ETHICS AND

PRINCIPLES OF
CUMMUNICATION

PRESENTED BY:

Ginie Lyn Q. Rosal

Camila P. Serra

Keith Cesar Tamba

Erjem V. Toballa

Kimberly Denice N. Velasco

GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION

1. Know your purpose in communicating. When you communicate, your purpose is

not what you want to do: instead, it is what you want your audience to do as a result of
reading what you wrote or listening to what you said.

2. Know your audience. This means that you need to adapt the content of your writing
to address the main concerns of your audience. Also, if you know your audience are
specialists in a particular area, th9e communication style should acknowledge this and
prepare strategies in order to give new insights in the topic. Lastly, are your audience
well versed in terminology relevant to your topic or should you use common words.

3. Know your topic. If you don’t know sufficient deatial about your topic and rely on the
audience having even less knowledge you aren’t being effective. Anticipate objections
and be prepared to accept them. Achieve credibility with your audience.

4. Adjust your speech or your writing to the context of situation. There is also a
reason that the speech is happening, the occasion for which the audience has gathered.
Each occasions has different norms for speaking, calling for speakers to operate in
different modes from formal to informal, from light to heavy, humorous to serious,
conversational to highly practiced.

5. Work on the feedback given to you. This means not interrupting. Hear the person
out, and listen to what they are really saying, not what you assume they will say. You
can absorb more information if you are concentrating on listening and understanding
rather than being defensive and focusing on your response.

PRINCIPLE OF EFFECTIVE ORAL COMMUNICATION

1. Be clear with your purpose. You should know by heart your objectives in
communicating.

2. Be complete with the message you deliver. Make sure that your claims are
supported facts, data and information that are attributable to the topic

3. Be concise. You do not need to verbose or wordy with your statements. Brevity in
speech is a must..

4. Be natural with your delivery. Punctuate important words with the appropriate
gestures and movements. Exude a certain degree of confidence even if you do not feel
comfortable and confident enough.
5. Be specific and timely with your feedback. Inputs are most helpful when provided
on time.

PRINCIPLE OF EFFECTIVE WRITTEN COMMUNICATION: THE 7Cs

1. CLEAR- Clear or plain language is characterized by explicitness, short sentences

and concrete words. Fuzzy language is absolutely forbidden, as are formal language
and cliché expressions. Also, be clear about your message. Always be guided by your
purpose in communicating.

2. CONCISE- Always stick to the point and do not beat or run around the bush. Be brief
by focusing on main points. A message is clear when the flow of the message is
consistent.

3. CONCRETE- Support your claims with enough facts. Your readers will easily know if
you are bluffing or deceiving them because there is nothing substantiate in your claims.

4. CORRECT- It is important that you observe grammatical correctness in your writing.

Always have time to revise and edit your work. Even simple spelling errors may easily
distract your readers.

5. COHERENT- Your writing becomes coherent only when you convey a logical
message. The idea should be connected to each other and related to the topic. Make
sure that you observe word structure that will present a smooth flow of your ideas. Use
transitional or cohesive devices as that connects the ideas with one another.

6. COMPLETE- Include all necessary and relevant informationthat the audience will not
left wanting of any information. Always place your self in the shoes of the audience that
is always interested in receiving new information.

7. COURTEOUS- The tone of your writing should be friendly. Avoid any

overtone/undertone to eliminate confusions and misinterpretations.
ETHICS OF COMMUNICATION

Communication ethics emphasizes that morals influence the behavior of an

individual, group, or organization thereby affecting their communication.

Be guided by the following to achieve ethical communication:

1. Establish an effective values system that will pave the way for the development
of your integrity as a person. One’s behavior and decision making style affects the
operations of an organization.

2. Provide complete and accurate information. Whether it is needed or not, the data
you provide should always be contextualize and correct.

3. Disclose vital information adequately and appropriately. Never conceal or hide

information that are necessary for pueposes of transparency.

Observing a code of ethics is essential as it determines the kind of behavior that

is proper and desirable over one that is displeasing and offensive. A code of ethics sets
the standards to be observed by a person or a company that will create a good
reputation or a positive image not only for an individual but also for the organization.
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