LOVELY PROFESSIONAL UNIVERSITY

Mittal School of Business (MSOB)

ACADEMIC TASK NO. 3
Assignment Name of the faculty member: Dr. Harvinder Singh

Course Code: MKT695 Course Title: Integrated Marketing Communication

Section: Q2E73 Max. Marks: 30

Academic Task Objective Detail of Nature of Academic Academic Task Academic Task
Academic Task Task (group/individuals) Mode

Assignment To make the students Students will be allotted a Brand or a Individual Offline
apply the subjective Product, they will study related
concepts that they have product/brand which other companies
learned to a live is selling and try to create promotional
situation being strategy for the allotted brand as a
presented to them Marketing Manager. This will help the
students to get more insight into the
basics of Promotional Mix and its
application by the company. Student
need to submit the write-up
individually.

Evaluation Parameters-IMC
planning:10 Marks; Analysis of
Promotion Dimensions:10 Marks;
Content quality of report: 10 Marks

Date of Allotment: 20/02/2020 Date of Submission: 1/04/2020

Allotment of Brand and companies as follows:

Reg. No. Roll No Registration No Nam of companies Date of submission 1st

April
11506626 Rahul Thakur Roll # RQ2E73A01 HUL 1st April

11506913 Priyanshi Sharma Roll # RQ2E73A02 Dettol 1st April

11508283 Prashant Gupta Roll # RQ2E73A03 oppo 1st April

11508836 Pallavi Bhart Roll # RQ2E73A04 Cadbury 1st April

11509048 Manisha Roll # RQ2E73A06 P&G 1st April

11509827 Priyanka Das Roll # RQ2E73A07 Oreo 1st April

11510077 Chibale Miselo Roll # RQ2E73A08 Airtel 1st April

11510762 Arko Provo Ray Roll # RQ2E73A09 Nestle 1st April

11510777 Biswadeep Roll # RQ2E73A10

Purkayastha ITC Ltd 1st April

11511591 Md. Danish Roll # RQ2E73A12

Ameen colgate 1st April

11512644 Neshika Roll # RQ2E73A13

Ramadhani
Mlinga Vodafone 1st April

11600802 Surendra Bahadur Roll # RQ2E73A14

Shahi Amazon 1st April

11601065 Shaik Anjumabi Roll # RQ2E73A17 Durex 1st April

11601089 Pankaj Singh Roll # RQ2E73A19

Pujara Coca Cola 1st April

11601255 Asif Rasool Roll # RQ2E73A22 Flipkart 1st April

11601280 Rahul Birdee Roll # RQ2E73A23 Godrej 1st April

11601408 Amasa Hari Roll # RQ2E73A24

Charan Reddy Facebook 1st April

11601450 Abhishek Kumar Roll # RQ2E73A25

Srivastav Tata Motors 1st April

11601907 Tulluri Sairam Roll # RQ2E73A26 Mahindra &

Mahindra 1st April

11602558 Ramit Khurana Roll # RQ2E73A27 IRCTC 1st April

11603851 Amit Kumar Roll # RQ2E73A28 Snapdeal 1st April

11603879 Pamula Sindhura Roll # RQ2E73A29 Jeevansathi.com 1st April

11604065 Ruchika Roll # RQ2E73A32 Twitter 1st April

 Shrivastava

11604201 Ayush Kumar Roll # RQ2E73A33

Singh Havells 1st April

11604222 Atul Prabhakar Roll # RQ2E73A34 ICICI bank 1st April

11604399 Mohammad Sahil Roll # RQ2E73A35 Mcdowells 1st April

11511296 Pochu Sudheer Roll # RQ2E73A72

Kumar Swiggy 1st April

11600865 Puneet Singh Roll # RQ2E73A73 Google 1st April

11603946 Baljeet Singh Roll # RQ2E73A74

Saluja SBI 1st April

11604044 Savi Kulshrestha Roll # RQ2E73A75 Tata Tiago 1st April

11604500 Inturi Pavan Roll # RQ2E73A76

Kumar Limca 1st April

11601080 Utkarsh Varshney Roll # RQ2E73A80 Zomato 1st April

11601011 Ankit Shakarwal Roll # RQ2E73A82 Surf Excel 1st April

11508873 Sanaullah Mallick Roll # RQ2E73A83 HDFC 1st April

11601121 Sunaina Roll # RQ2E73A84 Marico 1st April

11601137 Gurdeep Kumar Roll # RQ2E73A84 Tata Tea 1st April

11300455 Adhiraj Dhar Roll # RQ2E73B37

Chowdhury Just dial 1st April

11300818 Vipul Jangpangi Roll # RQ2E73B38 Parle G 1st April

11301902 Shivank Sharma Roll # RQ2E73B39 Vivo 1st April

11500799 Amarnath Thakur Roll # RQ2E73B41 Relaince Jio 1st April

11502362 Jitendra Kumar Roll # RQ2E73B44 Facebook 1st April

11502404 Sourav Agnihotri Roll # RQ2E73B45 Tata Motors 1st April

11503048 Nikita Alagh Roll # RQ2E73B48 Mahindra & 1st April

Mahindra

11503062 Priyanka Jha Roll # RQ2E73B49 IRCTC 1st April

11503068 Manish Kumar Roll # RQ2E73B50 Snapdeal 1st April

11503403 Shishir Maurya Roll # RQ2E73B52 Jeevansathi.com 1st April

11504049 Anishka Jaiswal Roll # RQ2E73B54 Twitter 1st April

11504377 Gaurav Kumar Roll # RQ2E73B57 Havells 1st April
Dubey

11504420 Ashmatullah Roll # RQ2E73B58 ICICI bank 1st April

11504490 Kshitj Bhardwaj Roll # RQ2E73B60 Mcdowells 1st April

11504620 Sharat Roll # RQ2E73B61 Swiggy 1st April

11504674 Saurabh Yadav Roll # RQ2E73B62 Google 1st April

11504827 Aishwarya Raj Roll # RQ2E73B63 SBI 1st April

11504989 Muhammed Fasil Roll # RQ2E73B64 Tata Tiago 1st April

E

11505210 Tanmay Thaware Roll # RQ2E73B65 Limca 1st April

11505571 Aditya Nath Roll # RQ2E73B66 Zomato 1st April

Yadav

11505703 Apurva Roshan Roll # RQ2E73B67 Surf Excel 1st April

11506201 Adepu Vamshi Roll # RQ2E73B68 HDFC 1st April

11506369 Verma Pankaj Roll # RQ2E73B69 Facebook 1st April

Ramesh

11506423 Sumit Manderna Roll # RQ2E73B70 Tata Motors 1st April

11302696 Sanjay Sharma Roll # RQ2E73B71 Mahindra & 1st April

Mahindra

11504477 Harshita Roll # RQ2E73B77 IRCTC 1st April

Kulshreshtha

11504064 Rakshita Saxena Roll # RQ2E73B81 Snapdeal 1st April

11503178 Gopishetty Sai Roll # RQ2E73B82 Jeevansathi.com 1st April

Pranay

11502754 Sagar Roll # RQ2E73B83 Twitter 1st April

11504098 Chinamanagondla Roll # RQ2E73B83 Havells 1st April

Sairam Hithesh

11502406 Abhilash Bagde Roll # RQ2E73B84 ICICI bank 1st April

11503900 Kukkunuri Roll # RQ2E73B84 Mcdowells 1st April

Hemanth Kumar

11500911 Challa Rishikesh Roll # RQ2E73B85 Swiggy 1st April