Professional Documents
Culture Documents
1
Key Business Lines
Key Business Lines
Family Takaful
Family Takaful
Distribution Channels
2
Key Components of Growth
Key Components of Growth
P d
Product
Distribution
Distribution
Marketing
method
3
Key
y Components
p of Growth
•Benefits
Product •Price
•Add on
Add
4
Key
y Components
p of Growth
•Target Market
Marketing •Communicate
•Educate
•Educate
5
Key
y Components
p of Growth
• Direct Sales Force
• Brokers
Brokers
Distribution • Bancatakaful
• Online
6
Way forward
Way forward
• Microtakaful
Product
Product • Saving Plans
• Promote Takaful
Marketing • Engage community
• Direct Sales Force
Distribution • Online
7
A New Generation Confidence
T Y
8 8