Planning

I received an email from Full Swing Entertainment about making a promotional

advertisement and a 5-minute documentary video. We arranged to meet up
for the discussion on what exactly they would like to include, for the
advertisement they would like clips of children and families having fun
together and to showcase their equipment. The 5-minute documentary should
highlight the issues that their business is facing with the current insurance
problem in Ireland with not being able to get inflatable insurance in the
Republic Of Ireland. They emphasised that they wanted professional, safe
service. They specified that they wanted the advert to be like the others on
their website.
Research
I started preparing for this by
looking at different adverts that
they have previously put on
their website/YouTube channel.
This meant that I got a feel for
the type of promotional
advertisement that they
preferred.
Next, I started researching the insurance crisis, this meant that I was able to
correctly ask questions and understand their issue so that I could put it across
on the video for their company.
Statement of intention
For this short documentary film on Full Swing Entertainment I intend to have
Ronnie McClelland sit down with me on camera and talk about his business,
how it originated and how it will be effected by the insurance crisis in Ireland.
The Insurance Crisis in Ireland has affected thousands of businesses and
companies have been forced to shut down since they can no longer be insured.
Contacts
Ronnie McClelland – ronniejcmc@msn.com or Fullswingevents@gmail.com
02871349664
Gerry Frawley – Facebook
Interview dates
Ronnie McClelland – 2nd January 2020 8PM
Gerry Frawley – borrow the clip from his Facebook page
Rachael McClelland (me) – 6th January 2020 2PM
Locations
Ronnie McClelland – 15 Curry Free Road BT47 3UH
Rachael McClelland – NWRC Northland Building BT48 7AL
Questions for Ronnie
 When did you start the business?
 Tell me a bit about the business.
 Why did you start the business?
 What challenges do you face now?
 Do you think it will be resolved in the near future?
Questions for Rachael
 What was it like to grow up with parents that run an entertainment
business?
 What have you learned since working with them?
  Tell us a bit about your family and what they taught you growing up.
 Talk to us about your experiences.
Health and Safety
Ensure that the equipment is securely set up and no leads are laying around for
anyone to trip on. If any light boxes are used, ensure that they have time to
cool before touching/moving them. When filming equipment being used
ensure to stick to the paths and watch for trip hazards.
Hospital - Glenshane Road, Londonderry BT47 6SB
Phone number- 999

Storyboard

Shot 1 – long shot Shot 2 – Long shot

Full Swing fades in Slow motion

Shot 3- Long shot Shot 4- Long shot

Shot 5- Medium long shot
Shot 6- Long shot
Slow motion
Shotlist
Shot Location Description Sound
S1- Long shot Fun day Kids playing in Upbeat music
Static foam pit – FSE on
screen
S2- High angle Fun day Kids playing in Upbeat music
long shot foam pit
Static
S3- Long shot Fun day Kid on trampoline Upbeat music
Static
S4- Long shot Fun day Kid on slide Upbeat music
Static
S5- Medium long Fun day Teenagers using
shot
Static / slow
motion

Ideas
Start the video of Full Swing Entertainment equipment in use with kids smiling
and enjoying themselves, this promotes the company with their kid friendly
theme. Title comes across the screen ‘Full Swing Entertainment’. Ronnie
McClelland interview about how it started and then cuts to insurance crisis
with Gerry Frawley filling in the audience about the crisis. Then I will come on
the screen talking about how I grew up in an exciting family that have created
their own business. Then cuts to Ronnie talking about how his business will be
affected personally and how it will have a negative impact on the future of the
business. Then I talk about growing up and how the business has taught me a
lot about health and safety. Ronnie talks about his employee, cuts to a couple
of videos of them enjoying themselves.
Equipment
 Canon 700D
 GoPro pro 3
 DJI phantom drone
 iMac
 Sony A7 iii
 Sony 28-70mm
 Song 50mm
 Canon 18-55mm
 Canon 70-300mm
 Spare batteries
 GoPro pro 4
 Rode mic

Schedule
Date Who/what Location
2nd JAN 2020 Ronnie McClelland BT47 3UH
6th JAN 2020 Rachael McClelland BT48 7AL
JUNE 2019 Equipment in use Various locations
(archive footage)

Review

Evaluation
I planned, produced and edited the project as director, which was quite
challenging subject, as I am also an employee so I felt like I had to try my best
with this video. I am happy with how it turned out as I worked hard to gather
information and to execute the idea with a professional manner. I feel as
though I managed my time really well with trying to complete the video within
the period I had to do it.
I feel like overall in the sense that I completed it to a good standard however I
feel as though I could have done it better. I have discussed it with the client to
which they said that they are happy with the finished product and are putting
the advertisement up on their website. I feel as though there are things that I
could have done differently such as choose a better soundtrack to underlay the
video, done an interview with clients of Full Swing, had other B-roll clips.
For editing I used iMovie as it was the only editing software I had at home, I
feel as though it would have been better if I had used Final Cut Pro as it means
that I would have had more tools at disposal. I started preparing for this
project by looking through and sorting clips that I had taken over the previous
summer.