1. Understanding the significance of Market Research for Business organizations.

2. Acquiring knowledge about STP based on the Field Research

3. Acquiring knowledge about Forces that drive the success of any Product/Service in the Market.
4. Acquiring knowledge and understanding the Customer Expectation.
5. Understanding the Consumer Preferences (Likes/Dislikes).
6. Knowing and understanding about the requirement of Expansion or Divestment for the existing product
on the basis of Consumer choices.
7. Understanding the NPD requirement.
8. Understanding the salient Innovations required to improve the Existing product.
9. To Forecast the Market based on Research.
10. To understand ways of conducting Primary Research.
11. Understanding the Sales and distribution process of the assigned organization.
12. Acquiring new Channel Partners
13. Increase the revenue- Revenue per outlet (for FMCG and CD)
14. To focus on areas of improvement relating to channel expansion.
15. To ensure 100% compliance of SOP.
16. To ensure 100% outlets are billed month on month.
17. To ensure a healthy ROI of Distributors.
18. Zero conflicts in channel.
19. Expansion of distribution depth and width in the territory.
20. Coordination of the distribution channel for day to day operations.
21. Need to conduct sales forecast of any selected product of the company they are working.
22. Handling channel.
23. Building up a smooth relationship with Retailers, Hotels, and Restaurants to explore opportunities for
Expansion of Area and Sales.
24. Monitoring, Planning, and Implementation of Marketing Strategies to Drive Sales.
25. Promoting New Scheme, Offers & Plan to retailers and motivating them to drive sales.
26. Coordinate with supply, delivery and collection channel to enable smooth selling.
27. Creating the Base