budget improvement.
Management will sign the variance report and related budgetary revision. They are
responsible for the controls that are recommended in the reports.
New budgets and projects will require constant variance reporting until established.
This can take several quarters.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Budget reports are analysis of periodic business situations and include implications of
current revenue and expenditure trends. They are used by the governance board for
decision making. The board will meet periodically and consider the budget report for
the period.
It is the duty of the board to use the budget reports in order to make decisions of
oversight that relate to the strategic direction of the organisation. Useful reports
include recommendations about the types of financial controls needed to manage
trends. Decision-makers use these suggestions to solve operating and financing
problems.
When making suggestions about budget controls the accountant must be well
informed. This includes conducting research through talking to those incurring
expenditures and generating revenue. They are production, operations, general and
sales managers. Variance reporting and introducing controls has an impact on other
budgets.
Staff should provide information about the causes of the trends. They usually know
the solutions and provide this input that then becomes part of the recommendations
provided to decision-makers.
A financial report outlines how much money an organisation has made, in Australia or
as a result of overseas business transactions, how much money it has spent and the
profits it has made.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Companies must provide for true and fair financial statements. Accurate and complete
financial records must be made available for financial audits and they will contribute
to the management of an organisation’s taxation obligations.
Under corporations legislation there are a number of statutory requirements that apply
to financial reports whether the organisation is trading on the domestic or international
front.
The main requirements are that all companies must keep appropriate financial records
that record and explain all financial transactions. These can be used to report on
financial performance and position and provide for true and fair financial statements.
Financial records allow for a financial audit to occur. A budget is a financial report.
Financial reports revolve around and provide useable information relating to:
assets expenses
liabilities equity
revenue
Ensure that reports conform to organisational and statutory
requirements
Budget reviews are used to identify and prioritise significant issues. They provide
information that will inform ongoing operations. A report might be prepared at the
end of a particular accounting period and a summary of accounting data for that
period, with background notes, forms, and other information. A report might be drawn
up to indicate how well the budget is operating.
Reports such as Profit and Loss, Balance Sheet, Revenues and Expenditure Reports,
Debtors and Creditor Reports and Cash Flow Statements, are generated from
accounting information and allow integration of financial considerations into
everyday business management.
PURPOSE
It should contain:
o condition of equipment
o maintenance required
o international currency exchanges
o opportunities
problems, opportunities, threats and strengths that have or are likely to impact
on operations
problem solutions and improvement recommendations
To assure yourself that the structure and format of a financial report is accurate you
must determine the requirements of the organisation for which you work. This
information might come from the organisation’s policy and procedures manuals, more
experienced work colleagues or senior managers.
Some organisations will need to prepare and lodge financial reports with ASIC if:
Reports must be clear, correctly formatted and contain only relevant details of
financial performance.
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
ADDITIONAL READING
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Question 3.2
Objective: To provide evidence that you have the essential knowledge required
for the following performance criteria and related knowledge evidence.
3.2 Ensure recommendations propose constructive actions to enhance the
effectiveness and efficacy of functions and services related to international
business activity
Question: What types of recommendation will be constructive and will enhance the
effectiveness and efficacy of functions and services related to international business
activity?
Question 3.3
Objective: To provide evidence that you have the essential knowledge required
for the following performance criteria and related knowledge evidence.
3.3 Ensure recommendations are concise and facilitate direction and control of
organisation’s international operations
Question: How can you ensure that your recommendations are sufficiently concise
and will facilitate direction and control of the organisation’s international operations?
TOPIC 3: PROVIDE FINANCIAL BUSINESS RECOMMENDATIONS
Question 3.4
Objective: To provide evidence that you have the essential knowledge required
for the following performance criteria and related knowledge evidence.
3.4 Identify and prioritise significant issues in statements, including
comparative financial performances, for review and decision-making
Question: Why is it important to identify and prioritise significant issues and to
include comparative financial performances in reports?
Question 3.5
Objective: To provide evidence that you have the essential knowledge required
for the following performance criteria and related knowledge evidence.
3.5 Ensure structure and format of reports are clear and conform to
organisational and statutory requirements
Question: How will you ensure that the structure and format of reports are clear and
conform to both organisational and statutory requirements within Australia and
internationally? What statutory requirements might apply?