RESEARCH METHODOLOGY

“Systemized Method is necessary to gain knowledge”. The technique deployed to analyze

and interpret the data for the purpose of hitting the target objective plays a crucial role. The
effective research technique has a significant contribution for effective objective achievement.

OBJECTIVES OF STUDY
The main objective is to gain everything about Nano. Following are the objectives of
analysis:
 To understand strategies adopted by Tata for success of Nano.
 To know how the cost is reduced.
 To gain knowledge of Promotion and Marketing Tactics for a new product.
 To understand the marketing mix used by Tata to promote Nano.
 To find out the acceptance level of people.
 To increase awareness level for Nano car.
 To know practical aspect of how to win over competition.

RESEARCH DESIGN

Research design facilitates that smooth sailing of various research operations thereby
making research as efficient as possible, yielding maximal information with minimal expenditure
of effort, time and money. Research Design is the arrangement for conditioned for data
collection & analysis of data in a manner that aims to combined relevance to research purpose
with economy in procedure.

A research design is a master plan or model for the conduct of formal investigation. It is
blue print that is followed in completing study.
 In contrast to exploratory studies descriptive studies are typically structured with clearly
stated hypothesis. Descriptive studies are those studies, which are concerned with describing the
characteristics of particularly individual or group.
These studies are concerned with specific predictions, with narration of facts &
characteristics concerning individuals, groups, or situations. The design in such a study must be
rigid & not flexible and must focus attention on the following:-
o Formulating the objective of study.
o Designing the method of data collection.
o Collection of data.
o Processing & analyzing the data.
o Reporting the findings.

Techniques used

o Collection, Classification, Compilation, Tabulation, Analysis and Interpretation of

information facts and figures relevant to the company.
o Consultation and personal observations.
o Drawing conclusion through analysis of information collected and interpreted.

SOURCES OF INFORMATION

(No Primary Sources are used)

Secondary Sources- The secondary data has been collected from the following modes:
o Magazines
o Data through internet sources
o Annual reports of the company.
o Reference books statistical bulletins.

Scope of the study

  This study would be useful to know about NANO.

 This study would be useful to other students as a secondary data.

 This study would be useful to students to understand importance and practical aspect of
marketing and promotional strategies.

 This study would be useful to other new products to form strategies.

SIGNIFICANCE OF THE STUDY

Every research is conducted to fulfill certain objective and these objectives in turn fulfill

some purpose. BBA curricular is designed to give more practical exposes to the student so that

he can make use of theoretical knowledge in the real life situation, with this thrust dissertation

study has been included which provides opportunity to research to gain practical insight of the

market. This hand on experience helps him in identifying the critical factor of consumer buying

behavior. This rich experience will be great help in researcher’s future endeavors and it also

solves the purpose for the partial fulfillment of BBA curriculum.

I sincerely believe that road to improvement is never- ending and one always learns from

a new experience. This project is a step towards gaining knowledge about real world and putting

the theory of practice. I shall look forward to and gratefully acknowledge all suggestion on this

small step I have taken.

The report consists of a step–wise efforts towards meeting the objectives of the study. It

covers the step-wise collection of data collection and the representation of the data together with
the analysis. It also includes some suggestions put forward hoping it would help the company

achieve its vision.