Product

The item or service being sold must satisfy

a consumers need or desire.

Price

An item should be sold at the correct price for

consumer expectations; neither too low nor too high.

Promotion

The public needs to be informed about the product

and its features in order understand how it
fills their needs or desires.

Place

The location where the product can be purchased is

important for optimizing sales.

mar·ket·ing mix

/ˈmärkədiNG miks/

Noun
a combination of factors that can be controlled
by a company to influence consumers to
purchase its products.

Brand Identity

Noun
is the message the consumer receives from the
product, person, or thing. The brand identity
will connect product recognition.

Competition-oriented
pricing

also known as market-oriented pricing, means basing the prices

of your products or services on those of the competition rather than
considering consumer demand and your own costs.

di·rect mar·ket·ing

Noun
the business of selling products or services directly to the public,
e.g. by mail order or telephone selling, rather than through retailers.

Marketing firm
 helps other businesses to grow by managing their product
and service development.It takes care of the distribution and
sales of goods and services from manufacturer to customer;
including pricing, promotion, merchandising, packaging and distribution.
 Marketing plan

is a comprehensive document or blueprint that outlines the advertising

and marketing efforts for the coming year. It describes business activities
involved in accomplishing specific marketing objectives within a set time frame.

Marketing research
specifies the information required to address these issues,
designs the method for collecting information, manages and
implements the data collection process, analyzes the results,
and communicates the findings and their implications.

Advertising Effectiveness
Refers to an evaluation of the extent to which a specific advertisement or
advertising campaign meets the objectives specified by the client.
 Sole Proprietorship
A sole proprietorship is an unincorporated business with only one owner
who pays personal income tax on profits earned. Also it is easy to
establish and dismantle, due to a lack of government involvement.

Corporation

Definition: A form of business operation that declares the business

as a separate, legal entity guided by a group of officers
known as the board of director.

Employee
a person employed for wages or salary,
especially at nonexecutive level.

Manager
 A Manager is a person who manages or is in charge of something.
Managers can control departments in companies, or guide the people
who work for them. Managers must often make decisions about things.

Management Planning
is the process of assessing an organization's goals and creating
a realistic, detailed plan of action for meeting those goals.

Planning
Planning is the first step in Management process that deals with the
course of action a company will take to have the desired results.
Planning has always been a necessity for a company to ensure proper
utilization of the company’s resources to avoid future losses, wastages and failures.

Organizing
Organizing i s s a i d t o b e t h e f u n c t i o n o f m a n a g e m e n t that
involves developing an organizational structure and allocating
human resources to ensure the accomplishment o f company objectives.

Management Aspect
Management is one of the important aspect in establishing a business.
It is the performance of conceiving and achieving desired results by means
of group effort consisting of utilizing human talents and resources.