Rosewood Bangkok

September 5th, 2019

PLAN
 OVERALL SCHEDULE

Time Activity Sonia's Schedule Location

10.30-11.45 Pre-Brand Media Showcase Sonia Hair and Makeup up In-room
11.45 Media Arrival Sonia to arrive to Pavilion (12.00) Pavilion
12.10-12.15 Start of Brand Media Showcase Sonia to give welcome remarks to media Pavilion
12.15-14.30 Experiential journey to discover Rosewood Hotels & Resorts Rosewood Bangkok
14.30 End of Brand Media Showcase Rosewood Bangkok
13.00-15.00 Potential Interview slot (TBC) Rosewood Bangkok

17.00-18.15 Sonia Hair and Makeup In-room

Pre-Housewarming
18.30 Official photo session with Thomas and Owners L1 - Step and Repeat
19.00 The Housewarming starts Sonia to welcome guests with Owners at VIP section Lakorn - VIP section
19.30-19.35 Emcee welcomes guests then invites Khun Aim on stage Sonia on standby nearby stage Lakorn - Stage side
Khun Aim gives her speech:
19.35-19.50 - Greets and welcome guests and Sonia on standby nearby stage Lakorn - Stage side
- Rosewood Bangkok identity, inspiration and philosophy
Khun Ing gives her speech:
19.50-20.05 - Hotel design Sonia on standby nearby stage Lakorn - Stage side
- Activations for the night
Emcee thanks owners and invite them down, then invites
20.05 Sonia on standby nearby stage Lakorn - Stage
Sonia Cheng for speech
20.05-20.12 Sonia gives her speech Sonia to give welcome remarks to guests Lakorn - Stage
20.12 Emcee invites Sonia, Khun Aim and Khun Ing for group photo Sonia to mingle with guests Rosewood Bangkok
20.15 Emcee welcomes Thomas on stage for group photo Sonia to mingle with guests Rosewood Bangkok
As of 20.00 The Housewarming (Lakorn, Nan Bei) Sonia to mingle with guests Rosewood Bangkok
As of 21.00 The Housewarming (Lennon's) Sonia to mingle with guests Rosewood Bangkok
INVITATION
 E V E N T O V E RV I E W

BRAND MEDIA SHOWCASE TARGET ATTENDEES

10am – 12pm One-to-One Interviews (based on media interest)**
45 Top-tier Regional Media
• 45 Thailand
11:30am Media Registration
• 5 Hong Kong
12:00pm Welcome Speech (at Pavilion) • 5 Singapore
12:30pm Start of Experiential Journey
2:30pm End of Media Showcase TYP E OF MEDIA
• Lifestyle, Travel, Fashion, Design,
2:30-4:30pm One-to-One Interviews (based on media interest)** Gastronomy, News, Business
• Print / Digital / Social
ROSEWOOD BANGKOK – THE HOUSEWARMING
7:00pm till late Rosewood Bangkok Grand Opening Gala
** To be confirmed
 V E N U E A L L O C AT I O N

The following venues at Rosewood Bangkok have been allocated to the below hotels:

LAKORN: NAN BEI: BTS LENNON’S: G&O: SENSE:

ROSEWOOD ROSEWOOD CONNECTION: ROSEWOOD ROSEWOOD ROSEWOOD
PHNOM PENH GUANGZHOU ROSEWOOD BANGKOK LUANG PHUKET
YANGON PRABANG
 MEDIA ROUTING

The media will be divided into 6 groups and will be accompanied by a member of Z Communication and a
Rosewood Bangkok on the below journey. Each group will have 15 minutes at each of the below outlets and 5
minutes to rotate in between.
Rosewood Z Coms.
Venue 1 Venue 2 Venue 3 Venue 4 Venue 5 Venue 6 Venue 7
Manning Manning

Group 1 Pavilion BTS Lakorn G&O Sense Nan Bei Lennon's Aime

Group 2 Pavilion Lakorn G&O Sense Nan Bei Lennon's BTS Peem

Group 3 Pavilion G&O Sense Nan Bei Lennon's BTS Lakorn Pattie

Group 4 Pavilion Sense Nan Beu Lennon's BTC Lakorn G&O

Group 5 Pavilion Nan Bei Lennon's BTS Lakorn G&O Sense

Group 6 Pavilion Lennon's BTS Lakorn G&O Sense Nan Bei

TIMING 12.00-12.25 12.30-12.45 12.50-13.05 13.10-13.25 13.30-13.45 13.50-14.05 14.10-14.25

 H O T E L A C T I VAT I O N

After the welcome remarks, the media will be split into different groups and will start the experiential
journey around Rosewood Bangkok and will stop at 6 outlets. Below is a recommended sample rundown.

SAMPLE RUNDOWN FOR EACH GROUP SESSION (x6 sessions in total):

12.00 – 12.01 (1min) MD / DOSM / DOC Introduction

12.01 – 12.02 (1min) MD introduces Chef and serves F&B
12.02 – 12.07 (5mins) MD Introduces the hotel (while F&B is being consumed)
> Location
> Key features / Hotel USPs
> How your hotel brings out A Sense of Place
12.07 – 12.09 (2mins) MD introduces news about the hotel and local activations
12.09 – 12.11 (2mins) MD plays video (optional)
12.11 – 12.13 (2mins) Concluding words
12.13 – 12.15 (2mins) Media Q&A while activation is in action
 R O S E W O O D YA N G O N

PPA 61 cm x 46 cm Acrylic on canvas

Kyaw Soe 26 cm x 30 cm Acrylic on canvas

26 cm x 30 cm Acrylic on canvas 61 cm x 46 cm Acrylic on canvas

26 cm x 30 cm Acrylic on canvas 61 cm x 46 cm Acrylic on canvas

26 cm x 30 cm Acrylic on canvas 61 cm x 46 cm Acrylic on canvas

 R O S E W O O D YA N G O N

ZWP Living in my memory 183 cm x 183 cm Oil on canvas

NCS 61 cm x 76 cm Acrylic on canvas

61 cm x 76 cm Acrylic on canvas ZZH The expresssion (34) 137 cm x 107 cm Acrylic on canvas

61 cm x 76 cm Acrylic on canvas

The expresssion (35) 137 cm x 107 cm Acrylic on canvas

61 cm x 76 cm Acrylic on canvas
The expresssion (30) 122 x 92 Acrylic on canvas
 R O S E W O O D YA N G O N

May require additional slings and

lightings on Set up date
TKH Silent Sweat (50) 92 cm x 122 cm Acrylic on canvas
Date Time Schedule Responsibilities
4 Sep 00.00 SAC takes down The World We’ve SAC
Made Exhibition

4 Sep 00.00 Rosewood Yangon exhibition Rosewood Yangon

Silent Moves (23) 92 cm x 92 cm Acrylic on canvas installation

22 Sep 00.00 Rosewood Yangon takes down Rosewood Yangon

Exhibition

22 Sep 00.00 SAC install new exhibition SAC

New work 127 cm x 81 cm Acrylic on canvas

 R O S E W O O D YA N G O N

Burma Punch
Burma Punch represents the vast cultural
diversity in Yangon. The combination of its
ingredients creates a harmony that reflects
the bustling city itself. Sophisticated and
complex, Burma Punch is garnished with
edible paint - paying tribute to Thanaka, a
magical beauty paste worn by most Burmese Diplomatico Reserva Exclusiva
people. Mancino Rosso Amaranto
Squeezed Lemon
Assam Black Tea
Full Cream Milk
Thanaka Edible Paint
 R O S E W O O D YA N G O N

4th Street
This drink was inspired during a
photography session on 4th street in
downtown Yangon. Each corner piled high
with colorful fruits, herbs and spices. But it
was the lady selling Aloe Vera and those
endless Betel Leaf that caught my eye and
held my attention. Aloe Vera
Cucumber
Squeezed Lime
Betel Leaf
 ROSEWOOD PHUKET

SOUND THERAPY
Our responses to daily living are deeply impacted by our senses,
which is why Sound Therapy has profound impacts on our body.
Embark on a unique journey, during which Tibetan singing
bowls are placed on and around your body as your energy fields
are balanced and enhanced through the resonating sound and
vibrations. This therapy improves overall relaxation, bringing
your brain wave frequency into an alpha or theta state. These
frequencies are used to heal on a cellular level and stimulate the
chakra energy centers for overall balance and harmony. This
energy balancing treatment is a perfect remedy for those seeking
total relaxation of the body, mind and spirit.

RWPKT, Paul Hawco, Director of Need to clear long table at Sense Spa
Wellness, will bring the singing reception for demonstration
bowls for demonstration.
 ROSEWOOD PHNOM PENH

MD Michael Parker and DOSM Adrien Pons to speak.

Pastry Chef Dustin Baxter and Assistant Bar Manager

Udom Chhoun to prepare and serve respectively choux
buns* and cocktails made of Cambodian spirits.

The flow and map of RWPPN team at Lakorn is attached.

We need a TV from RWBKK.

Dustin will be in RWBKK one day earlier for the mise en

place. We will carry the bottles and dry ingredients
(pepper) with us. The rest will be supplied by RWBKK.
Both hotels’ culinary and F&B departments are
communicating.
Gifts will be diffuser or candle* by Christophe Laudamiel
for RWPPN and Kampot pepper*.
 ROSEWOOD LUANG PRABANG

Gastronomic Royal Laotian flavors and seasonally sourced farm-to-table ingredients

define Rosewood Luang Prabang’s unique culinary identity, carefully created under
the helm of Culinary Director and United Nations Culinary Ambassador for Laotian
Cuisine Sebastien Rubis. The resort is committed to supporting nearby farms and
supplements with produce from its own verdant, organic garden.

Speaker: Elias Pertoft

Talent: Sebastien Rubis
Venue: G&O
Offering: Welcome: Local inspired amuse bouche
Farewell: Elephant keychain made from nearby weaving village

Sequence:
Short introduction by the MD
Serve local inspired amuse bouche
Rosewood Luang Prabang official video
The resort overview and its unique experience
Open for Q&A
Give out elephant keychain as farewell with explanation
ROSEWOOD GUANGZHOU

Mr. Stephan Tschuppik, Managing Director

Ms. Theresa Zhang, Consultant, Marketing and Communications
Mr. Li Wenming, Dim Sum Chef de Cuisine
ROSEWOOD BANGKOK

(1min) Introduction by Thomas Harlander, Managing Director

at Rosewood Bangkok
(1min) MD introduces talent, Lennon’s and signature cocktails
are served
(5mins) MD Introduces the Rosewood Bangkok
 O T H E R I N F O R M AT I O N

GROUPING
After the welcome speech, the media will be split into different 6 different groups. Each group will be
accompanied by a member of Z Communications (PR agency) and Rosewood Bangkok to ensure smooth
rotation between outlets.

TRANSLATION
Journalists requiring English to Thai translation will be grouped together and will also be accompanied by
a translator (who will rotate with the group) and translate all sessions.

MEDIA GIFTS
Media gifts will be combined together and will be placed at each outlet to be collected by the journalists at
their last stop. (Please ensure the gifts have been sent to the hotel and advise if you will bring them on
September 4th.

AUDIOVISUAL
A TV will be placed at each outlet for hotels to display a PowerPoint presentation / video. Please be
advised that the PowerPoint should be text-light and hotels are encouraged to use images / videos.
 O T H E R I N F O R M AT I O N

ROSEWOOD BRIEFING
We will hold a briefing session with MDs, DOSMs and DOCs on September 5th at 10am. Calendar invite
to be sent.

DRESSCODE
The dress code for the brand media showcase is smart casual.

PHOTOGRAPHY
We have arranged for a photographer to be present to take images of the event.

NAME BADGES
Journalists will be given a lanyard with their name, publication and group number.

BUSINESSCARDS
Please be reminded to bring your Rosewood business cards.
 TARGETMEDIA
No PUBLICATION NAME LAST NAME TITLE STATUS No PUBLICATION NAME LAST NAME TITLE STATUS

1 Thairath Ms. Pailin Siripatana Lifestyle Editor Confirmed

13 Expression EN Ms. Neetinder Dhillon Editor-in-chief Confirmed
2 Bangkok Business Ms. Aupan Srisoonthorn Lifestyle Editor Confirmed
14 Harper's Bazaar Ms. Janchittra Tantikarn Digital Editor Confirmed

3 Elle Mr. Kasidit Srivilai Assistant Lifestyle Editor Confirmed

15 Esquire Mr. Aukkarakan Ngaosri Digital editor Confirmed

4 Elle Men Mr. Rhun Na Ranong Senior digital Fashion Writer Confirmed Klangboonkron
16 Elite Ms. Manta Editor In Chief Confirmed
g
5 Vogue Ms. Pornpun Sutichunta Feature writer Confirmed
17 GM W Ms. Wanphen Nilpiam Editor-in-chief Confirmed
6 GQ Mr. Aekkachai Suttiyangyuen Senior Writer Confirmed
18 Kullastree Mr. Wisarut Songsermsawati Editor Confirmed
7 QP Magazine Khun Wanida Siripaopradist Editor In Chief Confirmed
19 Baanlaesuan Mr. Samutcha Viraporn Assistant Editor Confirmed
8 L'Officiel Ms. Chidsupang Chaiwiroj Feature Editor Confirmed
20 HisoParty Ms. Arunlak Tanomsin Social Editor Confirmed

Asadornwuthikr
9 DON'T / DON'T Journal Mr. Nitipon Suwansathien Editorial Staff Confirmed
21 Around Ms. Jackreerat Senior Writer Confirmed
ai

10 BK Magazine Ms. Dhipkawee Sriyananda Selley Lifestyle Editor Confirmed 22 dooddot.com Ms. Morakot Tunanupun Sales Confirmed

11 Big Chilli Ms. Rojjana Rungrattwatchai Lifestyle Editor Confirmed

23 Zoominstyle Ms. Wassamon Preechadech Fashion Editor Confirmed

12 Hello Ms. Ploydee Chantarasomboon Editor Confirmed

24 We Smile Ms. Supatra Suksvasti Editor in Chief Confirmed

25 Vacationist Ms. Orawan Pongfah Editor Confirmed

 INTERNATIONAL T A R G E T M E D I A
1 Bazaar Singapore Mr. Kenneth Goh Editor in chief Confirmed

2 Prestige Singapore Ms. Denise Li Managing Editor Confirmed

3 T Magazine Ms. Caroline Suganda Editor in chief Pending

4 Peak Singapore Ms. Karen Tee Senior Writer Confirmed

5 Augustman Juliana Chan Sub Editor Confirmed

6 SCMP Style Tracey Anne Furniss Media Confirmed

7 Ciao Bonita Si Wang Wang KOL Confirmed

8 The Bund Dongshi Shi Shi Media Confirmed

9 Forbes Online Christina Li Liao Liao Media Confirmed

10 Buro Yan Wei Media Confirmed

11 Gourmet Artistry Valerie Jiang Founder Confirmed

12 Prestige Singapore Denise Li Editor in chief Confirmed

13 Robb Report Singapore Charmaine Tai Editor in chief Confirmed

14 Ms I-Hua & The Boy I-Hua Lim Owner and Creative Directors Confirmed

15 #Legend Yu Sun Gordon Lam Media Confirmed

16 Aikonari.art Aiko Narissara Yeung KOL Confirmed

17 Curiouschristoffer Chun Hin Cheng KOL Confirmed

18 Elle Hong Kong Sze Ki Pang Media Confirmed

Rosewood Bangkok Housewarming Party Plan
Overall ideas for “The Housewarming”
• Friendly welcome by
Rosewood executives and
Rosewood Bangkok
owners
• Official opening in a
natural, informal and
relaxed atmosphere.
• Rosewood Bangkok and
potentially other
Rosewood properties F&B
Experiences at the
following areas – Lakorn
European Brasserie, Nan
Bei and Lennon’s
Guests
Estimated
• Pintongta Shinawatra Kunakornwong, Paetongtarn Shinawatra and Sonia Cheng guests 300
• Media and Editor-in-Chiefs from Thailand, US, UK, SG and HK 50
• Influencers and KOLs 50
Invitation Card

Printed Invites: Calligraphy

NOTE:

• E-Invite: Sent to all Invitees (Aug. 9)

• Printed Invite: Sent to select number of

Invitees (Aug.26)
Route L30 Lennon’s
• Lennon’s resident DJ + Live saxophone
• Signature cocktails at Lennon’s Bar
• Pass around
• Cigar sommelier in cigar mezzanine
• Photo Op at Whiskey seat in vinyl room

L19 Nan Bei

• Live cooking station at Peking Duck oven and Seafood
Station, Cocktails at Nan Bei bar, pass around, wine and
champagne.
• Signature cocktails at Nan Bei Bar
• DJ with house music
• Photo op at terrace

L7
Lobby: Champagne bar and photobooth
Lakorn European Brasserie:
Live performance by Kitty La Roar and Nick Shankland
from Scarfes Bar., Live cooking station, Pass Around, Wine,
Champagne and Signature cocktails

L1 Porte-Cochère
Official Backdrop with Midnight Blue carpet
L1entrance

Registration

Step &
Repeat

MIDNIGHT BLUE
CARPET
L1entrance
L1entrance
from 21.00
L7 Lobby + Lakorn European Brasserie
Food & Beverage Menu Proposal - Lakorn L7

1. Elevator Landing Marble Table: Magnum Billecart Brut Champagne & Berries
2. Lobby Painting Side: Billecart Rose & Beluga Caviar
3. Marble Table Selection: Eclairs, Fruit Tars, Religieuse, Macaroons + Hennessy VS, Grappa Poli Barrique
4. Left Living Room Corner: Roast Beef Rolls Carving Station
5. Right Living Room Corner: Millefleur live station
6. Wine Corner Red : Mouton Cadet Reserve Cabernet Sauvignon
7. Wine Corner White: Marco Felluga Pinot Grigio
8. Bar Counter left: Aperol Spritz + Sangria + Pick-up station for Pass-around drinks
9. Bar Counter right: Magnum Atlan & Artisan, Epistem, Spain
10. Bar Counter seating area: Pata Negra Carving Station - Black Truffle Manchego Cheese - Pan con Tomate

Heavy Pass- Around:

Lobster Tom Yam Khun
Chicken & Mushroom Vol au Vent
Fried Snapper, Tumeric and Lemon Grass
Parmesan Risotto, Black Truffle
Alaskan King Crab Rolls
Cured Salmon, Potato Rosti, Chive Sour Cream
Food & Beverage Touch Points
1. Billecart Brut & Berries 8. S. Pellegrino & Acqua
2. Billecsrt Rose & Caviar Panna Station
Station 9. Tempranillo Station
3. Dessert Table Selection + 10. Spanish Ham & Cheese
Digestive Station
7 8 9 10
4. Live Carving Station
5. Millefleur Live Station
6. Red Wine Station 6
7. White Wine Station

4
1

5
2
Flower Mood Board - L7
Emcee June (Sawitri Rochanapruk)
Photo booth: 120 degree 12 cameras
L7 Performance

Kitty LaRoar and Nick Shankland

Regular jazz entertainment at Scarfes Bar, Rosewood London

Ambience Entertainment
L19 Nan Bei
Food & Beverage Menu Proposal - Nan-Bei L19

1. Duck Oven Counter: Peking Duck + BBQ Lamb Chop

2. Sea Food Counter/Chinese Salad Counter: Sichuan Steamed Clams, Chinese wine steamed Mussels +
Jelly Fish Salad, Poached Spinach with Sesame Sauce
3. Bar: Nan-Bei High Ball, Clay Pot Negroni, Tsingtao
4. Tea Gallery: Cold Brew Shots: Hibiscus and Roselle, Chrysanthemum + Sake Station Magnum sizes: Tanigawadake Ginjo, Masumi
5. Wine Gallery: Dreissigacker Riesling, Germany, Chansons Pinot Noir, France

Heavy Pass- Around:

Northern Style Dumplings
Beijing Noodles
Prawn Spring Rolls
Mini Steamed BBQ Pork Buns
Chinese Egg Tarts
Mango Sago Pudding
 Food & Beverage Touch Points
1. Duck Oven Counter
2. Sea Food Counter
3. Bar
4. Tea Gallery
5. Wine Gallery

1 2

3
L19 DJ Booth with
W120xH80xD60
Rosewood Bangkok Logo

Reference
L30 Lennon’s
L30 Lennon’s
Food & Beverage Menu Proposal - Lennon’s L30

1. Bar: Cocktails
Fly Me To The Moon
Ravi Shankar
Lennon’s Negroni
Lennon’s Yuzu Highbal
Red Wine, White Wine, Champagne
Chateau Massereau Merlot/Cabernet, France
Sileni Cellar Sauvignon Blanc, New Zealand
Billecart Brut Champagne
2. Chocolate + Digestives Stations:
Nougat,Pralines, Chocolat Block, Mendiant + Naked Grouse Whisky, Hennessy VS
3. Mezzanine: Chocolat Cigare + Brown Spirits: Plantation Original Dark, Monkey Shoulder Whisky, Hennessy VS + Selection of Cigare
3

Food & Beverage Touch Points

1. Bar
2. Chocolate + Digestion
Station
3. Mezzanine Chocolate +
Dark Spirits + Cigar

2
D I G I TA L A C T I VAT I O N – B R A N D M E D I A S H O W C A S E & T H E H O U S E WA R M I N G

Platforms used 'Story’ template & Hashtags Touchpoints to feature on ‘stories’

Brand Media Showcase
Used throughout Brand Media Showcase • Lakorn – Rosewood Phnom Penh
• Cocktails
& The Housewarming • Gifts
• Nan Bei restaurant – Rosewood Guangzhou
• Dim sum
• Art connection – Rosewood Yangon
During event: • “Burma Punch” “4th Street”
• Lennon’s – Rosewood Bangkok
Instagram & Facebook stories • G&O – Rosewood Luang Prabang
• Local-inspired amuse bouche
Post event: • Elephant keychains
• Sense – Rosewood Phuket
Instagram & Facebook feed • Sound Therapy

VIDEO The Housewarming

'Stickers’ on stories • L1 Porte Cochere
• Midnight blue carpet moments
Search for ‘Rosewood’ • Photo backdrop moments
• RWBKK seal magnet lapel closeup
Use two stickers circled below • L7 Lobby & Lakorn
• Photobooth
• Ambience entertainment
HASHTAGS
• Food & beverage touchpoints
• Kitty LaRoar & Nick Shankland on stage
• Videos of live performance
• L19 Nan Bei
• Neon lighting features
#SawasdeeRosewood #RosewoodBangkok • DJ booth
• Food & beverage touchpoints
*Support: Rosewood Bangkok members who will be accompanying • L30 Lennon’s
media group to help take photos/record videos at their venue and • Photo opportunity in vinyl library
send to Peem for further action with social media stories. • Bartenders making signature cocktails
• Cigar mezzanine
 D I G I TA L A C T I VAT I O N – K I T T Y L A R O A R & N I C K S H A N K L A N D L I V E

SEP 2 SEP 3 SEP 4 – SEP 6

Asset references for live performance promotion on social media stories

Own asset will be produced following photoshoot on Tuesday, September 3, 2019.
GIFT
A custom Rosewood Bangkok Chocolate Bar
In House Media

• Welcome Amenity
• Room Drop
• Invitation Card for opening party
• Agenda for their stay
• Anything special??
THANK YOU