A REPORT ON THE INSTITUTIONAL TRAINING

at

WIN HIDE PVT .LTD

RANIPET

by

Ms .SNEKHA P

Register No – 30518U08054

Submitted for the partial fulfillment for the award of the

BACHELOR DEGREE

in

BUSINESS ADMINISTRATION

of

AUXILIUM COLLEGE(AUTONOMOUS)
( Accredited by NAAC with A+ grade with aCGPA of 3.55 out of 4)

Gandhi Nagar, vellore – 632006

2019 - 2020
 DEPARTMENT OF BUSINESS ADMINISTRATION

AUXILIUM COLLEGE(AUTONOMOUS)
( Accredited by NAAC with A+ grade with aCGPA of 3.55 out of 4)

Gandhi Nagar, vellore – 632006

CERTIFICATE

This is to certify that this institutional training work carried out in WIN HIDE Pvt .Ltd,
(Ranipet).Being submitted by ‘‘ Ms.SNEKHA .P ” REG NO:- 30518U08054 for the award
of Bachelor Degree in Business Administration is a Bonafide of work carried out by her
under our guidance and supervision.

Dr. Beulah Suresh,M.B.A,M.Phil,M.com,NET,Ph.D

Head,Department of Business Administration,

Auxilium college, vellore - 632 006

Submitted for the viva -voce examination

………………………

Examiners

1……………………………….

2……………………………….
 DECLARATION

I hereby declare that the institutional training carried out in WIN HIDE Pvt.Ltd, Ranipet in
partialfulfillment of Bachelor Degree in business Administration my original work.

Place :

Date :

p.snekha
 ACKNOWLEDGEMENT

I thank the almighty god who out of love and care endowed me with an opportunity to take
part in the industrial training and for providing me attitude in completion of the training
without any impediment.

I express my gratitude to my principal Dr.sr. Regina Mary M.sc, M.phil,Ph.D.,who treted

us spontaneously and allowed us a massive progression through the training.I express my
indebt for her hope and belief on us for providing this great opportunity.

I thankthe head of the department Dr. Beulah suresh M.B.A,M.Com,M.Phil.NET., who

bestowed the generation of taking up the training and laid us a helping hand in all the
situations.

I thank all the staffs of the department who extended their support and guidance and who
directed us towards the path of excellence.

My sincere thanks to Win hide peivate limited as well as the general manager of the
company Mr.Shiva kumar who served the very purpose in completion of the report as well
the training . I extend my whole hearted thanks to the company who provided me the
platform to do my institutional training.

Finally I extend my whole hearted thanks to my family and friends who kept supporting me
all the time and at all the circumstances from the initial stage of the training till the
completion of the report.
 P.Snekha

CONTENTS

Title Page no
S.no

1 Introduction 1-5

2 Company profile 6-7

3 Organization structure 8

4 Finance department 9-11

5 Human resource department 12-15

6 Purchase department 16-18

7 Production department 19-23

8 Marketing department 24-25

9 Sales department 26-28

10 Stores department 29

11 Conclusion 30
 INTRODUCTION

History :- (leather)

Over the years the Indian Leather Industry has undergone drastic change from being
a mere exporter of raw materials in the early 60's and 70's to an exporter of finished, value-
added leather products. The main reason behind this good transformation is the several policy
initiatives taken by the government of India. Indian proactive government initiatives have
yielded quick and improved results. Today the Indian leather industry has attained a
prominent place in the Indian export and has made the industry one of the top 7 industries
that earns foreign exchange for the country. The Indian leather industry accounts for around
12.93 per cent of the world’s leather production of hides/skins.

Development of leather industry :-

Indian Leather Industry has developed to a large extent and is the second largest
producer next to China. The industry is equipped mostly with a potential for employment
generation, growth and exports, with the annual exports touching 2 billion USD. The industry
experienced a positive metamorphosis from being a transporter of raw materials to an
established exporter of value added and finished leather products. Currently it is on an ever
increasing phase with optimum utilization of available raw materials and maximum returns
from exports.

World's tannery :-

The Leather industry in India accounts for around 12.9% of the world’s leather
production of hides/skins and handles a robust annual production of about 3 bn sq. ft. of
leather. The country accounts for 9% of the world’s footwear production. The industry is
known for its consistency in high export earnings and it is among the top ten foreign
exchange earners for the country.
 1

Export highlights
India’s leather industry has grown drastically, transforming from a mere raw
material supplier to a value-added product exporter.

 Total leather good exports from India stood at US$ 3.05 billion during April-
October 2018.
 During April-October 2018, the major markets for Indian leather products were
US (16.73 per cent), Germany (12.31 per cent), UK (11.41 per cent), Italy (7.48
per cent), and France (5.54 per cent.
 During April-October 2018, exported products include leather footwear
component (US$ 196 million), leather garments (US$ 295.06 million), finished
leather exports (US$ 466.76 million), leather footwear (US$ 1,293.20 million) and
leather goods (US$ 799.47 million)

World's tannery :-

The Leather industry in India accounts for around 12.9% of the world’s leather
production of hides/skins and handles a robust annual production of about 3 bn sq. ft. of
leather. The country accounts for 9% of the world’s footwear production. The industry is
known for its consistency in high export earnings and it is among the top ten foreign
exchange earners for the country.

Market capitalization :-

Among all the industries the footwear industry in particular holds greater potential
for investments in India. Today India produces approx 700 million pairs of leather footwear
every year and accounts for an 18% share of the total Indian leather export.

Indian Leather industry Today has capacity to produce l776 million pairs; 112
million pairs of Shoe Uppers; Non-leather footwear - 960 million pairs of non-leather
footwear's which includes shoes made of rubber, moulded PVC and other material.
 2

Total contribution to the economy/ sales :-

In 2016-17 with an annual turnover of over US$ 9 billion, the export of leather
and leather products increased manifold over the past decades and touched US$ 3.40, with
recording a cumulative annual growth rate of about 5.43% (5 years).

Though India is the second largest producer of footwear and leather garments in
the world, India accounts for a share of close to 3% in the global leather import trade of US$
140 billion (2015).

Leather Production centers :-

Leather Production centers for leather products are located in Tamil Nadu -
Chennai, Ambur, Ranipet, Vaniyambadi, Trichy, Dindigul ; West Bengal - Kolkata ;
Uttar Pradesh - Kanpur, Agra & Noida ; Maharashtra - Mumbai ; Punjab - Jallandhar ;
Karnataka - Bangalore ; Andhra Pradesh - Hyderabad ; Haryana - Ambala, Gurgaon,
Panchkula and Karnal; Delhi .

Domestic and Exports Share :-

Main leather exports comprise of skins and hides such as cow, sheep nappa, goat
skin and wet blue. Footwear, garments, handbags, leather gloves, purses, wallets, and
briefcases are some of the products exported. ( Ranipet, Ambur, and Chennai in Tamil
Nadu, Mumbai in Maharashtra, Kanpur in Uttar Pradesh, Agra, Delhi, Ludhiana,
Sonepat, Pune, Kolkata, Calicut and Ernakulum) are the major production centre in India.

Top leading Companies (Customers) :-

Acme, Clarks, ColeHann, Deichmann, Nautica, Nike, Nunn Bush,Ecco,

Elefanten, Hush Puppies, Double H, Florsheim, Gabor, Hasley, Justin, Marks & Spencer,
Reebok, Salamander, Stacy Adams, Tony, Lama, Next, Bally are the prominent brands
sourced from India. Lakhani, Metro, Action Red Tape, Bata, Liberty, Khadims, VKS are
some Indian brands that have a well established market in India. Aldo, Bally, Clarks, Ecco,
Florshiem, Ferragammo, Hush Puppies, Lee cooper, Lloyd, Marks & Spencer, Nike, Nine
West, New Balance, Reebok, Rockport, Stacy Adams are a few notable leather product
brands sold in India.
 3

Top 10 leather exporters :-

 Tata International Ltd.

 Florind Shoes Ltd.
 Punihani International
 Farida Shoes Ltd.
 Mirza Tanners Ltd.
 T. Abdul Wahid & Company
 Hindustan Lever Ltd.
 Super House Leather Ltd.
 KH Export Ltd.
 BBK Shoes PLtd.
 Presidency Kid Leather Ltd.

Employment opportunities :-

The Indian Leather industry categorizes under organized sectors and produces
garments, leather merchandise besides tanning and finishing, with major manufacturing hubs
in Chennai, Kanpur and Kolkata. Indian leather industry is set to boom with bright career
opportunities in both technical and designing areas. The Indian corporate together with
foreign multinationals in this industry have made it possible to look forward to exciting
employment options.

Latest developments :-

The Indian federal government has earmarked a Rs 4.5 billion grant to be made
available to the industry to boost the country's leather industry over a span of five years, the
fund availability is conditional upon the sector's attracting an annual investment of Rs 2.2
trillion.

In 2016, the investments in the Indian Leather Industry stood at Rs 700 million.
Footwear and their components account for about 25 %of India's total leather products
exports. These two markets also offer Indian leather industry vast scope for exports of saddler
and harness.
 4

India is the world's second largest producer of footwear; its production estimated
over 900 million pairs per annum. At about US $ 500 million per year, footwear accounts for
18 percent share of total exports of leather exports.

Products exported from India include dresses, shoes, casuals, moccasins, sports
shoes, horacchis, sandals, ballerinas, and booties. Major production centres are at Chennai
(Madras), Delhi, Agra, Kanpur, Mumbai (Bombay), Calcutta and Jalandhar.

Government and the leather industry :-

The government of India for it 2011-2012 Foreign Trade Policy has identified the
leather sector as a focus sector in view of its immense potential for export growth and
generation of employment generation prospects.

India is one of the best destinations in the world for investing in the leather
industry because India is endowed with abundant raw materials required for the industry to
grow. India has a huge population of cattle. India accounts for 21% of the world's cattle and
buffalo and 11% of the world's goat and sheep population.

The Government is also making efforts to implement various Special Focus

Initiatives under the Foreign Trade Policy for the growth of leather sector. Leather industry is
aimed to augment the production, thereby to enhance export upto US$ 9.03 billion by 2016-
17 which shall create additional employment opportunities for overall one million people.
 5

COMPANY PROFILE

The founder of WIN HIDE PRIVATE LIMITED is Mr. SELVAKUMAR.V in

2013.It was located at No: 8B/1, Old Thiruthani Road, Ranipet with the starting strength of
100employees.it is involved in tanning and dressing of leather , manufacture of luggage
handbags.

Win hide is a Leather and shoe upper manufacturing industry. The industry
manufacturing leathers shoes upper. The main raw materials for shoe industry are leathers.
Shoe upper are making with leather lining materials threads with adhesive electrical
power.The shoe industry can be run only with manpower and electrical power. One conveyor
can be run not less than of 50 workers to get 300 pairs per day. Shoe industry needed leather
sewing machine, clicking machine and some other shoe machine such as embossing, eye let
punching, stamping using, molding and so on.

COMPANY ‘S GROWTH : -

During 2013, 2014 win hide Pvt Ltd having done job work or machinery job work
to other company. During 2015, they have extended their product to abroad countries and
then start exports. Due to customer’s request, they needed more factories to meet out the
customer requirements.

In 2015 WIN HIDE Pvt Ltd, SHOE UNIT extended to one another unit namely
VI that SHOES Pvt Ltd, in No: 116, Kathivadi Road, Melvisharam. Again they have started
Corporate Office namely CENTER WINNER ASIA LIMITED in 2015 in No: 311 Dong
Cheng Road Guancheng Disrict -523000, Dung Guan City China.

The continuous efforts and hard work of the founder, the foreign customer are
rushed to the units and given more orders. To meet out buyer requirements WIN HIDE
PRIVATE LIMITE GROUP wanted more conveyors. Hence they have started one more
unit namely HARISVANIKK LEADER PRIVATE LIMITED in 2016.
 6

HARISVANIKK LEADER PRIVATE LIMITED faced area shortage through

the day to day activities. So that they have taken plot in SIPCOT no:129, SIPCOT at SIPCOT
COMPLEX, RANIPET and construct building and started this production on Sep-10, 2016.

The founder of whole group Mr. N. SELVAKUMAR as achieved this growth .Due
to this rust-less work and maximum efforts. Now the company is continuously growing and
the present production Leather cow 40000sqfts per Day and Shoes Upper 2000 pairs per day .

Grades of High Level

 Managing Director
 Technical Director
 General Manager
 Personnel Manager
 Human Resources

Grades of Middle Level

 Production Manager
 Supervisor
 Store Incharge
 Maintenance Department
 7

ORGANIZATIONAL STRUCTURE
 8

FINANCE DEPARTMENT

Finance department manages the fund available for the operations of the business,
by making a balance between the fund inflow and fund outflow. The management of all
activities related to finance requires considerable expertise and specialized knowledge of
banks, financial institutions, the different sources of finance and ways to profitability utilize
these funds. Finance Manager directly does the planning, organizing, directing and
controlling financial activities in the society.

Finance department is headed by finance manager. Finance manager reports to the

General Manager and in certain strategy and urgent issues directly report to managing
director and take decisions. Finance Manager works in the coordination with chief
accountant, production manager, marketing manager, branch managers.

Sources of Finance :-
Find sources of finance through banks and other private financial institutions. As
it is a Directors firm, the Directors contribute their funds to make capital requirements and
other expenditure with the help of banks and financial institutions. Indian bank, KVB Bank
Limited and State Bank of India. Vehicle loans are provided by HDFC finance.

Company’s Financial Policies : -

 Low cost of operation of funds.
 Efficient receivable management, through acceleration of funds.
 Faster sourcing of funds from institutions.

Functions of Finance Department : -

Finance function is concerned with all aspects of business operations. It is very
difficult to set limits to the finance function. The key activities under finance department are:
 9

Management of Firm’s Assets Structure : -

Asset management, broadly defined, refers to any system that monitors and
maintains things of value to an entity or group. It may apply to both tangible assets such as
buildings and to intangible concepts such as intellectual property and goodwill. Asset
management is a systematic process of deploying, operating, maintaining, upgrading, and
disposing of assets cost-effectively.

Financial analysis, planning and control : -

Financial planning is the task of determining how a business will afford to achieve
its strategic goals and objectives. Usually, a company creates a Financial Plan immediately
after the vision and objectives have been set. The Financial Plan  describes each of the
activities, resources, equipment and materials that are needed to achieve these objectives, as
well as the timeframes.

Management of firm’s financial structure : -

Management of firm’s finance structure  is the area of finance dealing with the
sources of funding and the capital structure of corporations and the actions that managers take
to increase the value of the firm to the shareholders, as well as the tools and analysis used to
allocate financial resources. The primary goal of corporate finance is to maximize or
increase shareholder value.

Estimating capital requirement :-

Attempts have been made to estimate the value of the stock of fixed capital for the
whole economy using direct enterprise surveys of "book value", administrative business
records, tax assessments, and data on  gross fixed capital formation,
price inflation and depreciation schedules. A pioneer in this area was the economist Simon
Kuznets.
 10

Determining sources of fund : -

It takes money to start a business. Determine the most suitable type of financing, as
well as sources of various types of financing. This page includes tips on presenting a loan
request - how to prepare statements, how to analyze profitability, using benchmark ratios to
assess your business - as well as financing 'tools', consulting help available, a financial
glossary and other sources of financial information.

Utilization of fund : -

Use of funds is governed by the fund authority for the specified fund type, or in the
case of trust funds for the specified account.  Managers are responsible for understanding the
restrictions on use for all fund types, and for any trust account utilized by the department.

Accounts Department control : -

Accounts department deals with day to day book keeping, daily collections, salaries
of all employees, etc. Accounts department is headed by chief accountant. He is assisted by
four assistant accountants. In each production centers and marketing branches have an
accountant and cashier which does the daily function at the places. Chief accountant works in
coordination with finance manager, on the fund flow issues and in case of any shortage of
cash occurs. Finance manager canalized the shortage from financial institutions in case of
emergency and normal cases, chief accountant tightness the payment collections from the
whole sellers and other sources.

Other main function of accounts department is tax payments. They deal with the
central sales tax, GST,IGST, and other department. Monthly returns are prepared by the
accounts department.
 11

HUMAN RESOURCE DEPARTMENT

Human resources is the set of individuals who make up the workforce of

an organization, business sector, or economy. "Human capital" is sometimes used
synonymously with human resources, although human capital typically refers to a more
narrow view (i.e., the knowledge the individuals embody and can contribute to an
organization). Likewise, other terms sometimes used include "manpower", "talent", "labour",
or simply "people".

Objectives of Human Resource Department : -

 Control absenteeism below 5%
 To evaluate the effectiveness of training
 To maintain housekeeping & safety
 To arrange for induction training
 To maintain training records
 To maintain statutory requirements
 To achieve the quality policy and quality of the department.

Policy of Human Resource Department : - ( Leave Policy)

The present leave eligibility for staff is follows;-

 As per ID Act 1947 8 Hrs per Shift, Shift Timing : A- Shift 6.00 to 14.00,
B- Shift 14.00 to 22.00, C- Shift 22.00 – 6.00,
 The leave year will be 1st April to 31st March
 Casual leave 12 days per year
 Earned leave 15 days to be encased
 Marriage leaves 10 days
 In case any staff takes leave over and above the annual eligibility of 12 days it will be
treated as the “loss of pay” or adjusted the earned leave.
 New recruit can avail casual leave only at one day per completed month.
 12

Loan Policy : -
The company shall advance interest free loan to the staff member at its discretion
based on the merit of each case with in the broad guidelines detailed below:-

 Except in the case of at most emergency only one loan at a time will be sanctioned to
an employee and any further loan can be availed only after the full repayment of the
previous loan.
 All loan application will have to be recommended by the head of the department for
sanction & processing.
 Loan for marriage education medical, house renovation etc.,
 Loans for purchase of vehicle up to 80% of the purchase value 3 lakhs for 4 wheelers.

Bonus : -
Staffs who have completed less than a year will be paid in proportion to their services.

Provident Fund : -
All employees will be eligible for PF from the day of joining as per rules.

Gratuity : -
 Gratuity will be governed purely by the payment of gratuity Act.
 All staff will be eligible for payment of gratuity on resignation or retirement provided
they have completed 5 years’ service with the company at the time of leaving
 Calculation of the eligible amount will be 15 days last drawn salary for every
completed year of service.

Salary Components : -
Components to be made from an agreed combination of some of the following:-

 Basic pay
 DA
 HRA
 Special Allowance,
  Reimbursement of conveyance expense.

13

Salary : -
 Its revision on completed of 1 year of service
 No link between confirmation on completion of probation and salary revision.
 Annual revision if eligible will be in April and strictly based on the performance
appraisal system.
 All staff that joins the company between 1 st April and 30th September will be eligible
for increment on completion of 1 year and subsequent revision, if eligible based on
the criterion.
 All the staff who joins the company between 1 st October and 31st March will be
eligible for an increment on completion of 1 year and the subsequent revision.

Travel Allowance : -
 Any consideration of petrol allowance can only be in relation to regular official visit
to be done.
 Alternatively some reimbursement actual travel and no fixed allowance is payable.

Exit Procedure : -
All separation of employee must be routed through the HRD department letter of
resignation from the separating member with the Head of the department recommendation
must be sent to company An exit interview would be conducted to obtain feedback from the
employee on various aspects of our functioning including reasons for leaving the employees
may be discharged only on receipts of our communications. The final settlement of dues to
the employee may be made only after there and confirmation from the department/unit that
there is nothing outstanding.
 14

Recruitment : -
The company likes to standardize and streamline the recruitment procedure in order to
ensure the following:-

 Uniform procedure understood by all.

 Manpower recruitment is done at optimum cost.
 Selection process is professionalized so that we are able to attract the right talent.
 Manpower needs are catered to in the shortest possible time.

Steps for Recruitment : -

 Identify the requirement to the HR Dept, clearly Specifying the position to be filled
with a brief job description.
 If the position and the person is new one, then the Head of the department is required
to justify the additional requirements.
 HRD Dept will arrange to source the candidate and fix the interview.
 Depending upon the position to be filled up, the interview will consist of oral and
written test wherever necessary.
 All the end of the lest/interview the Head of the department and the HR head will
take a joint decision on the candidate Suitability for the position.
 15

PURCHASE DEPARTMENT
The purchase department is entrusted with the function of purchasing raw
materials.In the present scenario with the cut throat competition,cost reduction is
practiced in every sphere of the business and purchase is one of the important function
where cost can be highly controlled.High quality materials with lower cost became the
motto of every organization for a meaningful survival,for this organization practice
supplier rateing and vender management.There is a centralized purchase department
headed by purchase manager who is responsible for taking purchase decisions for all
units.The decisions are made on the basis of following factors:

 The Market conditions

 Availability of raw materials
 Price of raw materials

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The purchase manager concerns with the factory managers regarding the technical
specifications, manufacturer, quality standards, cost of materials, availability, time delay etc.
In case of engineering goods, testing equipments, speciality chemicals, instruments etc the
purchase manager seeks help from the engineers and the other technical persons working
with the research and development. Purchase manager also works in coordination with the
chief accountant, to know the position and about the credit position with the suppliers.
 16

Role of Purchase Manager :-

 Raw materials purchase.
 Purchase of consumables and stores.
 Negotiation of prices of raw materials with the supplier.

Procurement and Issue of Materials : -

 Purchase.
 Store.

A.Purchase : -

The production department, usually factory manager informs the purchase department
about the requirements of materials. The information is passed through the purchase intent
issued by factory manager to the purchase manager. In case of regular product like stationary
and small purchase, the store in charge issues the purchase intend giving a copy to the factory
manager item specification, required quantity, name of the manufacture, approximate costs
etc. are mentioned in the purchase intend. The purchase department then enquires with the
suppliers and invites quotation. From the received quotation mentioning the offered price,
mode of payment, discount if any, time need for dispatches etc., purchase department chooses
the most appropriate by considering all the criteria.

Purchase manager consults with accounts department about the availability of cash,
payment condition, balance of any paid, whether the account with the supplier crossed the
credit limit etc. with the approval of accounts department, purchase manager then sends a
purchase order to the supplier.
 17

In case of new materials or new supplier, purchase department insist or samples to

be supplied before the purchase. These samples are tested within house laboratories. Orders
are given only when the sample confirms to the required quality levels.

B.Store : -
Store is very important to arrange different items of materials in a systematic manner.
Store records information relating to receipts and issue of materials and products. Proper
storage is essential for material cost control. Store is headed by the store in charge who report
to the factory manager and purchase manager. Each production center has its own store.
Material purchasing is done as a centralized activity and then it is supplied to stores at
production centers. Store is divided into three:

 Raw material stores.

 Engineering Stores (electrical suppliers).

 Finished goods store.

 18

PRODUCTION DEPARTMENT
Job Description : -

A production manager is involved with the planning, coordination and control of

manufacturing processes. They ensure that goods and services are produced efficiently and
that the correct amount is produced at the right cost and level of quality.

Role of Production Manager : -

A production manager is involved in the pre-production (planning) stage as well as the

production (control and supervision) stage. A large part of production management involves
dealing with people, particularly those who work in your team.

 overseeing the production process, drawing up a production schedule;

 ensuring that the production is cost effective;
 making sure that products are produced on time and are of good quality;
 working out the human and material resources needed;
 drafting a timescale for the job;
 estimating costs and setting the quality standards;
 monitoring the production processes and adjusting schedules as needed;
 being responsible for the selection and maintenance of equipment;
 monitoring product standards and implementing quality-control programmes;
 liaising among different departments, e.g. suppliers, managers;
 working with managers to implement the company's policies and goals;
 ensuring that health and safety guidelines are followed;
 supervising and motivating a team of workers;
 reviewing worker performance;
 identifying training needs.
 Sole :-

The exterior bottom part of a shoe is the sole

19

Shoe and Shoe making : -

Shoes are further divided into many categories such as athletic shoes also known as
sneakers, galoshes, high heels, Stiletto heels, kitten heels, lace-up shoes, high-Tops, loafers,
Mary Janes, platform shoes, school shoes and many others. Shoemaking can be considered a
traditional handicraft profession. However, now it has been largely taken over by industrial
manufacture of footwear. A variety of materials are used for making shoes- leather fabrics,
plastic, rubber, fabrics, wood, jute fabrics, and metal. More than 200 operations are required
for making a pair of shoes. However, with the development of modern machines, a pair of
shoes can be made in very less time as each step in its manufacturing is generally performed
by a separate footwear making machine.

Parts of a Shoe : -

A shoe consists of sole, insole, outsole, midsole, heel, and vamp (upper). They are the
basic parts of a shoe that are mostly included in all types off shoes. Other parts of a shoe are
lining, tongue, quarter, welt and backstay. These parts are included as per the design of the
shoes.

Insole :-

The interior bottom of a shoe, which sits directly beneath the foot, is its insole. They can
be removable and replaceable too. In some of the shoes, extra insoles are often added for
comfort, health or other reasons, such as to control the shape, moisture, or smell of the shoe.

Outsole :-

It is that layer of the shoe that is in direct contact with the ground with that ground
.These can be made of various material like leather, natural or synthetic rubber etc. often the
hell of the sole is made from rubber for durability and traction and the front is made of leather
for style.Special purpose shoes ofter have refined modifications,for example,athletic cleats
have spikes embedded in the outsole to grip the ground,dance shoes have much softer or
harder soles.

20

Midsole : -

The layer that lies between the outsole and the insole for shock absorption, is the
midsole. Some special shoes, like running shoes have other materials for shock absorption,
that usually lie beneath the heel where one puts the most pressure down.

Heel : -

The rear part at the bottom of a shoe is the heel. It supports the heels of the feet. Heels of a
shoe are often made from the same material as the sole of the shoe. It can be high for fashion
purpose or for making a person look taller. They are also flat for are also flat for comfort and
practical use .

Vamp, or upper : -

The upper part of a shoe that helps in holding the shoe onto the foot is the vamp or
simply called the upper. This part is often embellished or given different styles to make shoes
attractive.

Shoe Making Process :-

A footwear company has mainly four departments in which a progressive route is

followed for producing finished shoes.Closing or Machining Department, Lasting & Making
Department, Finishing Department.

Clicking or Cutting Department

Clicking or Cutting Department

Lasting & Making Department

 Finishing Department and the Shoe Room

21

I. Clicking or Cutting Department :-

In this department, the top part of the shoe or the "upper" is made. The clicking
operative is given skins of leather, mostly cow leather but not restricted to this type of leather.
Using metal strip knives, the worker cuts out pieces of various shapes that will take the form
of "uppers". This operation needs a high level of skill as the expensive leather has to be
wasted at the minimum level possible. Leather may also have various defects on the surface
such as barbed wire scratches which needs to be avoided ,so that they are not used for the
uppers.

II. Closing or Machining Department : -

Here the component pieces are sewn together by highly skilled machinists so as to
produce the completed upper. The work is divided in stages. In early stages, the pieces are
sewn together on the flat machine. In the later stages, when the upper is no longer flat and has
become three-dimensional, the machine called post machine is used. The sewing surface of
the machine is elevated on a post to enable the operative to sew the three dimensional upper.
Various edge treatments are also done onto the leather for giving an attractive look to the
finished upper. At this stage only, the eyelets are also inserted in order to accommodate the
laces in the finished shoes.

III. Lasting & Making Department :-

The completed uppers are molded into a shape of foot with the help of a "Last".
Last is a plastic shape that simulates the foot shape. It is later removed from the finished shoe
to be used further in making other shoes. Firstly, an insole to the bottom of the last is
attached. It is only a temporary attachment. Sometimes, mostly when welted shoes are
manufactured, the insole has a rib attached to its under edge.the upper is stretched and
molded over the last and attached to the insole rib. After the procedure completes, a "lasted
shoe" is obtained. Now, the welt- a strip of leather or plastic- is sewn onto the shoe through
the rib. The upper and all the surplus material is trimmed off the seam. The sole is then
attached to the welt and both are stitched together.

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IV. Finishing Department and the Shoe Room :-

The finishing of a shoe depends on the material used for making it. If made of leather,
the sole edge and heel are trimmed and buffed to give a smooth finish. To give them an
attractive finish and to ensure that the edge is waterproof, they are stained, polished and
waxed. The bottom of the sole is often lightly buffed, stained and polished and different types
of patterns are marked on the surface to give it a craft finished look.
 23

MARKETING DEPARTMENT

With business becoming increasingly competitive, marketing has become more

important than ever before. Marketing involves determining consumer needs, translating
those needs into products and services, and selling them in a highly competitive global
marketplace. It requires analytical skills as well as intuition, logic, and creativity. At Kansas
State University, you will find a marketing program that addresses the needs of today's
corporate environmwnt.

Marketing is a broad, dynamic field with many interesting opportunities for students
and faculty. The department's number one priority is student success through quality
education. Our students learn not only in classroom settings, but also through internship and
co-op opportunities, by touring corporations, and exposure to visiting marketing executives.
Quality education and real-world experience prepare our students for exciting and rewarding
careers in marketing.
Mission & Vision :-
The mission of the Department of Marketing is to generate, disseminate, and apply
marketing knowledge by engaging in high quality teaching, research, professional service,
and professional development activities. Our primary goal is to educate and develop
marketing practitioners who possess the potential to advance to leadership positions.
The Department strives to be acknowledged as the leader in undergraduate marketing
education in Kansas and among recognized peer institutions. We support the Master of
Business Administration and Master of Accountancy programs with high quality service
courses.

Advisory Board & Corportate Partners :-

The Department of Marketing at KSU builds strong partnerships through our

Corporate Partnership Program. Companies are able to.
  Obtain valuable exposure to some of the top business students in the country
 Create strong recognition for their company amongst our highly qualified student
body.
 Gain immediate access to research developments as they emerge.
24
Partners provide the Marketing Department with much needed financial and other
support. Partners also participate by providing advice and counsel to Marketing students and
faculty. Acting as Corporate Partners allows firms to participate in a variety of ways that will
directly impact hundreds of marketing students annually.
Recruiting:-
Corporate Partners gain the opportunity to identify highly talented individuals with
career goals within their respective industries. Marketing students are equally eager to know
about the companies who recruit at KSU, and are most likely to accept positions at those
firms they have come to know.
Corporate Partner Benefits :-
 Invited to participate in Visiting Executive Program to speak in classes
 Free listing of employment opportunities for students in the Department of Marketing
student listserv
 Invited to participate in curriculum developments such as marketing skills and
learning outcomes for students
 Opportunity to network with students as potential employees
 Receive new ideas and applications from ongoing faculty research
 Invited to speak at Marketing Club meetings
 Opportunity to attend the Advisory Council Annual Meeting, golf outing, and tailgate
party.
 25

SALES DEPARTMENT
Sales Department is a business discipline which is focused on the practical application
of sales techniques and the management of a firm's sales operations. It is an important
business function as net sales through the sale of products and services and
resulting profit drive most commercial business. These are also typically the goals
and performance indicators of sales management.Sales Department is the typical title of
someone whose role is sales management. The role typically involves talent
development and leadership.

Sales Planning:-

Sales planning involves strategy, setting profit-based sales targets, quotas,

sales forecasting, demand management and the writing and execution of a sales plan.A sales
plan is a strategic document that outlines the business targets, resources and sales activities. It
typically follows the lead of the marketing plan, strategic planning[1][2] and the business
plan with more specific detail on how the objectives can be achieved through the actual sale
of products and services.

Recruitment of Sales Staff : -

The three recruitment tasks used in sales management are Job analysis; Job
description and Job qualifications. Job analysis is performed to specify the certain tasks that a
salesperson would be responsible for on a daily basis. It should identify what activities are
deemed as being vital to the success of the company. Any person associated with the sales
organization or the human resources department could carry out the analysis as well as an
outside specialist . The person that is responsible for completing a job analysis should have
an in-depth comprehension of the daily activities of the salespeople.This job analysis is then
written in an explicit manner as a job description. The general information consists of.

Title of job:-
 1. Organizational relationship.
2. Types of products and services sold
3. Types of customers called on
4. Duties and responsibilities related to the job.
5. Job demands.
26
An effective job description will identify compensation plans, size of workload, and
the salespeople’s duties. It is also primarily responsible for hiring tools such as application
forms and psychological tests.

The most difficult part of this process would be the determination of job
qualifications. A reason for this difficulty is because hiring affects a company’s competitive
advantage in the market as well as the amount of revenue. [6] Additionally, there should be a
set of hiring attributes that is associated with each sales job that is within a company. If an
individual does not excel in their assigned territory, it could be due to external factors relating
to that person’s environment.

Let it be noted that a company should be careful not to submit to discrimination in

regards to employment. A number of qualifications can not be used in the selection process of
hiring.

Sales Reporting :-
The sales reporting includes the key performance indicators of the sales force.

The Key Performance Indicators indicate whether or not the sales process is being
operated effectively and achieves the results as set forth in sales planning.

It should enable the sales managers to take timely corrective action deviate from
projected values. It also allows senior management to evaluate the sales manager.

More "results related" than "process related" are information regarding the sales
funnel and the hit rate.

Sales reporting can provide metrics for sales management compensation. Rewarding
the best managers without accurate and reliable sales reports is not objective.

Also, sales reports are made for internal use for top management. If other divisions’
compensation plan depends on final results, it is needed to present results of sales
department’s work to other departments.
 Finally, sales reports are required for investors, partners and government, so the
sales management system should have advanced reporting capabilities to satisfy the needs of
different stakeholders.

27

CUSTOMER OF WIN HIDE :-

The customer of win hide are wolverine,hi keen and nike.they have
formal and informal relationship with these companies so they are their customer
forever.since these companies buy everythings which is beging manufactured there is no need
for the company to spend much on attracting the customer.
 28

STORE DEPARTMENT
Materials Management Department is responsible for ensuring timely availability of
right quality of materials required for operation maintenance and POH/IOHactivities of
rolling stock apart from materials required for the construction organization. There are three
major stores depots attached to workshops at Ajmer, Jodhpur & Bikaner and four Diesel
depots i.e. Ajmer, ABU Road, BGKT-Jodhpur & Phulera. One Ticket & General Printing
Press is at Ajmer and one ticket printing press is at Jodhpur. Ticket printing press at Ajmer
caters to the needs of other Railways also. General Stores depot at Ajmer & Jodhpur caters to
the material needs of workshops & divisions. Materials Management Department also catus
need of Stationery, Tickets, Uniform & general purpose items required day to day use.

HQ is located at Jaipur, headed by COS and assisted by 3 officers. Presently, there are
83 class III and 18 class IV staff posted in the HQ office.

The divisional stores are headed by Sr.DMM / DMMs and assisted by small team of
staff. They have mainly been entrusted with the responsibility of local purchase for divisional
indenters, collection & distribution of Imprest items from stores depots to Imprest holders on
the division, supply of uniform & stationery of their division. Divisional Material Managers
are also responsible for identification & mobilization of scrap & timely delivery of divisional
scrap to purchasers.

In addition to this in some of the divisions they are being given general work of
Executive assistant to DRMs.

Major achievements during the year :-

  Purchase activities are being monitored on daily basis as a result of that 1500
demands i.e.83.36% of total 2745 demands received were covered during 2016-
17 which has resulted in improved availability of materials.

29

CONCLUSION

Based on the group of companies that I havenow analysed which ranges from
being very pure into sports and sports goods and then moving more and more towards
outdoor activities but still a part of sport goods:(Adidas ,Nike,Puma,Asics,Amer sports,jarden
corporation,Mizuno,Wolverine and Decker).

Then I would say that they are either fairly or overvalued by the market
today.nove of the companies turned out to be undervalued by the market unless we
recalculate deckers outdoor based on their very nice growth the last five years.if one really
wants to buy a sports shoe company due to the future world championship or due to the
Olympics or due to what ever reason then I would today find it very difficult to pick one and
since I can not then I also will not.Neither of them qualifies for me and therefore I will also
not invest .Iam still waiting for that third or fourth wave.
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