MSc MARKETING

MSc MARKETING
JOIN A
WORLD-LEADING
BUSINESS SCHOOL

#3
BUSINESS SCHOOL
WORLDWIDE
(Times Higher Education,
Alma Mater Index 2017)

#2
MASTER IN MANAGEMENT
WORLDWIDE
(FT ranking 2015-2017)
10 8
MONTHS CERTIFICATES
#1 OF CLASSES
MASTER IN FINANCE
WORLDWIDE
(FT ranking 2018)

99
NATIONALITIES ON CAMPUS

52.000
ALUMNI
100% 2
IN 132 COUNTRIES
TAUGHT MSc MARKETING LUXURY CHAIRS:
IN ENGLISH KERING, LVMH
340
ACRE WOODED
CAMPUS

90 1
ECTS CREDITS DIGITAL CHAIR:
AXA

HEC Paris is a world-leading business school, renowned for the quality of its degrees,
faculty, and research. For more than a century, our history of academic excellence and
selective nature has enabled us to train innovative and responsible leaders, capable of
meeting and adapting to numerous challenges in an ever-evolving business world.
 ORIGIN OF MSC MARKETING STUDENTS
MSc Marketing student background:

13%
LIFE SCIENCE
54%
BUSINESS
AVERAGE AGE: 7% ADMINISTRATION,
23 ENGINEERING MANAGEMENT

13%
HUMANITIES
70% 13%
INTERNATIONAL ECONOMICS
STUDENTS

Former University location of MSc Marketing students:

17
NATIONALITIES 60%
EUROPE
27%
8% ASIA, PACIFIC
AMERICA

700
MEAN GMAT 5%
REST OF
THE WORLD

CLASS PROFILE
 September January June December February

CORE COURSES
CERTIFICATE PROFESSIONAL EXPERIENCE
ELECTIVE COURSES

HANDS-ON SEMINARS

JOB MARKET WORKSHOPS | MEETINGS WITH ALUMNI | NETWORKING EVENTS | CAREER FAIRS...

MASTER’S THESIS

BECOME A LEADER IN TOMORROW’S DIGITAL WORLD

HEC Paris takes pride in its expertise in the field of marketing, building privileged connections with world-renowed
brands. These trust-based relationships have led to the creation of chairs with LVMH (General Management and Retail
Excellence), Kering (Luxury Strategies), L’Oréal Paris (Intrapreneurship), Pernod Ricard (Leadership) among others.
We strike to produce creative and innovative individuals and our alumni have gone on to fuel the marketing success of
leading global companies.

CORE COURSES   etail Strategies

 Data Analysis and Big Data
 Business to Business
 Business Marketing
 Consumer Behavior
 Marketing from a GM Perspective
 Reforming Marketing With a
Sustainable Vision
 Managing Innovation for Growth
 Marketing Analytics
 Marketing through Social Media
 Pricing Strategy
R ELECTIVE COURSES
 Sales Excellence Data Analytics
 Strategic Brand Management Consumer Insight
 Strategic Marketing Simulation. Marketing Using Social Media
Managing a Career and Knowing
Yourself
Luxury Management
Neuroscience and Marketing
Managing a Parisian Fashion Week
HANDS-ON SEMINARS   apturing New Frontiers
C STUDY TRIP
Students will dedicate themselves in close partnership with L’Oréal Every year, students undertake a
to group-based studies. They will be Paris, EDF, DDB, AXA, Capgemini study trip in countries accross the
asked to defend their analysis of a Consulting, Orange… world. This serves as an opportunity to
concrete, current issue raised by a learn ‘hands on‘ Marketing techniques
company. The group proposals will with an international perspective.
be presented in front of company
managers and faculty members.
Examples:
 DigiAd Marketing
 Business Model Reinvention

A COMPREHENSIVE SUPPORT FOR YOUR CAREER 8 SUPPLEMENTARY CERTIFICATES TO ENHANCE YOUR EXPERTISE
The program gives major importance to field work and maximizes career opportunities through: Sponsored by external enterprises, these certificates are a set of interdisciplinary courses that include 100 contact hours
and a wide range of fieldwork. They allow each student to gain additional experience in a field of their choice, and provide
HANDS-ON SEMINARS JOB MARKET WORKSHOPS a key advantage for future recruiters.
STUDY TRIP CAREERS FAIRS including HEC Carrefours and Consulting Forum ENERGY AND EXCELLENCE IN CLIENT DIGITAL LUXURY
FINANCE EXPERIENCE TRANSFORMATION
CONFERENCES WITH LEADERS FROM THE NUMEROUS CHALLENGES
INDUSTRIAL AND SERVICE SECTORS (L’Oréal Paris ‘Next Billion Challenge’, LVMH Challenge,
MERGERS AND SOCIAL DIGITAL LEADERSHIP
DDB Challenge...)
ACQUISITIONS BUSINESS ENTREPRENEURSHIP
 100%
FOUND EMPLOYMENT
WITHIN 3 MONTHS

AVERAGE
STARTING SALARY:
46K€

KEY PLACEMENT DATA

Post-MSc Marketing job functions: 50%
WORK OUTSIDE
THEIR HOME COUNTRY*

10% 70%
CONSULTANT MARKETING
DEPARTMENT
10%
SECTORS
SALES Post-MSc Marketing job sectors:

CONSUMER GOODS 25%

10%
DATA ANALYSIS
E-COMMERCE 25%

CONSULTING 20%

LUXURY 20%

MARKETING SERVICES & COMMUNICATION 8%

FINANCIAL SERVICES 2%

Post-MKG job location: America 8%; Asia 17%; Europe 75% (France 40%; other European countries 35%).
*Source: Graduation Survey 2017

CAREER PATHS
 MKG-1805 - HEC Paris, 1, rue de la Libération, F-78351 Jouy-en-Josas, FRANCE. This Brochure is not binding. This program is indicative and may evolve over time. Photography: Aurélia Blanc
INFORMATION AND APPLICATION:
www.hec.edu/Masters-programs

CONNECT WITH OUR TEAM:

hecprograms@hec.fr
Tel.: +33 (0) 1 39 67 70 88
+33 (0) 1 39 67 73 52
+33 (0) 1 39 67 95 40
+33 (0) 1 39 67 96 95
Fax: +33 (0) 1 39 67 73 04

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