g.

co/digitalgarage-ie

WIFI: ‘Google Guest’ – Open network #DigitalGarage

google.com/grow

Lynden Breatnach
Grow with Google Lead
& Principal Account Manager, Google Ireland
Getting your business online
google.com/grow

Oleksiy Pyrozhkov
Product Support Manager, Google My Business
 AGENDA

WHAT IS A BUSINESS PROFILE ON GOOGLE?

Why it is important to get your business online

INTRODUCTION TO GOOGLE MY BUSINESS

Manage business information with the Google My Business

CREATE A BUSINESS PROFILE WITH GOOGLE MY BUSINESS

How and why it makes sense to create a Google My Business profile

6
What is a Business
Profile on Google?
Anatomy Of A Business Profile On Google

Photos and videos

Business overview
Reviews

Location Info
Quick links
Connect with Customers when they
Search on Google
Connect on Google Maps
Connect Across Devices

Google My Business works

on desktops, laptops,
tablets, and mobile phones.
 Why is it important to be present 3 out of 4
on Google? online customers use a
search engine to find a
business

People are searching before buying: 3 out of 4 online customers use a

search engine to find a business and 7 out of 10 made a purchase from a
business they found using a search engine1

People are searching locally: there are billions of local searches made
monthly, and over 30% of all mobile searches are related to location2

Google Business Profiles appear right when people search for

businesses, allowing interested customers to learn more or get in touch
with one click from Google Search or Maps

Every month Google delivers hundreds of millions of calls and billions

of direction requests for businesses all over the world3

(1) Ipsos research, impact of a complete listing, Oct 2017, (2) Google internal data, Jan 2017, (3) Google internal data, April 2017
Intro to Google My Business
3 Reasons to use Google My Business

1 2 3

Stand out Engage with customers Find new customers

Google My Business Features

1 2 3

Stand out on Google by Engage with customers Discover how to attract new
sharing fresh, useful info and build loyalty customers

Business information Phone calls Insights

Photos Reviews Ads
Website Q&As
Posts Message
Attributes Booking
Category-specific features
Confirm Your Business Hours On Google 1. Share

54% of people who

searched
for local information
were looking for
business hours
Add Photos & Turn Snapshots into Sales 1. Share

Businesses with photos

40%
more requests
for directions
get 40%1 more requests
for directions and 90%2 of
customers are more likely
to visit a business that has
photos on a Search/Maps
results page

Take photos and add filters

directly from the app.

1
Google/Oxera, The Benefits of Complete Business Listings, December 2014
2
Ipsos research: Benefits of a complete listing 2017
Share Updates With Posts 1. Share

Post updates 50%

directly on your looking for
promotions or
discounts
Business Profile.
Posts Can Help Your Business In Many Ways 1. Share

Announcements Events Offers Business Info

Create a Free Website In Minutes 1. Share

Click website
to get started.

Select Themes to
change the site design.

Publish website.

Profiles with a link to

a website get 25-35%
more clicks
Add Details with Attributes 1. Share

Optional attributes help

searchers learn more
about your business.

Can appear as highlights

to help your business
stand out in search results.
Add your Phone Number & Make it Easy for 2. Engage

Customers to Get in Touch 90%

More likely to visit a
business with a
phone number

When your Google listing

is up-to-date, customers
can use the call button to
contact you with just one
click
Manage Customers And Respond To Reviews 2. Engage

Be notified when customers

2 out of 3
see positive reviews
as an important
write reviews about your buying criteria

business.

Build brand loyalty by

responding. M

Reply with your point-of-view,

solutions, answers, or thanks.
 2. Engage

50% Allow Customers to

want to schedule an
appointment Make a Booking

1 out of 2 customers want to

schedule an appointment
when searching for a
business online
Use Messaging to Communicate 2. Engage

Set up messaging so
your customers can
message you directly.
 Complete Profiles Drive Direct Connections 2. Engage

Empty listing Complete listing

2X more likely to be
considered reputable1

38% more likely to attract

location visits 2

29% more likely to lead to a

purchase 2

Complete business profiles get on

average 7x more clicks than
empty profiles3

(1) Google/Oxera, The Benefits of Complete Business Listings, Dec 2014, (2) Ipsos MORI, Impact of Search Listings for Local Businesses,
Aug 2014, (3) Google internal data, July 2017
See What’s Working with Insights 3. Discover

How do searchers find you?

How do they interact with

the profile?

Do they call, request directions,

and visit your website?

Where do customers come from?

What days have the most activity?

 Manage Your Profile directly from GOOGLE

Never too far from managing

your profile:

Get things done for your

business on Search and Maps

Key actions are not far away

Just Search for Your Business on

Google Search or Maps
Q&A

Getting your business online

Oleksiy Pyrozhkov
Product Support Manager, Google My Business
 Now practice time! Open your Business in Google Maps

“Claim This Business” “You manage this business profile” Can’t find the business :(

Get ownership of your Use Your GMB powers to manage Get on Google with our
profile by verifying: from Maps directly: volunteer help

1. Click ‘Claim this Business’ 1. Verify your name and address 1. Prepare the documents
2. Click ‘Manage Now’ 2. Verify your Phone Number for your business
3. Open the link in your 3. Verify your hours 2. Talk to one of our
browser of choice 4. Reply to a Review volunteers outside
4. Choose the most
convenient option to get
verified!
 Thank you!

g.co/digitalgarage-ie
#DigitalGarage
g.co/digitalgarage-ie

WIFI: ‘Google Guest’ – Open network #DigitalGarage