We wrote this guide to describe ways of creating persuasive visual information campaigns,

campaigns that through representation can express an entire story and convince people in
an and way (7).

Information of data (statistics, Expose/Evoking Reactions

By , with
testimonies, images, archives
high-quality data, delivered in a clear
Design used to communicate or and compelling way, we can
otherwise render information increase people's understanding
Networks a [design's] " and on the
broadly to mean the network of most pressing or revealing aspects
people who engage with the issue in of an issue (74 ).
different ways" ( 14)
Technologies how "information [is]
through a network" (14)

Expose/Evoking Reactions
Commitment to an issue is an Visual tactics borrow
For an action to take place,
to want to change things as they are . These forms
into things as they ought to be. People care in of expression are often emotive,
different ways (19). using shock, humour, subversion
In all these ways, a good campaign is like a good and metaphor, and have the effect of
joke. A joke's effectiveness lies in the choice of the challenging the viewer, attempting to
,a for their opinions and
and a funny punch-line. A good joke is ultimately their actions (48).
and is and passed between people
(21 ).

Aim? The change you are trying to make or the

problem you are trying to solve, and why? Explore/Building Journeys
Benchmark? What are you trying to achieve? Making data meaningful, putting
together the facts, filling in the gaps,
Audience? Who is the audience and why? What form connections,
of intervention will you choose?
the dots, piecing together the
Means? What will get the audience to reconsider facts, tracks, working
or change their position? from the ground up (125).
Implement? What will be the campaign's
communicative power? ( 121)

Nathaniel A Rivers, 2020