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AR can be applied differently, so you can use it for making your face
look like a cute kitten or find directions in shopping malls. Augmented
reality allows you to virtually try on glasses or see how home appliances
will look on your table. Such apps must differentiate between the
physical and digital world to place virtual objects onto the right area.
AR can be applied differently, so you can use it for making your face
look like a cute kitten or find directions in shopping malls. Augmented
reality allows you to virtually try on glasses or see how home appliances
will look on your table. Such apps must differentiate between the
physical and digital world to place virtual objects onto the right area.
For instance, imagine that you are using AR navigation, like in the
picture above. First, computer vision processes the location and objects
captured by the camera and recognizes it. Then, the program puts
labels onto the surface. The process happens every time the user holds
a phone camera in front of the location that has been previously
mapped. This type of AR is markerless.
So you’ve heard something about AR/VR/MR and would like to know more. For most
people, it is still a quite abstract and exotic technology, often perceived as the
science-fiction out of Hollywood movies. Animate holograms, interactive displays,
and virtual 3D models. In fact, all these things do already exist.
The term itself was coined back in 1990, and one of the first commercial uses were
in television and military. With the rise of the Internet and smartphones, AR rolled out
its second wave and nowadays is mostly related to the interactive concept. 3D
models are directly projected onto physical things or fused together in real-time,
various augmented reality apps impact our habits, social life, and the entertainment
industry.
AR apps typically connect digital animation to a special ‘marker’, or with the help of
GPS in phones pinpoint the location. Augmentation is happening in real time and
within the context of the environment, for example, overlaying scores to a live feed
sport events.
markerless AR
marker-based AR
projection-based AR
superimposition-based AR
Devices suitable for Augmented reality fall into the following categories:
Mobile devices (smartphones and tablets) – the most available and best fit for AR
mobile apps, ranging from pure gaming and entertainment to business analytics, sports, and social
networking.
Special AR devices, designed primarily and solely for augmented reality experiences. One
example is head-up displays (HUD), sending data to a transparent display directly into user’s view.
Originally introduced to train military fighters pilots, now such devices have applications in aviation,
automotive industry, manufacturing, sports, etc.
AR glasses (or smart glasses) – Google Glasses, Meta 2 Glasses, Laster See-Thru, Laforge AR
eyewear, etc. These units are capable of displaying notifications from your smartphone, assisting
assembly line workers, access content hands-free, etc.
AR contact lenses (or smart lenses), taking Augmented Reality one step even farther.
Manufacturers like Samsung and Sony have announced the development of AR lenses.
Respectively, Samsung is working on lenses as the accessory to smartphones, while Sony is designing
lenses as separate AR devices (with features like taking photos or storing data).
Virtual retinal displays (VRD), creating images by projecting laser light into the human eye.
Aiming at bright, high contrast and high-resolution images, such systems yet remain to be made for a
practical use.
One of the specific advantages of AR is that it expands the features and capabilities of
computers and other consumer electronic devices such as smartphones, gaming
consoles, and wearable technologies, among others. AR improves the user interface of
these devices and enriches further the user experience.
Some examples of AR applications in the learning environment include driving and flight
simulation training, visualization of anatomy for biology and medical classes, laboratory
exercises and experimentations, and design activities in engineering and architecture,
among others.
Retailers can also benefit from AR. For examples, clothing retailers using AR can allow
their customers to try on various clothes or accessories, thus creating a visual dressing
room. The same is true in furniture retail that can overlay a piece of furnishing in a real
home or office space to help a consumer decide if he or she wants to buy the product or
not.
Government tourism agencies and companies can use AR to promote a particular spot.
In an actual location, travelers can be presented with sensory information that can
simulate historical events or render objects to improve their overall experience.
Using artificial intelligence, specifically natural language processing, tourists in a foreign
country can use apps on their smartphones that can translate texts in their language
real-time.
5. Immersive Video Gaming
Take note that another advantage of augmented reality is that it provides enables more
interactive and richer human-to-computer. AR simply provides additional input-output
features to video games, thus making the gameplay more immersive and interactive.
Games such as Pokémon Go and Star Wars: Jedi Challenges have demonstrated how AR
can allow video game players to experience digital gameplay in a real-world
environment. Essentially, the technology mixes the virtual world of games with the
natural world, thus providing a more realistic gaming experience.
Some AR systems also collect and analyze information about their users such as
biometric data and device usage history, among others. With more stringent data
protection laws, such as the GDPR of the European Union, there is a need for developers
of these systems to follow standards regarding data usage.
3. Implementation Requirements
Although business organizations, learning institutions, and other organizations can
benefit from using augmented reality due to its numerous advantages or beneficial
applications, developing and implementing an AR system is both costly and
technologically taxing. Not everyone has the capability to do so. Thus, in the context of
business, smaller firms can be at a disadvantage because of their lack of resources.
Take note that AR also requires new technologies and models. Smartphones need
capable processing capabilities to run AR applications smoothly. Developments in AR also
depend on developments in artificial intelligence technology, especially specific AI
forms such as machine learning, natural language processing, and computer vision,
among others.
Surprisingly enough, augmented reality has been in the
works for several decades before sprouting to what it is
today.
From the first virtual yellow line marker in live NFL games to
assisting NASA flight simulations - augmented reality has
had a progressive impact over the years.