MARKETING RESEARCH (ABCF) 

Group number: 1 
 
INSTRUCTOR: PROF. RAJENDRA NARGUNDKAR 
Alok Malik 2016IPM010 
Abijith T A 2019PGP022 
Arundhati Babar 2015IPM017 
Jitendra Singh Bhadoria 2019PGP494 
 

OBJECTIVE  

1. To analyze the general buying preference for business suits.  

2. Do people look at business suits as a long term investment? 
3. How price and quality matters to people while purchasing business suit. 

Target Audience: 

● Corporate workers  
● Students 
● Shopkeepers point of view 

QUESTIONNAIRE 

 
1 
 

 
 

Serial Number : 

Hi, 

This questionnaire is designed to assess your preference of wearing a 

business suit and to analyze your buying behavior.
Please answer all the questions carefully 

Thank You! 

1. Do you prefer to put on a business suit? 

❏ Yes 
❏ No 
2. How frequently do you wear a business suit? 
❏ Daily 
❏ Weekly 
❏ Monthly 
❏ Never 
❏ Others Specify _________________ 

If “Never”, Please go to Q11 

3. Do you think business formals would project a better impression of 

you as compared to business casuals? 
❏ Yes  
❏ No 
❏  
4. How many suits do you generally have in your wardrobe at a time? 
❏ 1-2 
❏ 2-4 
❏ >4 

 
2 
 

 
 

5. What is your preferred medium for searching for business suits 

information? 
❏ Websites 
❏ Colleagues 
❏ Sales staff 
❏ Family 
❏ Friends 
❏ Others, Specify____________ 
6. How much time are you willing to spend on picking out one business 
suit? 
❏ < 1 hour 
❏ 1-2 hours 
❏ 2-3 hours 
❏ > 3 hours 
7. What is your preferred channel for purchase for business formals? 
❏ Online   
❏ Offline 
8. Will you prefer Readymade or stitched business suits? 
❏ Readymade  
❏ Stitched 
9. Which e-commerce website do you usually prefer for buying casual 
clothes? 
❏ Myntra 
❏ Jabong 
❏ Koovs 
❏ Flipkart 

 
3 
 

 
 

10.Do you usually go to a mall and check out multiple outlets before 
choosing one or do you have one store in mind beforehand? 
❏ Yes 
❏ No 
11.Do you think buying a business suit would be a long term investment? 
❏ Yes  
❏ No 
12.How important is the trust for the brand when you are planning to 
purchase a business suit? 

Not Imp Imp 50-50 Very Imp Extremely Imp 

O-------------------O--------------------O---------------------O-----------------------O 

13.Which brand would you prefer? 

❏ Van Heusen 
❏ Louis Philippe 
❏ Raymond 
❏ Peter England 
❏ Others, Specify____________ 

14.Why did you opt for that brand? ______________________ 

15.Do the displays at the mall attract you to the store? 

❏ Yes 
❏ No 

 
4 
 

 
 

16. What factors influence you the most to choose the business suit? 
❏ Price 
❏ Quality (material) 
❏ Fit (Comfort) 
❏ Brand 
❏ Others,  Specify ____________ 
17.How much money are you willing to shed for a new business suit? 
(range) 
❏ Less than 4000 
❏ 4000-8000 
❏ More than 8000 

18. Rate on a scale how important is price as a component for you when 
buying business suits? 

Not Imp Imp 50-50 Very Imp Extremely Imp 

O-------------------O--------------------O---------------------O-----------------------O 

19. Rate on a scale how important is quality as a component for you when 
buying business suits? 

Not Imp Imp 50-50 Very Imp Extremely Imp 

O-------------------O--------------------O---------------------O-----------------------O 

 
5 
 

 
 

20. Suppose on a price of 5000, if we will offer you a Rs. 500 (10% ) 
discount, however, the quality would reduce by 1 whole point on the 
scale given as before, would you be willing to take it? 
❏ Yes 
❏ No 
❏ Can’t say 

If No, 

21. Suppose on a price of 5000, if we will offer you Rs. 750 (15%) discount, 
however, the quality would reduce by 1 whole point on the scale given 
as before, would you be willing to take it? 
❏ Yes 
❏ No 

If No, 

22.How much discount on a price of 5000 would let you come down by 1 
point in quality scale chosen by you? 
❏ 900 
❏ 1200 
❏ No Compromise with quality 

23. Does a celebrity endorsement of the brand change or alter your 

perceptions about the brand? 
24. Which celebrity comes to your mind when we say business suits? 
25. Would you recommend this brand to a colleague or a friend? 
26. Would you buy from the same brand/store again? 
○ Yes 
○ No 

 
6 
 

 
 

About You : 

1. Gender :  
❏ Male 
❏ Female 
2. Monthly Income : 
❏ Less than 20,000 
❏ 20,001- 60,000 
❏ More than 60,000 
3. Job (if studying please mention “Students”) : ______________ 
4. Qualification: __________________ 

 
7 
 

 
 

Qualitative Study - Interview Questions 

Need Recognition 

1. What comes to your mind when we say business suits? 

2. Do you prefer to put on a business suit?  
3. How frequently do you wear a business suit? 
4. When did you feel the need to buy your first business suit? 
5. How many suits do you generally have in your wardrobe at a time? 
6. Do you think business formals projects a better impression of you as 
compared to business casuals? 

Search for Product information 

7. What is your preferred medium for search for product information? 

8. How important is trust for the brand/website when you are planning to 
business casuals? 
9. How much time are you willing to spend on picking out one business suit? 
10.Whom do you consult before making a decision of business suit purchase? 
What kind of company would you prefer and whose opinion would you value 
before purchase? 
11. Do the mannequins displayed at the mall attract you to the store? 

Product Evaluation 

12.How important is trust for the brand/website when you are planning to 
business casuals? 
13. Do you think business formals projects a better impression of you as 
compared to business casuals? 
14.How much money are you willing to shed for a new business suit? (range) 

 
8 
 

 
 

15. Rate on a scale how important is price as a component for you when buying 
business suits? 
16. Rate on a scale how important is quality as a component for you when 
buying business suits? 
17. Suppose if we were to offer you Rs. 1000 discount, however, the quality 
would reduce by 1 whole point on the scale given as before, would you be 
willing to take it? 
18. Suppose if we were to charge you Rs. 1500 extra for a better suit, which 
would increase the quality by 2 point scales, then would you be willing to buy 
it? 

Product Choice  

19. How do you choose a business suit? 

20.Do you usually go to a mall and check out multiple outlets before choosing 
one or do you have one store in mind beforehand? 
21. What is your preferred channel for purchase for business formals? Online or 
Offline? 
22. Readymade/ stitched by a tailor? 
23.Any preferred brand? 
24. Which e-commerce website do you usually prefer for buying casual clothes? 
25.Which e-commerce website do you usually prefer for formal clothes?  
26. Does a celebrity endorsement of the brand change or alter your perceptions 
about the brand? 
27. Which celebrity comes to your mind when we say business suits? 

Post-purchase use and evaluation of product 

28. Would you recommend this brand to a colleague or a friend? 

29. Would you buy from the same brand/store again? 
30. How did you like the customer service while purchasing? 

 
9 
 

 
 

 
10