JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

PGDM (G-SM-M); TRIMESTER IV; ACADEMIC YEAR 2019-20

Course Code and title
Credits
Term and Year
Course Pre-requisite(s)
Course Requirement(s)
Course Schedule (day and time of class)
Classroom # (Location)
Course Instructor
Course Instructor Email
Course Instructor Phone (Office)
Student Consultation Hours
Office location
BA 002: Data Visualization
3
IV Term, 2019-20
Basic courses in Business Analytics and R
Basic concepts of statistics
Dr. Surender Kumar
Surender.kumar@jaipuria.ac.in
Tuesday, Thursday 4:pm to 6pm

1. Course Overview

BA-002 is an elective course in Business Analytics. The purpose of this course is to introduce
students to data visualization using suitable software and how to use it in a business
organization.
This course provides an overview of the fundamentals, from common calculations to
implementation of various concepts like handling different databases, Advance charts,
Formatting Visualizations, Designing Dash boards. This course will help students to
understand the important concepts and techniques used to move from simple to complex
visualizations. To achieve this purpose, basic understanding and learning of tools and
techniques of Statistics is important. Knowledge of Descriptive Statistics, Basic courses in
Business Analytics and R is pre-requisite for the course.

2. Graduate Attributes (GAs), Key Differentiators (KDs), Programme Learning Outcomes

(PLOs), and CLOs

Graduate Attributes (GAs)

GA 1: Self-initiative
GA 2: Deep Discipline knowledge
GA 3: Critical Thinking and Problem Solving
GA 4: Humanity, Team-Building and Leadership Skills
GA 5: Open and Clear Communication
GA 6: Global Outlook
GA 7: Ethical Competency and Sustainable Mindset
GA 8: Entrepreneurial and Innovative

Key Differentiators

KD 1: Entrepreneurial Mindset
KD 2: Critical Thinking

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KD 3: Sustainable Mindset
KD 4: Team-Player

Programme Learning Outcomes (PLOs)

The graduates of PGDM at the end of the programme will be able to:

PLO 1: Communicate effectively and display inter-personnel skills

PLO 2: Demonstrate Leadership and Teamwork towards achievement of organizational goals
PLO 3: Apply relevant conceptual frameworks for effective decision-making
PLO 4: Develop an entrepreneurial mind set for optimal business solutions
PLO 5: Evaluate the relationship between business environment and organizations
PLO 6: Demonstrate sustainable and ethical business practices
PLO 7: Leverage technologies for business decisions
PLO 8: Demonstrate capability as an Independent learner

Course Learning Outcomes (CLO)

At the end of the course, the students should be able to:

CLO1: Understand the data elements and terminology to effectively create the most powerful
visualizations.

CLO2: Visualize design and use of advanced charts and graphs while working with large data
set.
CLO3: Combining multiple visualizations into a dashboard.
.

3. Mappings

Mapping of CLOs with GAs

GA 1 GA 2 GA 3 GA 4 GA 5 GA 6 GA 7 GA 8

CLO 1 X

CLO 2 X

CLO 3 X

CLO 4 X

Mapping of CLOs with KDs

KD 1 KD 2 (Critical KD 3 KD 4 (Team
(Entrepreneuria Thinking) (Sustainability) Player)
l Mindset)
CLO 1 X

CLO 2 X

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 CLO 3 X

CLO 4 X

Mapping of CLOs with PLOs

 
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO 6 PLO-7 PLO-8
CLO Mediu
1 m
CLO Low
2
CLO High
3
CLO Mediu
4 m

4. Books and References

Text Book

 Hadley Wickham and Garrett Grolemund, “R for Data Science” Published by O’Reilly Media,
Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.

References:

 Galit Shmueli Peter C. Bruce Inbal Yahav Nitin R. Patel Kenneth C. Lichtendahl, Jr., “DATA
MINING FOR BUSINESS ANALYTICS: Concepts, Techniques, and Applications in R”, Wiley
Publication
 Gergely Darócz, “Mastering Data Analysis with R”, Packt Publishing
 Nina Zumel and John Mount, “Practical data Science with R, Manning Publication.
 Robert I Kabacoff, R in Action: Data Analysis and Graphics with R (Second edition)

5. Session Plan

Sess Topic/ Sub Topic Reading Pedagogy Session CLO

ion Referen Learning
ce Outcomes
Module I: Introduction to Data Visualization
1-5 Introduction to Data Pge. No Lecture and how to visualize CLO1
Visualization 33-60 hands on data using
What is Data Visualization ggplot2
and why does it matter?, Brief
History of Data Visualization
How to Design Charts and
Graphs (Do’s and Don’ts)
Effectively Communicating
Numbers
Connecting to Data and

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 introduction to data source
concepts, Working with data
files versus database servers
Understanding the Tableau
workspace, Dimensions and
Measures, Using Show Me!
Tour of Shelves (How shelves
and marks work), Building
Basic Views
Help Menu and Samples,
Saving and Sharing your work
Module II: The Visualization Design AND Working with Data
6- Page. Case base How to make CLO2
10 Exporting Data, Connecting No. 69- Data set. data in exactly
Sheets, Making Basic Charts 105 Hands on the right form
like Line, Bar etc., Overview
of other connection options,
Joining multiple tables, Data
Blending, Copy and Paste,
Data Extracts,
Understand how to deal with
data changes in your data
source such as field addition,
deletion or name change
Working with multiple
connections in the same
workbook

Module III: Advance Charts and Graphs

11- Creating Views: Marks, Size Page. Case base how to use CLO
15 and Transparency, No. 107- Data set. visualization and 1,2
Highlighting, 134 Hands on transformation to
Working with Dates: Date explore your data
aggregations and date parts, in a systematic
Discrete versus Continuous way
Dual Axis / Multiple
Measures, Combo Charts with
different mark types,
Geographic Map, Page Trails,
Heat Map, Density Chart,
Scatter Plots, Pie Charts and
Bar Charts, Small Multiples,
Working with aggregate
versus disaggregate data
Sorting & Grouping, Aliases,
Filtering and Quick Filters,
Cross-Tabs (Pivot Tables),
Totals and Subtotals, Drilling

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 and Drill Through,
Aggregation and
Disaggregation, Percent of
Total
Module IV: Data Organization and Scripting
16- Calculated Metrics, Sorting, Page No. Case base How to use the CLO3
20 Filtering, Totals and Sub 103-105 Data set. script editor
Totals, Various Aggregated Hands on
Measures, Percentages, Data
Spotlighting, and Summary
Card.
Date and time functions,
String Functions and logical
functions
Working with String
Functions, Basic Arithmetic
Calculations, Date Math,
Working with Totals, Custom
Aggregations, Logic
Statements
Data behind your views,
Hierarchies, Sets, Groups,
Bins

Module V: Dashboards
20- Building a Dashboard Page No. How to create CLO1,
24 Layout and Formatting 495 to dashboards using 2, 3
Interactivity with Actions: 509. R Markdown
Combining multiple Separate
hands
visualizations into a
out will
dashboard, Making your be given
worksheet interactive by using
actions and filters,
An Introduction to Best
Practices in Visualization

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6. Assessment Tasks

Assessment Description Weightage CLOs

Component
Quiz There will be 3 quizzes as per schedule. Quizzes will be 30% CLO1, CLO2,
conducted on Moodle. The duration of each quiz will be CLO3
10-15 minutes with 10 questions. Each quiz will be of 10
marks. Quiz 1 will be based on CLO1, Quiz 2 on CLO 2,
and Quiz 3 on CLO3.
Group Project will involve application of course content to the 30% CLO1, 2
Project primary/secondary data. They will collect the data
(Primary/secondary), analyse it and prepare the report for
the same. There will be stage wise submission for the
project.
The Project-Report will consist of following heads:
•Table of Content
•Executive Summary
•Introduction
•Objective of the Study/Problem: Topic.
•Methodology: Data Collection
•Concept/Formula used
•Calculation/Excel Output (Excel output table included)
•Analysis & Interpretation.
•Conclusion.
•Limitations of the Study
•Data Sheet (In Annexure)
The Project will be evaluated (on the max. score=20) on
the following basis:
•Project Report
•Participation.
•Peer Feedback (of other members of the Group on the
Feedback Form)

End-Term It will be based on the entire course. This will consist of 40% CLO3
Examinatio application-based questions, situations and /or on case
n study

7. Rubrics for Assessment Tasks

RUBRICS for Quiz (30%)

Criteria Unsatisfactory Satisfactory Good

(Below 35%) (35%- below 70%) (70% and above)

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 Clarity of Concepts Only up to 35% answers 35%-70% answers are 70% and above answers
are correct. Most of the correct. Many of the are correct. Majority of
concepts are not clear and concepts are clear and concepts are clear and
student is unable to understood by student. understood by student.
understand the same.

RUBRICS for Group Project (30%)

RUBRICS for End Term (40%)

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 Criteria Unsatisfactory Satisfactory Good
(Below 35%) (35%- below 70%) (70% and above)

Clarity of Concepts Only up to 35% answers
and ability to apply are correct. Most of the
them to take business concepts are not clear and
decisions student is unable to
understand the same.
solve the problems given
35% - 70% answers are 70% and above answers
correct. Many of the are correct. Majority of
concepts are clear and concepts are clear and
understood by student understood by student
and student is able to and student provides
answers in correct
and provide answer in business language and
business language is able to indicate
additional information
required for better
decision making

8. Time Budgeting in Course Planning:

Please note that while assigning activities and planning teaching schedules following table
may be of help. The weightage of items in the table is prescriptive and may vary according to
course requirement. Yet it is indicative of how student time per course can be budgeted:

Time
Activity Description
Budgeted
Classes 2-3 hours per week for 12 weeks 30 hours
Reading Prescribed readings and making notes 15 hours
Preparation of set questions,
Including shared and group exercises 30 hours
exercises and problems
Preparation of assignment Reading and writing 10 hours
Study and revision for test and
Self-preparations 20 hours
centralized examination
TOTAL 105 hours

Instructions:

Students will be expected to maintain a daily log of their learning and make an action plan. The
continuous evaluation tools would be implemented as per schedule and collected for evaluation.

Students are encouraged to visit videos available on Impartus, you tube on TED talks, and readings
available at websites like course era, etc.

9. Academic Conduct

Institute’s Policy Statements

It is the responsibility of every student to be aware of the requirements for this course, and understand
the specific details included in this document. It is emphasized that this course requires a significant
commitment outside of formal class contact.  The learning tasks in this course may include classes
(lectures or seminars), required reading, the preparation of answers to set questions, exercises and

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problems, and self-study. In addition, students may be required to complete an assignment, test or
examination.

LMS-Moodle/Impartus:

LMS-Moodle/Impartus is used to host course resources for all courses. Students can download lecture,
additional reading materials, and tutorial notes to support class participation.

 Late Submission

Assessment tasks submitted after the due date, without prior approval/arrangement, will be not be
accepted. Requests for extension of time must be made with the faculty member concerned and based
on Special Consideration guidelines. 

 Plagiarism:

Plagiarism is looked at as the presentation of the expressed thought or work of another person as
though it is one's own without properly acknowledging that person.

Cases of plagiarism will be dealt with according to Plagiarism Policy of the institute. It is advisable
that students should read the Student Handbook for detailed guidelines. It is also advisable that
students must not allow other students to copy their work and must take care to safeguard against this
happening. In cases of copying, normally all students involved will be penalized equally; an exception
will be if the student can demonstrate the work is their own and they took reasonable care to safeguard
against copying.

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