UNIVERSITI TEKNOLOGI MARA

BUSINESS OPPORTUNITY ASSIGNMENT

COURSE CODE : ENT 300
ASSIGNMENT : BUSINESS OPPORTUNITY
WEIGTAGE : 20 %
DUE DATE : 24TH APRIL 2019
LECTURER : MDM VLOREEN NITY MATHEW

Instructions:
1. Identify 2 potential business opportunities.
2. Evaluate business opportunities and to choose the best idea.

Content of the Report

1. Cover page
2. Executive Summary
3. Table of Contents
4. Vision to solve problem (15 marks) (1 – 2 pages write up)
o Elaborate briefly why the business idea is introduced
o What are the problems that could be solved if the business idea is implemented
 Refer to busines problems identified in previous assignment

5. Identification business opportunities (25 marks) (2-3 pages write up)

o Identify two (2) customers’ problem / customer needs and wants by scanning
the environment, oneself and community in reference of business problem /
issues identified in case study earlier.
o Identification of idea by scanning the factors such as the following;
 Environment: Population, Income and taste, media and Internet, Social
Problems, Government Ruling,
 Oneself: Experience, Knowledge and skills, financial, network and
Interest
 Community :Values and norms, perception
o Decide ONE (1) business opportunity/ business idea based on the identified
problems to be discussed further

6. Evaluation of business opportunity (25 marks) (1 full page for BMC Diagram, 3
pages write up)
 Prepare a Business Model Canvas (BMC) for the business opportunity
 Elaborate the components of BMC of the business opportunity
 Screening business opportunity in terms of Legal, monopolistic power, level
of competition, capital requirement, risks (whichever relevant)
 7. Selection of business opportunity (25 marks)(2-3 pages write up)
o Describe why the business idea is selected
o Describe the advantages or how the business idea gives
potential benefit to the community in general
o In a form of table, make comparison with similar offers/
potential competitors in the market by stating the advantages and disadvantages of
the market offer versus the business opportunity

8. Conclusion

9. References

10. Appendices (competitors product pictures if any)

Steps: Proses of identifying , evaluating and selecting a business opportunity

Search for business opportunities on the industry (

(choose business based on
food & beverage, clothing, recreation, cleaning
PRODUCTS or SERVICES)

STEP 1:
IDENTIFY THE NEEDS AND WANTS OF CUSTOMER
What do you scan?
ENVIRONMENT: Population, Income and taste,
media and Internet, Social Problems, Government
STEP 2: Ruling
SCANNING THE ENVIRONMENT & EVALUATING OF ONESELF : Experience, Knowledge and skills,
SELF AND THE COMMUNITY financial, network and Interest
COMMUNITY : Values and norms, perception

STEP 3 : Screening business opportunity

SELECTING A BUSINESS OPPORTUNITY AND in terms of Legal, monopolistic power, level of
PREPARE A BUSINESS PLAN (ASSIGNMENT 3) competition, capital requirement, risks

Format Guidelines
1. Report Format
 Use white paper
 Binded/ plastic cover clip file
 Font: Times New Roman , Size 12 OR Arial, Size 11
 Margin : Top (2.8cm) Bottom (3.8cm) Left (3.8cm) Right (2.8cm)
2. Spacing
 1.5 spacing throughout the text
 Single spacing recommended for long tables (if relevant)
3. Styles
 Language must conform to prevailing standards of usage
 Tone of the report must be courteous
 Start new page with new content