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Shoppers Stop
Strategic Analysis
introduction
Established in 1991, Shoppers Stop is India's pioneering retailer and effectively, the highest
benchmark in modern retail.
Spread across 210 multi-format stores in 39 cities, we are home to the country's most coveted
loyalty programme 'First Citizen'. Our one-of-a-kind shopping assistance initiative, 'Personal
Shopper' is revolutionising the way our customers shop; bringing more value, comfort and
convenience to customer experiences.
Our diversified omni-channel offering spans over 600+ recognised and trusted brands across an
incomparable range of products that together serve our overarching objective of delivering
customer delight.
vision