Result Survey

Market Survey Result
Title of Project: TACLOBAN GRAND METROPOLITAN RESTAURANT

No. of Respondents: 100
Survey Period: February 26 to March 5, 2020
No. of No. of
Respondents Respondents
Market Survey Questions and Answer Choices Selected a Selected a
Particular Answer Particular Answer
(Numerical Value (Percentage
I. FOOD PREFERENCE AND SERVICE
1. Do you usually go to the same restaurant
or a variety of different ones?

21 21%
[ ] The same restaurant always
52%
[ ] The same restaurant mostly but I 52
change sometimes-I
[ ] I go to a variety of different restaurant

27
27%
TOTAL: 100% 100%
2. Do you usually purchase items to go or
sit
in the restaurant? 12 12%
[ ] To go/ Take out 88%

88
[ ] Sit in/ Dine in
100
100%
TOTAL:
3. Would you be interested to dine-in in a
72
native restaurant?
72%
[ ] Very interested 21
21%
[ ] Quite interested 6
[ ] Neutral 6%
1
[ ] Not interested at all 1%

100
100%
TOTAL:
4. Do you prefer spicy foods? 55
[ ] Yes-IIII 19 55%
[ ] No-II 26 19%
[ ] Sometimes – III 26%
100
TOTAL: 100%
5. Which of the following best describes
your wants/need for a native restaurant?

38
[ ] I really want/need the service.
28 38%
[ ] This would be a big improvement over
28%
Other restaurants I normally go to.-II
13
[ ] It’s okay but would be about the same
13%
as where I’m going now.
18
[ ] The restaurant I currently go to would 18%
Serve me better. 3
[ ] I am not at all interested. 3%
100
TOTAL: 100%
6. Do you prefer a restaurant that can

73
accommodate any special event?
7 73%
[ ] Yes
20 7%
[ ] No
20%
[ ] Maybe
100
100%
TOTAL:
7. Would you prefer a restaurant with
smoking 27
area? 65 27%
[ ] Yes 8 65%
[ ] No 8%
100
[ ] Maybe
100%
TOTAL:
8. How interested are you in rendering or 54
buying foods in a native restaurant? 54%

27
[ ] Very interested 27%

18
[ ] Quite interested 18%

1
[ ] Neutral
1%
100
[ ] Not interested at all
100%
TOTAL:
98
9. Quality of Foods 98%

2
5 Very Important (VI) 2%
4 Important (I)
3 Moderately Important (MI)
2. Slightly Important (SI)

100
1. Not Important (NI)
100%
TOTAL:
77
10. Good value of food and drinks 17 77%
5 Very Important (VI) 2 17%
4 Important (I) 2 2%
2%
2
2%
100
TOTAL: 100%
11. Good selection of foods

72
5 Very Important (VI)
24 72%
3 Moderately Important (MI) 0 3%
2. Slightly Important (SI) 1
1. Not Important (NI) 1%
100
TOTAL: 100%
12. Takeaway food and drink available

54
2. Slightly Important (SI) 1 1%
100
TOTAL: 100%
13. Locally source food and drink 58
5 Very Important (VI) 30 58
4 Important (I) 8 30
3 Moderately Important (MI) 3 8
1 3
2. Slightly Important (SI) 1
1. Not Important (NI) 100
100%
TOTAL:
57
14. Wireless internet access availability 26 57%
2. Slightly Important (SI) 3%
100
100%
TOTAL:
63
15. Child friendly 20 63%
3 1%
3%
100
100%
TOTAL:
25
16. Animal friendly
21 25%
27 21%
17%
100
100%
TOTAL: 27
27%
10
17. Smoking Area
10%
5 Very Important (VI) 11
4 Important (I) 11%

12
3 Moderately Important (MI) 40

12%

100
100%
TOTAL:
78
78%
18. Comfortable chairs 13
13%
4 Important (I) 4%
3
3 Moderately Important (MI) 3%

2
2%
100
100%
TOTAL:
19. Loyalty cards 53
19 22%
4 Important (I)
2%
100
100%
TOTAL:
83
20. Friendliness of Staffs
83%
5%
4 Important (I) 8
3 Moderately Important (MI) 8%

3

1
100
TOTAL: 100%
21. Speed of Service 80
3 13%
4 Important (I)
2 3%
2 2%
2%
100
TOTAL: 100%
22. Music played

47
5 Very Important (VI) 47%
31

2 4%
0 2%
TOTAL: 100%
II. AMBIANCE, DESIGN AND STYLE
1. Would you choose a restaurant as a place
to:
4 4%
[ ] Read
5 5%
[ ] Study-I
4 4%
[ ] Hang with friends - IIII
36 36%
[ ] Drinking and eating the food -III
[ ] Use as a meeting place

9 9%
[ ] Others (please specify)
6 6%
100 100%
TOTAL:
2. Atmosphere
3 3%
TOTAL: 100 100%
3. Outside seating

35 35%
1. Not Important (NI) 13 13%
TOTAL: 100 100%
4. Inside seating

TOTAL:
100 100%
5. Noise level

39 39%
4 Important (I)
17 17%
24 24%
8 8%
TOTAL: 100 100%
6. Restaurants’ environmental awareness

74 74%
TOTAL:
100 100%
7. Decoration

TOTAL:
100 100%
8. Cleanliness

95 95%
4 Important (I)
4 4%

TOTAL: 100 100%
III. FINANCIAL CAPABILITY
1.How often do you eat in a restaurant?
[ ] Daily or almost 5 5%
27 27%
[ ] once a week
11 11%
[ ] twice a week
26 26%
[ ] once a month
31 31%
[ ] I rarely go to a restaurant
TOTAL: 100 100%
2. Which days are you most likely to visit
the coffee shop?
[ ] Monday
13 13%
[ ] Tuesday
7 7%
[ ] Wednesday
14 14%
[ ] Thursday-
7 7%
[ ] Friday-
7 7%
[ ] Saturday
26 26%
[ ] Sunday 26 26%
TOTAL: 100 100%

3. How many hours do you usually spent in
a restaurant?
[ ] 1-2 hours
75%
[ ] 2-3 hours
75
20%
[ ] 3- 4 hours
20
[ ] more than 4 hours 4%
4
1%
1
TOTAL:
4. How much do you usually spent when 100%

100
you dine in a restaurant?
[ ] Php 80-100 - IIII
[ ] Php 101-150
31%
31
[ ] Php 151-200-II
24%
24
[ ] above Php 200 23%
23
22%
22
TOTAL:
100%
100
5. How many times have you eaten at a
restaurant in the past 30 days?
[ ] 1-2 times – IIIII-II

69%
[ ] 3-4 times-II 69
22%
[ ] over 5 times 22 9%
TOTAL: 9 100%
100
6. If a native restaurant is located near your
workplace or home, how often do you think you
would visit it?

13%
[ ] Daily or almost
13 28%
[ ] once a week-IIII
[ ] 2-3 times a week-I 28 19%
[ ] more than 4 times a week 19 3%
[ ] Once every 2/3 weeks -I 3 7%
[ ] Occasionally
7 30%
30 100%
TOTAL:
100
7. What are your main reasons for going out to
restaurants?
8%
[ ] To go out
8%
8
[ ] To invite someone
39%
8
[ ] To eat good food- IIIII-I
32%
39
[ ] To eat something different food I
32
don’t
4%
often eat-II
4
[ ] Do not want to cook-I 5%
[ ] For special events 5

4%
4
[ ] Others (please specify)
100%
TOTAL:
100
8. Would you recommend a native restaurant to
a 91%
family, friends or a co-worker? 5%

91
[ ] Yes- IIIII-III
5 4%
[ ] No 4
[ ] Maybe- I
100%
100
TOTAL:
44%
9. If you go to a restaurant, who is/are your
44
34
companion/s?
34
20%
[ ] Family-IIII
20
[ ] Friends -IIII 2%
2
[ ] Boyfriend/Girlfriend-I
[ ] Colleagues Others(please specify) 100%
100
TOTAL:
47%
10. Fairtrade food and drink 33%

47
15%
5%
4 Important (I) 15
3 Moderately Important (MI) 5
0
100%
100
TOTAL:
58%
25%
11. Price 58
12%
3%
4 Important (I) 12
2%
3
2
100%
100
59%
TOTAL:
21%
12. Discount 59
13%
3%
13
4 Important (I)
4%
3
4
100%
100
TOTAL:
IV. LOCATION AND AVAILABILITY OF
THE
TARGET MARKET
1. Are you in favor of the idea of putting up a
native restaurant in Burauen area?

63 63%
[ ] Yes-IIIII-I
[ ] No - I 9 9%
[ ] Maybe-II 28 28%
TOTAL: 100 100%
2. Location
72 72%

1 1%
TOTAL: 100 100%

Result Survey

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Market Survey Result

Title of Project: TACLOBAN GRAND METROPOLITAN RESTAURANT

I. FOOD PREFERENCE AND SERVICE

1. Do you usually go to the same restaurant

or a variety of different ones?

[ ] I go to a variety of different restaurant

TOTAL: 100% 100%

2. Do you usually purchase items to go or

in the restaurant? 12 12%

[ ] To go/ Take out 88%

[ ] Not interested at all 1%

4. Do you prefer spicy foods? 55

[ ] Sometimes – III 26%

5. Which of the following best describes

your wants/need for a native restaurant?

[ ] The restaurant I currently go to would 18%

[ ] I am not at all interested. 3%

6. Do you prefer a restaurant that can

7. Would you prefer a restaurant with

buying foods in a native restaurant? 54%

[ ] Very interested 27%

[ ] Quite interested 18%

9. Quality of Foods 98%

5 Very Important (VI) 2%

3 Moderately Important (MI)

2. Slightly Important (SI)

10. Good value of food and drinks 17 77%

5 Very Important (VI) 2 17%

11. Good selection of foods

3 Moderately Important (MI) 0 3%

2. Slightly Important (SI) 1

1. Not Important (NI) 1%

12. Takeaway food and drink available

3 Moderately Important (MI) 1 15%

2. Slightly Important (SI) 1 1%

1. Not Important (NI) 1%

13. Locally source food and drink 58

5 Very Important (VI) 30 58

3 Moderately Important (MI) 3 8

1. Not Important (NI) 100

5 Very Important (VI) 13 26%

4 Important (I) 1 13%

3 Moderately Important (MI) 3 1%

2. Slightly Important (SI) 3%

15. Child friendly 20 63%

5 Very Important (VI) 13 20%

4 Important (I) 1 13%

3 Moderately Important (MI) 17 10%

4 Important (I) 11%

3 Moderately Important (MI) 40

2. Slightly Important (SI) 40%

3 Moderately Important (MI) 3%

5 Very Important (VI) 22 53%

2. Slightly Important (SI) 2 4%

3 Moderately Important (MI) 8%

2. Slightly Important (SI) 3%

21. Speed of Service 80

5 Very Important (VI) 13 80%

22. Music played

3 Moderately Important (MI) 4 16%

2. Slightly Important (SI)

II. AMBIANCE, DESIGN AND STYLE

1. Would you choose a restaurant as a place