A New Generation Confidence

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 Key Business Lines
Key Business Lines 

Family Takaful
Family Takaful
Distribution Channels 

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 Key Components of Growth
Key Components of Growth 

P d
Product

Distribution 
Distribution
Marketing 
method
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 Key
y Components
p of Growth

•Benefits
Product •Price
•Add on 
Add

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 Key
y Components
p of Growth

•Target Market 
Marketing  •Communicate 
•Educate
•Educate 

5
 Key
y Components
p of Growth

• Direct Sales Force 
• Brokers 
Brokers
Distribution • Bancatakaful 
• Online

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 Way forward
Way forward 

• Microtakaful
Product
Product  • Saving Plans

• Promote Takaful 
Marketing • Engage community 

• Direct Sales Force 
Distribution • Online

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 A New Generation Confidence

T Y

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