ENGLISH DIGITIAL ASSIGNMENT

TECHNICAL PROPOSAL
RAMYA.L

19BBT0164
Summer is nearing and the main problem people face is body dehydration. Loss of water is a big deal as
it leads to stroke, dizziness, nausea and fatigue. Our product is called ‘ENERGIZE’ an energy drink to beat
dehydration and stay cool all summer.

 PRODUCT : ENERGIZE
 COMPOSITION: water, added minerals, low sugar content, ginger-lemon mixture, agave, sea salt
citrus extracts, tulsi and a refreshing taste of mint leaves.
 WHY OUR PRODUCT?
 The drink comes into effect almost instantly and cures you of dehydration and fatigue.
 Zero alcohol and low sugar
 Suitable for people of all age groups.
 A healthy drink for diabetic and cholesterol patients
 Zero preservatives and additives and no artificial flavours
 Body coolant
 CUSTOMER QUERIES:
1. What makes your drink different from the rest?
 Our drink is made of natural ingredients and is alcohol and soda free and the
fruit extracts are taken from the fruits of our own farms.
2. How do i know if your drink is legit or not? Is it a clinically tested and an approved drink?
 Our product has been ISI certified since 2009 and has been tested and approved
by expert clinicians and doctors.
3. Can we consume the drink when we are ill?
 It is recommended to take a sip of the drink everyday as it consists of
antioxidants and it will help cure your illness at a faster rate.
4. Why should I buy your drink when I have all the above ingredients at home?
 The reason for our drink to be preferred by most is because of our unique ratio
of ginger-lime-citrus and agave ratio which cannot be achieved at home and
which is also a reason for our drink to tingle taste buds as it is a great appetizer.
5. Are there any side effects to your drink?
 It has been proved that there are zero side effects to this drink. Most drinks are
carbonated and hence cause problems of acidity and ulcers but our drink
doesn’t bring about any side effects at all.

 OUR SALES GRAPH OF THE PAST 10 YEARS:

We had a incease in our sales from 2010 and we have been at the top since then. Because of its
low cost (10 rupees per tetrapack), increased availability we were able tp reach high economic
profits during these years.
 14
12
10
8
6 Series 3

4 Series 2
2
0 Series 1

Series 1: young children and teens (6-19) yrs

Series 2: working folk (25-55)yrs
Series 3: old folk (> 60)yrs

Now available at
Rs.10/- only at
your nearby
supermarket

THANK YOU